Latest / MC Fireside Chats, an Outdoor Hospitality Podcast
MC Fireside Chats - June 24th, 2026
In the June 24, 2026, episode of MC Fireside Chats, host Brian Searl led a discussion on the adoption of artificial intelligence and technology in the outdoor hospitality industry. He kicked off the conversation by questioning why many campground owners gladly spend hundreds of thousands of dollars on physical amenities, like miniature golf courses, but hesitate to invest minor amounts in high-ROI digital marketing or AI tools.
Matt Whitermore, Director at Unhitched Management and Climb Capital, explained that the push for technology is largely driven by economics. While legacy owners without…
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