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Agent Change Series: Navigating Success with Niche Expertise · The Real Estate Agent Playbook

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Well, here we are, as promised, we're bringing Taryn King, the
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niche expert, the niche coach back, into the agent change series.
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Today, we're going to get more specific.
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We're going to talk about Taryn's business, how she has absolutely
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taken over the horse industry, and we're going to relate it to, you
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know, our last video where we kind of talked in generalities and why it's
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important and differentiating, and she's going to tell you exactly how
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she did it within the horse industry, building her horse and hearth brand.
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To absolute success and so this one's going to be a little bit different.
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We're going to talk a little bit about the power of specialization, how she's done
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it, what she's seen in her business in real life before any of these commission
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lawsuits even, you know, came to exist.
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We're going to talk about how she differentiates in the horse
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industry, why she thinks it's so important, , that she has that
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background of being a horse person.
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And that's.
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You know, the message I really want you to hear is you may be a car
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person or a dog person and you can pull in this niche opportunity and
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absolutely build a value proposition that is hard to say no to, right?
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People will relate if they're in to the same interest in the same thing.
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So we're gonna talk a little bit about what she's seen in her business from that.
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And then we're going to explore niches and specialties that maybe she tried out or
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maybe she's seen other people do within her, you know, coaching and leadership.
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And then, you know, obviously you know by now, or if you don't, we are
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coming out with a webinar buyer's agent to listing agent in 30 days.
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This niching down piece will be a huge part of that.
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And we will absolutely give you that 30 day plan to.
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Absolutely move your business to a buyer's focus, to a listing focus,
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regardless of what happens, that's going to be great offering it for free.
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The last week of April, if you just comment below webinar, we will absolutely
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put you on the list to be the very first group to know when that comes out.
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And as always, the agent change series continues on.
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So please like comment, subscribe, hit that notification bell.
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So you know when the next one comes out.
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If you're listening on the podcast, make sure you follow.
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And if you're over there, leave a five star view.
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If you're liking what this agent change series has, you know, brought
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you and, and inspired you to get the wheels turning, please do that.
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But without further ado, let's bring on my friend, business partner, Taren King.
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Okay, everybody.
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We have Taryn King back, with horse and hearth.
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If you didn't get enough last time, we're going to dive into a little bit
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more specialization and the power of specialization, what she's seen it in
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her business, previous video, we talked a lot about niching down and why that's
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important and, you know, starting to think outside the box as we, we might have to
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build these ecosystems in order to, you know, get our businesses up and running.
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Right.
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It's not just a, a thing that we can do now.
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So, it's, it's might be a way of business moving forward.
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It's just not the top agents have this specific specialty and niche.
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It might be something that really people can dive into and save
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their businesses as we, you know, we'll have some change coming.
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So, check that one out, but let's dive into specialization.
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Taryn.
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Is an amazing, agent in my organization, the Wolfpack.
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She offers a unique perspective on niching down and specializing.
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She specialized in the horse industry.
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So tell us a little bit about the power of specialization in that time in your
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career that you really saw some change.
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So let's see.
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I was licensed first in 2014.
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Kind of fell into real estate.
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I think like most people do.
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And I was in Boston.
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There's not many horse properties out there.
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So it was never on my radar.
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I was just like, this is what I'm going to do.
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I'm going to figure this out.
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I want to be an entrepreneur.
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That was kind of my personality.
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And about two or three years, I did move back out here to Colorado.
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Still never horse, horse properties were not on my radar at that point.
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And I.
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I struggled in residential, you know, it's really saturated.
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I just couldn't find my groove.
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I couldn't find the passion.
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Like, what am I going to do?
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How am I going to market?
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How am I going to differentiate?
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That's a huge conversation.
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And so for about the first three years out here, Just kind of mediocre business.
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Didn't really have a lot going, was not really passionate about what I was doing.
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And so I think that translates over to your direct business
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results pretty clearly.
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It was kind of just take whatever I could get first time homebuyers,
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subdivisions, land, whatever it was.
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I was going to do it.
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And when I realized that there was, there were so many horse properties
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out here in comparison to where I was previously and that this was a long term
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career for me, I wasn't going anywhere.
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Real estate was the thing.
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I started feeling like this is what I want to do, but I didn't
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feel good enough to do it yet.
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I felt like I had to prove myself in residential.
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I had some Former brokers tell me, you know, you're not, you're not qualified
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to touch those luxury properties yet, and you can't do this or that.
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And I listened to them, unfortunately, for a little bit of time.
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And then I said, you know what?
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Forget all that.
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This is what I want to do.
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These are, these are my people.
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This is what I know, and these are the properties I'm really
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passionate about, and that changed my business entirely, almost overnight.
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It definitely became something as soon as I started allowing myself
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to reach out, and I remember specifically looking up this property
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in Littleton that had expired.
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I think 15 times with 10 different agents and I said,
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I'm going to sell that property.
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I didn't know how I didn't know how I was going to figure out who these people were.
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It was like a 10 million listing was ridiculous.
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But I said, I'm going to do it.
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And in 2022, we sold that property.
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As some, you know, life just kind of happens and lines up.
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Once you allowed yourself and gave yourself permission, that
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is where everything changed.
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And I can't believe I'm only mad now that I didn't do it earlier.
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That's the only thing.
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Right.
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So you kind of made that decision, that kind of speaks to Terrence
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determination, and, I can only imagine the conversations that you were having
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in your, you know, brilliant marketing brain where you were just marketing
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yourself as a real estate agent with.
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You know, probably a fancy car and doing the thing.
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So, well, maybe not if you weren't selling houses, but yeah.
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So, and now, you know, obviously you're super fancy car, your F three 50 that
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you drive around, that's definitely a differentiator, for your brand for sure.
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So let's talk a little bit about the differentiation and how you went about
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that by nature, horse properties are not.
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Usually on city water and maybe don't have, you know, septic or maybe have
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water rights and, and there's all kinds of zoning things that go on.
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So I think a lot of people just kind of do the thing and they're like,
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okay, let's figure it out because.
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Hey, you liked horses, right?
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I, you probably didn't understand Colorado water, Colorado, you
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know, septic and all of that.
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So talk a little bit about the time spent and how you kind of differentiated
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and transitioned into this market.
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Not from a, you know, just throw spaghetti at the wall.
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It's and you have to be careful, right?
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Because you can get yourself into some hot water.
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If you get into an arena where you really don't know what you're doing.
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Look at all those puns.
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Hot water arena.
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Well, here we are.
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Oh, I am coming from.
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Austin, like water rights was a foreign language to me.
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I was like, what do you mean?
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We don't, it can't just water my animals.
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Like that's absurd.
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Right.
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And so I did have to, I realized first that I was out of my element.
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And I think that was the first thing was, okay, I do want to go down this direction.
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What does that mean?
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And kind of looking, I just, I scoured the MLS to see these properties,
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to figure out how they were listed, what they were talking about.
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And then from there.
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I went and took a lot of classes, you know, out here with both of our,
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with all of our realtor associations.
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We do offer a lot of well, water rights, propane, septic classes.
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So I, and I've taken them multiple times.
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I didn't just take it once and call it good.
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I took them multiple times so that I could understand and regurgitate
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that information in an educated way to my clients because They're going
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to ask, they absolutely will ask.
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And that's one way that you set yourself apart really quickly is
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by being that well informed on the specifics of those properties.
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For some reason, an equine property specialist designation isn't really
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very popular, but I kept searching.
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So, you know, we have senior real estate specialists, we have buyers,
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representatives, we have sellers, but for some reason, like a farm
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and ranch designation isn't a thing.
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On most platforms.
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However, I didn't stop searching and I did actually find and take a course.
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It was out of the East coast.
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And it was accredited out there and it is a, a property specialist designation,
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so I never stopped learning, you know, horse being my first word.
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I knew everything that they taught and that, and most of everything
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they taught in that class, but it still was important to me to keep
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learning and keep becoming more and more specialized and educated in that.
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And then after I kind of had that baseline foundation of education,
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then it became the connections.
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Right?
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And we've talked a little bit about that.
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How do I provide value on both ends to the consumer and also to the businesses and
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to the vendors I'm now established with.
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And that became my kind of get out there, contact people, get boots on the
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ground, go to a bunch of trade shows, expos, everything I could do to get in
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front of the community and keep learning.
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That was really a big part of it.
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Yeah, absolutely.
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And I think that's, that's really important.
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And I've seen you do it with agents in your downline and, and so on.
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Just kind of making sure that they're aware, right.
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And if they're in the horse industry with you, you do attract some of that, but
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also just getting out and understanding these properties and walking these
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properties and, and doing that is absolutely huge because there's changes.
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Every property is a little bit different and pulling out that value.
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And I'll tell you right now that, especially probably in
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the horse world, people are like, Oh yeah, that's a nice barn.
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Can I water my horses?
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Great.
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But maybe the propane, maybe the septic, maybe, you know, the transfer
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of the water rights is not something that they even paid attention to.
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Right.
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And, and there's, you know, I've sold properties where the owner's like,
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Hey, if you don't get these water rights, not in horse properties, man.
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You know, maybe irrigation water rights.
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If you don't swoop them up, especially in Golden, like Coors
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will own them before you even, like, before you even do anything.
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So I think it's super important when you're in that space to really
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understand exactly what the ramifications are and the processes, right?
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And in Colorado, I know you serve a ton of counties by
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nature of you know, the septic.
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Rules are different.
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The use permits are different.
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Sometimes they're required.
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Sometimes they're not.
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Sometimes there's an inspection, sometimes, you know, so on.
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So there's a lot of different things that you can, you can position yourself.
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And even if it's not just for the client.
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Right?
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The problem is you want to avoid these problems before they get there.
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So that's absolutely a differentiator when it comes to this industry, right?
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There's a huge difference of somebody who understands all of the transfers
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and all of the things that have to go with these big acreage properties
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versus somebody that has a horse over their shoulder on their business card.
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So that's.
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That's key.
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And I think no matter what niche you're in, right, if it's first time
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homebuyers or, you know, we could go on and on about the different, you
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know, needs of that understanding down payment assistance, understanding all
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of that, understanding what happens if they move and within two or three
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years, or, you know, just as a resource.
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So you can just raise your hand and say, Hey, Okay.
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You might want to ask your lender about that, or you might want to ask your
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accountant about that, is, is absolutely huge, and we're not talking about, you
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know, deciphering water rights and, and all of those things, but knowing when to
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bring someone in is, is a differentiator that's not necessarily always, utilized.
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And I think it's partly, too, of, you know, what do you know that your buyers
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aren't yet thinking about, that your clients aren't yet thinking about, and
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they trust you to know those things.
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And if you don't, you are, one, at risk of being sued on the
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back end, to be quite honest.
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And also, you're just, you're not going to establish yourself
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with those lifelong clients.
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When we bring up these potential pain points of, you know, like you said,
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zoning, per county, you have different Like allocations of animal units.
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So in different counties, you can have different number of animals
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on different acreage and a lot of clients have no idea about that.
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And then our special use permit, they'll go out there thinking
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and buy a boarding facility.
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And next thing they know, the county is coming in and shutting them down
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because it's not a use by right.
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Most agents, Don't always know that stuff.
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It's kind of terrifying.
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And that's something that goes along, you know, there's the horse property
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stuff Sure, that's highly specialized But how do you protect your clients
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with your education and with your knowledge before they even know that
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they're about to step on a landmine?
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You know, that is absolutely something that portrays first time
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homebuyers I think about that all the time and even in luxury too.
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I mean Luxury, there's a, there's a lot of money out there, and
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there's a lot of lawsuits out there, back and forth, and so how do you
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protect those clients disclosures?
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How do you have the contractors that are going to help them on the front
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end before a disclosure issue becomes an issue on the back end, right?
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All of that is all knowledge based, and it doesn't end.
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You know, this is 10 years in this industry now, and I'm still Still
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learning and I'm still trying and pursuing that knowledge.
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Yep.
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And I think that's like pools, pools, water rights.
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Like it's not just, you know, if you're selling mountain properties,
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water rights are extremely important.
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You know, you can't use a well to fill up your Koi pond or Denver water
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might get you like little things like that, that you hear from just, you
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know, attending these meetings or talking to, you know, the right people.
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It, you know, makes you wonder like, okay, this is actually how it is.
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And I know you and I have had conversations about, you know, unique
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pieces of the contract, you know, the private financing and, and the
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things that do come along with that.
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So those are all amazing.
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Kind of nuggets.
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And I know, you know, when you're helping people niche down and you're helping
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agents because you're so giving and doing your, you know, accountability
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calls and all these things, you're, you're talking about this, right?
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Because certainly you could just talk about the fun thing, right?
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You know, if, if you want to go sell a bunch of golf course, you know,
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houses or whatever, that's great.
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Go golfing, meet your clientele.
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That's the fun part, right?
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Riding your horses, going on trail rides, doing horse and hearth industry
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happy hours, like that's the fun part, but you have to be specialized
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in your area of expertise because it takes one misstep and that entire
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community is Yeah, is infiltrated with negative, you know, pieces, right?
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And if you're pulling all these people into one common place and then
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you're the one that screws it up, like it's going to be out there, right?
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And so 10 years of building a community, right?
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And so that's, that's super important.
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And, and you do such a great job of that as far as like, let's niche down.
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Let's find this, you know, unique community.
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Interest that we can turn into a, you know, lucrative real estate
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opportunity, but let's also educate ourselves and kind of move forward.
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And so that's, that's absolutely huge.
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So when you're exploring the niches and you're helping these agents kind
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of build those things out, I think you're going to get a lot busier as,
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as we move away from, you know, just the, the buyer's agent being able
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to, You know, pay, throw Zillow a few thousand bucks or, you know, realtor.
16:04
com or all the things, what are some things that you, you know, in exploring
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niches, you know, obviously we've talked about the interest we've talked
16:13
about, you know, the, the real estate side, what's some other things that
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people can kind of think about that maybe you've learned the hard way,
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or, you know, have learned in general.
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Let's see, I think it comes down, again, it's like being authentic,
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right, you know, that's going to come across really quickly.
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And then, you know, if you're going to put yourself out there, like you're
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going to be talking about and brand yourself a certain way, you have to be
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consistent in that, that's definitely something I think that you're also going
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to want to, It comes down to education, education and being, embodying everything
16:48
that you are doing and talking about, and building out that, The vendors,
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the database and all of that, it all feeds back into that same ecosystem.
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Say what else can we, what else have I, I mean, a little bit
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with your core values, right?
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Going back to that, really building it out.
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But I think ultimately it's a business within the business.
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And I think the major problem in our industry is agents don't run their.
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Their real estate sales business as a business.
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And so I think that there's even more to that, right?
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Cause you could spend a lot of money on advertising and
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events and all of this stuff.
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And you don't necessarily have that business sense, which is one of the
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things that you're so key in is how you're going to market this, how
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this is going to come across, right?
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It started with an idea to bring horse properties.
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You know, houses for horses, horses for houses, whatever the heck you say.
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But it started with that, but then comes the massive success on the
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Facebook advertising and the massive success that your industry collective,
17:54
you know, that you've built.
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And it's so much more than.
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You know, knowing about horse properties and, and marketing those.
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It was also being true to myself too, because I think a lot of people look at
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horse properties or the price points of horse properties and go, Oh, it's luxury.
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And I have to, you know, have this button up, look in this, that, and the other.
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That's not me.
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It was never going to be me, and so my brand kind of just established
18:21
a voice, and all of my marketing is very consistent, and it kind of has
18:27
a little bit of a casual tone to it, you know, it's still professional,
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but it's fun, and it's engaging, and I think that is a big part of, like,
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figuring out who and what your identity is as well, and I do think that it's.
18:40
Where our industry is going like you're gonna have to start
18:43
specializing in something.
18:44
I kind of think the, the days of just kind of wild west, if you will, in real
18:49
estate are maybe a little bit limited.
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And I don't, I don't think that that's a bad thing.
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I think that if you can become highly specialized, whatever it
18:57
is, whatever that means to you.
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And then when I say marketing, I love marketing and you know,
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there's marketing in my thing.
19:05
It's the secret sauce.
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It is like the 10 X.
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Factor when you add in a niche and a specification to your marketing.
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And so I have previously ran Facebook ads and while some other agents will run.
19:19
Here's a free list of houses and very generic sense.
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I added in here's a free list of horse properties, or here's a free
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list of potential Airbnb properties.
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Here's a free list of properties that are around a dog park that
19:33
are walking distance to a dog park.
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That stuff works.
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The other stuff.
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doesn't.
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You know, it's the consumer has changed and so is you have to change with
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the consumer and you need to They put what they want in front of them
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continually and the generic bland marketing doesn't work anymore I think
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that's a big part of the conversation of why what we do works really well
19:57
a lot of our Marketing partners.
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I mean, I've, I have looked and I've hired specific ad companies and they'll look
20:04
at my numbers and go, we don't know what you're doing, but we're not touching it.
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It's where you're, you're getting prices per leads that we can't even offer you.
20:13
And it's because it is so highly specialized.
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And I do think that the consumer and the industry is moving towards that direction.
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Again, it kind of circles back to.
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Authenticity, you know, people want something that's real and
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they don't want something that's just out of the box canned anymore
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I think that's a big part of it.
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Yeah, and I think you know, obviously we've talked about the education But
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the client starting with you know, wanting a list horse properties and
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building a buyer database the part that really sets the brand apart is
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The industry partners that you bring in and help them build their business and
20:52
you're leveraging them as well, right?
20:54
There's specific people that, you know, need these communities
20:59
built and real estate agents are, are the masters of networking.
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You know, you get into a B& I group or anything, like if you're
21:06
a real estate agent, you're going to have to build that, right?
21:09
And so basically building a horse specific B& I group.
21:14
Right.
21:14
You're talking about people that help, you know, fix barns and clean
21:19
arenas and, and do this stuff.
21:21
So talk a little bit about how your strategy went from listings, right.
21:27
Wanting to sell these to buyers and then where the light bulb came on or how
21:32
it's affected some people's business.
21:34
And, and probably your biggest supporters at this stage.
21:38
Yeah, I think some of them for sure are the biggest supporters and.
21:42
I realized recently too that, so our website, has now, because it's so
21:48
big, it has helped some of these small little individual trainers or just,
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you know, individual LLCs rank higher.
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On Google.
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And so because what we have built, their websites weren't ranking,
22:02
but our, their listing on our website is now number one on Google.
22:07
And that is like an unintended consequences that has massive
22:10
value to these people.
22:12
And so it was something where the horse industry is very antiquated.
22:17
A lot of, you know, trainers or farriers, vets, they don't know marketing.
22:23
That's not their specialty.
22:24
Their specialty is out there.
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With working on these ranches with the horses, whether they're tractor repairmen
22:31
or they're arena and dirt workers, barn builders, that's what they do.
22:36
They don't market.
22:37
But when we were able to build a platform for them that helped them
22:42
market and reach more people without any.
22:45
Any kind of, effort or money on their part.
22:48
It's all free.
22:48
I offer free listings to everyone.
22:50
We positioned ourselves as this kind of middleman, and typically that's a really
22:55
a negative connotation to the word, but we have provided so much value to them, and
23:00
I never, I was actually just talking with my husband about this a couple nights ago,
23:04
I never anticipated how much those people would become my biggest supporters, and,
23:10
and again with like the Horse and hearth happy hour networking, events that we were
23:15
doing of bringing a sense of community to a very, siloed, disenfranchised industry
23:21
where everybody was kind of doing their thing, but without any cohesion, it
23:25
has changed some of their businesses.
23:27
Absolutely.
23:28
And now, We've got all kinds of roles.
23:31
My, this is a, I don't know, everything comes again, again, organically.
23:34
And now we are working on building a new expo for Colorado
23:39
for the entire horse industry.
23:41
And again, that was something that we saw a need.
23:43
And there was a lot of individual.
23:47
Businesses that were not being supported the way they needed to and were not
23:52
being given a platform and so therefore the industry was more and more at
23:55
risk of disappearing to development.
23:57
We saw that need happening.
23:59
And so we brought these people together and said, Hey, we
24:02
can do something to help.
24:04
We have kind of a platform here with our social media followings and our website.
24:09
Why don't we use that?
24:11
To help the industry as a whole and to help you guys as a whole,
24:14
as individual business owners.
24:16
And that has been, again, I never anticipated that happening, but when
24:20
you are so dialed in to a specific industry, a specific niche, a specific
24:26
passion, That's organically what happens and that kind of, you know, what we
24:30
talk about with community building and building developing this ecosystem.
24:34
That is the beauty of it.
24:36
And it's not necessarily even something that has taken a ton of my time.
24:40
It's really been.
24:41
Just allowing these people a spot and a way to come together, you know, one
24:46
monthly zoom call for an hour has been a game changer That I never saw coming.
24:52
I would love to watch all these horse people try and navigate zoom Yeah, and
25:02
that's kind of as we we finish this full circle you You hear now that it, it
25:07
started with the first word horse, right?
25:10
It started with a love for, you know, the industry started with
25:13
a rescue with real estate kind of just being this whatever, right?
25:18
And now we're the real estate agent.
25:19
That's bringing a, you know, expo.
25:22
That's going to be probably a community stalwart for the entire
25:27
community, offering people access to, you know, all the things, you know,
25:32
probably not a major moneymaker.
25:35
In itself, as far as ticket sales and that stuff, but a resource for all the
25:40
people, a reason to reach out to all the contacts that you've found and gathered
25:45
through Facebook marketing and, and selling and buying these properties.
25:50
But it's also like, Hey, I got a guy, I got a gal, right.
25:54
Call me when things go astray, then lending back to your, you
26:00
know, ability to, or your desire to keep these horse properties.
26:05
Exactly that horse properties.
26:07
And so once you get into it, and certainly this wasn't even a vision, right?
26:13
As, as you said, it just started with somebody who had the heart to serve,
26:17
who had a specific interest, set your goal to sell that one property.
26:22
And here we are.
26:23
And so that's the power of niching down.
26:26
I would imagine that whether buying or selling, regardless of, you know,
26:30
any commission conversation, people are going to see your value naturally.
26:35
And that's why we're here, right?
26:37
To help agents understand that if you build this now, as the industry
26:42
may or may not change, right?
26:45
If, if buyer's agent commissions become illegal, Which is a
26:48
possibility still, right?
26:49
Taryn's not going to change her business.
26:52
Right.
26:52
And if it stays the same and we're doing what we're doing and the DOJ
26:57
signs off on the current settlement, Taryn's not going to change her business.
27:01
And that's pretty powerful, especially, you know, building a family and
27:05
wanting all the horses in the world and all the puppies and all the things.
27:09
I think that that's absolutely massive.
27:10
So I think.
27:12
Ultimately, it's just about agents reaching out to you and
27:15
understanding this opportunity, right?
27:17
And understanding, okay, you know, I hate horses, I'm allergic to
27:22
horses, but You know, Taryn seems to have, have a finger on the pulse
27:27
on how to build something like this.
27:29
And so we will link all of her stuff in the comments below.
27:34
Definitely take time to book a call with her, talk about partnering
27:37
within our organization, the Wolfpack.
27:40
You get me too, but that's definitely a by product of, of
27:43
the value that Taryn brings.
27:45
And I think that, you know, there's a lot of opportunity there.
27:48
If you're happy where you're at, the brokerage that you're at, Taryn
27:51
still provides massive value to people and really, you know, has,
27:55
has, you know, an amazing skillset for marketing and all the things.
28:00
So, Taryn, any last words for anybody, you know, maybe feeling a little bit
28:04
defeated by, by what's going on, the headlines and that kind of stuff.
28:08
Well, I think that was.
28:10
Where my mind was going was even in these conversations is there's
28:13
chaos everywhere in the industry and change and all this fear.
28:18
I have continued to just enjoy what I do and love it.
28:23
And I think that's the power of the specialization and it
28:25
doesn't have to be horses, right?
28:27
There's so many things you don't even have to know what you want to do.
28:31
Just give me a call.
28:32
I love kind of going through that discovery process.
28:35
And my marketing brain is always wheels turning.
28:38
I have probably a list of 10 different niches that I would say,
28:42
Hey, do you like any of these things?
28:44
Let's go.
28:44
And I think that one, one thought I had is you're wrapping up here.
28:50
It has never been for me about.
28:53
Finding more leads and finding more clients that has never been the
28:57
conversation internally I think that has just been What happens naturally right
29:03
because you position yourself as this go to and I get calls all the time Hey,
29:08
I heard you're the go to horse person.
29:09
You're the horse property gal That was just an organic thing again, when you
29:15
dive into what you do, what you love and it comes about and it builds this whole
29:20
ecosystem, but it was never about it.
29:22
That was never like the first intention.
29:25
And I think that's a really big conversation there is providing so much
29:29
value to everybody in your community.
29:31
That the business just flows naturally.
29:34
And that's the beauty of it.
29:36
Right.
29:37
And the ability to, I mean, everywhere's different, right?
29:39
Obviously horse and hearth has room for expansion across Colorado.
29:44
You know, I know you're going into other States now with your organization and,
29:47
and really helping people horseplay.
29:49
Horse people are not so don't don't shy away from from reaching out to Taryn
29:53
if horses are your thing But if they're not and like I said, you're allergic to
29:56
them There's definitely power in some of the coaching and training and stuff
30:01
that Taryn's seen and I will tell you there's Probably not a more brilliant
30:05
marketer out there in the real estate space right now as far as you know
30:08
that piece So thank you so much for tuning in again If you you know are in
30:14
the middle of this agent change series I did a video just before this one
30:18
with taryn go back and watch that one.
30:20
It's a whole, you know, fresh course in Niching down and finding your value stack.
30:26
So take that in.
30:29
Also, my webinar coming out, buyer's agent to listing agent in 30 days
30:33
will lead you right into, Taryn's, Taryn's expertise of niching down
30:37
and really diving full circle.
30:39
So Taryn, thank you so much for joining me today.
30:41
This is great.
30:42
Thank you.
30:43
All right, folks, what an amazing two part value that Taryn just
30:47
provided the last two videos here in the agent change series.
30:50
If you missed the first one, please go back and watch that.
30:53
She absolutely crushes it.
30:55
I will link all of Taryn's information.
30:57
If you want to book a call to just have a conversation with her or you're
31:00
interested in partnering with somebody like that who can help you one on one
31:04
build your specific niche and your value proposition, definitely book
31:07
a call, check her out on socials.
31:09
The proof is in the pudding.
31:10
You can see everything that she has done through her socials, through
31:13
her newsletters, through her, you know, Facebook marketing that
31:16
absolutely separates her in the horse industry as we move forward.
31:21
So thank you so much for, you know, Taryn coming on, but now she's going,
31:26
going gone, so you got to follow her on her socials and we're moving towards
31:30
technology and everything that we can.
31:32
You know, utilize in the technology field in order to build our unique
31:37
value proposition next video.
31:38
So make sure you check that out, like, comment, subscribe.
31:40
We'll see you on the next one.
31:41
Agent change series continues on.