She Deleted 19,000 Email Subscribers And Turned Deliverability Around
Email isn't dead. It's just being treated like a newsletter, and that's why so many of them get ignored. Laryssa Wirstiuk runs a boutique email and SMS agency and joins Matt Edmundson to explain what actually works in Klaviyo right now.
Summary
Laryssa Wirstiuk, founder of the Klaviyo-focused retention agency Joy Joya and host of the Marketing with Laryssa podcast, sits down with Matt to talk about the channel everyone underrates. Her core point is simple. Email is the owned list, the CRM, the lifecycle, the one place where people have actually opted in and want to hear from you. The two…
The skinny
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