5 Reasons Why Buying Leads is Stupid (And What To Do Instead)

Art of Mortgage Marketing · Oct 10, 2019 · 24m

Buying leads has become extremely popular with loan officers who think they’re saving time, but in reality, they’re actually doing it the hard way. Why is buying leads a bad idea? Could they be doing more harm than good? In this episode, we discuss why buying leads is a bad investment of our time and money, and could end up damaging our positioning within the industry.

Takeaways

Avoid wasting money paying for the same leads as competitors. Bought leads are not necessarily exclusive, so they’re definitely an unwise investment.

By spending our time chasing bought leads, we miss out on…