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How Sammy Robinson Built the Cult Brand One Mile (With Her Own Savings) · She's On The Money

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  Speaker 1: My name is Tatasha Bamblet. I'm a proud First Nations
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  Speaker 1: woman and I'm here to acknowledge country t glennyan Ganya, Niana,
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  Speaker 1: Kaka yah Ya bin Ahaka Nian our gay In Nimbina,
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  Speaker 1: yakarum jar Dominyamka Domaga Ithawakawaman, damon imlan Bumba bang Gadabomba
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  Speaker 1: in and now in wakah ghana on yak rum jar Watnadaa. Hello,
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  Speaker 1: beautiful friends, we gather on the lands of the Aboriginal people.
• 0:26
  Speaker 1: We thank acknowledge and respect the Abiginal people's land that
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  Speaker 1: we're gathering on today. Take pleasure in all the land
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  Speaker 1: and respect all that you see. She's on the Money
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  Speaker 1: podcast acknowledges culture, country, community and connections, bringing you the tools,
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  Speaker 1: knowledge and resources for you to thrive.
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  Speaker 2: She's on the Money. She's on the Money. Hello and
• 1:08
  Speaker 2: welcome to She's on the Money, the podcast where we
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  Speaker 2: share real life lessons behind starting, growing, and thriving in
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  Speaker 2: your own business. I'm your host, Victoria Devine and Today's
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  Speaker 2: Business Diaries guest is someone you've definitely seen on your feed.
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  Speaker 2: Sammy Robinson launched her career on YouTube in twenty sixteen
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  Speaker 2: and quickly became one of Australia's most recognizable creators, known
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  Speaker 2: for her effortless style, down to earth energy and a
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  Speaker 2: following of over one point six million fans around the world.
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  Speaker 2: She's worked with brands like Maybelene, Fandy, Skims and tysl,
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  Speaker 2: traveled the world creating content, and then backed herself to
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  Speaker 2: launch her own label. In twenty twenty, she founded one Mile,
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  Speaker 2: a fashion brand loved for its relaxed luxury vibe, worn
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  Speaker 2: by the likes of Kendall Jenna and Kai Jerber, and
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  Speaker 2: now home to two Sydney boutiques and a runway moment
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  Speaker 2: at Australian Fashion Week. She's built all of this without
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  Speaker 2: outside investors, taught herself everything from scratch, and created a
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  Speaker 2: brand her community genuinely loves. Sammy Robinson. Welcome to She's
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  Speaker 2: on the Money. Thank you so much. That was such
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  Speaker 2: a nice introduction. I feel like it sucks when people
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  Speaker 2: just cut and paste a bio that they've found online.
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  Speaker 2: So I do try to like write our own and
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  Speaker 2: make sure it's like that what it is beautiful.
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  Speaker 3: Wow, I feel very on it. And that's just really nice,
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  Speaker 3: like a really nice recuff.
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  Speaker 2: And you'll send it to you can use. I always
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  Speaker 2: I worked on it because I was like, oh my goodness,
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  Speaker 2: she might she might not like it. But I'm genuinely
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  Speaker 2: so excited to talk to you as a now thirty
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  Speaker 2: year old or thirty something. You're old, let's go there.
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  Speaker 2: I feel like watching you on YouTube back in twenty
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  Speaker 2: sixteen and grow into what you've done, it's just cool,
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  Speaker 2: like seeing your favorite people thrive and then create their
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  Speaker 2: own brands. I'm like, this woman is smart. Like it's
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  Speaker 2: so cool, because I mean, so many people do YouTube
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  Speaker 2: and just don't make the most of it or don't
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  Speaker 2: see it as the opportunity that you have. And I
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  Speaker 2: just I go, oh my goodness, like I'm so excited
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  Speaker 2: to share this with my community because it's it's just
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  Speaker 2: very cool. Sammy, thank you so much.
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  Speaker 3: Yeah, it's definitely been a journey, and I feel like
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  Speaker 3: I always say this, but I very rarely stop to
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  Speaker 3: just take a moment and appreciate sort of like the
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  Speaker 3: journey that we've been on and starting from a YouTuber
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  Speaker 3: and now sort of trying to transform into being known
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  Speaker 3: as a business woman. It's it's an interesting transition. So
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  Speaker 3: I'm really excited to be on this podcast, and I
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  Speaker 3: feel very excited.
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  Speaker 2: Yeah, let's go all the way back to the start
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  Speaker 2: of this journey. You wanted to do YouTube? What made
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  Speaker 2: you press upload on your very first video? It's so funny.
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  Speaker 3: I get asked this all the time, and I feel
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  Speaker 3: like my memory is just starting to fail me as
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  Speaker 3: I get older, because I think it was just blissful
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  Speaker 3: ignorance or just I don't know.
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  Speaker 2: Just the youth in me.
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  Speaker 3: I just thought I must have watched a bit of YouTube,
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  Speaker 3: and I remember watching Clone Rellow and Lauren Curtis and
• 4:03
  Speaker 3: starting to enjoy makeup tutorials. Y. Yeah, but I didn't
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  Speaker 3: want to very I would say, I didn't watch it
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  Speaker 3: a lot before I decided to upload my own, So
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  Speaker 3: it wasn't like a big moment.
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  Speaker 2: Yeah. I just remember taking my brother's camera. Yeah, and
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  Speaker 2: it was. It really was. And I do think as well.
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  Speaker 3: At the time, Instagram was starting to take off, and
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  Speaker 3: not that I had many followers.
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  Speaker 2: It was more just my friends.
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  Speaker 3: Would ask me whatlipline are you wearing?
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  Speaker 2: What lipstick? Assette or mac velvet ten? Like fun. It was.
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  Speaker 3: It was fun and with all my you know, my babysitters,
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  Speaker 3: and my neighbors. I would just do make up all
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  Speaker 3: the time every chance I could get. So I was like,
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  Speaker 3: oh my god, these girls are doing tutorials on YouTube.
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  Speaker 2: I must do this.
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  Speaker 3: So I just took my brother's camera, put it on
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  Speaker 3: a stack of books, uploaded my firstbody wants to about
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  Speaker 3: velvet Teddy and myth.
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  Speaker 2: Yes they do. I don't think myth should be legal anymore.
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  Speaker 2: Like that's a different story, I know.
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  Speaker 3: Right, And so it is is funny looking back at it,
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  Speaker 3: because I do. I wonder whether now you know, with
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  Speaker 3: who I am now, whether I would have press played,
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  Speaker 3: because I look at my self is such a different
• 5:00
  Speaker 3: person back then. But I'm so glad I did changed
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  Speaker 3: me forever.
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  Speaker 2: I feel like you have to live in a state
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  Speaker 2: and naivity sometimes to start something relatively big, because if
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  Speaker 2: someone had sat you down and been like, okay, Sammy,
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  Speaker 2: so actually uploading a video is going to be really
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  Speaker 2: impactful in your life, you would have been like, hold up,
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  Speaker 2: maybe I don't want this. So sometimes just seeing what
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  Speaker 2: happens is the best way to go about.
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  Speaker 3: Really, I think jumping in into the deep end, especially
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  Speaker 3: when you're young and taking risks. When you're young, you
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  Speaker 3: have time.
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  Speaker 4: Do it?
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  Speaker 2: Absolutely? Yeah, I feel like you have gained such a
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  Speaker 2: loyal following, but it's because you resonate with them. Why
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  Speaker 2: do you think that is? Like, why do you think
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  Speaker 2: you're able to connect in with your audience so well?
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  Speaker 2: You know, I get asked that again all the time, and.
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  Speaker 3: It's really bad, but I'm not well, I want to know,
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  Speaker 3: and it's not and not not that it's a consistent
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  Speaker 3: question in that regard. More just people today that are
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  Speaker 3: trying to start social media always wonder sort of like
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  Speaker 3: what it takes to crack the code to become successful
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  Speaker 3: on social media. And I think it's a combination of
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  Speaker 3: a couple of things. I started early on enough that
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  Speaker 3: I was one of few that were doing it, so
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  Speaker 3: it wasn't oversaturated at the time. I think that my
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  Speaker 3: audience got to grow up with me, so I feel
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  Speaker 3: like I sort of became a sister, a big sister
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  Speaker 3: to a lot of them. And it's just really about consistency,
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  Speaker 3: like bringing people along on the journey of your life,
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  Speaker 3: whatever that may be, whether it's boys or whether it's business,
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  Speaker 3: or whether it's fitness, food, health, makeup. I just brought
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  Speaker 3: them along on every journey. I really didn't pigeonhole myself
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  Speaker 3: from the beginning. So I think it was just having
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  Speaker 3: a nice combination of everything that people resonated with in
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  Speaker 3: some way or another. And yeah, they've just grown up
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  Speaker 3: with me since, and I think that they've just followed
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  Speaker 3: me along as I've grown up.
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  Speaker 2: It's been very organic, I would say. And I think
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  Speaker 2: a lot of people looking into it now like oh,
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  Speaker 2: you just get some brand collabse or you start just
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  Speaker 2: posting about it. But I think that there's this extra
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  Speaker 2: layer that people forget of authenticity and just sharing what
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  Speaker 2: you're doing on your journey that resonates with people, and
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  Speaker 2: how a lot of your audience have probably been on
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  Speaker 2: a lot of the journey with you totally, so they
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  Speaker 2: are wanting to know about your lipliner and stuff because
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  Speaker 2: it's like, oh, I love signing, I want to know
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  Speaker 2: what she's up to, like catching up with an old friend. Totally.
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  Speaker 3: I think, Yeah, I agree, And I think there is
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  Speaker 3: room for those scripted, really beautiful aesthetic videos. I watch
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  Speaker 3: a lot of them, like I watch cooking videos on
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  Speaker 3: TikTok now and people's health journeys, and those loads decline.
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  Speaker 2: You know, got to get a little bit. Yeah, really enjoyed.
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  Speaker 3: I enjoy watching those as well. But I think that
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  Speaker 3: there's just I've never been that aesthetic. Oh I want
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  Speaker 3: to watch the aesthetic. I'm not aesthetic. I'm I want
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  Speaker 3: to watch it exactly. And so there's room for both.
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  Speaker 3: And I think there's room for everyone. And you know,
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  Speaker 3: people resonate with multiple kinds of content styles, and so
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  Speaker 3: I'm just lucky that my sort of logging style, I
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  Speaker 3: think it would be YouTube as well. That's a big
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  Speaker 3: part of it because you have so much. You have
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  Speaker 3: the minutes, I guess where that they can it's not
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  Speaker 3: crammed into sixty seconds. Yeah, YouTube short.
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  Speaker 2: And I think that, you know, luckily, when starting YouTube,
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  Speaker 2: people loved long form content. I do feel like that's
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  Speaker 2: coming back around, Like I've seeing creators going back to
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  Speaker 2: do you guys want long form content? I'm thinking, do
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  Speaker 2: you know what? I want to do my makeup in
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  Speaker 2: the bathroom and have my phone on a piece of
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  Speaker 2: long form content to consume while I'm getting ready for work.
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  Speaker 2: And I think I remember that when I was sixteen
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  Speaker 2: and loving you. Sorry, I want that back.
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  Speaker 3: I know I'm the same, and I think TikTok, I
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  Speaker 3: do definitely doom scroll occasionally, but I find it makes
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  Speaker 3: me almost dizzy, get a bit of vertigo. Like I
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  Speaker 3: think when you're constantly watching and consuming really short form content,
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  Speaker 3: it can just really it sets off my insomnia. I
• 8:35
  Speaker 3: have insomnia, so if I'm doing that before bed, it's
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  Speaker 3: really disturbing to sort of my arcadian rhythm, circadian rhythm,
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  Speaker 3: circadian rhythm. But I enjoy just putting someone's log on
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  Speaker 3: for ten minutes, whether it's a recipe, whether it's whatever
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  Speaker 3: I'm watching, even podcasts, and it just feels far more relaxing.
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  Speaker 2: Now, Yeah, I love it so fun. You've had so
• 8:57
  Speaker 2: many impressive collaborations and like that is so impressive, But
• 9:02
  Speaker 2: what has been your favorite and why? Oh that's so
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  Speaker 2: hard because I love so many of the brands that
• 9:07
  Speaker 2: I've worked with, but you always have a sweet and
• 9:10
  Speaker 2: you know why. Whenever I ask people this, it's often like, not, oh,
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  Speaker 2: this was the biggest one of my life, Like, you know,
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  Speaker 2: working with Skims, working with yself cool, but like and
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  Speaker 2: there's a reason that you're like, oh, the team was
• 9:21
  Speaker 2: so nice, or oh I used it when I was twelve,
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  Speaker 2: Like there's always a total story behind it.
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  Speaker 3: Yeah, And I think, I mean, it probably comes with
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  Speaker 3: no sur price. For me, It's Mac, I would say,
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  Speaker 3: is I've done so many trips with them, I've done
• 9:33
  Speaker 3: product collaborations with them. They literally are what kickstarted my
• 9:37
  Speaker 3: entire career with Albert Teddy. That's the one thing that
• 9:39
  Speaker 3: I think that that's one product that I think.
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  Speaker 2: I mean color, Yeah, like.
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  Speaker 3: I'm literally wearing it today. I know, I'm literally wearing
• 9:48
  Speaker 3: it today. And so I think Mac for me is
• 9:50
  Speaker 3: just it's become a bit of a family brand for me,
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  Speaker 3: Like I really really.
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  Speaker 2: Feels like home. It's nostalgic. It does.
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  Speaker 3: Yeah, and it's just still to this day, just incredible products.
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  Speaker 3: It stays so relevant. They don't really have to do anything.
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  Speaker 2: They just change their packaging recently. Yeah, and I mean
• 10:06
  Speaker 2: it's nice, but like sorry, I love the nostalgia. I know,
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  Speaker 2: like I'm sorry, guys, yeah, what are you doing? I
• 10:13
  Speaker 2: am such a fan of their products, and like back
• 10:16
  Speaker 2: in the day, I remember watching all of my favorite
• 10:18
  Speaker 2: YouTubers and I think I owned every single map paint
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  Speaker 2: pot and.
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  Speaker 3: Like I was, yeah the paint Pot's like girl, what
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  Speaker 3: are you doing anyway? Now we've grown up?
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  Speaker 2: I do I do like a normal eyeshadow color, and
• 10:31
  Speaker 2: I'm not too cake, but I feel like it is
• 10:34
  Speaker 2: such a nostalgic brand. I adore that. Talk to me
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  Speaker 2: about your brand though, Yes, at what point did you go,
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  Speaker 2: you know what? I actually would love to start my
• 10:43
  Speaker 2: own brand, and what led you down that pathway? Because
• 10:46
  Speaker 2: like it would have made sense to go down the
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  Speaker 2: pathway of makeup r Yeah, and you didn't.
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  Speaker 3: Yes, yeah, no, you know, I did a collaboration with
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  Speaker 3: another brand where I was really heavily involved in the
• 10:58
  Speaker 3: process of the just in process, which is funny now
• 11:02
  Speaker 3: that that's the reason that made me start a brand,
• 11:04
  Speaker 3: because you don't then realize the logistics that go on
• 11:07
  Speaker 3: in the back end.
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  Speaker 2: So I know, you've got to live in a state
• 11:09
  Speaker 2: of television, total state of delusion. I was like, designing
• 11:12
  Speaker 2: is so much fun. I think this is my passion.
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  Speaker 2: I'm going to do it so easy, and I can
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  Speaker 2: just make sales. It sells out so easy. Yeah, and
• 11:21
  Speaker 2: that's why we all do it. Yeah, yeah, exactly.
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  Speaker 3: It's always I always say it's better to start a
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  Speaker 3: business with total delusion, because you do start with passion
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  Speaker 3: and then you quickly realize whether it's made for you
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  Speaker 3: and you know that's why some people succeed others don't.
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  Speaker 3: But I think you are also born with an entrepreneurship
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  Speaker 3: sort of mindset. There's a little bit.
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  Speaker 2: Of I think that that is so important. I speak
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  Speaker 2: about it all the time, like if I had laid
• 11:48
  Speaker 2: out for you, Hey, Sammy, so yeah, design's really cool,
• 11:52
  Speaker 2: but here's what logistics look like, or so this is
• 11:54
  Speaker 2: how much shipping's going to be. Also, do you want
• 11:55
  Speaker 2: to talk about shipping insurance? Do you want to talk
• 11:57
  Speaker 2: about like what happens if they cut it wrong? Like
• 12:00
  Speaker 2: how much that's going to cost you? I think it
• 12:02
  Speaker 2: would scare you off. And it's so almost better to
• 12:05
  Speaker 2: kind of operate in the dark. And that can be
• 12:08
  Speaker 2: terrible business advice because I'm a money person, Sammy, I'm
• 12:12
  Speaker 2: going to sit down and be like, so if you
• 12:14
  Speaker 2: just operating about it'll be fine, terrible. I'm like, you
• 12:19
  Speaker 2: know everything before you go in. But also, every successful
• 12:23
  Speaker 2: business owner I speak to, we're all just a little bit,
• 12:26
  Speaker 2: a little bit crazy. There's a screw loose a little bit.
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  Speaker 3: But I think as well, like they're in saying that,
• 12:31
  Speaker 3: I do agree with that you've got to enter into
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  Speaker 3: a bit of delusion. At the same time, I did
• 12:36
  Speaker 3: do a lot of preparation and a lot of work
• 12:38
  Speaker 3: and a lot of research before starting, because I had
• 12:40
  Speaker 3: the platform, so I couldn't take the risk of opening, oh,
• 12:43
  Speaker 3: you know, starting a brand or starting a business that
• 12:46
  Speaker 3: didn't have every you know, tea crossed and it needed
• 12:51
  Speaker 3: to have. I probably set my business up the operation
• 12:56
  Speaker 3: side of it to a point that was probably a
• 12:59
  Speaker 3: little bit larger than it needed to be. But I'm
• 13:02
  Speaker 3: glad that I did because it meant that I was
• 13:03
  Speaker 3: able to scale quite quickly and it wasn't just a
• 13:07
  Speaker 3: you know, launch one little capsule collection and then a
• 13:10
  Speaker 3: year later because I've forgotten that six months yeah, production
• 13:14
  Speaker 3: lead times. And I think the best thing I ever
• 13:16
  Speaker 3: did for my brand was set it up really well
• 13:18
  Speaker 3: from the beginning and do as much research and preparation
• 13:21
  Speaker 3: as possible.
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  Speaker 2: Did you do that, Like, how did you go, Oh, operationally,
• 13:25
  Speaker 2: I need to do this, because you do see it. Unfortunately,
• 13:27
  Speaker 2: sometimes when influencers launch a brand and maybe they bid
• 13:30
  Speaker 2: off more than they can chew and you're just hearing
• 13:32
  Speaker 2: about not being able to fulfill orders or whatever. You hear,
• 13:37
  Speaker 2: how did you go, this is going to be really
• 13:39
  Speaker 2: important as opposed to nailing the product or nailing the marketing,
• 13:43
  Speaker 2: which I think so many of us get carried away with.
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  Speaker 3: Yeah, I think I Well, like I've mentioned before, I'm
• 13:51
  Speaker 3: lucky that I had. My dad was very good in business,
• 13:54
  Speaker 3: so he comes from very large scale business operations. So
• 13:58
  Speaker 3: I knew I wasn't going to replicate any of his
• 14:00
  Speaker 3: models because he was dealing with hundreds of employees versus
• 14:02
  Speaker 3: under starting no yeah, no, thanks to girl, just a girl,
• 14:05
  Speaker 3: and it was just me and my one team member
• 14:08
  Speaker 3: at the time. Even us sort of figuring out who
• 14:12
  Speaker 3: played what role was a bit challenging at the beginning
• 14:14
  Speaker 3: because you kind of do do everything at the beginning.
• 14:16
  Speaker 3: But I just knew with having such a large audience
• 14:19
  Speaker 3: and knowing the sort of weight of the social media
• 14:24
  Speaker 3: marketing landscape, I knew that I could sell a lot
• 14:26
  Speaker 3: of products. So I did purchase a lot of product.
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  Speaker 2: To begin with.
• 14:31
  Speaker 3: And there was just no there was no point in
• 14:34
  Speaker 3: investing such a large amount in the beginning if I
• 14:37
  Speaker 3: didn't have every single aspect of the business set up correctly.
• 14:40
  Speaker 3: That's where that was three pl the website. Make sure
• 14:43
  Speaker 3: you invest well. For me, I had to invest in
• 14:45
  Speaker 3: making sure the website ran smoothly, if there was a
• 14:47
  Speaker 3: lot of traffic on the website, making sure we've just
• 14:49
  Speaker 3: crashed on the first day, crashed on the first day.
• 14:52
  Speaker 3: I wasn't going to risk having to fulfill and pick
• 14:54
  Speaker 3: and back orders myself.
• 14:55
  Speaker 2: I wanted a three pl that was able to do that.
• 14:57
  Speaker 3: I knew what they were doing, because there's only recently
• 14:59
  Speaker 3: that I've either learned what three PM was and a genius. Yeah,
• 15:03
  Speaker 3: it's genious because that's what they're good at. You pay
• 15:05
  Speaker 3: people to do what they're good at. There's no point
• 15:07
  Speaker 3: trying to do it yourself, especially with the volumes that
• 15:09
  Speaker 3: I ordered. You were like, I am not sitting Yeah,
• 15:11
  Speaker 3: I'm not sitting in my back room working orders and
• 15:14
  Speaker 3: printing labels at three am.
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  Speaker 2: That's not my journey.
• 15:17
  Speaker 3: And then that then leads to, you know, delayed shipping
• 15:20
  Speaker 3: times for customers because all of a sudden, it's you
• 15:22
  Speaker 3: and your family that are packing orders. It's going to
• 15:24
  Speaker 3: take two weeks for it to go out. You're getting
• 15:25
  Speaker 3: email's customer services piling up. It's just not it was
• 15:29
  Speaker 3: never going to be. It was never going to be me.
• 15:32
  Speaker 2: No, that's just not my journey.
• 15:34
  Speaker 3: It wasn't the journey, and I just I just like
• 15:36
  Speaker 3: I said, I knew by starting the business it was
• 15:38
  Speaker 3: a massive risk. I think I was twenty two at
• 15:41
  Speaker 3: the time, but I had saved over four years, and
• 15:44
  Speaker 3: I was it was either going down the route of
• 15:46
  Speaker 3: a mortgage or it was going down the route of
• 15:48
  Speaker 3: a business. And I got to the point where I
• 15:51
  Speaker 3: think I had already done social media for about four
• 15:53
  Speaker 3: to five years at that point, and I just not
• 15:55
  Speaker 3: that I was getting sick of sick of it. I
• 15:58
  Speaker 3: think I just wanted more off from it.
• 16:00
  Speaker 2: And I feel like you've got ownership. Yeah, the products
• 16:03
  Speaker 2: that you're talking about every day, they're not yours.
• 16:05
  Speaker 3: Yeah, exactly, and you can see the potential with marketing
• 16:10
  Speaker 3: other brands. But equally, I knew by the time I
• 16:14
  Speaker 3: was going to get to twenty five thirty, I wasn't
• 16:16
  Speaker 3: going to want to take photos of my face. And
• 16:17
  Speaker 3: that was predominantly what it was because, like you said,
• 16:20
  Speaker 3: I started in beauty. So but it's really damaging for
• 16:23
  Speaker 3: a young girl just to constantly look at videos and
• 16:26
  Speaker 3: photos of yourself and constantly have to go out and
• 16:29
  Speaker 3: that's solely what your job is. And I just wanted
• 16:33
  Speaker 3: more I wanted to be able to just get up
• 16:35
  Speaker 3: in the morning and have a little bit more of
• 16:37
  Speaker 3: a purpose.
• 16:37
  Speaker 2: I never wanted to.
• 16:38
  Speaker 3: Stop, and I'm still grateful to this day that I
• 16:41
  Speaker 3: still get to do social media and I get to
• 16:42
  Speaker 3: do both. I would never I would never leave one
• 16:44
  Speaker 3: for the other, but it's so nice having collabor Yeah.
• 16:48
  Speaker 2: You mentioned that you saved for four years, and I
• 16:51
  Speaker 2: think something that's incredibly impressive about your businesses that you're
• 16:54
  Speaker 2: entirely self funded. Yeah, And I think that is so
• 16:56
  Speaker 2: important to point out because I think a lot of
• 16:58
  Speaker 2: the time people just assume, oh, you're influencer. Someone must
• 17:01
  Speaker 2: have approached you, someone must have said, we'll give you
• 17:03
  Speaker 2: this amount. But like, you've done this from scratch on
• 17:06
  Speaker 2: your own. How did it feel to kind of put
• 17:10
  Speaker 2: your own money where your mouth is? Like you said,
• 17:11
  Speaker 2: I could have gone down to roots, I could have
• 17:13
  Speaker 2: gone and got a mortgage Ictoria, or I could have
• 17:15
  Speaker 2: started a business. Yeah, I think it was. How does
• 17:18
  Speaker 2: that feel.
• 17:18
  Speaker 3: It was a lot of ego at the time as well,
• 17:21
  Speaker 3: because I was an influencer and no one took us
• 17:23
  Speaker 3: seriously at the time, and there was so much scrutiny
• 17:26
  Speaker 3: around it. I think for me, Like, if I look
• 17:29
  Speaker 3: back at it, I'm like, why didn't you get an
• 17:30
  Speaker 3: investor on board and give someone some equity to make
• 17:33
  Speaker 3: your life a bit easier.
• 17:33
  Speaker 2: But because I just I had.
• 17:35
  Speaker 3: Complete autonomy, complete control over every decision making process, and
• 17:39
  Speaker 3: I could do it completely how I wanted it. I
• 17:42
  Speaker 3: could set it up exactly how I wanted to set
• 17:44
  Speaker 3: up it up. And in the end that I find
• 17:48
  Speaker 3: one of my strengths is that I am a risk taker.
• 17:52
  Speaker 3: Strengths all weaknesses, but that's your strength. In the end,
• 17:56
  Speaker 3: I was able to then obviously build a business, take
• 17:59
  Speaker 3: that risk, put all my money that I had saved
• 18:02
  Speaker 3: from my entire career, you know, even all my casual
• 18:04
  Speaker 3: jobs leading up to it, and then because I opened
• 18:07
  Speaker 3: the business, I also was able to then a year
• 18:09
  Speaker 3: later get the mortgage too.
• 18:10
  Speaker 2: So you know, you take the risk.
• 18:12
  Speaker 3: Actually yeah, but it's you know, without taking that risk,
• 18:17
  Speaker 3: I probably would have entered into a mortgage, which was great,
• 18:20
  Speaker 3: but then that mortgage relied on just means to an
• 18:24
  Speaker 3: end every month and an income from social media, and
• 18:26
  Speaker 3: I would have felt like a slave to social media.
• 18:28
  Speaker 3: Whereas I got to start the business, I really was
• 18:31
  Speaker 3: able to throw my passion energy into something that I
• 18:33
  Speaker 3: loved and what I you know, was so proud to
• 18:36
  Speaker 3: create myself and therefore kind of was able to open
• 18:39
  Speaker 3: up the world opportunity to have both.
• 18:41
  Speaker 2: I mean you've said, look, I started with zero experience
• 18:44
  Speaker 2: and a little bit of delusion. And you've mentioned on
• 18:47
  Speaker 2: other podcasts I've listened to, you've always spoken about the
• 18:49
  Speaker 2: business advice that your dad gave you. What do you
• 18:52
  Speaker 2: reckon the best piece of advice your dad has given
• 18:55
  Speaker 2: you has been because it's never like what you expect
• 18:58
  Speaker 2: it to be. It's never do you know.
• 19:00
  Speaker 3: My whole life growing up, he would always just say,
• 19:04
  Speaker 3: in any circumstance, it was just it's very nike.
• 19:07
  Speaker 2: Actually now that to think about it is just do it. Yeah.
• 19:10
  Speaker 3: And I don't think like I don't in everything that
• 19:12
  Speaker 3: I do, I don't dwell. I'm not a procrastinator. I
• 19:15
  Speaker 3: don't you know, sit there and psych myself out on
• 19:20
  Speaker 3: certain things. I just get it done, Just get it done,
• 19:22
  Speaker 3: Just get it done. So having that attitude, especially when
• 19:25
  Speaker 3: you're a business owner, the CEO, you're the one that
• 19:28
  Speaker 3: has to make the decisions. You can't lean on anyone else.
• 19:31
  Speaker 3: You're the one and energetically. It is draining, but you
• 19:34
  Speaker 3: just have to get on with it and you have
• 19:36
  Speaker 3: to I guess, yeah, just do it, Just do it
• 19:39
  Speaker 3: like you said. But I think there's so many things
• 19:41
  Speaker 3: that I've learned from him. I was really lucky that obviously,
• 19:43
  Speaker 3: when you start social media, you're a sole trader, so
• 19:45
  Speaker 3: things like tax you don't you get all.
• 19:48
  Speaker 2: Of this income all of a sudden in your that's
• 19:50
  Speaker 2: overwhelming in your especially when you're young. You're like, hilly
• 19:53
  Speaker 2: glock them all. My twenty year old I'm like, oh
• 19:55
  Speaker 2: my god, I've got all this money. This is great.
• 19:56
  Speaker 2: Then I get hit with a tax bill, spend all
• 19:58
  Speaker 2: of it. What do you mean I don't have money
• 20:00
  Speaker 2: in my BA account anymore. So he was always give
• 20:02
  Speaker 2: that to you. You're sorry, sorry, come back next to you, and.
• 20:05
  Speaker 3: You just that you don't realize as a young person
• 20:07
  Speaker 3: that there's so many responsibilities once you start making money,
• 20:10
  Speaker 3: especially when you're not, you know, working for a company
• 20:12
  Speaker 3: that has all the structures set up for you. Payg
• 20:15
  Speaker 3: It's taken for you, like everything else is. It's automatic
• 20:18
  Speaker 3: within another company. But with you, you know, when you're
• 20:21
  Speaker 3: doing social media, you're all of a sudden exposed to
• 20:24
  Speaker 3: all of these amazing opportunities income even free products. He
• 20:28
  Speaker 3: was very pragmatic as soon as he's sort of such
• 20:31
  Speaker 3: sort of the way that it started moving. He started
• 20:35
  Speaker 3: teaching me from a very young age about you know, finances,
• 20:38
  Speaker 3: having a diversified portfolio, making sure your money is making money. Yeah,
• 20:42
  Speaker 3: he would speak your language, and you know, not just
• 20:47
  Speaker 3: being frivolous with it. What do you want, what's your
• 20:49
  Speaker 3: end goal? What's your ten year goal with this money?
• 20:51
  Speaker 3: And it was so then instrumental in starting a business
• 20:54
  Speaker 3: because obviously he knew that the ins and outs and
• 20:58
  Speaker 3: the operations of his business, but obviously he's never done
• 21:01
  Speaker 3: a small startup business as well. So it was really
• 21:04
  Speaker 3: fun to kind of almost do all the research myself
• 21:08
  Speaker 3: with Georgie, my general manager, and we start because we
• 21:11
  Speaker 3: started at the same time, started together and be able
• 21:13
  Speaker 3: to almost pitch to him, not that he had any involvement,
• 21:16
  Speaker 3: but pitch to him as someone that is a large
• 21:18
  Speaker 3: scale CEO, like what do you think of how I've
• 21:20
  Speaker 3: set up this business from operations like oh yeah, and
• 21:24
  Speaker 3: they don't believe it at the time, and I and
• 21:26
  Speaker 3: you've got to again have that confidence in yourself because
• 21:30
  Speaker 3: for me, I didn't know so many terms like P
• 21:32
  Speaker 3: and L, balance sheet, even three pl just so many
• 21:37
  Speaker 3: marketing terms.
• 21:38
  Speaker 2: There's so many terms at the time that people would.
• 21:41
  Speaker 3: When I would sit in meetings when I was setting
• 21:43
  Speaker 3: up that they would just speak to me as if
• 21:46
  Speaker 3: I would know and it was like another language, and
• 21:47
  Speaker 3: I would just be like, sorry, do you mind letting
• 21:49
  Speaker 3: I don't know what that means, and just ask silly
• 21:52
  Speaker 3: questions because there's no point moving through business in a
• 21:54
  Speaker 3: way where you're trying to just pretend you know what's
• 21:56
  Speaker 3: going on. You really have to understand every single element
• 21:59
  Speaker 3: of your business for it to succeed or you know,
• 22:02
  Speaker 3: for you to have complete control over every process. So
• 22:06
  Speaker 3: that's what I did with him. I would sit down,
• 22:07
  Speaker 3: I would do the research. I would sit down and
• 22:09
  Speaker 3: he it was a totally new world to him as
• 22:11
  Speaker 3: well at the time because social media. I had the
• 22:15
  Speaker 3: backing of social media, which meant I spent virtually zero
• 22:18
  Speaker 3: dollars on marketing, which is very rare, and so he
• 22:21
  Speaker 3: was fascinated by it as well. And I just yeah,
• 22:24
  Speaker 3: he's just been a really good role model. He's just
• 22:26
  Speaker 3: he's a very smart guy. So it's just easy to
• 22:28
  Speaker 3: have him to lean on. If anything, he didn't know
• 22:30
  Speaker 3: everything with small scale businesses. He knew a lot with
• 22:34
  Speaker 3: large scale but he also has just a world of
• 22:37
  Speaker 3: knowledge from a lifetime of working in companies as well,
• 22:40
  Speaker 3: And so it's just nice to be able just to
• 22:42
  Speaker 3: have that person to bounce off in the beginning and
• 22:45
  Speaker 3: even to this date. Now I'll be like, I want
• 22:48
  Speaker 3: to buy a new cash Should I finance it or
• 22:49
  Speaker 3: should buy it?
• 22:50
  Speaker 2: What should I? You know, what's the interest?
• 22:52
  Speaker 3: What's interesting versus should I be investing in a small
• 22:56
  Speaker 3: yield or just put all in my mortgage? Because offsets,
• 22:58
  Speaker 3: if it's five point six percent versus point you've.
• 23:00
  Speaker 2: Got those to call me. I'm really excited about them.
• 23:04
  Speaker 2: It sounds like your dad set you up with, like
• 23:07
  Speaker 2: I guess, a lot of warning for things that could
• 23:09
  Speaker 2: happen and what that might look like, which is beautiful.
• 23:12
  Speaker 2: What's something that nobody warned you about when it comes
• 23:15
  Speaker 2: to business.
• 23:16
  Speaker 3: I think I was really lucky from the beginning because
• 23:18
  Speaker 3: I did have a lot of meetings where people warned
• 23:20
  Speaker 3: me almost too much. A lot of men were like,
• 23:23
  Speaker 3: I don't know if.
• 23:24
  Speaker 2: You're like equipped for this? Are you really sure? Like
• 23:27
  Speaker 2: the orders that you're doing. Are you sure that you
• 23:28
  Speaker 2: know what you're doing?
• 23:29
  Speaker 3: And when they questioned me, I know, and it kind
• 23:31
  Speaker 3: of fed the hunger inside of me to prove them
• 23:35
  Speaker 3: being underestimated.
• 23:36
  Speaker 2: Oh I got lights, another fire to go. You know what,
• 23:39
  Speaker 2: you're a mediocre middle aged one. Sit down, there's heaps
• 23:43
  Speaker 2: of you.
• 23:44
  Speaker 3: And it was funny because my dad believed in me,
• 23:46
  Speaker 3: but they didn't know, none of these other people that
• 23:47
  Speaker 3: had ever met me before.
• 23:48
  Speaker 2: Even to this day, when I signed Lisas, They're like.
• 23:50
  Speaker 3: Oh, don't act like a little girl with the big dream,
• 23:53
  Speaker 3: and I'm like, excuse, excuse me, and it's just like
• 23:57
  Speaker 3: so it's funny and I just honestly I find it humorous. Now,
• 24:00
  Speaker 3: don't take it personally. But to answer the question, I
• 24:02
  Speaker 3: think probably the only thing.
• 24:04
  Speaker 1: That I was.
• 24:07
  Speaker 3: I don't even want to say shocked by, but I
• 24:09
  Speaker 3: didn't realize moving into the business because it did scale
• 24:12
  Speaker 3: so quickly, was just the emotional taxing or the emotional
• 24:16
  Speaker 3: toll it takes on you. Because you are the CEO,
• 24:19
  Speaker 3: you are the you know, sole investor at the beginning,
• 24:23
  Speaker 3: all the decisions lie on you and your the risks
• 24:26
  Speaker 3: you take with sometimes half information is it falls on
• 24:30
  Speaker 3: you and falls on your back. You have people's livelihoods
• 24:34
  Speaker 3: at stake once you start hiring people, and you know,
• 24:37
  Speaker 3: if you have a really low revenue month or a
• 24:38
  Speaker 3: low profit month or two, you still have to pay
• 24:41
  Speaker 3: your stuff, You still have to pay overheads. It's not
• 24:44
  Speaker 3: it falls on you. You're very sexy. When that has
• 24:46
  Speaker 3: no it's not sexy at.
• 24:48
  Speaker 2: All, And so you can't.
• 24:49
  Speaker 3: You know, sometimes you just don't go to sleep because
• 24:52
  Speaker 3: your your mind is to It comes from that exactly.
• 24:55
  Speaker 3: The insomnia, high courts, or a dread of fatigue.
• 24:58
  Speaker 2: We have it all. So when noting through that, I
• 25:00
  Speaker 2: feel like that was very similar to me. I'm very planned,
• 25:03
  Speaker 2: I'm very meticulous, but one thing that really caught me
• 25:06
  Speaker 2: off guard was hr and dealing with people and realizing
• 25:10
  Speaker 2: that and it's a little bit heartbreaking at the same time,
• 25:12
  Speaker 2: but it makes complete sense that no one's going to
• 25:14
  Speaker 2: care about your business as much as you do. And
• 25:16
  Speaker 2: I think that that was a really hard pill to
• 25:19
  Speaker 2: swallow because you've invested so much time and energy and
• 25:21
  Speaker 2: effort into this, and then you know you're probably working
• 25:24
  Speaker 2: with casuals and people that come and go in your
• 25:27
  Speaker 2: business and want to be besties at the same time
• 25:29
  Speaker 2: as being like you wilso need to do your job.
• 25:32
  Speaker 2: And that's a really hard I find, especially as a
• 25:36
  Speaker 2: young woman, Like at what point do you put your
• 25:38
  Speaker 2: foot down? But at what point do we get drinks
• 25:40
  Speaker 2: after work?
• 25:41
  Speaker 4: You know? Oh?
• 25:42
  Speaker 3: Literally, that fine line is so tricky to navigate. And
• 25:46
  Speaker 3: I have the most amazing team at the moment, Like,
• 25:49
  Speaker 3: I'm locking you in here and you're never leaving. And
• 25:51
  Speaker 3: you know, if you treat your employees right and provide incentives,
• 25:55
  Speaker 3: they want to stay with you. If you have a
• 25:56
  Speaker 3: good work culture, if you have a good work environment,
• 25:58
  Speaker 3: they want to stay around you. And therefore, you know,
• 26:01
  Speaker 3: if you're providing them with a happy space to work in,
• 26:03
  Speaker 3: you're happier too. So for me that side of things, people,
• 26:08
  Speaker 3: I would I would agree with you. No one really
• 26:09
  Speaker 3: warned me about the people side of things. Finding the
• 26:11
  Speaker 3: right people in the right positions was definitely, really, really
• 26:14
  Speaker 3: tricky the first couple of years. I don't think I
• 26:17
  Speaker 3: was equipped enough to know what an interview process went
• 26:20
  Speaker 3: like as well, so I was probably asking the wrong questions.
• 26:22
  Speaker 3: I think I was convincing people to work for me
• 26:24
  Speaker 3: as opposed to asking them you know, and I'll give
• 26:26
  Speaker 3: you snacks and I get sent lots of products and like,
• 26:29
  Speaker 3: and so now I've sort of now I've gotten to
• 26:30
  Speaker 3: a point where my business is bigger than me. I
• 26:33
  Speaker 3: don't need to convince people to work for me, and
• 26:35
  Speaker 3: I don't need to convince them that, you know, the
• 26:37
  Speaker 3: brand is legitimate.
• 26:38
  Speaker 2: So I did make a couple of mistakes.
• 26:40
  Speaker 3: And you know, even to a certain extent, they may
• 26:43
  Speaker 3: be an amazing person, they may have a really great resume,
• 26:45
  Speaker 3: they may be really skilled in there, because yeah, skilled
• 26:48
  Speaker 3: and have a lot of capabilities in that area, but
• 26:50
  Speaker 3: it may not also fit in the team's dynamic or
• 26:53
  Speaker 3: the business is dynamic. So just making sure that you're
• 26:55
  Speaker 3: just making the right decisions, putting the right people in
• 26:58
  Speaker 3: the right seats, it is really really tricky. And when
• 27:00
  Speaker 3: you do find the right team, reward them, treat.
• 27:03
  Speaker 2: Them well, and it should flow.
• 27:05
  Speaker 3: And that's literally what's going to be the background of
• 27:08
  Speaker 3: your business, Sammy. Let's go to a really quick break.
• 27:12
  Speaker 3: Coming up, we're going to get into the real behind
• 27:14
  Speaker 3: the scenes of running a brand. How Sammy's background is
• 27:16
  Speaker 3: an influencer shape her approach to marketing, what she really
• 27:19
  Speaker 3: thinks about sustainability and fashion and the advice she'd give
• 27:22
  Speaker 3: to any founder trying to.
• 27:24
  Speaker 2: Do it all on a shoestring budget. All right, Sammy,
• 27:30
  Speaker 2: we are back and you've been involved in marketing for
• 27:33
  Speaker 2: some ridiculously large businesses, which is really cool. You also
• 27:37
  Speaker 2: mentioned before like because I had a platform, they didn't
• 27:39
  Speaker 2: have to spend anything on marketing. Talk to me about
• 27:43
  Speaker 2: how that background really influenced the way that you approached
• 27:47
  Speaker 2: marketing for one Mile, because it would have been so different,
• 27:49
  Speaker 2: Like you're not talking about engaging influences and planning collabse
• 27:54
  Speaker 2: and allocating budget because you kind of were the talent.
• 27:58
  Speaker 3: Yeah, I actually don't think it fed I don't think
• 28:02
  Speaker 3: it fed my marketing strategy at all because.
• 28:06
  Speaker 2: At the beginning, I was the marketing strategy of my brand,
• 28:09
  Speaker 2: so I kind of just had to I don't need
• 28:11
  Speaker 2: to pay myself.
• 28:12
  Speaker 3: Yes, And I think I just authentically really felt like
• 28:16
  Speaker 3: I wanted to bring everyone along on the journey and
• 28:19
  Speaker 3: be as transparent as I possibly could with starting a brand.
• 28:21
  Speaker 3: And I also knew I wasn't a conglomerate, I wasn't MAC,
• 28:23
  Speaker 3: I was an estate lorder. I didn't have the budgets.
• 28:25
  Speaker 3: It just was a completely different business model. So I
• 28:28
  Speaker 3: just felt like I had to just do what felt
• 28:30
  Speaker 3: right for me, which was just show them every process
• 28:34
  Speaker 3: that I could bring them along on YouTube, on all
• 28:37
  Speaker 3: different forums. Social media is king, like if you have
• 28:40
  Speaker 3: a type budget, you have to be on social media.
• 28:43
  Speaker 3: You don't necessarily have to follow trends either. You just
• 28:45
  Speaker 3: have to be consistent and you have to show up.
• 28:48
  Speaker 3: You know, I should practice what I preach. I don't
• 28:49
  Speaker 3: necessarily post every day. And we run a business. It's
• 28:53
  Speaker 3: and older, you get it is it is hard, but
• 28:56
  Speaker 3: back then it was king. It was so vital for
• 28:59
  Speaker 3: me because I didn't start with budgets. I didn't start
• 29:01
  Speaker 3: with sales.
• 29:02
  Speaker 2: I had no revenue.
• 29:03
  Speaker 3: So I had to just use what I knew, which
• 29:06
  Speaker 3: was myself and my brand and my audience and not
• 29:10
  Speaker 3: use them but as in, just show them and try
• 29:12
  Speaker 3: to convince them that, you know, I have created something
• 29:15
  Speaker 3: beautiful here. Yeah, so I had to trust the process.
• 29:17
  Speaker 3: Really at the beginning, I love that you like, you
• 29:20
  Speaker 3: got that.
• 29:21
  Speaker 2: But if we are speaking to a lot of my
• 29:23
  Speaker 2: community as small businesses who aren't influencers right totally, and
• 29:26
  Speaker 2: they also don't have marketing budget, and they would do
• 29:29
  Speaker 2: a lot of things to get that platform. Yeah, what
• 29:32
  Speaker 2: would you say if you didn't have your platform, how
• 29:35
  Speaker 2: would you have gone about marketing one money? What would
• 29:37
  Speaker 2: have that looked like?
• 29:38
  Speaker 3: I think again, coming back to social media, I truly,
• 29:43
  Speaker 3: truly think that if you're trying to market a product
• 29:46
  Speaker 3: this day and age, you have to have all platforms,
• 29:51
  Speaker 3: So you have to be on across all of them.
• 29:54
  Speaker 3: A lot of people will say follow trends because that's
• 29:56
  Speaker 3: really what's going to get you views. But going viral
• 29:58
  Speaker 3: doesn't necessarily mean that you're creating an audience that trusts
• 30:01
  Speaker 3: you and actually cares. I think people will notice you,
• 30:04
  Speaker 3: but it doesn't mean that you're necessarily going to sell
• 30:06
  Speaker 3: a product. And I don't believe in all attention is
• 30:09
  Speaker 3: good attentional all publicity is good publicity. I think, like
• 30:12
  Speaker 3: for me, it comes back to again, consistency. If you're
• 30:15
  Speaker 3: showing up every day, it's going to feel like such
• 30:17
  Speaker 3: a chore when it's not showing results. The views aren't climbing,
• 30:23
  Speaker 3: you're getting two hundred views, you're getting twenty views. If
• 30:26
  Speaker 3: you consistently show up and you start to slowly create
• 30:29
  Speaker 3: an audience, those two hundred people may convert better than
• 30:32
  Speaker 3: someone that has two hundred thousand followers because they really
• 30:35
  Speaker 3: care what you're talking about and it's free. You know,
• 30:39
  Speaker 3: it is time consuming for sure, but you can do
• 30:42
  Speaker 3: it yourself. You've got your product that you're selling. You
• 30:45
  Speaker 3: should have all the knowledge about your product. You've got
• 30:48
  Speaker 3: your free platform, which is TikTok, YouTube, Instagram, and you've
• 30:51
  Speaker 3: just got to show up every single day and you'll
• 30:53
  Speaker 3: start to see conversion. And you've got to have confidence
• 30:56
  Speaker 3: as well.
• 30:57
  Speaker 2: If you get excited about something, I'm like, yeah, oh,
• 30:59
  Speaker 2: I'm excited. How did you Why? Because totally, because energy,
• 31:03
  Speaker 2: from my perspective, is quite infectious. I've got to show
• 31:06
  Speaker 2: up stupidly excited about your brand, even if you were
• 31:09
  Speaker 2: just crying, because it's really hard running a business totally,
• 31:13
  Speaker 2: and you will.
• 31:13
  Speaker 3: You'll have days where you're just, oh my god, if
• 31:15
  Speaker 3: someone put a camera in my face. Some days I'm like,
• 31:19
  Speaker 3: I'm missed out crying. But I think at the beginning,
• 31:22
  Speaker 3: if you are starting a business and you do have
• 31:24
  Speaker 3: that idea, you obviously clearly have a passion for it.
• 31:27
  Speaker 3: You should really want to tell people about it, and
• 31:29
  Speaker 3: you got to have energy about it this day and age.
• 31:31
  Speaker 3: Social media is tricky to cut through.
• 31:33
  Speaker 2: I won't lie.
• 31:34
  Speaker 3: It definitely is really hard to cut through. But again,
• 31:37
  Speaker 3: consistency and passion energy it will get you further then
• 31:43
  Speaker 3: I think just trending and doing trending sounds and just
• 31:47
  Speaker 3: being a puppet or following what other people are doing.
• 31:50
  Speaker 2: Yeah, one hundred percent. Can we shift the conversation. I
• 31:53
  Speaker 2: want to talk about Kendall Jenner. I tried before this
• 31:57
  Speaker 2: interview to find how one mile got you to her
• 32:00
  Speaker 2: Hot Little Hands, and I just have so many questions.
• 32:03
  Speaker 2: When you saw that Kendall was wearing your brand, did
• 32:06
  Speaker 2: you freak out?
• 32:07
  Speaker 1: Yeah?
• 32:07
  Speaker 2: I think I would have had a slat meltdown. I
• 32:10
  Speaker 2: definitely did. What was that moment?
• 32:11
  Speaker 4: Lie?
• 32:11
  Speaker 2: It was?
• 32:12
  Speaker 3: It was really unexpected because the way that sort of
• 32:16
  Speaker 3: LA works and the celebrity world works is that there
• 32:19
  Speaker 3: are a lot of agencies in LA that work with stylusts.
• 32:22
  Speaker 3: So there are certain celebrity stylists that have a pool
• 32:25
  Speaker 3: of celebrities that they dress. So we had actually originally
• 32:28
  Speaker 3: sent say, you know, ten looks to one of the
• 32:30
  Speaker 3: celebrity stylists to dress someone else and it gets put
• 32:33
  Speaker 3: on a rack for their photo shoot. Doesn't get chosen
• 32:36
  Speaker 3: or good. Most of the time they'll send it back.
• 32:38
  Speaker 3: Well not always, they're sort of different protocols with it,
• 32:41
  Speaker 3: but sometimes they'll send it back. Other times they keep
• 32:42
  Speaker 3: and they say we'll put on another celebrity. We had
• 32:45
  Speaker 3: no idea that she had presented it to the Kendall
• 32:47
  Speaker 3: Jenna and that Kendall was going to wear it for
• 32:49
  Speaker 3: one of her biggest of bands, So we're.
• 32:51
  Speaker 2: Looking at that would have been insane. Yeah, it was
• 32:53
  Speaker 2: really unexpected.
• 32:55
  Speaker 3: And because our styles, you know, it's beautiful, timeless pieces.
• 32:59
  Speaker 2: That aren't there recognizable. They're recognizable, but nobody is doing
• 33:03
  Speaker 2: the same style. Yeah, it's not we're not.
• 33:06
  Speaker 3: We're trying to create pieces that are, you know, beautiful basics,
• 33:09
  Speaker 3: but clearly want elevated. Yea, and clearly elevated. So we
• 33:13
  Speaker 3: knew it was ours, but trying to convince people that
• 33:15
  Speaker 3: it would be ours. I had to get a photo
• 33:17
  Speaker 3: of her from the back because I knew that I
• 33:19
  Speaker 3: had the class your little backless bit, and so I'm like,
• 33:22
  Speaker 3: oh my god, where is she?
• 33:22
  Speaker 2: Because I just saw the.
• 33:23
  Speaker 3: One photo and then all of a sudden, bang bang
• 33:25
  Speaker 3: bang this photos everywhere. She's at her eight one eight
• 33:28
  Speaker 3: launch with Kylie Jenner's Sprinter like.
• 33:30
  Speaker 2: Them together literally cried videos everywhere.
• 33:33
  Speaker 3: It's like, oh, we're good, We've got we've got the
• 33:35
  Speaker 3: pro Yeah, we've got everything. Yeah exactly. So No, it
• 33:39
  Speaker 3: was really cool and it was a Pinchbrey moment. I think,
• 33:42
  Speaker 3: like I say, this is crucial for marketing. This coming
• 33:47
  Speaker 3: back to marketing. If you're willing to invest in such
• 33:51
  Speaker 3: a an enormous marketing objective like dressing celebrities, you have
• 33:56
  Speaker 3: to have purchase orders and you're and you're product to
• 33:59
  Speaker 3: back that. And when people say, you know, was that
• 34:03
  Speaker 3: a massive success? Did that bring you heaps of orders?
• 34:06
  Speaker 3: Like sort of took us through how that went for
• 34:08
  Speaker 3: you guys?
• 34:08
  Speaker 2: We didn't know.
• 34:09
  Speaker 3: We had actually no idea that she was going to
• 34:11
  Speaker 3: wear that and that item was almost sold on.
• 34:14
  Speaker 2: Did you have to go back and like recut the
• 34:16
  Speaker 2: piece and be like okay, cool, we're going to bring
• 34:18
  Speaker 2: that back in And were you just like, oh, well,
• 34:20
  Speaker 2: actually it's great exposure for the brand, But like, how
• 34:22
  Speaker 2: does a business make decisions like that?
• 34:24
  Speaker 4: Yeah?
• 34:25
  Speaker 2: Yes, being seen on a celebrity is fantastic. We didn't
• 34:27
  Speaker 2: have the product that assel.
• 34:29
  Speaker 3: Yeah, I wouldn't recut it because that was a style
• 34:32
  Speaker 3: that was already a popular style anyway, so we reason, yeah,
• 34:35
  Speaker 3: no brainer. Luckily was cutting so style as well, which
• 34:38
  Speaker 3: is quicker than our knitwear and denim, so we could
• 34:42
  Speaker 3: bring it back to market quick. But it definitely lost
• 34:45
  Speaker 3: the momentum for sure. We were able to reuse yrset
• 34:47
  Speaker 3: saying as seen on Kendle, but you have to make
• 34:50
  Speaker 3: that like bye now, yeah not by now, like everyone
• 34:53
  Speaker 3: was like, where's this from jumping on the website. They
• 34:55
  Speaker 3: brought a lot of traffic to the website. Definitely, it
• 34:57
  Speaker 3: did increase sales for a couple of days. But yeah,
• 35:00
  Speaker 3: you have to have the product they to sell if
• 35:03
  Speaker 3: it's it's seen on a celebrity. But I think it
• 35:05
  Speaker 3: was just cool anyway, just legitimize the brand even more.
• 35:08
  Speaker 2: And you can't rely on that either. You can't rely
• 35:11
  Speaker 2: on hopefully getting your product into the hands of a
• 35:13
  Speaker 2: celebrity to be a success. It's just a perk along
• 35:16
  Speaker 2: the way, that is from my perspective.
• 35:18
  Speaker 1: So cool.
• 35:19
  Speaker 2: Yes, it's like when I find out people who I follow,
• 35:23
  Speaker 2: like listening to my podcast. I remember I was watching
• 35:25
  Speaker 2: someone's Instagram stories and they were in front of their
• 35:27
  Speaker 2: bookcase and I saw my book on this or on
• 35:30
  Speaker 2: their bookcase, and I was like, oh, to me, that
• 35:33
  Speaker 2: was wild. And they would probably die as well, knowing
• 35:36
  Speaker 2: that you follow them and love them too, they'd be like, no,
• 35:39
  Speaker 2: that's that's crazy to me. No, I'm just a girl.
• 35:42
  Speaker 2: I just wrote some weird books about money. Oh my god,
• 35:45
  Speaker 2: I love you.
• 35:45
  Speaker 3: Talk to me about sustainability because I feel like that's
• 35:48
  Speaker 3: an incredibly hot topic in the fashion space at the moment.
• 35:52
  Speaker 2: Totally. Also, it's one of the key values that I
• 35:56
  Speaker 2: can see you've built into your brand, and you've said
• 35:58
  Speaker 2: that you've done a lot of self education around I
• 36:00
  Speaker 2: guess what that looks like when having a fashion label,
• 36:04
  Speaker 2: because there has to be a middle ground, Like you
• 36:07
  Speaker 2: can't just have one piece of clothing a year and
• 36:10
  Speaker 2: be like boop sustainable. Was that an eye opening rabbit
• 36:14
  Speaker 2: hole to go down? And what have you I guess
• 36:18
  Speaker 2: learned or even changed along the way that you think
• 36:20
  Speaker 2: the industry is maybe not doing right and that you
• 36:23
  Speaker 2: feel you are.
• 36:24
  Speaker 1: Yeah.
• 36:25
  Speaker 3: I think when I started my brand, sustainability was hot
• 36:28
  Speaker 3: topic already and there was just absolutely no excuse to
• 36:31
  Speaker 3: start a bright I think there's no excuse in this
• 36:33
  Speaker 3: day and age, to start a brand without having sustainability
• 36:35
  Speaker 3: is at the forefront of your mind in some capacity.
• 36:38
  Speaker 3: You don't have to be perfect, you don't have to
• 36:40
  Speaker 3: start with everything, but if you can try to build
• 36:43
  Speaker 3: that into your brand ethos from the beginning, every move
• 36:47
  Speaker 3: that you make and decision that you make will have
• 36:50
  Speaker 3: that at the forefront of your mind. So for me,
• 36:53
  Speaker 3: sustainability meant within the clothes, within the products, within the packaging,
• 36:58
  Speaker 3: within the freight and the logistic. There's so many things
• 37:01
  Speaker 3: that you can touch on, as you know, and you
• 37:04
  Speaker 3: have to be really careful of greenwashing. So we don't
• 37:06
  Speaker 3: try to overtly market that we're sustainable. We just have
• 37:09
  Speaker 3: sustainability ingrained in our brand.
• 37:12
  Speaker 2: You know, using natural.
• 37:13
  Speaker 3: Fibers if you have a clothing brand is always a
• 37:15
  Speaker 3: better option. We were doing so much research, and I
• 37:19
  Speaker 3: do think it is a responsibility of the large conglomerates
• 37:22
  Speaker 3: to give us more information and do this research. Because
• 37:24
  Speaker 3: they've got the money, they've got the backing, they should
• 37:26
  Speaker 3: have some kind of process that everyone else should be following.
• 37:29
  Speaker 3: But they're the ones, ironically that are actually green washing,
• 37:32
  Speaker 3: greenshing and more damaging. So there is so much misinformation
• 37:35
  Speaker 3: out there, and it is really hard to know what
• 37:38
  Speaker 3: to do. You know, there was a couple of collections
• 37:40
  Speaker 3: where I was doing recycled poliastic because I thought that
• 37:43
  Speaker 3: that may have been a better option. However, I you
• 37:47
  Speaker 3: know that's come out now that recycled polyester may fall
• 37:50
  Speaker 3: apart quicker, and then you use per wear goes down.
• 37:52
  Speaker 2: So it's all just like that's not a sustainable piece.
• 37:55
  Speaker 3: Yeah, mil It's all very confusing. So you know, we
• 38:00
  Speaker 3: look at quality, we look at timeless pieces in our designs.
• 38:03
  Speaker 3: When I'm ordering, I look at I really read my
• 38:06
  Speaker 3: data what is doing well, so I'm not over ordering
• 38:09
  Speaker 3: and I'm not being wasteful in packaging. Work it into
• 38:13
  Speaker 3: your margins. There's no excuse not to use recyclable materials,
• 38:17
  Speaker 3: you know, whether it's compolymailers, whether it's your swing tag,
• 38:21
  Speaker 3: having it be craft paper. There's no excuse to do
• 38:23
  Speaker 3: it now because the price is it is expensive. It
• 38:25
  Speaker 3: is more of an investment. But you can work it
• 38:27
  Speaker 3: into your margins and your customers, if they do care
• 38:30
  Speaker 3: about sustainability, are willing to pay that extra couple of
• 38:32
  Speaker 3: dollars to make sure it's sustainable. And you know, for
• 38:37
  Speaker 3: the ones that aren't doing that, the more fast fashion brand.
• 38:42
  Speaker 3: You know, labels and brands not to name names, but
• 38:45
  Speaker 3: their pieces are definitely I would say the quality isn't
• 38:48
  Speaker 3: as good, the designs are maybe a little bit more
• 38:51
  Speaker 3: on trend.
• 38:52
  Speaker 2: Try to steer clear of that.
• 38:54
  Speaker 3: Try to just stick to your brand ethos and you know,
• 38:57
  Speaker 3: don't get distracted by everything else that's going on around you.
• 39:00
  Speaker 2: With freight, you have to plan ahead.
• 39:02
  Speaker 3: You have to be really conscious of your timelines and
• 39:05
  Speaker 3: your critical path. Make sure it's on a ship. Try
• 39:07
  Speaker 3: to decreasing amount that you're on a plane as much
• 39:10
  Speaker 3: as possible, so you're decreasing carbon emissions.
• 39:12
  Speaker 2: So it is, Yeah, it's a crazy world to think
• 39:16
  Speaker 2: about that. That then lies on your shoulders as a
• 39:20
  Speaker 2: responsibility because you're like, hold on, hold on, let's just backtrack.
• 39:23
  Speaker 2: I'm just a girl. I wanted to start a brand.
• 39:25
  Speaker 2: I want to be sustainable. But this is a lot of.
• 39:27
  Speaker 3: Responsibility and you won't be perfect and you won't get
• 39:30
  Speaker 3: everything right. And that's why I don't market it, you know, aggressively,
• 39:34
  Speaker 3: because I know that there are mistakes that I'll make
• 39:36
  Speaker 3: along the way.
• 39:37
  Speaker 2: I'm not going to have I'm not the best way
• 39:40
  Speaker 2: to do it. Yeah, like we're not going this is
• 39:42
  Speaker 2: super sustainable. But I think that you've also got that
• 39:44
  Speaker 2: brand presence and that presence online. People know that you're
• 39:48
  Speaker 2: showing up in the right way trying to Yeah, they musing.
• 39:52
  Speaker 3: Yeah, And you have tools like chatty BT if you're
• 39:54
  Speaker 3: not sure and you're starting a business and you really
• 39:56
  Speaker 3: want to do it cost effectively. There are so many
• 39:58
  Speaker 3: AI tools as well that you can like, there's so
• 40:00
  Speaker 3: much information online and then it becomes overwhelming. It is well,
• 40:04
  Speaker 3: it is a warming and oh we can't sleep again. Yeah,
• 40:07
  Speaker 3: now even Sonia again. But yeah, I think just building
• 40:10
  Speaker 3: it into your brand at the beginning just makes it
• 40:13
  Speaker 3: so much easier to have to turn your ship around
• 40:15
  Speaker 3: in the ocean. Like just build it into every aspect
• 40:17
  Speaker 3: of your brand from the beginning and have it as
• 40:19
  Speaker 3: a mindset from the beginning, and it makes a big difference.
• 40:22
  Speaker 2: You touched before on cost per wear, and that is
• 40:25
  Speaker 2: something I am wildly passionate about, especially as a money girl.
• 40:28
  Speaker 2: I'm like, no, if we're going to invest in clothes,
• 40:31
  Speaker 2: we want to invest in once we can wear consistently. Yes,
• 40:34
  Speaker 2: what is your ultimate cost per wear item in your wardrobe.
• 40:38
  Speaker 2: It has to be jeans.
• 40:39
  Speaker 3: Our jeans are one hundredercent cotton, and they just jeans
• 40:42
  Speaker 3: obviously last a lifetime, and I would arguably say jeans
• 40:45
  Speaker 3: get better over time too, the more that they're you know, washed,
• 40:48
  Speaker 3: the jeans I won't lie. I did have to take
• 40:51
  Speaker 3: them up because I'm five foot two.
• 40:53
  Speaker 2: Well, we have cropped now and regular.
• 40:54
  Speaker 3: Yeah, but like when I bought them a couple of
• 40:57
  Speaker 3: years ago, you didn't yet, but I was willing.
• 41:00
  Speaker 2: I took them up.
• 41:01
  Speaker 3: I appreciate you so much. That's so it's so funny
• 41:04
  Speaker 3: because everyone always.
• 41:05
  Speaker 2: Sure like and you can take them, but you can
• 41:08
  Speaker 2: take pants up. You can't add length to ten. That's
• 41:12
  Speaker 2: why I started my brand. It was for the tall
• 41:14
  Speaker 2: girls because I'm six foot. SI's for one non.
• 41:15
  Speaker 3: Shoes, but I'm still trying guys, I know, and I
• 41:18
  Speaker 3: just and I was like, I need to start a
• 41:20
  Speaker 3: brand for the girls that which we walk around with
• 41:23
  Speaker 3: this or our ankles out and sneakers and we look capris.
• 41:27
  Speaker 3: No capries weren't in especially when I started them. Now
• 41:30
  Speaker 3: and so yeah, now we have copt and regular guys.
• 41:33
  Speaker 3: So we've got friend I feel heard. I never gave
• 41:37
  Speaker 3: the feedback. I just took them up and was very
• 41:39
  Speaker 3: happy with them. But I always find it quite funny
• 41:42
  Speaker 3: because you'll see people complaining like, oh my god, they're
• 41:44
  Speaker 3: so long.
• 41:44
  Speaker 2: You go hold up like you can take them up
• 41:47
  Speaker 2: so easily. Girls can't. Can't add length, and if you do,
• 41:51
  Speaker 2: that's really ugly. That's not an option. Yeah, exactly. Now,
• 41:57
  Speaker 2: I guess back to the sustainability but more charitable side
• 41:59
  Speaker 2: of things. You donate a dollar from every single one
• 42:03
  Speaker 2: of your sales via I Change. How did that partnership
• 42:06
  Speaker 2: actually come about? And what guidance would you share with
• 42:09
  Speaker 2: other founders who are maybe looking to weave charity into
• 42:13
  Speaker 2: their business mode.
• 42:15
  Speaker 3: Again, very overwhelming when you're starting your business, because there is.
• 42:19
  Speaker 2: There's so many causes, so many many peoples that need it, so.
• 42:22
  Speaker 3: Many charities, so many things that you would resonate with
• 42:24
  Speaker 3: as well, because I think my first piece of advice
• 42:26
  Speaker 3: would be like what matters to you, Whether there's a
• 42:28
  Speaker 3: loved one that's been affected by something, whether there's a
• 42:30
  Speaker 3: cause that you personally resonate with. For me, I found
• 42:34
  Speaker 3: it really challenging starting the business to find a way
• 42:38
  Speaker 3: that I could give back that was easy and That's
• 42:40
  Speaker 3: where I love Eagle Change because they make it so
• 42:43
  Speaker 3: easy for brands, businesses, founders to be able to make
• 42:46
  Speaker 3: an impact, to be able to give back, and they
• 42:48
  Speaker 3: integrate into Shopify. It's no extra cost to our customers
• 42:52
  Speaker 3: and it's no extra work for anyone else. It just
• 42:55
  Speaker 3: deducts a dollar from every purchase. The customer gets to
• 42:58
  Speaker 3: choose from the causes we've selected from where they want
• 43:01
  Speaker 3: to donate to, and iicle Change does all of the
• 43:04
  Speaker 3: research for you make sure it's really legitimate because a
• 43:07
  Speaker 3: lot of the time as well, it can be really
• 43:09
  Speaker 3: overwhelming with charities and organizations. You don't know where your
• 43:11
  Speaker 3: money is actually going. You know, if you wanted to
• 43:14
  Speaker 3: create your own organization or do your own sort of
• 43:16
  Speaker 3: charity event, it's so complex you're actually not It's not
• 43:21
  Speaker 3: easy to do that either. So I find integrating I
• 43:24
  Speaker 3: call change really good on an everyday basis. We know
• 43:27
  Speaker 3: we're making a pact, we're making a change. And then
• 43:30
  Speaker 3: once you sort of get into the cruxive business and
• 43:33
  Speaker 3: you sort of have a little bit more time within
• 43:35
  Speaker 3: your team, you can then look at more of the
• 43:37
  Speaker 3: local charities and organizations that you want to partner with.
• 43:39
  Speaker 3: Things that may be close to your heart. We are
• 43:42
  Speaker 3: lucky as well that we're partnered with Thread Together, which
• 43:45
  Speaker 3: is really easy for us to donate because we sell clothes,
• 43:47
  Speaker 3: so we're able to donate clothes to people that are
• 43:49
  Speaker 3: in need. You know, whatever the cause may be, just
• 43:52
  Speaker 3: do your research, make sure that you know who you're
• 43:55
  Speaker 3: aligning with or who you're donating to is legitimate. And
• 43:58
  Speaker 3: you know, you want to know where your money is going,
• 43:59
  Speaker 3: and it's where someone Like A equal change is amazing
• 44:02
  Speaker 3: because it takes the hard work out for you.
• 44:04
  Speaker 2: How good. Yeah, when I saw it online, I was like,
• 44:06
  Speaker 2: this is so smart, so smart, and as a consumer,
• 44:09
  Speaker 2: it feels so good because you're not asking me to
• 44:11
  Speaker 2: add exactly, You're just saying where's it going? And I go,
• 44:14
  Speaker 2: oh nice. That is a feel good for everybody. And
• 44:17
  Speaker 2: I body like, especially right now, purchases are so considered,
• 44:20
  Speaker 2: Like if I'm buying something online, I'm thinking about it,
• 44:23
  Speaker 2: like I think everyone's thinking about their budget. So it's
• 44:25
  Speaker 2: like that little feel good without having the additional Yeah,
• 44:30
  Speaker 2: going into the feels like everyone at checkout is like
• 44:32
  Speaker 2: do you want to round up? Do you want to
• 44:34
  Speaker 2: do this? Just like I'm exhausted.
• 44:36
  Speaker 3: It's awkward as well because you'll go into those larger
• 44:39
  Speaker 3: shops and they'll say, would you like to add three
• 44:41
  Speaker 3: dollars to go to this? And you don't know, you
• 44:43
  Speaker 3: don't have any information on where that charity is going to.
• 44:45
  Speaker 3: You kind of guiltily tripped into yes because I say yes,
• 44:48
  Speaker 3: I guess it's a good cause, because but I don't know.
• 44:51
  Speaker 2: Where it's going. Let you down.
• 44:52
  Speaker 3: I got yeah, and I feel uncomfortable Yeah, yeah to
• 44:55
  Speaker 3: say no, so and I'm always.
• 44:56
  Speaker 2: Happy to get oh no, I actually donate in other
• 45:00
  Speaker 2: I feel like they need to just I just say yes, yeah,
• 45:02
  Speaker 2: let me just show you all the donation receipts. Not
• 45:05
  Speaker 2: actually not a bad person.
• 45:06
  Speaker 3: Yeah, And that's more of a guilt yeah, tripping way
• 45:09
  Speaker 3: into getting people to donate, whereas we just take that
• 45:12
  Speaker 3: out of the picture and still give back but allow
• 45:14
  Speaker 3: them to sort of feel good about it as well.
• 45:16
  Speaker 2: So, Sammie, unfortunately we are running out of time. So
• 45:19
  Speaker 2: I want to know what is next for you? What
• 45:22
  Speaker 2: is next for one while? Is there anything on the
• 45:24
  Speaker 2: horizon that you're really excited about?
• 45:26
  Speaker 3: I think, I mean, I'm just trying to so one
• 45:31
  Speaker 3: point with your business once you start to feel momentum
• 45:33
  Speaker 3: and you start to feel growth. Like business is very volatile.
• 45:37
  Speaker 3: I'm trying to stay lean, trying to stay consistent, really
• 45:39
  Speaker 3: focus on you know, my brand, the objectives, the values
• 45:44
  Speaker 3: that we've always held. But right now, so there's nothing
• 45:48
  Speaker 3: that's in the pipelines yet, but right now our focus
• 45:51
  Speaker 3: is definitely in bricks and water. We're loving having boutiques
• 45:55
  Speaker 3: that people can come and experience the brand, come and
• 45:58
  Speaker 3: touch up clothes.
• 46:00
  Speaker 2: Really, that must be so surreal as well for being
• 46:02
  Speaker 2: online to be real person. It's made a world of difference.
• 46:07
  Speaker 3: It's so much fun and I've really enjoyed the process
• 46:09
  Speaker 3: as well of building stores. So yeah, you'll see a
• 46:12
  Speaker 3: couple more boutiques in the next couple of years. And yeah,
• 46:16
  Speaker 3: just trying to stay consistent, just bringing people really good clothes,
• 46:19
  Speaker 3: really good quality. We're not trying to just it's not
• 46:22
  Speaker 3: all about growth over here. It's about consistency for us.
• 46:24
  Speaker 2: And I can tell when you said I'm trying to
• 46:26
  Speaker 2: stay lean, this girl gets Yeah.
• 46:30
  Speaker 3: Yeah, it's just about staying consistent and having people know
• 46:32
  Speaker 3: that you're a consistent person, that that you can come
• 46:34
  Speaker 3: back to you and they can trust so boutiques.
• 46:37
  Speaker 2: For everyone, amazing clothes.
• 46:39
  Speaker 3: For everyone, and we've got some accessories coming as well.
• 46:41
  Speaker 2: Oh exciting, Sammy. It has been lovely having you on.
• 46:45
  Speaker 2: I feel like I could have kept this going for
• 46:48
  Speaker 2: another hour, but I won't because that's not how podcasting works.
• 46:52
  Speaker 2: I genuinely have loved this so much. Thank you for
• 46:54
  Speaker 2: sharing so much, like insight, honesty and honestly like business
• 46:57
  Speaker 2: tips and tricks. I feel like there's been so much
• 46:59
  Speaker 2: gold in this episode. Great for anyone who's following along,
• 47:03
  Speaker 2: who's made Like who is Sammy? What is one mile?
• 47:07
  Speaker 2: Where can we find you? How can we connect?
• 47:09
  Speaker 3: Well, we're on, like I said in the episode, on
• 47:11
  Speaker 3: all social media, So one mile is just one mile,
• 47:14
  Speaker 3: which funny story because it's one word. Everyone thinks it's
• 47:17
  Speaker 3: on a miller and everyone everyone that doesn't know what's
• 47:19
  Speaker 3: called on the miller.
• 47:22
  Speaker 4: Do you know what?
• 47:22
  Speaker 2: I'll take it.
• 47:23
  Speaker 4: I love it.
• 47:24
  Speaker 2: I want to change.
• 47:24
  Speaker 3: I said, like all PR isn't good PR, but like
• 47:27
  Speaker 3: if you're trying to just read my business nameslay.
• 47:29
  Speaker 2: That's great.
• 47:30
  Speaker 3: So yes, one mile across a milla online and I'm
• 47:35
  Speaker 3: just Sammy Robinson online as well, so ire and obviously
• 47:38
  Speaker 3: I'll boutiquester In, Vondai and Paddington gorgeous.
• 47:41
  Speaker 2: If you have loved this episode and want more behind
• 47:43
  Speaker 2: the scenes stories from brilliant business owners, please make sure
• 47:47
  Speaker 2: you head over to the Business Bible feed. I'll pop
• 47:49
  Speaker 2: the link in the show notes for you because we'll
• 47:51
  Speaker 2: be moving all of our Business Diaries episodes over there
• 47:53
  Speaker 2: very soon, and you don't want to miss what's coming next.
• 47:56
  Speaker 2: If you love this episode, let us know in the
• 47:58
  Speaker 2: comments and share it with someone else who's got big
• 48:01
  Speaker 2: business dreams. Don't forget to follow and subscribe so that
• 48:04
  Speaker 2: you never miss a Business Diaries drop. I'll see you
• 48:06
  Speaker 2: next time, guys. Bye, Thank you, thanks for having me.
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