Latest / Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint
Stop Hiding Behind Your Logo
The Main Argument: Sales First, Aesthetics Later! Many new business owners in Nigeria make the mistake of focusing on how their business looks (logos, colors, and fonts) instead of how it sells. Tavershima argues that obsessing over branding before you have customers actually slows you down.
1. The Purpose of a Business
Following the philosophy of management expert Peter Drucker, Taver defines the goal of a business as one thing: to create a customer. This in turn is done through (a) Innovation: Creating a product people need, and (b) Marketing: Finding the people who need it.
2. Branding vs…
The skinny
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