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Social Strategy in the Age of AI with Jack Appleby, Founder of Future Social | Ep. 411
The bar for good content just got higher…and most brands aren’t ready.
Daniel sits down with Jack Appleby (Founder of Future Social, ex-Beats by Dre, Verizon, Microsoft, Twitch) to break down what’s actually changing in social media AND what still separates great brands from everyone else.
With 15+ years in social, Jack shares a candid look at how the industry has evolved - from the early days of “figuring it out” to today’s AI-powered content explosion - and why most brands are getting strategy completely wrong.
They dive into the biggest misconception in social right now: confusing content…
The skinny
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