Ep 114: How Pricing Impacts Scaling and Growing Your Pest Control Company
In today's episode, Allan and Eric discuss the importance of pricing in the pest control industry. They highlight how pricing can serve as a marketing tactic, communicating the quality and type of services a company offers.
Topics include:
Introduction (0:00)
Pricing question from the Bug Bux Facebook group (2:13)
How pricing affects long-term goals (6:40)
Price increases are necessary for business sustainability (11:35)
Pricing is a marketing tactic (20:13)
The skinny
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