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The Power of a Global Brand in Real Estate: Why Cloud-Based Models Are the Future · The Real Estate Agent Playbook

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  a lots change in the real
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  estate world over the last 10 years
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  one of those things being the broker model that we are
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  looking at and seeing the growth behind
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  while the franchise model
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  absolutely revolutionized the industry
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  the cloud based model
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  is taking the industry to a whole other level
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  the ability to collaborate globally
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  without having a lot of red tape to cut through
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  with an independent brokerage style model
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  with the cloud based addition is absolutely next level
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  I'm gonna tell you how you can build a global brand
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  and why it is so important to your business
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  moving forward stay tuned
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  what's up guys
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  I'm Jeremy Kane with EXP Realty in the Wolf Pack
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  I am so excited to bring this to you
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  as I am living the ability to scale globally
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  currently right now
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  as EXP expands into over 25 countries
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  I think we're going into 29
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  with the previous three release
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  and I am so excited to talk to you about
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  the global growth
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  and how it has changed my perspective
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  on my entire real estate business
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  so stay tuned while you're here
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  please like comment subscribe
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  I tell you all about how to grow your business
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  organically how to absolutely crush
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  I am still in production
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  so I'm not that coach guru who's you know
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  out of production my hair is gray
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  but I
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  I'm not the blue hair broker telling you what to do
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  if you like any of that or you're here for
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  you know the global branding piece for the first time
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  please like the video and if you would like to
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  get more information on all things
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  real estate growing your business
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  and helping you win every single day at the game
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  real estate subscribe to the channel
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  but for now let's dive into this global expansion
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  that absolutely changed my perspective on my
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  entire business so certainly the franchise model
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  giving access to a global light
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  kind brand that everyone could kind of plug into
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  pay for all the things was absolutely next level right
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  expanded felt like something a brick and mortar
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  a little bit you know
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  congested ever
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  you're always competing with the same brokers
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  in your same office in the same communities well
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  that you know kind of took the world by storm
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  real estate agents were finally allowed
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  to have a global brand to attach to it
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  and absolutely you know
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  gave them access to what felt like a global group
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  but the truth is with the franchise model as you know
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  we we see today
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  the independent owners in the different ownership
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  in the different things because every
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  you know
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  while a franchise model in general is like okay
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  here's the box you open the box you put it up
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  you run the business
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  with the real estate industry with different laws
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  and different regulations and all the things
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  it gets a little bit you know
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  choppy so as a franchise model
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  then you throw in the different ownerships
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  and all the sudden you're here
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  the difference truthfully
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  being that all of the people above
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  the franchise ownerships
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  or the franchisees need to get paid right
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  that's part of that so regardless of where you're at
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  let's say you're at XYZ brokerage
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  there's obviously the ownership at the top
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  then the international owners
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  then the regional owners then the local owners
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  and then the you know
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  market owners market center owners
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  and so as you kind of break that out
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  there's a lot of people that need a piece of the pie
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  based on you know
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  selling those franchises and all of that
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  and then once we get to this point
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  the market center operators have to hire staff
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  they have to have the brick and mortar
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  they have to have all these things
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  and so as you can see then the money needs to come down
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  right so we have some models
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  some franchise models have turned into profit share
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  you know they have a little bit of a residual
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  you know piece of bite of the pie
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  but the truth is once everybody above gets their money
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  and once everybody in between gets their money
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  what's left for the profit shareholders
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  is a little bit less than desired
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  so why are they struggling now
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  well first of all
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  technology is advancing at a crazy rate
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  and so the you know
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  need to have a brick and mortar location
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  we can literally go to a coffee shop
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  or in our own homes and have access to the internet
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  the MLS all the things
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  the contract softwares everything
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  that used to be something that was centralized
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  we had to go to the office
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  we had to you know
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  copy the files or FAX the files
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  and in the home office truly has expanded
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  which is allowed for that brick and mortar kind of
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  piece to kind of go by the wayside
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  as an absolute must within your business
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  as a real estate agent
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  so that's why they're kind of struggling a little bit
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  also the you know
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  adherence to the global brand rules within
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  you know
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  and then add on the local rules within the real estate
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  commissions and all of that
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  it's a little bit harder to kind of
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  continue to stem out because you have so many people
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  you have so many rules
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  and so as we're talking about this
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  you're like okay
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  well how's that gonna work
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  so along comes the cloud base revenue share models
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  right allowing for independent brokerages to use
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  you know the cloud and different
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  you know softwares to not to eliminate overhead
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  right at EXP
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  were able to have about 2,000 agents
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  in the United States helping and serving our agents
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  but they're able to serve multiple states
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  are able to do a little bit different things
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  because they
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  can do it from that privacy of their own home
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  through the internet
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  which is obviously been around for a long time
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  so this is allowed you know
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  things to exponential
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  exponentially grow with these cloud based models
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  which EXP was the very first one that took off
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  so there's no franchise you know boundaries
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  there's no fragmented ownership
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  there's nobody that really needs to get paid
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  the executives here the staff obviously
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  and then the agents are the owner
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  so a lot of people call EXP a pyramid scheme
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  there's not much more to the word pyramid
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  then having ownership at the top
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  international owners here
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  a few more regional owners
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  some more you know
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  local ownership franchisees
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  and then the agents right
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  if you kind of dull that out by the amount of people
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  it looks very much like a pyramid
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  where you do have tooth two big blocks stacked
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  but with the agents being equity owners of the company
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  Eddie XP the agents have a lot more say
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  in the decisions that are made
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  and so on now certainly there's
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  you know the corporate
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  there is you know
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  decisions that are handed down
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  obviously with the NAR lawsuits and all of that
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  there
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  was a lot of great corporate leadership that came
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  out of my brokerage
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  but the cloud based model was really the reason right
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  we're able to
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  get information out as quickly as possible
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  we're able to okay
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  there's not a bunch of people that need to prove
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  how we roll it out the CEO is rolling out
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  you know systems
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  and processes and procedures
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  and standard operating procedures
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  and then the agents get them
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  there's not a lot of franchisees that need well
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  my money here and there
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  like it just doesn't happen that way
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  so that was an absolute game changer
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  when it came to some of the quick
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  changes that needed to be made
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  as a result of the NAR settlement
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  and so as we talk about this growth internationally and
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  you know
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  EXP opening in Peru and Egypt and Turkey over the last
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  you know three weeks
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  it's going to be in the 2025
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  they announced that these would be open
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  I've actually had the opportunity
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  to meet with
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  the leaders who are opening the Turkey market right
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  and this is something that's really cool
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  while we do have the time differences
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  we're able to hop on a video conference call
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  which is the norm across the board nowadays
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  and have a conversation about how that's looking well
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  just so happens I had an agent within my sphere that I
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  you know realized was from Turkey
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  and who has some great connections there
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  and I was able to talk to her about that
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  she's in California uh
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  myself and her sponsor here in Colorado
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  and we were able to collaborate and be like okay
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  this is something that we could really take
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  advantage of does it make sense
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  to move your business to this brokerage
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  to get you plugged into this global opportunity
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  in your native country and at the end of the day
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  it absolutely did that but now
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  as being a part of that process and being able to
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  you know see what it's like opening countries
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  and on the front end and all the things
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  and all the people that need to be a part of that
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  it's absolutely amazing
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  and so when you're talking about that
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  it's obviously next level
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  when you're opening up countries
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  um with partners
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  that's that's a really good position of being
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  will there be headaches will there be some issues
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  I'm sure as they roll out models as
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  you know
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  the country's kind of real estate industry evolves
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  and so on there will definitely be some of that
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  but being a part of that is something that's not even
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  you know a idea in my brain
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  you know before this
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  you know
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  kind of international opportunity rolled itself out
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  and you know
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  what's that mean right
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  and people all the time are like well
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  you know
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  I like going to the office and being around energy
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  and so on being a part of the Wolf Pack
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  I have friends literally
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  some of my best friends to this day
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  are now spread out throughout the country right
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  agents that are absolutely crushing it
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  new agents and everything in between
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  where we're able to connect right
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  people feed off the energy while we're on zoom calls
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  I know it's a little bit different
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  but we're able to build those relationships
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  we're able to collaborate
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  it's a true collaboration because there is no secrets
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  while some of us are in same locales
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  and things like that you know
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  certainly there's always that well
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  should I really give away all that information
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  within the Wolf Pack the culture from top down
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  absolutely is giving everything away
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  and so
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  giving our agents a confidence to be able to say okay
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  there are no secrets dropping that barrier
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  allowing you to collaborate across your own brokerage
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  within different revenues
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  you know downlines and those kind of things
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  but also with other agents in your market right
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  we gave a presentation at
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  a local real estate event here and
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  you know somebody from a different brokerage
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  who I'm friends with you know
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  said it's
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  it's crazy to me to see what you guys were doing
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  it was three people within my group
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  and he said you know
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  it's not it's not anything about you know
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  join us come do this it's it's more like hey
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  this is what we offer
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  we certainly would love to serve you and help you
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  but we don't need you we don't need to have you
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  but if you need us
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  we'd be happy to welcome you into the family
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  and that is how it is across the board
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  in our international organization
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  I can pick up this phone
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  I can send a quick text message
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  I can call somebody ask him a question hey
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  how did this go when you did this or
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  you know
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  have you ever thought about opening a podcast studio
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  that you can you know
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  rent out or you know
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  those things
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  you're able to talk on an entrepreneur level
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  completely different right
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  not to mention the support that comes from hey
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  have you ever seen this in a transaction
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  while certainly we all have different state laws
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  and we all have different things
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  a lot of our job as real estate agents
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  happen on the marketing side right
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  so what's happening in your market
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  your market is usually a little bit ahead of ours
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  how's that working here's this idea I have
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  can we both try and incorporate it
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  and can we see if it works for our production business
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  all of those things are
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  conversations that I've had in the last week
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  with agents within the Wolfback
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  who I would have never known
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  had I not taken a chance on this
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  national and global brokerage
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  and so that's exactly what the culture looks like
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  and the ability to expand right
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  the next thing that people tell me is okay
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  well EXP is kind of hit their critical mass
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  have been hanging out between 85 and 90,000 agents
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  for a few years now
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  since pandemic the truth is
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  that's a more incredible stat than you think
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  with the amount of agents who have gotten
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  out of the industry
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  with all of the competitors that have come on
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  EXP has stayed extremely level
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  right over the last three years
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  a lot has changed in the last three years
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  like the pandemic and you know
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  all the things real state market was
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  you know you walk out your door and a buyer leader
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  seller leader hit you in the face
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  now it's a little bit different
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  right a little bit more stable normal market
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  and so
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  the fact that so many agents have left the industry
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  the fact that we have copycat brokerages
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  and people trying to replicate our revenue share model
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  which to this day there is no replication
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  EXP is 100% the only exit strategy
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  I've talked to people at all the other brokerages
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  and they actually admit this as well
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  but the truth is that we've stayed pretty
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  pretty substantial right when most brokerages have
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  you know seen a downturn
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  some of the newer startup revenue share models that
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  you know came
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  came off the back legs of EXP have seen an increase
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  but the problem is they started at such a low
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  low number that's not really relevant either
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  because you're going to grow as you spread into markets
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  and so on but the fact that EXP
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  a critical mass of agents
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  has stayed relatively stable is pretty impressive
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  and now comes that global expansion
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  now comes an entire market that no one's ever heard of
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  our model we're tailoring the model to be competitive
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  in that market
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  to the other traditional franchises that are there
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  and we are absolutely going to
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  go in there and we're gonna provide those services
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  right we're gonna help build that
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  you know country on the front lines and help
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  you know
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  understand exactly how we can help impact more people
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  right if I can teach agents in Turkey
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  how to implement some of my sphere of influence models
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  and some of you know
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  my my partner's CRM models and all the things
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  then we can absolutely start
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  affecting more people globally
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  which is absolutely the goal
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  is have impact on as many people as possible
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  so the global growth not only within the Wolf Pack
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  but within the EXP realty model
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  is absolutely unmatched
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  if you are interested in being a part of this growth
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  if you love that cultural diversity in inclusion
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  and want to be around like minded people
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  I guarantee you
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  you will not find a group of more like minded people
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  if you are looking to win every single day
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  at the game of real estate
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  then you will right here the XP Wolf Pack
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  but the best part is we're not in competition
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  we're collaborators by nature
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  and we are absolutely taking this world by storm
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  so if you like what you heard
• 14:02
  please like comment subscribe
• 14:04
  um there is a link below if you do wanna talk about the
• 14:08
  you know possibilities of joining our global group um
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  you can book a call with me down below
• 14:14
  or if you just have a question about real estate
• 14:15
  wanna jam out
• 14:16
  there's a realtor game playing called link below
• 14:18
  as well forward to helping you
• 14:20
  serving you if you listen on the podcast
• 14:22
  please share this with your favorite real estate agent
• 14:24
  and let's get another win today
• 14:26
  no matter where you're at on the globe
• 14:28
  we'll see you next time bye bye