34: The Future of Lead Scoring w/ Bryan Brown
There might not be a future for lead scoring.
In the past, lead scoring was a way to determine if someone was a good-fit account. But it plays such a smaller role today with an ABM focus.
In this one, Sangram interviews Bryan Brown, Chief Product Officer at Terminus, about the history of lead scoring—and why it’s not really necessary anymore.
The skinny
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