How to Get AI to Recommend Your Brand Instead of Your Competitors
When someone asks ChatGPT for the best hiking boots, it names brands 97% of the time. Is yours one of them? That question sits at the heart of this episode, the second time the eCommerce Podcast has hosted two guests at once.
Matt Edmundson talks with Dave McAnally and Alan Osetek, two search veterans with almost 30 years each in the game, about how AI search is reshaping ecommerce ahead of Q4. They dig into "funnel compression", why your own website may not be where AI gets its answers, and the surprising story of a YouTuber with roughly 6,000 subscribers who ended up answering more…
The skinny
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