“Why Most Businesses Are Lying to You About Profit 💰”

Buy Build Exit · Oct 27, 2025 · 1h 1m

Most entrepreneurs brag about revenue — but that number lies. In this episode of Buy Build Exit, host Roy Redd sits down with Lonny Wall — corporate strategist and financial operator — to break down how to really tell if a business is healthy or not.💡 Here’s what you’ll learn:– Why revenue ≠ profit (and what you should look at instead)– How to read a business like a CFO– The 3 financial statements every entrepreneur must understand (P&L, Balance Sheet, Cash Flow)– Why free cash flow is the real truth behind every business valuation– How to evaluate deals like private equity pros and avoid…