Transcript

How to Make Your Real Estate Marketing Drive Sales in 2025 · Mortgage Marketing Radio

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marketing makes sales easier 100% agree with their two types of marketing and we have to be very clear as to which type of marketing we're using if we're using brand based marketing we're trying to get our word out there people get to know who we are it's just awareness but to get a response we have to use what we call direct response marketing like we need to create a response from them in some way so that we can start a conversation and all conversion happens in conversation right every agent should send this they should send an email to their database so they should look at their past their old open house registry by the way lender letter partners
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can totally help with this process they should get their old open house registry call from 10 weeks 20 weeks 30 weeks ago and they should sit down at Starbucks and with a cup of coffee because they don't have to talk to anybody and they can look at the name it says Jeff and they have a full number and they should literally text you and say are you still interested in buying a home in Orange County question mark send that is direct response