Shayna Norwood of Steel Petal Press
Watching makers successfully navigate their small brands first through a pandemic, and then civil unrest, has been unexpectedly heartening. While huge names in retail are closing their doors forever, small brands are emerging, if not unscathed, then at least relatively intact. And few have been more inspiring to me to witness in real time than Shayna Norwood of Steel Petal Press.
Those entering its Logan Square doors in Chicago don't realize, but Steel Petal Press was born in 2008 as a side project for Shayna, who started letterpressing greeting cards for friends. That grew into wholesale…
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