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Why Your Content Isn't Memorable (And It Has Nothing to Do With AI) · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

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  Rachel: here's
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  Rachel: something
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  Rachel: nobody
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  Rachel: wants
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  Rachel: to
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  Rachel: say
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  Rachel: out
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  Rachel: loud.
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  Rachel: AI
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  Rachel: hasn't
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  Rachel: made
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  Rachel: content
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  Rachel: worse.
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  Rachel: It
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  Rachel: has
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  Rachel: made
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  Rachel: content
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  Rachel: forgettable
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  Rachel: faster.
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  Rachel: You
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  Rachel: can
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  Rachel: now
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  Rachel: produce
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  Rachel: three
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  Rachel: months
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  Rachel: of
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  Rachel: captions
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  Rachel: in
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  Rachel: the
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  Rachel: afternoon.
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  Rachel: You
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  Rachel: can
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  Rachel: now
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  Rachel: get
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  Rachel: a
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  Rachel: blog,
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  Rachel: carousel
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  Rachel: all
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  Rachel: your
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  Rachel: subject
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  Rachel: lines
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  Rachel: rewritten,
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  Rachel: maybe
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  Rachel: even
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  Rachel: a
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  Rachel: YouTube
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  Rachel: script.
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  Rachel: All
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  Rachel: before
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  Rachel: lunch
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  Rachel: or
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  Rachel: even
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  Rachel: during
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  Rachel: nap
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  Rachel: time,
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  Rachel: but
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  Rachel: none
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  Rachel: of
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  Rachel: it
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  Rachel: will
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  Rachel: really
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  Rachel: mean
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  Rachel: anything
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  Rachel: if
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  Rachel: people
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  Rachel: can't
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  Rachel: tell
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  Rachel: that
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  Rachel: it
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  Rachel: actually
• 0:28
  Rachel: came
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  Rachel: from
• 0:29
  Rachel: you.
• 0:31
  Rachel: I
• 0:31
  Rachel: think
• 0:31
  Rachel: that
• 0:31
  Rachel: this
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  Rachel: is
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  Rachel: one
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  Rachel: of
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  Rachel: the
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  Rachel: biggest
• 0:32
  Rachel: roots
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  Rachel: in
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  Rachel: the
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  Rachel: content
• 0:35
  Rachel: gaps
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  Rachel: or
• 0:36
  Rachel: the
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  Rachel: content
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  Rachel: problems
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  Rachel: is
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  Rachel: that
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  Rachel: problem
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  Rachel: never
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  Rachel: speed,
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  Rachel: and
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  Rachel: it
• 0:40
  Rachel: was
• 0:40
  Rachel: never
• 0:41
  Rachel: really
• 0:41
  Rachel: about
• 0:41
  Rachel: output
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  Rachel: either.
• 0:44
  Rachel: I'm
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  Rachel: gonna
• 0:44
  Rachel: say
• 0:44
  Rachel: it's
• 0:45
  Rachel: not
• 0:45
  Rachel: about
• 0:45
  Rachel: consistency.
• 0:47
  Rachel: is
• 0:47
  Rachel: always
• 0:48
  Rachel: that
• 0:49
  Rachel: content,
• 0:50
  Rachel: whether
• 0:50
  Rachel: it's
• 0:51
  Rachel: AI
• 0:52
  Rachel: or
• 0:52
  Rachel: that
• 0:52
  Rachel: you
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  Rachel: wrote,
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  Rachel: it
• 0:53
  Rachel: could
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  Rachel: literally
• 0:54
  Rachel: belong
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  Rachel: to
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  Rachel: anyone,
• 0:55
  Rachel: the
• 0:56
  Rachel: vagueness,
• 0:56
  Rachel: the
• 0:56
  Rachel: generalized
• 0:57
  Rachel: aspects.
• 0:58
  Rachel: And
• 0:58
  Rachel: today
• 0:59
  Rachel: we're
• 0:59
  Rachel: gonna
• 0:59
  Rachel: talk
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  Rachel: about
• 1:00
  Rachel: how
• 1:00
  Rachel: to
• 1:00
  Rachel: change
• 1:00
  Rachel: that,
• 1:01
  Rachel: not
• 1:01
  Rachel: necessarily
• 1:02
  Rachel: by
• 1:02
  Rachel: ditching
• 1:03
  Rachel: ai.
• 1:05
  Rachel: definitely
• 1:05
  Rachel: not
• 1:05
  Rachel: by
• 1:05
  Rachel: writing
• 1:06
  Rachel: it
• 1:06
  Rachel: all
• 1:06
  Rachel: by
• 1:06
  Rachel: yourself,
• 1:07
  Rachel: but
• 1:07
  Rachel: understanding
• 1:08
  Rachel: the
• 1:08
  Rachel: three
• 1:08
  Rachel: things
• 1:09
  Rachel: that
• 1:09
  Rachel: can
• 1:09
  Rachel: make
• 1:10
  Rachel: your
• 1:10
  Rachel: content
• 1:10
  Rachel: more
• 1:11
  Rachel: yours
• 1:12
  Rachel: and
• 1:12
  Rachel: that
• 1:12
  Rachel: how
• 1:13
  Rachel: actually
• 1:13
  Rachel: to
• 1:13
  Rachel: put
• 1:13
  Rachel: them
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  Rachel: all
• 1:14
  Rachel: together.
• 1:15
  Jessica: So
• 1:15
  Jessica: if
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  Jessica: you
• 1:16
  Jessica: have
• 1:16
  Jessica: been
• 1:16
  Jessica: in
• 1:17
  Jessica: the
• 1:17
  Jessica: online
• 1:17
  Jessica: business
• 1:17
  Jessica: space
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  Jessica: for
• 1:19
  Jessica: more
• 1:19
  Jessica: than
• 1:19
  Jessica: five
• 1:19
  Jessica: minutes,
• 1:20
  Jessica: you've
• 1:20
  Jessica: probably
• 1:20
  Jessica: heard
• 1:21
  Jessica: someone
• 1:21
  Jessica: say,
• 1:22
  Jessica: just
• 1:22
  Jessica: be
• 1:22
  Jessica: authentic.
• 1:23
  Jessica: Which,
• 1:24
  Jessica: what
• 1:24
  Jessica: does
• 1:24
  Jessica: that
• 1:24
  Jessica: even
• 1:25
  Jessica: mean?
• 1:25
  Jessica: that's
• 1:25
  Jessica: what
• 1:26
  Jessica: this
• 1:26
  Jessica: episode
• 1:26
  Jessica: is
• 1:26
  Jessica: really
• 1:26
  Jessica: gonna
• 1:26
  Jessica: be
• 1:27
  Jessica: about.
• 1:27
  Jessica: Authenticity
• 1:29
  Jessica: isn't
• 1:29
  Jessica: a
• 1:29
  Jessica: vibe
• 1:30
  Jessica: that
• 1:30
  Jessica: you
• 1:30
  Jessica: just
• 1:30
  Jessica: turn
• 1:31
  Jessica: on
• 1:31
  Jessica: and
• 1:31
  Jessica: it's
• 1:31
  Jessica: really
• 1:31
  Jessica: just
• 1:32
  Jessica: not
• 1:32
  Jessica: a
• 1:32
  Jessica: tone
• 1:33
  Jessica: that
• 1:33
  Jessica: you
• 1:33
  Jessica: toggle
• 1:33
  Jessica: on
• 1:34
  Jessica: your
• 1:34
  Jessica: AI
• 1:34
  Jessica: setting.
• 1:35
  Jessica: It's
• 1:35
  Jessica: specific
• 1:36
  Jessica: information
• 1:37
  Jessica: that
• 1:38
  Jessica: is
• 1:38
  Jessica: unique
• 1:38
  Jessica: to
• 1:39
  Jessica: you.
• 1:39
  Jessica: And
• 1:40
  Jessica: it's
• 1:40
  Jessica: what's
• 1:40
  Jessica: gonna
• 1:40
  Jessica: help.
• 1:41
  Jessica: Set
• 1:41
  Jessica: you
• 1:41
  Jessica: apart
• 1:42
  Jessica: from
• 1:42
  Jessica: all
• 1:42
  Jessica: of
• 1:43
  Jessica: the
• 1:43
  Jessica: other
• 1:43
  Jessica: generic
• 1:44
  Jessica: content.
• 1:44
  Jessica: So
• 1:45
  Jessica: we've
• 1:45
  Jessica: identified
• 1:46
  Jessica: three
• 1:46
  Jessica: components
• 1:47
  Jessica: that
• 1:47
  Jessica: are
• 1:47
  Jessica: really
• 1:47
  Jessica: gonna
• 1:47
  Jessica: do
• 1:47
  Jessica: the
• 1:48
  Jessica: heavy
• 1:48
  Jessica: lifting
• 1:49
  Jessica: and
• 1:49
  Jessica: making
• 1:49
  Jessica: content
• 1:50
  Jessica: that
• 1:50
  Jessica: is
• 1:51
  Jessica: uniquely
• 1:51
  Jessica: you
• 1:52
  Jessica: and
• 1:52
  Jessica: really
• 1:52
  Jessica: helps
• 1:53
  Jessica: to
• 1:53
  Jessica: magnetize
• 1:54
  Jessica: those
• 1:55
  Jessica: ideal
• 1:55
  Jessica: clients
• 1:56
  Jessica: to
• 1:56
  Jessica: you.
• 1:57
  Jessica: And
• 1:57
  Jessica: once
• 1:57
  Jessica: we
• 1:57
  Jessica: walk
• 1:57
  Jessica: you
• 1:58
  Jessica: through
• 1:58
  Jessica: these
• 1:59
  Jessica: three
• 1:59
  Jessica: things,
• 2:00
  Jessica: you're
• 2:00
  Jessica: gonna
• 2:00
  Jessica: start
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  Jessica: to
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  Jessica: see
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  Jessica: how
• 2:01
  Jessica: your
• 2:01
  Jessica: content
• 2:02
  Jessica: may
• 2:02
  Jessica: have
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  Jessica: been
• 2:02
  Jessica: generic
• 2:03
  Jessica: and
• 2:03
  Jessica: how
• 2:03
  Jessica: you
• 2:03
  Jessica: can
• 2:04
  Jessica: just
• 2:04
  Jessica: turn
• 2:04
  Jessica: that
• 2:05
  Jessica: dial
• 2:05
  Jessica: on,
• 2:06
  Jessica: authenticity
• 2:07
  Jessica: up.
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  Jessica: And
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  Jessica: make
• 2:08
  Jessica: sure
• 2:08
  Jessica: you
• 2:08
  Jessica: stay
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  Jessica: with
• 2:08
  Jessica: us
• 2:08
  Jessica: through
• 2:08
  Jessica: the
• 2:09
  Jessica: framework
• 2:09
  Jessica: section
• 2:10
  Jessica: because
• 2:10
  Jessica: we're
• 2:10
  Jessica: gonna
• 2:10
  Jessica: be
• 2:10
  Jessica: breaking
• 2:11
  Jessica: it
• 2:11
  Jessica: down.
• 2:12
  Jessica: So
• 2:12
  Jessica: let's
• 2:12
  Jessica: get
• 2:12
  Jessica: into
• 2:12
  Jessica: it.
• 2:12
  Rachel: So
• 2:13
  Rachel: myth
• 2:13
  Rachel: number
• 2:14
  Rachel: one
• 2:14
  Rachel: is
• 2:14
  Rachel: that
• 2:15
  Rachel: being
• 2:15
  Rachel: authentic
• 2:16
  Rachel: means
• 2:16
  Rachel: being
• 2:17
  Rachel: vulnerable
• 2:18
  Rachel: or
• 2:18
  Rachel: sharing.
• 2:19
  Rachel: Maybe
• 2:19
  Rachel: that's
• 2:19
  Rachel: your
• 2:19
  Rachel: day-to-day
• 2:20
  Rachel: life
• 2:21
  Rachel: or
• 2:21
  Rachel: what
• 2:21
  Rachel: you
• 2:21
  Rachel: had
• 2:22
  Rachel: for
• 2:22
  Rachel: breakfast
• 2:22
  Rachel: on
• 2:22
  Rachel: your
• 2:23
  Rachel: stories,
• 2:23
  Rachel: whatever
• 2:24
  Rachel: the
• 2:24
  Rachel: case
• 2:24
  Rachel: may
• 2:24
  Rachel: be.
• 2:25
  Rachel: I
• 2:25
  Rachel: think
• 2:25
  Rachel: in
• 2:25
  Rachel: some
• 2:25
  Rachel: people's
• 2:26
  Rachel: minds,
• 2:26
  Rachel: this
• 2:27
  Rachel: authenticity,
• 2:28
  Rachel: vulnerability
• 2:29
  Rachel: aspect
• 2:29
  Rachel: just
• 2:29
  Rachel: means
• 2:30
  Rachel: that
• 2:30
  Rachel: you're
• 2:30
  Rachel: gonna
• 2:30
  Rachel: be
• 2:30
  Rachel: oversharing
• 2:31
  Rachel: everything.
• 2:32
  Rachel: I'm
• 2:32
  Rachel: gonna
• 2:32
  Rachel: say
• 2:33
  Rachel: that
• 2:33
  Rachel: really
• 2:33
  Rachel: isn't
• 2:33
  Rachel: what's
• 2:34
  Rachel: gonna
• 2:34
  Rachel: build.
• 2:35
  Rachel: Trust,
• 2:35
  Rachel: just
• 2:35
  Rachel: like
• 2:36
  Rachel: in
• 2:36
  Rachel: the
• 2:36
  Rachel: way
• 2:36
  Rachel: that
• 2:36
  Rachel: we're
• 2:37
  Rachel: not
• 2:37
  Rachel: necessarily
• 2:38
  Rachel: talking
• 2:38
  Rachel: to
• 2:38
  Rachel: our
• 2:38
  Rachel: ideal
• 2:39
  Rachel: client
• 2:39
  Rachel: in
• 2:39
  Rachel: the
• 2:40
  Rachel: fact
• 2:40
  Rachel: that
• 2:40
  Rachel: they
• 2:40
  Rachel: shop
• 2:41
  Rachel: at
• 2:41
  Rachel: certain
• 2:42
  Rachel: retailers
• 2:43
  Rachel: or
• 2:43
  Rachel: that
• 2:43
  Rachel: they
• 2:43
  Rachel: drink
• 2:44
  Rachel: coffee
• 2:44
  Rachel: over
• 2:44
  Rachel: tea.
• 2:45
  Rachel: We
• 2:45
  Rachel: were
• 2:46
  Rachel: taught
• 2:46
  Rachel: to
• 2:47
  Rachel: condition
• 2:47
  Rachel: our
• 2:48
  Rachel: client
• 2:48
  Rachel: avatars
• 2:49
  Rachel: around.
• 2:50
  Rachel: That
• 2:50
  Rachel: fits
• 2:50
  Rachel: in
• 2:51
  Rachel: the
• 2:51
  Rachel: same
• 2:51
  Rachel: bucket
• 2:51
  Rachel: as
• 2:51
  Rachel: this.
• 2:52
  Rachel: authenticity
• 2:53
  Rachel: really
• 2:53
  Rachel: needs
• 2:53
  Rachel: to
• 2:53
  Rachel: be
• 2:54
  Rachel: reframed
• 2:55
  Rachel: not
• 2:55
  Rachel: in
• 2:55
  Rachel: this
• 2:56
  Rachel: oversharing
• 2:57
  Rachel: giving
• 2:57
  Rachel: people
• 2:57
  Rachel: every
• 2:58
  Rachel: access
• 2:58
  Rachel: to
• 2:58
  Rachel: your
• 2:59
  Rachel: life,
• 2:59
  Rachel: but
• 2:59
  Rachel: rather
• 3:00
  Rachel: move
• 3:01
  Rachel: away
• 3:01
  Rachel: from
• 3:01
  Rachel: this
• 3:01
  Rachel: oversharing.
• 3:03
  Jessica: I
• 3:03
  Jessica: have
• 3:03
  Jessica: followed
• 3:04
  Jessica: a
• 3:04
  Jessica: couple
• 3:04
  Jessica: of
• 3:04
  Jessica: business
• 3:04
  Jessica: coaches
• 3:05
  Jessica: who
• 3:05
  Jessica: just
• 3:05
  Jessica: trauma
• 3:05
  Jessica: dump
• 3:06
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• 3:06
  Jessica: are
• 3:06
  Jessica: crying
• 3:06
  Jessica: and
• 3:06
  Jessica: I'm
• 3:06
  Jessica: like,
• 3:07
  Jessica: this
• 3:07
  Jessica: really
• 3:07
  Jessica: doesn't
• 3:08
  Jessica: make
• 3:08
  Jessica: me
• 3:08
  Jessica: wanna
• 3:09
  Jessica: work
• 3:09
  Jessica: with
• 3:09
  Jessica: you.
• 3:09
  Jessica: and
• 3:09
  Jessica: I
• 3:09
  Jessica: think
• 3:10
  Jessica: they're
• 3:10
  Jessica: kind
• 3:10
  Jessica: of
• 3:10
  Jessica: getting
• 3:10
  Jessica: it
• 3:11
  Jessica: wrong.
• 3:11
  Jessica: I'm
• 3:11
  Jessica: sure
• 3:11
  Jessica: people
• 3:12
  Jessica: do
• 3:12
  Jessica: connect
• 3:12
  Jessica: to
• 3:12
  Jessica: that
• 3:13
  Jessica: if
• 3:13
  Jessica: they
• 3:13
  Jessica: are
• 3:13
  Jessica: going
• 3:13
  Jessica: through
• 3:14
  Jessica: that
• 3:14
  Jessica: lived
• 3:14
  Jessica: experience.
• 3:15
  Jessica: But
• 3:15
  Jessica: when
• 3:15
  Jessica: you're
• 3:16
  Jessica: trying
• 3:16
  Jessica: to
• 3:17
  Jessica: create
• 3:18
  Jessica: content.
• 3:19
  Jessica: For
• 3:19
  Jessica: the
• 3:19
  Jessica: purpose
• 3:20
  Jessica: of
• 3:20
  Jessica: selling,
• 3:20
  Jessica: your
• 3:21
  Jessica: service,
• 3:21
  Jessica: your
• 3:22
  Jessica: course.
• 3:23
  Jessica: It's
• 3:24
  Jessica: more
• 3:24
  Jessica: about
• 3:25
  Jessica: not
• 3:26
  Jessica: just
• 3:26
  Jessica: oversharing,
• 3:27
  Jessica: but
• 3:27
  Jessica: kind
• 3:27
  Jessica: of
• 3:27
  Jessica: sharing
• 3:28
  Jessica: the
• 3:28
  Jessica: why
• 3:29
  Jessica: behind
• 3:30
  Jessica: how
• 3:30
  Jessica: you
• 3:31
  Jessica: operate
• 3:31
  Jessica: or
• 3:32
  Jessica: why
• 3:32
  Jessica: you
• 3:34
  Jessica: follow
• 3:34
  Jessica: a
• 3:34
  Jessica: certain
• 3:35
  Jessica: flow.
• 3:35
  Jessica: So
• 3:36
  Jessica: for
• 3:36
  Jessica: example,
• 3:36
  Jessica: a
• 3:37
  Jessica: story
• 3:37
  Jessica: I
• 3:37
  Jessica: share
• 3:37
  Jessica: a
• 3:37
  Jessica: lot
• 3:37
  Jessica: is
• 3:38
  Jessica: Black
• 3:38
  Jessica: Friday.
• 3:39
  Jessica: I
• 3:39
  Jessica: am
• 3:39
  Jessica: not
• 3:39
  Jessica: into
• 3:39
  Jessica: Black
• 3:39
  Jessica: Friday
• 3:40
  Jessica: because
• 3:40
  Jessica: I
• 3:40
  Jessica: came
• 3:41
  Jessica: from
• 3:41
  Jessica: retail.
• 3:41
  Jessica: I
• 3:41
  Jessica: worked
• 3:42
  Jessica: a
• 3:42
  Jessica: ton
• 3:42
  Jessica: of
• 3:43
  Jessica: different
• 3:43
  Jessica: Black
• 3:43
  Jessica: Fridays.
• 3:44
  Jessica: So
• 3:44
  Jessica: now
• 3:45
  Jessica: I'm
• 3:45
  Jessica: anti-Black
• 3:46
  Jessica: Friday
• 3:46
  Jessica: because
• 3:47
  Jessica: I
• 3:47
  Jessica: think
• 3:47
  Jessica: you're
• 3:47
  Jessica: competing
• 3:48
  Jessica: with
• 3:48
  Jessica: all
• 3:48
  Jessica: the
• 3:48
  Jessica: other
• 3:49
  Jessica: people
• 3:49
  Jessica: in
• 3:49
  Jessica: the
• 3:49
  Jessica: world.
• 3:50
  Jessica: And
• 3:50
  Jessica: we
• 3:50
  Jessica: did
• 3:50
  Jessica: not
• 3:50
  Jessica: start
• 3:51
  Jessica: our
• 3:51
  Jessica: online
• 3:51
  Jessica: businesses
• 3:52
  Jessica: to
• 3:52
  Jessica: work
• 3:52
  Jessica: on
• 3:52
  Jessica: the
• 3:52
  Jessica: holidays.
• 3:53
  Jessica: A
• 3:53
  Jessica: lot
• 3:53
  Jessica: of
• 3:53
  Jessica: us
• 3:53
  Jessica: are
• 3:53
  Jessica: moms
• 3:54
  Jessica: who
• 3:54
  Jessica: wanted
• 3:54
  Jessica: to
• 3:54
  Jessica: be
• 3:55
  Jessica: off
• 3:55
  Jessica: with
• 3:55
  Jessica: our
• 3:55
  Jessica: kids
• 3:55
  Jessica: during
• 3:56
  Jessica: the
• 3:56
  Jessica: holidays.
• 3:57
  Jessica: So
• 3:57
  Jessica: when
• 3:57
  Jessica: you
• 3:57
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• 3:58
  Jessica: in
• 3:58
  Jessica: Black
• 3:58
  Jessica: Friday,
• 3:59
  Jessica: you're
• 3:59
  Jessica: kind
• 3:59
  Jessica: of
• 3:59
  Jessica: weighing
• 3:59
  Jessica: out
• 4:00
  Jessica: those
• 4:00
  Jessica: benefits
• 4:00
  Jessica: and
• 4:00
  Jessica: that's
• 4:01
  Jessica: the
• 4:01
  Jessica: stance
• 4:01
  Jessica: I
• 4:02
  Jessica: have.
• 4:02
  Jessica: So
• 4:02
  Jessica: I'm
• 4:03
  Jessica: naturally
• 4:03
  Jessica: going
• 4:03
  Jessica: to
• 4:04
  Jessica: repel
• 4:04
  Jessica: people
• 4:05
  Jessica: that
• 4:05
  Jessica: don't
• 4:05
  Jessica: vibe
• 4:05
  Jessica: with
• 4:06
  Jessica: that
• 4:06
  Jessica: and
• 4:06
  Jessica: think
• 4:06
  Jessica: they're
• 4:06
  Jessica: gonna
• 4:06
  Jessica: miss
• 4:07
  Jessica: out
• 4:07
  Jessica: on
• 4:07
  Jessica: a
• 4:07
  Jessica: huge
• 4:07
  Jessica: sale,
• 4:08
  Jessica: and
• 4:08
  Jessica: I'm
• 4:08
  Jessica: gonna
• 4:09
  Jessica: attract
• 4:09
  Jessica: the
• 4:09
  Jessica: people
• 4:10
  Jessica: that
• 4:10
  Jessica: are
• 4:10
  Jessica: like,
• 4:10
  Jessica: oh,
• 4:11
  Jessica: okay.
• 4:11
  Jessica: She
• 4:11
  Jessica: says,
• 4:11
  Jessica: I
• 4:12
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• 4:12
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• 4:12
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• 4:12
  Jessica: work
• 4:12
  Jessica: on
• 4:13
  Jessica: the
• 4:13
  Jessica: holidays
• 4:13
  Jessica: when
• 4:13
  Jessica: my
• 4:13
  Jessica: kids
• 4:14
  Jessica: are
• 4:14
  Jessica: off
• 4:14
  Jessica: and
• 4:14
  Jessica: she's
• 4:15
  Jessica: gonna
• 4:15
  Jessica: give
• 4:15
  Jessica: me
• 4:15
  Jessica: a
• 4:15
  Jessica: different
• 4:15
  Jessica: way
• 4:16
  Jessica: to
• 4:16
  Jessica: do
• 4:16
  Jessica: it
• 4:16
  Jessica: and
• 4:16
  Jessica: still
• 4:16
  Jessica: make
• 4:17
  Jessica: the
• 4:17
  Jessica: money
• 4:17
  Jessica: instead.
• 4:18
  Jessica: So
• 4:18
  Jessica: I
• 4:18
  Jessica: think
• 4:19
  Jessica: that's
• 4:19
  Jessica: the
• 4:19
  Jessica: difference
• 4:20
  Jessica: between
• 4:20
  Jessica: being
• 4:22
  Jessica: authentic,
• 4:23
  Jessica: vulnerable
• 4:23
  Jessica: and
• 4:24
  Jessica: just
• 4:24
  Jessica: being
• 4:24
  Jessica: authentic
• 4:24
  Jessica: of
• 4:25
  Jessica: this
• 4:25
  Jessica: is
• 4:25
  Jessica: how
• 4:25
  Jessica: I
• 4:25
  Jessica: think
• 4:25
  Jessica: and
• 4:25
  Jessica: these
• 4:26
  Jessica: are
• 4:26
  Jessica: the
• 4:26
  Jessica: experiences
• 4:27
  Jessica: that
• 4:27
  Jessica: I
• 4:27
  Jessica: went
• 4:27
  Jessica: to
• 4:27
  Jessica: through
• 4:28
  Jessica: that
• 4:28
  Jessica: made
• 4:28
  Jessica: me
• 4:28
  Jessica: think
• 4:28
  Jessica: that
• 4:28
  Jessica: way,
• 4:29
  Jessica: and
• 4:29
  Jessica: that's
• 4:29
  Jessica: what
• 4:30
  Jessica: is
• 4:30
  Jessica: going
• 4:30
  Jessica: to
• 4:30
  Jessica: attract
• 4:31
  Jessica: people
• 4:31
  Jessica: to
• 4:31
  Jessica: you.
• 4:32
  Rachel: Yeah,
• 4:32
  Rachel: and
• 4:33
  Rachel: I
• 4:33
  Rachel: think
• 4:33
  Rachel: a
• 4:33
  Rachel: lot
• 4:33
  Rachel: of
• 4:33
  Rachel: people,
• 4:34
  Rachel: especially
• 4:35
  Rachel: now
• 4:35
  Rachel: in
• 4:35
  Rachel: the
• 4:36
  Rachel: state
• 4:36
  Rachel: of
• 4:36
  Rachel: the
• 4:36
  Rachel: world
• 4:37
  Rachel: are
• 4:37
  Rachel: authenticity
• 4:38
  Rachel: can
• 4:38
  Rachel: mean
• 4:39
  Rachel: just
• 4:39
  Rachel: living
• 4:39
  Rachel: in,
• 4:40
  Rachel: being
• 4:40
  Rachel: in
• 4:40
  Rachel: alignment
• 4:41
  Rachel: with.
• 4:41
  Rachel: Your
• 4:41
  Rachel: own
• 4:42
  Rachel: values
• 4:43
  Rachel: and
• 4:43
  Rachel: things
• 4:43
  Rachel: like
• 4:43
  Rachel: that.
• 4:44
  Rachel: And
• 4:44
  Rachel: I
• 4:44
  Rachel: know
• 4:44
  Rachel: another
• 4:45
  Rachel: example
• 4:45
  Rachel: of
• 4:45
  Rachel: how
• 4:46
  Rachel: I've
• 4:47
  Rachel: shown
• 4:47
  Rachel: up
• 4:47
  Rachel: more
• 4:47
  Rachel: authentic
• 4:48
  Rachel: in
• 4:49
  Rachel: my
• 4:49
  Rachel: own
• 4:49
  Rachel: marketing,
• 4:50
  Rachel: and
• 4:50
  Rachel: that's
• 4:50
  Rachel: not
• 4:50
  Rachel: by
• 4:51
  Rachel: me
• 4:51
  Rachel: sharing
• 4:51
  Rachel: anything
• 4:52
  Rachel: about
• 4:52
  Rachel: my
• 4:52
  Rachel: personal
• 4:53
  Rachel: life,
• 4:53
  Rachel: is
• 4:53
  Rachel: the
• 4:53
  Rachel: fact
• 4:54
  Rachel: that
• 4:54
  Rachel: when
• 4:54
  Rachel: I
• 4:54
  Rachel: was
• 4:55
  Rachel: in
• 4:55
  Rachel: postpartum
• 4:56
  Rachel: and
• 4:56
  Rachel: I
• 4:56
  Rachel: was
• 4:56
  Rachel: being
• 4:57
  Rachel: hit
• 4:57
  Rachel: with
• 4:57
  Rachel: every
• 4:58
  Rachel: possible
• 4:58
  Rachel: narrative
• 4:59
  Rachel: of
• 4:59
  Rachel: moms
• 5:00
  Rachel: need
• 5:00
  Rachel: this
• 5:00
  Rachel: and
• 5:00
  Rachel: moms
• 5:01
  Rachel: need
• 5:01
  Rachel: this,
• 5:01
  Rachel: and
• 5:01
  Rachel: it
• 5:01
  Rachel: really
• 5:01
  Rachel: gave
• 5:02
  Rachel: me
• 5:02
  Rachel: the
• 5:02
  Rachel: ick.
• 5:02
  Rachel: Online
• 5:03
  Rachel: marketing
• 5:03
  Rachel: and
• 5:04
  Rachel: coaching
• 5:04
  Rachel: and
• 5:04
  Rachel: just
• 5:05
  Rachel: digital
• 5:05
  Rachel: products
• 5:06
  Rachel: and
• 5:06
  Rachel: everything,
• 5:06
  Rachel: because
• 5:06
  Rachel: this
• 5:06
  Rachel: over
• 5:07
  Rachel: consumption
• 5:08
  Rachel: idea
• 5:08
  Rachel: of
• 5:08
  Rachel: running
• 5:09
  Rachel: rampant,
• 5:10
  Rachel: but
• 5:10
  Rachel: that
• 5:11
  Rachel: directly
• 5:12
  Rachel: influenced
• 5:13
  Rachel: me
• 5:13
  Rachel: saying
• 5:14
  Rachel: ethical
• 5:15
  Rachel: sales,
• 5:15
  Rachel: ethical
• 5:16
  Rachel: marketing,
• 5:17
  Rachel: being
• 5:17
  Rachel: intentional
• 5:18
  Rachel: with
• 5:18
  Rachel: how
• 5:18
  Rachel: you're
• 5:18
  Rachel: selling
• 5:19
  Rachel: and
• 5:19
  Rachel: showing
• 5:19
  Rachel: up
• 5:20
  Rachel: to
• 5:20
  Rachel: your
• 5:20
  Rachel: audience.
• 5:21
  Rachel: That
• 5:22
  Rachel: goes
• 5:22
  Rachel: hand
• 5:22
  Rachel: in
• 5:22
  Rachel: hand
• 5:23
  Rachel: with
• 5:23
  Rachel: not,
• 5:23
  Rachel: you're
• 5:23
  Rachel: never
• 5:23
  Rachel: gonna
• 5:24
  Rachel: see
• 5:24
  Rachel: me
• 5:24
  Rachel: telling
• 5:25
  Rachel: my
• 5:25
  Rachel: client,
• 5:25
  Rachel: Hey,
• 5:26
  Rachel: you're
• 5:26
  Rachel: launching,
• 5:26
  Rachel: we
• 5:26
  Rachel: need
• 5:27
  Rachel: to
• 5:27
  Rachel: be
• 5:27
  Rachel: spamming
• 5:27
  Rachel: your
• 5:28
  Rachel: list
• 5:28
  Rachel: with
• 5:29
  Rachel: five
• 5:29
  Rachel: plus
• 5:29
  Rachel: 10
• 5:30
  Rachel: emails
• 5:30
  Rachel: a
• 5:30
  Rachel: day,
• 5:30
  Rachel: or
• 5:30
  Rachel: whatever.
• 5:31
  Rachel: And
• 5:31
  Rachel: that's
• 5:31
  Rachel: never
• 5:32
  Rachel: anything
• 5:32
  Rachel: that
• 5:32
  Rachel: I
• 5:33
  Rachel: will
• 5:33
  Rachel: ever
• 5:33
  Rachel: educate
• 5:34
  Rachel: or
• 5:34
  Rachel: enable.
• 5:35
  Rachel: And
• 5:35
  Rachel: so
• 5:35
  Rachel: that's
• 5:36
  Rachel: also
• 5:36
  Rachel: authentic
• 5:37
  Rachel: and
• 5:37
  Rachel: living
• 5:37
  Rachel: in
• 5:37
  Rachel: that
• 5:38
  Rachel: type
• 5:38
  Rachel: of
• 5:38
  Rachel: vibe.
• 5:39
  Rachel: And
• 5:39
  Rachel: that
• 5:39
  Rachel: has
• 5:39
  Rachel: nothing
• 5:40
  Rachel: to
• 5:40
  Rachel: do
• 5:40
  Rachel: with
• 5:40
  Rachel: my
• 5:40
  Rachel: personal
• 5:41
  Rachel: life
• 5:41
  Rachel: or
• 5:42
  Rachel: anything
• 5:42
  Rachel: like
• 5:42
  Rachel: that.
• 5:43
  Rachel: So
• 5:43
  Rachel: I
• 5:43
  Rachel: think
• 5:43
  Rachel: that
• 5:43
  Rachel: those
• 5:44
  Rachel: are
• 5:44
  Rachel: some
• 5:45
  Rachel: really
• 5:45
  Rachel: core
• 5:45
  Rachel: examples,
• 5:46
  Rachel: you
• 5:46
  Rachel: started
• 5:47
  Rachel: your
• 5:47
  Rachel: business
• 5:47
  Rachel: for
• 5:47
  Rachel: a
• 5:47
  Rachel: reason.
• 5:48
  Rachel: Tell
• 5:49
  Rachel: people
• 5:49
  Rachel: why
• 5:49
  Rachel: you
• 5:49
  Rachel: started,
• 5:50
  Rachel: your
• 5:51
  Rachel: framework,
• 5:51
  Rachel: your
• 5:51
  Rachel: methodology,
• 5:52
  Rachel: and
• 5:52
  Rachel: we'll
• 5:52
  Rachel: get
• 5:52
  Rachel: into
• 5:53
  Rachel: more
• 5:53
  Rachel: of
• 5:53
  Rachel: that
• 5:53
  Rachel: later.
• 5:53
  Rachel: Tell
• 5:54
  Rachel: people
• 5:54
  Rachel: why.
• 5:56
  Jessica: It's
• 5:56
  Jessica: actually
• 5:57
  Jessica: even
• 5:57
  Jessica: better
• 5:57
  Jessica: if
• 5:57
  Jessica: it
• 5:58
  Jessica: goes
• 5:58
  Jessica: against
• 5:58
  Jessica: the
• 5:59
  Jessica: status
• 5:59
  Jessica: quo
• 5:59
  Jessica: because
• 6:00
  Jessica: that's
• 6:00
  Jessica: gonna
• 6:00
  Jessica: make
• 6:00
  Jessica: you
• 6:02
  Jessica: stand
• 6:02
  Jessica: out
• 6:02
  Jessica: even
• 6:02
  Jessica: more.
• 6:03
  Jessica: I
• 6:03
  Jessica: think
• 6:03
  Jessica: somebody
• 6:03
  Jessica: that
• 6:03
  Jessica: does
• 6:04
  Jessica: this
• 6:04
  Jessica: really
• 6:04
  Jessica: good
• 6:04
  Jessica: is
• 6:04
  Jessica: Ashley
• 6:05
  Jessica: from
• 6:05
  Jessica: the
• 6:05
  Jessica: doers.
• 6:06
  Jessica: A
• 6:06
  Jessica: lot
• 6:06
  Jessica: of
• 6:06
  Jessica: her
• 6:06
  Jessica: content
• 6:07
  Jessica: is
• 6:07
  Jessica: very
• 6:08
  Jessica: polarizing,
• 6:09
  Jessica: but
• 6:09
  Jessica: it's
• 6:09
  Jessica: also
• 6:10
  Jessica: very
• 6:10
  Jessica: authentically
• 6:11
  Jessica: her
• 6:12
  Jessica: because
• 6:13
  Jessica: if,
• 6:13
  Jessica: you
• 6:13
  Jessica: know,
• 6:13
  Jessica: once
• 6:13
  Jessica: you
• 6:13
  Jessica: get
• 6:14
  Jessica: in
• 6:14
  Jessica: the
• 6:14
  Jessica: community
• 6:14
  Jessica: with
• 6:14
  Jessica: her,
• 6:15
  Jessica: if
• 6:15
  Jessica: she
• 6:15
  Jessica: walks
• 6:15
  Jessica: a
• 6:15
  Jessica: talk,
• 6:15
  Jessica: that's
• 6:16
  Jessica: actually
• 6:16
  Jessica: how
• 6:16
  Jessica: she
• 6:17
  Jessica: operates.
• 6:18
  Jessica: And
• 6:19
  Jessica: by
• 6:19
  Jessica: leaning
• 6:19
  Jessica: into
• 6:21
  Jessica: that
• 6:21
  Jessica: fully
• 6:21
  Jessica: in
• 6:21
  Jessica: her
• 6:22
  Jessica: content,
• 6:22
  Jessica: she's,
• 6:23
  Jessica: one
• 6:23
  Jessica: standing
• 6:24
  Jessica: out,
• 6:24
  Jessica: but
• 6:25
  Jessica: two,
• 6:25
  Jessica: connecting
• 6:25
  Jessica: to
• 6:25
  Jessica: the
• 6:26
  Jessica: people
• 6:26
  Jessica: that
• 6:26
  Jessica: she
• 6:26
  Jessica: really
• 6:26
  Jessica: wants
• 6:27
  Jessica: to
• 6:27
  Jessica: work
• 6:27
  Jessica: with
• 6:27
  Jessica: and
• 6:28
  Jessica: impact.
• 6:28
  Rachel: Totally.
• 6:29
  Rachel: So
• 6:29
  Rachel: then
• 6:29
  Rachel: that
• 6:29
  Rachel: brings
• 6:29
  Rachel: us
• 6:30
  Rachel: in
• 6:30
  Rachel: to
• 6:30
  Rachel: the
• 6:31
  Rachel: second
• 6:32
  Rachel: myth,
• 6:32
  Rachel: which
• 6:32
  Rachel: is
• 6:33
  Rachel: frameworks
• 6:34
  Rachel: are
• 6:34
  Rachel: for
• 6:34
  Rachel: courses
• 6:35
  Rachel: and
• 6:35
  Rachel: not
• 6:36
  Rachel: for
• 6:36
  Rachel: your
• 6:36
  Rachel: content.
• 6:37
  Rachel: And
• 6:37
  Rachel: I
• 6:37
  Rachel: think
• 6:38
  Rachel: that
• 6:38
  Rachel: this
• 6:38
  Rachel: is
• 6:38
  Rachel: where
• 6:38
  Rachel: a
• 6:38
  Rachel: lot
• 6:39
  Rachel: of
• 6:39
  Rachel: people
• 6:39
  Rachel: are
• 6:39
  Rachel: comfortable
• 6:40
  Rachel: with
• 6:40
  Rachel: the
• 6:40
  Rachel: education
• 6:41
  Rachel: content
• 6:41
  Rachel: is
• 6:42
  Rachel: like,
• 6:42
  Rachel: well,
• 6:42
  Rachel: I
• 6:42
  Rachel: can't
• 6:42
  Rachel: give
• 6:43
  Rachel: them
• 6:43
  Rachel: everything.
• 6:44
  Rachel: 'cause
• 6:44
  Rachel: then
• 6:44
  Rachel: why
• 6:44
  Rachel: would
• 6:44
  Rachel: they
• 6:44
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• 6:45
  Rachel: And
• 6:45
  Rachel: I
• 6:46
  Rachel: guarantee
• 6:46
  Rachel: you
• 6:46
  Rachel: I
• 6:47
  Rachel: could
• 6:47
  Rachel: tell
• 6:47
  Rachel: everybody
• 6:48
  Rachel: everything
• 6:49
  Rachel: about
• 6:49
  Rachel: email
• 6:49
  Rachel: strategy
• 6:50
  Rachel: and
• 6:50
  Rachel: they
• 6:50
  Rachel: still
• 6:50
  Rachel: wouldn't
• 6:51
  Rachel: do
• 6:51
  Rachel: it.
• 6:52
  Rachel: Sometimes
• 6:52
  Rachel: they
• 6:52
  Rachel: just
• 6:53
  Rachel: need
• 6:53
  Rachel: somebody
• 6:53
  Rachel: to
• 6:53
  Rachel: like
• 6:54
  Rachel: accountability
• 6:55
  Rachel: and
• 6:55
  Rachel: then
• 6:56
  Rachel: literally
• 6:56
  Rachel: just
• 6:56
  Rachel: taking
• 6:57
  Rachel: it
• 6:57
  Rachel: off
• 6:57
  Rachel: of
• 6:57
  Rachel: their
• 6:57
  Rachel: mental
• 6:58
  Rachel: load
• 6:58
  Rachel: to
• 6:58
  Rachel: just
• 6:59
  Rachel: execute.
• 7:00
  Rachel: tell
• 7:00
  Rachel: you
• 7:01
  Rachel: my
• 7:01
  Rachel: exact
• 7:01
  Rachel: framework,
• 7:02
  Rachel: but
• 7:02
  Rachel: you're
• 7:02
  Rachel: still
• 7:02
  Rachel: not
• 7:02
  Rachel: gonna
• 7:03
  Rachel: do
• 7:03
  Rachel: it
• 7:03
  Rachel: the
• 7:03
  Rachel: way
• 7:03
  Rachel: that
• 7:03
  Rachel: I
• 7:03
  Rachel: can
• 7:03
  Rachel: do
• 7:04
  Rachel: it.
• 7:04
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• 7:04
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• 7:04
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• 7:04
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• 7:05
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• 7:05
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• 7:05
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• 7:05
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• 7:05
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• 7:06
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• 7:06
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• 7:06
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• 7:07
  Rachel: that
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• 7:07
  Rachel: gonna
• 7:07
  Rachel: be
• 7:07
  Rachel: quality,
• 7:08
  Rachel: because
• 7:08
  Rachel: it's
• 7:08
  Rachel: not
• 7:09
  Rachel: your
• 7:09
  Rachel: zone
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  Rachel: of
• 7:09
  Rachel: genius.
• 7:10
  Rachel: It's
• 7:10
  Rachel: not
• 7:10
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• 7:11
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• 7:11
  Rachel: that.
• 7:11
  Rachel: So
• 7:11
  Rachel: really
• 7:12
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• 7:12
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• 7:13
  Rachel: frameworks
• 7:13
  Rachel: add
• 7:14
  Rachel: authority
• 7:15
  Rachel: to
• 7:15
  Rachel: your
• 7:15
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• 7:16
  Rachel: and
• 7:16
  Rachel: when
• 7:17
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• 7:17
  Rachel: able
• 7:17
  Rachel: to
• 7:17
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• 7:17
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• 7:19
  Rachel: My
• 7:19
  Rachel: Align
• 7:19
  Rachel: lead
• 7:20
  Rachel: formula
• 7:20
  Rachel: helps
• 7:21
  Rachel: my
• 7:21
  Rachel: clients
• 7:22
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• 7:23
  Rachel: lead
• 7:23
  Rachel: magnet
• 7:24
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• 7:25
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• 7:25
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• 7:26
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• 7:27
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• 7:27
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• 7:27
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• 7:28
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• 7:28
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• 7:28
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• 7:28
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• 7:29
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• 7:29
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• 7:30
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• 7:30
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• 7:30
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• 7:30
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• 7:30
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• 7:31
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• 7:31
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• 7:31
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• 7:31
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• 7:32
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• 7:32
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• 7:33
  Rachel: don't
• 7:33
  Rachel: steer
• 7:34
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• 7:34
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• 7:35
  Rachel: that's
• 7:35
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• 7:35
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• 7:38
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• 7:38
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• 7:38
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• 7:39
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• 7:39
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• 7:40
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• 7:40
  Rachel: ultimately
• 7:40
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• 7:40
  Rachel: positioning.
• 7:42
  Jessica: I
• 7:42
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• 7:43
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• 7:44
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• 7:45
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• 7:45
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• 7:46
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• 7:47
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• 7:47
  Jessica: and
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• 7:48
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• 7:48
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• 7:48
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• 7:48
  Jessica: we
• 7:48
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• 7:49
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• 7:49
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• 7:49
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• 7:51
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• 7:54
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• 7:54
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• 7:55
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• 7:55
  Jessica: very
• 7:56
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• 7:57
  Jessica: process
• 7:57
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• 7:58
  Jessica: questions
• 7:58
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• 7:59
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• 7:59
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• 8:04
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• 8:04
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• 8:05
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• 8:10
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• 8:10
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• 8:11
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• 8:11
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• 8:11
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• 8:11
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• 8:13
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• 8:13
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• 8:14
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• 8:16
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• 8:17
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• 8:17
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  Jessica: all
• 8:17
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• 8:18
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• 8:19
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• 8:19
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• 8:20
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• 8:20
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• 8:20
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• 8:20
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• 8:20
  Jessica: notion
• 8:21
  Jessica: page
• 8:21
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• 8:21
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• 8:21
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• 8:22
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• 8:23
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• 8:23
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• 8:26
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• 8:28
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• 8:29
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• 8:29
  Jessica: easy
• 8:30
  Jessica: for,
• 8:31
  Jessica: your
• 8:31
  Jessica: potential
• 8:31
  Jessica: clients
• 8:32
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• 8:32
  Jessica: understand
• 8:33
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• 8:34
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• 8:34
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• 8:35
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• 8:35
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• 8:35
  Jessica: out
• 8:35
  Jessica: uniquely.
• 8:38
  Rachel: It
• 8:38
  Rachel: definitely
• 8:38
  Rachel: allows
• 8:39
  Rachel: recognition
• 8:40
  Rachel: for
• 8:41
  Rachel: your
• 8:41
  Rachel: unique
• 8:42
  Rachel: value,
• 8:43
  Rachel: which
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• 8:44
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• 8:44
  Rachel: trying
• 8:44
  Rachel: to
• 8:44
  Rachel: do
• 8:45
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• 8:45
  Rachel: content,
• 8:46
  Rachel: right,
• 8:46
  Rachel: is
• 8:46
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• 8:46
  Rachel: ourselves
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• 8:48
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• 8:49
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• 8:49
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• 8:49
  Rachel: doing
• 8:50
  Rachel: the
• 8:50
  Rachel: same
• 8:50
  Rachel: thing.
• 8:51
  Rachel: Or
• 8:51
  Rachel: selling
• 8:51
  Rachel: the
• 8:52
  Rachel: same
• 8:52
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• 8:53
  Rachel: and
• 8:53
  Rachel: it's
• 8:53
  Rachel: making
• 8:54
  Rachel: sure
• 8:54
  Rachel: that
• 8:55
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• 8:55
  Rachel: front
• 8:55
  Rachel: and
• 8:55
  Rachel: center
• 8:56
  Rachel: on
• 8:57
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• 8:57
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• 8:57
  Rachel: you
• 8:58
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• 8:58
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• 8:58
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• 8:58
  Rachel: which
• 8:59
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• 8:59
  Rachel: what
• 8:59
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• 8:59
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• 8:59
  Rachel: about
• 8:59
  Rachel: first
• 9:00
  Rachel: with
• 9:00
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• 9:01
  Rachel: Those
• 9:02
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• 9:02
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• 9:03
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• 9:03
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• 9:03
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• 9:03
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• 9:04
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• 9:04
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• 9:04
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• 9:04
  Rachel: Hey,
• 9:05
  Rachel: I
• 9:05
  Rachel: align
• 9:06
  Rachel: with
• 9:06
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• 9:07
  Rachel: value
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• 9:08
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• 9:08
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• 9:09
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• 9:09
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• 9:09
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• 9:10
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• 9:10
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• 9:10
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• 9:11
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• 9:11
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• 9:11
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• 9:11
  Rachel: that
• 9:11
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• 9:12
  Rachel: call
• 9:12
  Rachel: with
• 9:12
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• 9:13
  Rachel: they're
• 9:13
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• 9:14
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• 9:14
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• 9:14
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• 9:14
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• 9:15
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• 9:15
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• 9:15
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• 9:16
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• 9:16
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• 9:16
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• 9:16
  Rachel: values
• 9:17
  Rachel: to
• 9:18
  Rachel: your
• 9:18
  Rachel: framework.
• 9:19
  Rachel: I've
• 9:19
  Rachel: kind
• 9:19
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• 9:20
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• 9:20
  Rachel: all
• 9:20
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• 9:20
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• 9:20
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• 9:21
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• 9:21
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• 9:21
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• 9:21
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• 9:21
  Rachel: good
• 9:22
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• 9:22
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• 9:22
  Rachel: Let's
• 9:22
  Rachel: move
• 9:22
  Rachel: forward
• 9:23
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• 9:24
  Rachel: being
• 9:24
  Rachel: from
• 9:25
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• 9:25
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• 9:25
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• 9:25
  Rachel: let's
• 9:26
  Rachel: talk
• 9:26
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• 9:26
  Rachel: lead
• 9:26
  Rachel: magnets
• 9:27
  Rachel: and
• 9:27
  Rachel: not
• 9:27
  Rachel: really
• 9:28
  Rachel: giving
• 9:28
  Rachel: any
• 9:28
  Rachel: reason,
• 9:29
  Rachel: that's
• 9:29
  Rachel: what
• 9:29
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• 9:30
  Rachel: those
• 9:30
  Rachel: people
• 9:30
  Rachel: to
• 9:30
  Rachel: have
• 9:30
  Rachel: 15
• 9:31
  Rachel: different
• 9:31
  Rachel: lead
• 9:31
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• 9:32
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• 9:32
  Rachel: their
• 9:32
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• 9:33
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• 9:33
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• 9:33
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• 9:33
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• 9:33
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• 9:34
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• 9:34
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• 9:34
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• 9:34
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• 9:35
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• 9:35
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• 9:35
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• 9:35
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• 9:36
  Jessica: I
• 9:37
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• 9:37
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• 9:37
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• 9:37
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• 9:37
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• 9:38
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• 9:38
  Jessica: up
• 9:38
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• 9:38
  Jessica: your
• 9:38
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• 9:39
  Jessica: is
• 9:39
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• 9:39
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• 9:39
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• 9:40
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• 9:40
  Jessica: time.
• 9:41
  Jessica: Creating
• 9:41
  Jessica: this
• 9:41
  Jessica: podcast
• 9:42
  Jessica: has
• 9:42
  Jessica: helped
• 9:43
  Jessica: me
• 9:43
  Jessica: very
• 9:43
  Jessica: much
• 9:44
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• 9:44
  Jessica: because
• 9:44
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• 9:45
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• 9:45
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• 9:45
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• 9:46
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• 9:46
  Jessica: trying
• 9:46
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• 9:46
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• 9:47
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• 9:47
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• 9:47
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• 9:47
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• 9:48
  Jessica: where
• 9:48
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• 9:49
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• 9:49
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• 9:50
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• 9:52
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• 9:53
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• 9:53
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• 9:54
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• 9:54
  Jessica: clients
• 9:54
  Jessica: are
• 9:54
  Jessica: coming
• 9:55
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• 9:55
  Jessica: me
• 9:55
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• 9:55
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• 9:55
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• 9:56
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• 9:56
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• 9:56
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• 9:57
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• 9:57
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• 9:57
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• 9:57
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• 9:58
  Jessica: not
• 9:58
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• 9:58
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• 9:59
  Jessica: This
• 9:59
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• 9:59
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• 9:59
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• 9:59
  Jessica: they're
• 9:59
  Jessica: missing.
• 10:00
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• 10:00
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• 10:00
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• 10:01
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• 10:02
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• 10:05
  Jessica: gonna
• 10:05
  Jessica: get
• 10:05
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• 10:06
  Jessica: and
• 10:06
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• 10:06
  Jessica: five
• 10:06
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• 10:07
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• 10:07
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• 10:07
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• 10:08
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• 10:08
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• 10:08
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• 10:09
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• 10:09
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• 10:09
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• 10:09
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• 10:10
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• 10:10
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• 10:10
  Jessica: gonna
• 10:10
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• 10:10
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• 10:11
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• 10:11
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• 10:11
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• 10:12
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• 10:12
  Jessica: a
• 10:12
  Jessica: lot
• 10:12
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• 10:13
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• 10:13
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• 10:13
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• 10:14
  Jessica: information
• 10:15
  Jessica: that
• 10:15
  Jessica: makes
• 10:15
  Jessica: people
• 10:16
  Jessica: feel
• 10:16
  Jessica: safe.
• 10:16
  Jessica: It
• 10:16
  Jessica: makes
• 10:17
  Jessica: them
• 10:17
  Jessica: feel
• 10:17
  Jessica: like
• 10:17
  Jessica: they're
• 10:17
  Jessica: investing
• 10:18
  Jessica: in
• 10:18
  Jessica: something
• 10:18
  Jessica: that
• 10:18
  Jessica: they
• 10:19
  Jessica: can't
• 10:19
  Jessica: get.
• 10:20
  Jessica: Anywhere
• 10:20
  Jessica: else.
• 10:22
  Rachel: Yeah,
• 10:22
  Rachel: definitely.
• 10:23
  Rachel: That
• 10:23
  Rachel: brings
• 10:23
  Rachel: us
• 10:23
  Rachel: to
• 10:24
  Rachel: our
• 10:24
  Rachel: third
• 10:25
  Rachel: and
• 10:25
  Rachel: final
• 10:26
  Rachel: myth,
• 10:26
  Rachel: which
• 10:27
  Rachel: is
• 10:27
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• 10:27
  Rachel: client
• 10:28
  Rachel: results
• 10:28
  Rachel: are
• 10:28
  Rachel: for
• 10:29
  Rachel: the
• 10:29
  Rachel: sales
• 10:29
  Rachel: page
• 10:30
  Rachel: only.
• 10:30
  Rachel: And
• 10:31
  Rachel: I
• 10:31
  Rachel: literally,
• 10:32
  Rachel: think
• 10:32
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• 10:32
  Rachel: you
• 10:32
  Rachel: have
• 10:33
  Rachel: to
• 10:33
  Rachel: share
• 10:34
  Rachel: your
• 10:34
  Rachel: client
• 10:34
  Rachel: experiences.
• 10:36
  Rachel: Anytime,
• 10:37
  Rachel: literally
• 10:38
  Rachel: as
• 10:38
  Rachel: much
• 10:39
  Rachel: as
• 10:39
  Rachel: you
• 10:39
  Rachel: possibly
• 10:40
  Rachel: can.
• 10:40
  Rachel: And
• 10:41
  Rachel: there's
• 10:41
  Rachel: ways
• 10:41
  Rachel: to
• 10:41
  Rachel: do
• 10:42
  Rachel: it
• 10:42
  Rachel: that
• 10:42
  Rachel: aren't
• 10:42
  Rachel: just
• 10:43
  Rachel: posting
• 10:43
  Rachel: a
• 10:43
  Rachel: screenshot
• 10:44
  Rachel: of
• 10:44
  Rachel: them
• 10:45
  Rachel: or
• 10:46
  Rachel: weave
• 10:46
  Rachel: their
• 10:46
  Rachel: stories
• 10:47
  Rachel: into
• 10:48
  Rachel: any
• 10:48
  Rachel: kind
• 10:49
  Rachel: of
• 10:49
  Rachel: content.
• 10:50
  Rachel: When
• 10:50
  Rachel: I'm
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  Rachel: talking
• 10:50
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• 10:51
  Rachel: lead
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  Rachel: magnets,
• 10:52
  Rachel: I'm
• 10:52
  Rachel: literally
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  Rachel: doing
• 10:54
  Rachel: both
• 10:54
  Rachel: the
• 10:54
  Rachel: screenshot
• 10:55
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• 10:55
  Rachel: my
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  Rachel: client's
• 10:56
  Rachel: conversion
• 10:56
  Rachel: rates
• 10:57
  Rachel: from
• 10:57
  Rachel: active
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  Rachel: campaign
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  Rachel: saying
• 10:58
  Rachel: 18%
• 11:00
  Rachel: completion
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  Rachel: in
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• 11:05
  Rachel: saying,
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• 11:06
  Rachel: the
• 11:06
  Rachel: framework
• 11:07
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• 11:07
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  Rachel: helped
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  Rachel: my
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  Rachel: clients
• 11:08
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• 11:09
  Rachel: get
• 11:09
  Rachel: 20%
• 11:10
  Rachel: conversions
• 11:10
  Rachel: rates.
• 11:11
  Rachel: Those
• 11:11
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• 11:12
  Rachel: results
• 11:12
  Rachel: are
• 11:13
  Rachel: interwoven
• 11:14
  Rachel: into
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• 11:15
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• 11:19
  Rachel: credibility,
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  Rachel: build
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• 11:22
  Rachel: constantly
• 11:23
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• 11:25
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• 11:25
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• 11:26
  Rachel: 27
• 11:26
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• 11:27
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• 11:28
  Rachel: somebody
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• 11:29
  Rachel: I
• 11:29
  Rachel: want
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• 11:29
  Rachel: one
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• 11:30
  Rachel: one
• 11:31
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  Rachel: gonna
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• 11:33
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• 11:34
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• 11:35
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• 11:35
  Rachel: all
• 11:35
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• 11:36
  Rachel: the
• 11:37
  Rachel: 27
• 11:37
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• 11:38
  Rachel: You
• 11:38
  Rachel: gotta
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• 11:38
  Rachel: quality
• 11:39
  Rachel: over
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• 11:40
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  Rachel: 'cause
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• 11:41
  Rachel: built
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• 11:44
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• 11:44
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• 11:45
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• 11:45
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• 11:45
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• 11:45
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  Rachel: 'em
• 11:46
  Rachel: out.
• 11:47
  Jessica: I
• 11:47
  Jessica: mean,
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  Jessica: understanding.
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• 11:52
  Jessica: recently
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  Jessica: very
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• 11:59
  Jessica: go.
• 12:00
  Jessica: We
• 12:00
  Jessica: talked,
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  Jessica: we
• 12:01
  Jessica: chatted
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  Jessica: all
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  Jessica: And
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  Jessica: had
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  Jessica: a
• 12:03
  Jessica: discovery
• 12:04
  Jessica: call
• 12:04
  Jessica: yesterday
• 12:05
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• 12:05
  Jessica: I,
• 12:06
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• 12:06
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• 12:06
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• 12:08
  Jessica: a
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  Jessica: much
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  Jessica: analytical,
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  Jessica: buyer.
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  Jessica: was
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  Jessica: asking
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  Jessica: benchmarks
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  Jessica: lot
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  Jessica: more
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  Jessica: proof.
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  Jessica: making
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  Jessica: sure
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  Jessica: that,
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• 12:18
  Jessica: follow
• 12:19
  Jessica: up
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  Jessica: email
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  Jessica: with
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  Jessica: him
• 12:20
  Jessica: looked
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  Jessica: a
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  Jessica: lot
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  Jessica: different
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  Jessica: than
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  Jessica: the
• 12:21
  Jessica: guy
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  Jessica: that
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• 12:22
  Jessica: don't
• 12:22
  Jessica: wanna
• 12:22
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  Jessica: he
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  Jessica: just
• 12:23
  Jessica: hired
• 12:23
  Jessica: us
• 12:23
  Jessica: on
• 12:23
  Jessica: vibes
• 12:24
  Jessica: 'cause
• 12:24
  Jessica: we
• 12:24
  Jessica: are
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  Jessica: very
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• 12:25
  Jessica: But
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• 12:25
  Jessica: can
• 12:25
  Jessica: tell
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  Jessica: how
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  Jessica: he
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  Jessica: operated.
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  Jessica: was
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  Jessica: more
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  Jessica: having
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• 12:30
  Jessica: that
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  Jessica: could
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  Jessica: get
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  Jessica: along
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  Jessica: me
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  Jessica: having
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  Jessica: to
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  Jessica: prove
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  Jessica: that
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  Jessica: I
• 12:33
  Jessica: have
• 12:34
  Jessica: done
• 12:34
  Jessica: all
• 12:35
  Jessica: of
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  Jessica: different
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  Jessica: whatever.
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  Jessica: So
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  Jessica: sure
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• 12:39
  Jessica: weaving
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  Jessica: through
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  Jessica: this
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  Jessica: buyer
• 12:41
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• 12:41
  Jessica: you're
• 12:41
  Jessica: using
• 12:42
  Jessica: all
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  Jessica: three
• 12:42
  Jessica: together,
• 12:43
  Jessica: this
• 12:43
  Jessica: buyer,
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• 12:44
  Jessica: really
• 12:44
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  Jessica: personal
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  Jessica: we
• 12:46
  Jessica: connected
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  Jessica: started
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  Jessica: business
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  Jessica: during
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  Jessica: COVID
• 12:49
  Jessica: too
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  Jessica: to
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  Jessica: share.
• 12:52
  Jessica: And
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• 12:52
  Jessica: other
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  Jessica: one,
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  Jessica: was
• 12:53
  Jessica: definitely
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  Jessica: grilling
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• 12:55
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• 12:56
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• 12:56
  Jessica: is
• 12:56
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• 12:57
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• 12:57
  Jessica: know,
• 12:57
  Jessica: that
• 12:58
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• 12:58
  Jessica: of
• 12:58
  Jessica: thing.
• 12:58
  Jessica: So
• 12:59
  Jessica: I
• 12:59
  Jessica: think
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  Jessica: it's
• 12:59
  Jessica: just
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  Jessica: you're
• 13:00
  Jessica: hitting
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  Jessica: all
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  Jessica: three
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  Jessica: kind
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  Jessica: doing
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  Jessica: it
• 13:03
  Jessica: in
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  Jessica: together,
• 13:04
  Jessica: you're
• 13:04
  Jessica: really
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• 13:05
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  Jessica: you're
• 13:06
  Jessica: checking
• 13:06
  Jessica: off
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• 13:08
  Jessica: of
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  Jessica: buyers
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  Jessica: may
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  Jessica: ecosystem.
• 13:12
  Rachel: All
• 13:12
  Rachel: right,
• 13:12
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• 13:12
  Rachel: go
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  Rachel: all
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• 13:15
  Rachel: break
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  Rachel: down
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  Rachel: exactly
• 13:17
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• 13:17
  Rachel: saying.
• 13:18
  Rachel: These
• 13:18
  Rachel: three
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  Rachel: things
• 13:20
  Rachel: really
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  Rachel: content
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  Rachel: apart
• 13:22
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• 13:23
  Rachel: everybody
• 13:23
  Rachel: else's
• 13:23
  Rachel: in
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  Rachel: the
• 13:24
  Rachel: feed.
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  Rachel: And
• 13:25
  Rachel: isn't
• 13:26
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  Rachel: your
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  Rachel: branding
• 13:28
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• 13:28
  Rachel: often
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  Rachel: you're
• 13:29
  Rachel: posting
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  Rachel: and
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  Rachel: really.
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  Rachel: Your
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  Rachel: story,
• 13:32
  Rachel: your
• 13:32
  Rachel: authenticity
• 13:33
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• 13:34
  Rachel: your
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  Rachel: framework
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  Rachel: proof
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• 13:37
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• 13:37
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• 13:38
  Rachel: nothing
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  Rachel: do
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  Rachel: with
• 13:39
  Rachel: ai,
• 13:40
  Rachel: right?
• 13:40
  Rachel: So
• 13:41
  Rachel: all
• 13:41
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• 13:41
  Rachel: this
• 13:41
  Rachel: stuff
• 13:42
  Rachel: is
• 13:42
  Rachel: really
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• 13:43
  Rachel: core
• 13:43
  Rachel: foundation
• 13:44
  Rachel: on
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  Rachel: goals,
• 13:46
  Rachel: I
• 13:46
  Rachel: would
• 13:46
  Rachel: say.
• 13:47
  Rachel: Step
• 13:47
  Rachel: one,
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  Rachel: what
• 13:47
  Rachel: is
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  Rachel: we're
• 13:48
  Rachel: trying
• 13:48
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  Rachel: with
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  Rachel: content?
• 13:49
  Rachel: Okay,
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  Rachel: great.
• 13:50
  Rachel: Here's
• 13:50
  Rachel: my
• 13:50
  Rachel: evergreen,
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  Rachel: kind
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  Rachel: components
• 13:52
  Rachel: that
• 13:53
  Rachel: need
• 13:53
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• 13:53
  Rachel: be
• 13:53
  Rachel: included.
• 13:53
  Rachel: So
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• 13:54
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• 13:54
  Rachel: looking
• 13:55
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• 13:56
  Rachel: layers,
• 13:57
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• 13:57
  Rachel: one
• 13:57
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  Rachel: your
• 13:58
  Rachel: story.
• 13:58
  Rachel: So
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• 13:59
  Rachel: the
• 14:00
  Rachel: parts
• 14:00
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• 14:01
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• 14:01
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• 14:02
  Rachel: shaped
• 14:03
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  Rachel: you
• 14:03
  Rachel: think.
• 14:04
  Rachel: For
• 14:04
  Rachel: me
• 14:04
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• 14:05
  Rachel: corporate
• 14:05
  Rachel: background,
• 14:06
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• 14:06
  Rachel: me
• 14:06
  Rachel: escaping
• 14:07
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  Rachel: a
• 14:07
  Rachel: 10
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• 14:08
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• 14:09
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• 14:09
  Rachel: corporate
• 14:09
  Rachel: marketing.
• 14:10
  Rachel: That
• 14:10
  Rachel: led
• 14:10
  Rachel: me
• 14:10
  Rachel: to
• 14:11
  Rachel: completely
• 14:11
  Rachel: burn
• 14:11
  Rachel: out.
• 14:13
  Rachel: probably
• 14:13
  Rachel: not
• 14:13
  Rachel: relevant
• 14:14
  Rachel: in
• 14:14
  Rachel: this
• 14:15
  Rachel: is
• 14:15
  Rachel: the
• 14:15
  Rachel: five
• 14:15
  Rachel: years
• 14:16
  Rachel: that
• 14:16
  Rachel: I
• 14:16
  Rachel: was
• 14:16
  Rachel: a
• 14:16
  Rachel: waitress,
• 14:17
  Rachel: I
• 14:17
  Rachel: probably
• 14:18
  Rachel: don't
• 14:18
  Rachel: ever
• 14:18
  Rachel: talk
• 14:18
  Rachel: about
• 14:19
  Rachel: that.
• 14:19
  Rachel: It
• 14:19
  Rachel: is
• 14:19
  Rachel: really
• 14:19
  Rachel: not
• 14:20
  Rachel: your
• 14:20
  Rachel: whole
• 14:21
  Rachel: story
• 14:21
  Rachel: that
• 14:21
  Rachel: you
• 14:22
  Rachel: need
• 14:22
  Rachel: to
• 14:22
  Rachel: be
• 14:23
  Rachel: into
• 14:23
  Rachel: this,
• 14:24
  Rachel: but
• 14:24
  Rachel: it
• 14:24
  Rachel: really
• 14:24
  Rachel: is
• 14:25
  Rachel: the
• 14:25
  Rachel: more
• 14:25
  Rachel: important
• 14:26
  Rachel: aspects
• 14:26
  Rachel: that
• 14:26
  Rachel: are
• 14:26
  Rachel: relevant,
• 14:27
  Rachel: these
• 14:27
  Rachel: specific
• 14:28
  Rachel: experiences
• 14:29
  Rachel: that
• 14:30
  Rachel: are
• 14:30
  Rachel: tied
• 14:31
  Rachel: to
• 14:31
  Rachel: all
• 14:31
  Rachel: of
• 14:31
  Rachel: this.
• 14:31
  Rachel: And
• 14:31
  Rachel: then
• 14:33
  Rachel: kind
• 14:33
  Rachel: of
• 14:33
  Rachel: brings
• 14:33
  Rachel: you
• 14:34
  Rachel: into.
• 14:35
  Rachel: The
• 14:35
  Rachel: second
• 14:36
  Rachel: layer,
• 14:36
  Rachel: which
• 14:36
  Rachel: is
• 14:36
  Rachel: your
• 14:37
  Rachel: framework.
• 14:37
  Rachel: So
• 14:37
  Rachel: how
• 14:38
  Rachel: you
• 14:38
  Rachel: package
• 14:38
  Rachel: your
• 14:39
  Rachel: thinking,
• 14:40
  Rachel: how
• 14:40
  Rachel: you
• 14:40
  Rachel: package,
• 14:41
  Rachel: how
• 14:41
  Rachel: you
• 14:42
  Rachel: work
• 14:42
  Rachel: in
• 14:43
  Rachel: somebody
• 14:43
  Rachel: else's
• 14:43
  Rachel: business
• 14:44
  Rachel: to
• 14:44
  Rachel: get
• 14:44
  Rachel: the
• 14:45
  Rachel: client
• 14:45
  Rachel: results.
• 14:45
  Rachel: So
• 14:46
  Rachel: this
• 14:46
  Rachel: is
• 14:47
  Rachel: you
• 14:47
  Rachel: know,
• 14:48
  Rachel: the,
• 14:48
  Rachel: the
• 14:48
  Rachel: name
• 14:49
  Rachel: and
• 14:49
  Rachel: the
• 14:49
  Rachel: ways
• 14:50
  Rachel: that
• 14:50
  Rachel: you
• 14:50
  Rachel: approach.
• 14:51
  Rachel: A
• 14:51
  Rachel: problem
• 14:52
  Rachel: specifically,
• 14:52
  Rachel: and
• 14:53
  Rachel: this
• 14:53
  Rachel: is
• 14:53
  Rachel: where
• 14:53
  Rachel: you
• 14:53
  Rachel: start
• 14:54
  Rachel: to
• 14:54
  Rachel: kind
• 14:54
  Rachel: of
• 14:54
  Rachel: get
• 14:54
  Rachel: into
• 14:55
  Rachel: that
• 14:55
  Rachel: intellectual
• 14:55
  Rachel: property
• 14:56
  Rachel: territory.
• 14:57
  Rachel: And
• 14:57
  Rachel: I
• 14:57
  Rachel: think
• 14:57
  Rachel: it's
• 14:58
  Rachel: really
• 14:58
  Rachel: important
• 14:58
  Rachel: to
• 14:59
  Rachel: kind
• 14:59
  Rachel: of
• 14:59
  Rachel: associate
• 15:00
  Rachel: yourself
• 15:01
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• 15:01
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• 15:01
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• 15:01
  Rachel: when
• 15:01
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• 15:02
  Rachel: is
• 15:02
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• 15:02
  Rachel: there
• 15:02
  Rachel: are
• 15:02
  Rachel: so
• 15:03
  Rachel: many
• 15:03
  Rachel: email
• 15:04
  Rachel: marketing
• 15:04
  Rachel: people
• 15:05
  Rachel: in
• 15:05
  Rachel: the
• 15:05
  Rachel: space
• 15:06
  Rachel: of
• 15:06
  Rachel: online
• 15:07
  Rachel: world
• 15:08
  Rachel: and
• 15:08
  Rachel: how
• 15:08
  Rachel: you
• 15:09
  Rachel: differentiate
• 15:09
  Rachel: yourself
• 15:10
  Rachel: is.
• 15:10
  Rachel: Key.
• 15:11
  Rachel: So
• 15:11
  Rachel: really
• 15:11
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• 15:12
  Rachel: sure
• 15:12
  Rachel: that
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• 15:12
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• 15:12
  Rachel: terminology
• 15:13
  Rachel: that
• 15:13
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• 15:13
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• 15:13
  Rachel: you
• 15:14
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• 15:14
  Rachel: but
• 15:14
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• 15:15
  Rachel: a
• 15:15
  Rachel: framework
• 15:15
  Rachel: that
• 15:15
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• 15:16
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• 15:16
  Rachel: repeatedly
• 15:17
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• 15:18
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• 15:18
  Rachel: your
• 15:18
  Rachel: ideal
• 15:18
  Rachel: client's
• 15:19
  Rachel: brain
• 15:20
  Rachel: so
• 15:20
  Rachel: that
• 15:20
  Rachel: when
• 15:20
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• 15:20
  Rachel: coming
• 15:21
  Rachel: to
• 15:21
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• 15:22
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• 15:22
  Rachel: not
• 15:22
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• 15:23
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• 15:23
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• 15:26
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• 15:26
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• 15:26
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• 15:26
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• 15:27
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• 15:27
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• 15:28
  Rachel: is
• 15:29
  Rachel: that
• 15:29
  Rachel: client
• 15:29
  Rachel: results.
• 15:30
  Rachel: So
• 15:30
  Rachel: first
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  Rachel: is
• 15:31
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• 15:32
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• 15:32
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• 15:37
  Rachel: the
• 15:37
  Rachel: results
• 15:38
  Rachel: of
• 15:38
  Rachel: how
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• 15:38
  Rachel: it's
• 15:38
  Rachel: working.
• 15:39
  Rachel: And
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• 15:41
  Rachel: all
• 15:41
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• 15:42
  Rachel: your,
• 15:42
  Rachel: client
• 15:42
  Rachel: results
• 15:43
  Rachel: for
• 15:43
  Rachel: your
• 15:43
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• 15:44
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• 15:45
  Rachel: everywhere.
• 15:45
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• 15:46
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• 15:46
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• 15:49
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  Rachel: your
• 15:52
  Rachel: stories.
• 15:53
  Rachel: Do
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  Rachel: this
• 15:54
  Rachel: as
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  Rachel: regularly
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• 15:55
  Rachel: you
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• 15:58
  Rachel: really
• 15:58
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• 15:59
  Rachel: a
• 16:00
  Rachel: lot
• 16:00
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• 16:00
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• 16:02
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• 16:02
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• 16:03
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• 16:03
  Rachel: seeing
• 16:03
  Rachel: from
• 16:03
  Rachel: your
• 16:04
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• 16:05
  Jessica: Being
• 16:05
  Jessica: authentic
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• 16:07
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• 16:08
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• 16:09
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• 16:18
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• 16:20
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• 16:21
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• 16:22
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• 16:22
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• 16:25
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• 16:25
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• 16:26
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• 16:29
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• 16:30
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• 16:30
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• 16:31
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• 16:31
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• 16:31
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• 16:32
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• 16:46
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• 16:49
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• 17:21
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• 17:21
  Rachel: this
• 17:21
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• 17:39
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• 17:39
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• 17:42
  Rachel: and
• 17:42
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• 17:43
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• 17:43
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• 17:44
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• 17:44
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• 17:45
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• 17:45
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• 17:46
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• 17:46
  Rachel: posts.
• 17:47
  Rachel: how
• 17:47
  Rachel: often
• 17:48
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• 17:49
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• 17:49
  Rachel: up
• 17:49
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• 17:49
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• 17:50
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• 17:50
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• 17:53
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• 17:53
  Rachel: it
• 17:53
  Rachel: really
• 17:54
  Rachel: isn't
• 17:54
  Rachel: drilled
• 17:54
  Rachel: home
• 17:55
  Rachel: enough,
• 17:55
  Rachel: then
• 17:56
  Rachel: that
• 17:56
  Rachel: is
• 17:56
  Rachel: your
• 17:56
  Rachel: starting
• 17:57
  Rachel: point.
• 17:58
  Rachel: This
• 17:58
  Rachel: is,
• 17:59
  Rachel: like
• 17:59
  Rachel: Jess
• 17:59
  Rachel: said,
• 18:00
  Rachel: the
• 18:00
  Rachel: anchor
• 18:01
  Rachel: content,
• 18:02
  Rachel: the
• 18:02
  Rachel: Rooted
• 18:02
  Rachel: Content
• 18:03
  Rachel: Guide
• 18:03
  Rachel: is
• 18:04
  Rachel: really
• 18:04
  Rachel: designed
• 18:04
  Rachel: to
• 18:04
  Rachel: help
• 18:05
  Rachel: you
• 18:05
  Rachel: drill
• 18:05
  Rachel: into
• 18:06
  Rachel: this
• 18:06
  Rachel: as
• 18:06
  Rachel: well.
• 18:06
  Jessica: If
• 18:06
  Jessica: this
• 18:07
  Jessica: episode
• 18:07
  Jessica: was
• 18:07
  Jessica: useful,
• 18:08
  Jessica: please
• 18:08
  Jessica: make
• 18:09
  Jessica: sure
• 18:09
  Jessica: you
• 18:09
  Jessica: like
• 18:10
  Jessica: share
• 18:10
  Jessica: it
• 18:10
  Jessica: with
• 18:10
  Jessica: a
• 18:10
  Jessica: business
• 18:11
  Jessica: bestie
• 18:12
  Jessica: or
• 18:12
  Jessica: someone
• 18:12
  Jessica: else
• 18:12
  Jessica: who's
• 18:13
  Jessica: like
• 18:13
  Jessica: drowning
• 18:13
  Jessica: in
• 18:13
  Jessica: content.
• 18:14
  Jessica: And
• 18:15
  Jessica: thanks
• 18:15
  Jessica: for
• 18:15
  Jessica: being
• 18:15
  Jessica: here,
• 18:16
  Jessica: and
• 18:17
  Jessica: until
• 18:17
  Jessica: next
• 18:17
  Jessica: week,
• 18:18
  Jessica: we
• 18:19
  Jessica: are
• 18:19
  Jessica: rooting
• 18:20
  Jessica: for
• 18:20
  Jessica: you.