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Why Your Content Isn't Memorable (And It Has Nothing to Do With AI)
Everyone's using AI. So why does most content still feel like it was written by the same person? Jess and Rachel break down the three components that make content actually sound like you — your story, your framework, and your client results — and how to weave them into content that builds trust week after week, not just during a launch.
In this episode:
Why vulnerability alone doesn't build connection
How to use your personal story in a way that actually converts
Why naming your framework might be the most underused differentiator in content
The problem with saving client results for the…
The skinny
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