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Pay days and power plays: Sizing up the IPL
Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.
This week, Matthew Williams and Faaez Samadi join Catherine Davies to discuss the latest sponsorship trends in the Indian Premier League as the curtain rises on the latest iteration.
Jonathan Rest looks at why IPL franchises are attracting billion-dollar bids and what this means for cricket’s future as a business. Lalit Modi, the league’s founder, also weighs in with his take on the next media rights cycle.
Plus, we look ahead to what’s next for the US major leagues with…
The skinny
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