Latest / Sales is NOT a Dirty Word
The Smart Way to Increase Sales Without Trashing the Competition
One of the phrases that can put many on the defense is, “We’re also talking to a few others.”
Sometimes it’s said plainly.
Other times it’s softened into something like, “We’re still exploring our options.”
Either way, it tends to trigger the same reaction: the urge to explain, justify, or subtly compete. You start thinking about how to stand out, how to defend your pricing, how to make sure you’re not the one who gets cut.
The trouble is, that instinct almost always works against you. Over-explaining erodes confidence. Competing in comparison pulls you into someone else’s frame. And trying…
The skinny
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