Latest / Sukany4: The Walk and Talk Podcast / BONUS: Live from International Women’s Day 2025 – Empowering Women in Business

Transcript

BONUS: Live from International Women’s Day 2025 – Empowering Women in Business · Sukany4: The Walk and Talk Podcast

• 0:09
  SPEAKER_08: Welcome everyone to this very special edition of Sakania the podcast.
• 0:15
  SPEAKER_08: I'm so excited to share this episode with you.
• 0:19
  SPEAKER_08: It was recorded live at the Pink Link International Women's Day event at the stunning Leyton Hall in Carnfort.
• 0:27
  SPEAKER_08: A huge thank you to estate owner Lucy Arthurs for hosting this incredible gathering.
• 0:33
  SPEAKER_08: For anyone unfamiliar with Leyton Hall, it's a historic stately home set in the beautiful Lancashire countryside, and it's known for its rich heritage and breathtaking grounds.
• 0:45
  SPEAKER_08: It was really a very pretty and fitting backdrop for a brilliant day of celebrating women in business.
• 0:53
  SPEAKER_08: The event brought together 20 plus talks and workshops, including this live podcast session.
• 1:00
  SPEAKER_08: So it was a really jam-packed day and so much buzz and so much energy.
• 1:06
  SPEAKER_08: I had the privilege of speaking with Coral Horn, founder of Pink Link, and also Becky Cole, CEO of Crowbury Consulting, to discuss sustainability empowerment and business leadership.
• 1:19
  SPEAKER_08: I also had the opportunity to speak to 15 incredible individuals who took a few minutes out of their day to say hi and to share their stories with me from financial planning to HR, sustainability, social media, fitness, floristry, and even luxury cars.
• 1:40
  SPEAKER_08: The range of businesses and perspectives was really remarkable.
• 1:44
  SPEAKER_08: And yet I only really scratched the surface of the powerful conversations happening throughout the day.
• 1:51
  SPEAKER_08: There were so many people there.
• 1:53
  SPEAKER_08: It was quite wonderful.
• 1:55
  SPEAKER_08: In terms of our podcast live session, there were eight podcasters in session, ranging from entrepreneurs, journalists, students, and change makers.
• 2:09
  SPEAKER_08: Tune in for a bit more on that later on in this episode.
• 2:14
  SPEAKER_08: Now people often ask, why do we need International Women's Day?
• 2:19
  SPEAKER_08: Why does this day matter?
• 2:20
  SPEAKER_08: Maybe you've wanted the same thing.
• 2:23
  SPEAKER_08: So I invite you to listen in, hear these voices, and perhaps take away something new.
• 2:29
  SPEAKER_08: So go on, grab a coffee, take a walk or settle in and check out this episode.
• 2:37
  SPEAKER_08: You won't want to miss it.
• 2:39
  SPEAKER_08: Okay, welcome everyone to the podcasting live at International Women's Day, the Pink Link at Leighton Hall.
• 2:46
  SPEAKER_08: Is everyone having a good day?
• 2:48
  SPEAKER_08: Yes, it's been fantastic.
• 2:50
  SPEAKER_08: Thank you.
• 2:51
  SPEAKER_08: Excellent.
• 2:51
  SPEAKER_08: I've been having a wonderful day.
• 2:53
  SPEAKER_08: Thank you.
• 2:53
  SPEAKER_08: It's been really, really good.
• 2:54
  SPEAKER_08: Very good.
• 2:55
  SPEAKER_03: Always been amazing.
• 2:57
  SPEAKER_03: So creative.
• 2:58
  SPEAKER_08: Oh, very good.
• 2:59
  SPEAKER_08: Thank you guys.
• 3:01
  SPEAKER_08: What I wanted us to think about was why do we need an International Women's Day?
• 3:06
  SPEAKER_08: What is it about today that we think we need to keep doing?
• 3:09
  SPEAKER_08: Why do we need to keep doing it?
• 3:12
  SPEAKER_08: I think it's just really important to celebrate each other, isn't it?
• 3:16
  SPEAKER_08: And it's important to be able to be in a space with other women and see people succeeding.
• 3:21
  SPEAKER_08: And it's that thing, isn't it, about you see other people doing something, and it makes you think, Oh, look, great, I can do that.
• 3:27
  SPEAKER_08: So it's just it's that coming together to celebrate each other and to see like the cool things that other women are doing, the cool things that you might want to do.
• 3:36
  SPEAKER_08: And then I suppose it's that self-love thing as well, isn't it?
• 3:39
  SPEAKER_08: That I want to celebrate the stuff I'm doing as well with other women.
• 3:42
  SPEAKER_08: So it's that whole big thing about celebrating each other, isn't it?
• 3:46
  SPEAKER_08: Yeah, I love that whole putting yourself out there as well and saying I've done this, and actually, because I'm doing it, doesn't you can do it as well.
• 3:54
  SPEAKER_08: Yeah, I love that.
• 3:54
  SPEAKER_08: Thank you.
• 3:55
  SPEAKER_08: Anyone else?
• 3:56
  SPEAKER_08: Any thoughts?
• 3:58
  SPEAKER_03: I just think, especially as women in business in a place like this, there's so many things that you do on your own.
• 4:05
  SPEAKER_03: It can be so easy to celebrate other people, but sometimes we feel embarrassed sometimes to actually showcase this is what I've achieved and this is what I've done, and this is how long it's taken me to do it.
• 4:16
  SPEAKER_03: So just to be in the presence of women from all different backgrounds in all different industries, and to just celebrate what we're all doing collectively is so important, and it's that thing of knowing that you're not in low alone in business either.
• 4:31
  SPEAKER_03: There are always women that are here to celebrate you.
• 4:34
  SPEAKER_03: So that's why I think this day is really, really important, and taking time to reflect not just on other women, but also what you bring to what you you are bringing to the world.
• 4:45
  SPEAKER_03: So yeah.
• 4:46
  SPEAKER_03: Thank you, Alice.
• 4:47
  SPEAKER_08: That was awesome.
• 4:48
  SPEAKER_07: Any other thoughts?
• 4:49
  SPEAKER_07: Anyone else want to contribute?
• 4:51
  SPEAKER_07: Hi, yes, I think.
• 4:52
  SPEAKER_07: I mean, I'm I I'm a woman in the media, and the media is even in 2025 incredibly male-dominated, particularly in the leadership sphere, which is really what I am.
• 5:03
  SPEAKER_07: I'm a journalism leader and in an incredibly tough marketplace that we're constantly fighting for survival.
• 5:10
  SPEAKER_07: And my female colleague and I often find ourselves in very large meetings, and we're usually the only woman in there, and we sometimes feel like we're kind of you know fighting and shouting to make our voices heard.
• 5:25
  SPEAKER_07: So it is really lovely to come on a day like this and meet all of you guys and see all of these fantastic, you know, arse-kicking women, essentially, business women, really, really making a go of it and you know, making their voices heard, you know, and making it possible.
• 5:41
  SPEAKER_07: So yeah, it's a really, really lovely day.
• 5:43
  SPEAKER_07: I mean, it's sad that we need an International Women's Day, but it's fantastic that we have one.
• 5:47
  SPEAKER_08: So, what's your take been today in terms of what you've seen, what you've taken from it, and why we need it?
• 5:55
  SPEAKER_02: I think for us personally, it's been seeing the aspect of it's sounding that we're students if we want to launch a business very new to what we need to do.
• 6:02
  SPEAKER_02: So it's been really highful seeing the struggles that you already face and how we can then go forward and deal with that when we're faced with them.
• 6:09
  SPEAKER_02: We feel like now we almost have that advantage, like we've been to this so early on.
• 6:14
  SPEAKER_02: Now we can go in if we do want to go into business with an open mind and even into the future of our studies and almost like so many different viewpoints from that matter.
• 6:23
  SPEAKER_02: Yeah.
• 6:24
  SPEAKER_02: I think that's basically hit the nail on the head, like we're just so lucky to be here today, and have been asked to come today just to experience and meet all these women and like networking with them.
• 6:33
  SPEAKER_03: We're just so lucky, and I think we're all feeling that.
• 6:36
  SPEAKER_03: Yeah, I'd say it's like good to see like where we can go with business and how like so like large and such a wide area that we can face like when it comes to the time when we do want to eventually find that job that we do want in the future, which is good.
• 6:55
  SPEAKER_08: Um so while we're thinking about jobs and careers and male-dominated spaces, how do we feel about networking in women-only spaces?
• 7:06
  SPEAKER_08: Why is that important?
• 7:07
  SPEAKER_08: And what does that what different dynamic does that bring to our lives?
• 7:12
  SPEAKER_02: I feel like for us younger generation especially, it's almost like a sense of empowerment.
• 7:17
  SPEAKER_02: Whereas in a normally male-dominated field, you almost feel a bit sheepish in that environment.
• 7:22
  SPEAKER_02: You don't want to be the first one to talk, you just want to kind of observe first and then almost get involved towards the end of it.
• 7:29
  SPEAKER_02: Whereas I found today at other networking events where it is predominantly women, you find more confident walking into the room, not only to be there but to speak up and give your opinion as well.
• 7:39
  SPEAKER_08: Anyone else from the next gen?
• 7:41
  SPEAKER_08: I mean I'm older generation now.
• 7:45
  SPEAKER_08: I think it's funny because I do a lot of networking in both mixed groups and female only groups.
• 7:52
  SPEAKER_08: And the weird thing I always find is when I step into a room and I'm networking and it's mixed, I do feel like I'm a woman.
• 8:00
  SPEAKER_08: I'm aware of the fact that I'm a woman, whereas when I'm networking with other women, I just turn up as Becky.
• 8:07
  SPEAKER_08: And I don't I don't know how to describe why that's different, but I'm just around other women, I can just be myself and I can talk about my business and I can just talk about whatever it is, I can just have the conversations and they can be natural and they can just be what they are.
• 8:21
  SPEAKER_08: I don't feel like I'm necessarily censoring myself, maybe not censoring myself, but do you know what I mean?
• 8:26
  SPEAKER_08: I'm not I'm just saying things as they are.
• 8:28
  SPEAKER_08: Yeah, there's no guard.
• 8:29
  SPEAKER_08: Whereas when I'm in a mixed group, there's there's always just a slight bit of a guard that I might just think a bit more about what I'm gonna say before I say, which might not be a bad thing.
• 8:39
  SPEAKER_08: I'm just a bit more aware of that.
• 8:42
  SPEAKER_04: I'm quite new to business and networking, and I am a member of Pink Link, and that has been it's been revolutionary for me.
• 8:48
  SPEAKER_04: And one of the things that I really feel for my Pink Link group is the level of support in that room.
• 8:53
  SPEAKER_04: Everybody is applauded and supported, and even those tiniest big wins, we're giving huge like cheers to everybody.
• 8:59
  SPEAKER_04: Yeah, you don't really get that when you work in an office or especially if it's a male-dominated office, yeah, they don't quite understand those little wins that just make the difference to everybody.
• 9:09
  SPEAKER_03: Yeah.
• 9:10
  SPEAKER_03: So I do a lot of mixed networking, and from a branding point of view, if you see me on social media, everything is pink, and if I show up somewhere for my business, I will wear pink.
• 9:22
  SPEAKER_03: So sometimes I will go to mixed events and there's men in suits, and I toddle in like Elle Woods with my little pink pink outfit on, but I actually feel really empowered now in those rooms because I built my confidence in female only spaces.
• 9:40
  SPEAKER_03: I remember the first time I went into those mixed spaces, and now I feel like I kind of have this authority, like I know what I'm doing.
• 9:47
  SPEAKER_03: I know what I'm doing, I do it confidently with women.
• 9:49
  SPEAKER_03: So why can I not do it confidently in that space?
• 9:52
  SPEAKER_03: And it doesn't matter if I enter that space as the most pink, fluffy, feminine woman in that room, and there's 20 men in black suits, I have something to say, and I'm there for a reason.
• 10:02
  SPEAKER_03: So I think it's owning that when you're in those spaces, but always knowing you've had that comfort in those women-only spaces where you can maybe be a little bit more vulnerable and you know that you're gonna get that ongoing support.
• 10:15
  SPEAKER_03: But I think there's so much power now with stepping out into those mixed spaces and being like, Yeah, I'm a woman, and I deserve to be here just as much as you do.
• 10:23
  SPEAKER_08: Thank you.
• 10:24
  SPEAKER_08: And so, just picking up on that point, there's a bit of a theme coming through there about, and I I think it was more about well, we're we're stepping into these spaces and we're sort of feeling the weight of what we think is expected of us based on societal norms of what women bring to the party.
• 10:40
  SPEAKER_08: Do you think that's a fair statement?
• 10:42
  SPEAKER_08: There's a lot of nodding happening.
• 10:44
  SPEAKER_08: So, just on that then, so if we move on to things like the type of questions we ask women versus the types of questions we ask men.
• 10:52
  SPEAKER_08: So I'm just gonna throw some out and see if you can recognise what might be typically thrown out to a man versus a woman, or people identifying as male and female.
• 11:02
  SPEAKER_08: Are you a leader?
• 11:04
  SPEAKER_07: Yeah, I guess that's something that maybe goes to a man more than a woman, but it's an interesting one.
• 11:09
  SPEAKER_07: Usually uh a man would be asked what his job title is or what he does, you know, and a woman is more likely to be asked, how many children do you have?
• 11:18
  SPEAKER_07: You know, do you work full-time?
• 11:20
  SPEAKER_07: There's assumptions around that kind of domesticity issue, which are still very much there and very much present, I think.
• 11:28
  SPEAKER_07: Just to kind of go back on your other point, I do think women bond on a much more cellular level than men.
• 11:34
  SPEAKER_07: I mean, it's not it's not a coincidence that women go to the toilet together and it's like where they have their conversations.
• 11:40
  SPEAKER_07: You know, that's been happening since the dawn of time.
• 11:43
  SPEAKER_07: And, you know, it's why women, when they're together, can talk about anything personal.
• 11:48
  SPEAKER_07: They they feel like, you know, they can bond in that way.
• 11:50
  SPEAKER_07: Men don't have that advantage.
• 11:52
  SPEAKER_07: I feel sorry for men because they can't have that.
• 11:54
  SPEAKER_07: I mean, they have football, don't they?
• 11:56
  SPEAKER_07: You know, they have there are a few subjects, you know, in I mean, um not all men, obviously, I don't, you know, not all men are the same.
• 12:02
  SPEAKER_07: But you know, on a basic level, that's the expectation of the conversation, isn't it?
• 12:06
  SPEAKER_07: They bond in that way, they they're not gonna talk about their feelings, they're not gonna talk about, you know, how you know they've got period pain that day, or you know, they're not gonna say they're feeling ill, they don't want to.
• 12:16
  SPEAKER_07: So this is all on the other side, men have expectations too.
• 12:19
  SPEAKER_07: They can't act in a certain way either, you know.
• 12:21
  SPEAKER_07: So it both sexes have their issues, don't they?
• 12:25
  SPEAKER_08: Thank you.
• 12:25
  SPEAKER_08: Yeah, that's really interesting.
• 12:26
  SPEAKER_08: And I feel like for me, that is all of us are suffering under the weight of the patriarchy and sort of saying this is how we ought to be, and this is how these are the roles we have to play.
• 12:37
  SPEAKER_08: So the next question: what will you do if a client doesn't take you seriously?
• 12:42
  SPEAKER_03: I had someone call me up a few weeks ago, and I was actually sat in the car with my partner, and it was on speaker because it was coming through the speaker of the car.
• 12:51
  SPEAKER_03: And it was a man on the phone, and he had found me, he's found my website, and everything is listed on my website.
• 12:58
  SPEAKER_03: My prices, what's included, testimonials, everything you would need to see.
• 13:03
  SPEAKER_03: And he also do free discovery calls.
• 13:05
  SPEAKER_03: So he rang me and was asked me lots of questions, and I asked, I politely asked, Can I just ask where you got my number from?
• 13:11
  SPEAKER_03: Has someone referred me to you?
• 13:12
  SPEAKER_03: He said, No, I'm on your website.
• 13:14
  SPEAKER_03: I said, Okay, well, all the information's on the website, and we can book a call or we can do a coffee, like what would you, blah, blah, blah.
• 13:20
  SPEAKER_03: So he was asking me questions, straight away saying, Well, we're a fairly new business, so could you do me a discount?
• 13:26
  SPEAKER_03: Could you do me this?
• 13:27
  SPEAKER_03: Could you do me that?
• 13:28
  SPEAKER_03: And I said, Well, let's have a discussion about it properly.
• 13:31
  SPEAKER_03: You can book a Zoom call on my website, we can book a coffee, the information's there, but you know, every business is different, more than happy to have that conversation.
• 13:38
  SPEAKER_03: And he was back and forth with me for about 15 minutes on the phone, asking for a discount.
• 13:43
  SPEAKER_03: And then he said, they were a wedding business, and he said, So what are the chances?
• 13:48
  SPEAKER_03: You know, if we did like a spontaneous wedding, you know, just you turning up and just like doing some content for us, just you know, just out of the kindness of your heart.
• 13:56
  SPEAKER_03: And I said, just to confirm, you mean just to just turn up.
• 14:00
  SPEAKER_03: I've never met you before, turn up and work for free.
• 14:03
  SPEAKER_03: And he said, Yeah, like what would the chances be?
• 14:06
  SPEAKER_03: And I, in all honesty, I said, I'm an award-winning busy business owner.
• 14:11
  SPEAKER_03: I I think everyone should be paid for their work.
• 14:13
  SPEAKER_03: I think it's really important to have a meeting with clients if we had a long-term relationship, potentially.
• 14:18
  SPEAKER_03: I said, but we've never met before.
• 14:20
  SPEAKER_03: We've never had a I don't know anything about your business, and you don't really know much about mine.
• 14:25
  SPEAKER_03: And if you want to have more of a discussion, we can meet up for a meeting or we can have a Zoom.
• 14:29
  SPEAKER_03: Never heard from them.
• 14:30
  SPEAKER_03: But I got off the phone and my partner was laughing, and he said, if you were a man, he would have never asked them questions.
• 14:36
  SPEAKER_03: Never.
• 14:37
  SPEAKER_03: And it really sat with me for such a long time, but it really, it's true.
• 14:41
  SPEAKER_03: They wouldn't have.
• 14:42
  SPEAKER_03: They've taken one look at me and gone, oh, I've seen lots of wonderful things, but oh, she's a young girl, she'll she'll do something, she'll just turn up.
• 14:50
  SPEAKER_03: And I was just so shocked, but it happens so much, like it happens to businesses more than people think, but yeah, it's it's out there, it happens.
• 15:00
  SPEAKER_08: Thank you for sharing that.
• 15:01
  SPEAKER_08: And did did that make you feel thick to your stomach when it was happening?
• 15:05
  SPEAKER_08: We I would have been sweating and angry and trying not to sound angry and sweaty.
• 15:10
  SPEAKER_03: To be fair, it actually made me really proud because I've built so many boundaries up in my business, and I really confidently said, no, that I will not be doing that.
• 15:20
  SPEAKER_03: But yeah, it's just the audacity.
• 15:22
  SPEAKER_03: The audacity.
• 15:23
  SPEAKER_07: You're probably gonna see this one coming, but I'm a former newspaper editor.
• 15:26
  SPEAKER_07: I was editor of two large daily newspapers.
• 15:29
  SPEAKER_07: I don't look like what people in their head think a newspaper editor looks like, and it's getting better, but you know, there's still issues there.
• 15:39
  SPEAKER_07: But I cannot even account on the to my two hands how many times I took a phone call for the editor, and when I answered the phone, they said, Can you put me through to the editor?
• 15:49
  SPEAKER_07: And I would say, the editor speaking, and no, they say, Oh no, the actual editor, I want to speak to him, or where's who's the real editor?
• 15:58
  SPEAKER_07: That is something that happened to me a lot.
• 16:01
  SPEAKER_07: Sometimes it was more implied than direct in that way.
• 16:04
  SPEAKER_07: A sort of almost like a sort of, oh, it's a woman, you know, I have to change the way I'm going to speak to this person.
• 16:11
  SPEAKER_07: And I think that is very to add for a start.
• 16:14
  SPEAKER_07: I hope I like to think it's improved now.
• 16:17
  SPEAKER_07: That kind of role of this the sort of stately newspaper, male newspaper editor smoking a cigar in his office.
• 16:24
  SPEAKER_07: Hopefully, I mean they don't really exist, not largely don't exist anymore.
• 16:29
  SPEAKER_07: But yeah, that for me just sort of sums up some of the things that we come across in my industry and over you know, over the years, hopefully, you know, this younger generation here won't have that kind of assumption made in their roles.
• 16:42
  SPEAKER_07: But yeah, it's habit true.
• 16:44
  SPEAKER_08: Thank you.
• 16:45
  SPEAKER_08: Yeah, it kind of and it does change who you are, doesn't it?
• 16:48
  SPEAKER_08: Each time you have one of those experiences, you're kind of rehearsing how am I going to deal with that when it happens next time, not if it happens, because it will happen, but you've done it once now.
• 16:58
  SPEAKER_08: So what's your strategy for the next time?
• 17:01
  SPEAKER_08: So it's really interesting.
• 17:02
  SPEAKER_08: I just wanted to check in with Rachel about the fitness industry and questions you get asked.
• 17:08
  SPEAKER_08: So yeah, I've had it before in gyms where I'll be training, and I have men approach me telling me that my form's wrong.
• 17:17
  SPEAKER_08: No, no coming over and saying, Oh, can I have a word with you or do you want some advice?
• 17:21
  SPEAKER_08: But just here's the advice.
• 17:24
  SPEAKER_08: Which you shouldn't do to anybody anyway, but it's always men to women that that happens.
• 17:28
  SPEAKER_08: And on the topic of kind of not being taken seriously, it's really interesting because I co-owned a gym with a man and I was always viewed as not the owner because the man owned the gym.
• 17:40
  SPEAKER_08: So it happens in all the spaces, and then in in fitness as well, if you're a woman, you are viewed in a certain way, and again, you're not taken seriously because and like for me as well, I'm blonde, that therefore you've not got an intelligent bone in your body, what you're saying can't be right.
• 17:58
  SPEAKER_08: Thank you.
• 17:58
  SPEAKER_08: I just wanted to just share some information from here.
• 18:01
  SPEAKER_08: So this is this is some of the research I did yesterday, but International Women's Day.
• 18:07
  SPEAKER_08: So women are frequently questioned about family, emotions, authority, and personal choices in ways that men are not.
• 18:14
  SPEAKER_08: And obviously, we see that all the time in the media, don't we?
• 18:17
  SPEAKER_08: With questions to Serena Williams versus Tim Henman.
• 18:21
  SPEAKER_08: That shows my age.
• 18:23
  SPEAKER_08: Men are more likely to be asked goal-oriented and leadership-based questions while women are expected to justify their ambitions and life choices.
• 18:31
  SPEAKER_08: Going back to what you were saying, Rebecca, when you enter those faces, it's almost like you're ready for that question to say, I this is why I'm here.
• 18:39
  SPEAKER_08: I've earned it, and yes, I have a child, but it's fine.
• 18:41
  SPEAKER_08: We don't need to talk about that.
• 18:43
  SPEAKER_08: And that's not okay, is it?
• 18:45
  SPEAKER_08: Women are often assumed to be passive, nurturing, and cooperative, while men are expected to be ambitious, competitive, and authoritative.
• 18:53
  SPEAKER_08: And I think that's why those questions are kind of geared that way as well.
• 18:56
  SPEAKER_08: So it's very annoying in terms of why we need International Women's Day.
• 19:01
  SPEAKER_08: Progress is too slow.
• 19:03
  SPEAKER_08: Would you agree?
• 19:04
  SPEAKER_08: Yeah, lots of nodding.
• 19:05
  SPEAKER_08: And I guess that's why the theme for this year is accelerated action.
• 19:10
  SPEAKER_08: So, what do we think about accelerated action?
• 19:13
  SPEAKER_08: What does that mean to you?
• 19:14
  SPEAKER_08: And as a call to action, how do you think you're going to implement it?
• 19:19
  SPEAKER_02: I think for our generation specifically, it's when we get into that world of work after uni and after our work experience, it's not having conversations like these.
• 19:28
  SPEAKER_02: These shouldn't have to happen eventually.
• 19:30
  SPEAKER_02: And we hope to live in a world where this doesn't happen.
• 19:34
  SPEAKER_02: Yes, it's fab that International Women's Day can happen, but my hope is that in 20, 30 years' time we're all sat here going, look what we did 20, 30 years ago and look where we are now.
• 19:44
  SPEAKER_08: Keep on that point and not to kill the ambition, because I think that's great.
• 19:48
  SPEAKER_08: Did you know women in the UK couldn't have the an independent bank account until the late 70s without a signatory from a man, a dad, or a brother or something?
• 19:59
  SPEAKER_08: It's scary, isn't it?
• 20:00
  SPEAKER_08: Yeah.
• 20:01
  SPEAKER_08: Rebecca?
• 20:02
  SPEAKER_08: I suppose the way I look at it from an accelerated action, I don't know if this is really accelerated, but I've got a four and a half-year-old son, I'm a single mum, and I'm a business owner.
• 20:11
  SPEAKER_08: So there's a few things going on there that are really hard, and I have to overcome lots of challenges.
• 20:17
  SPEAKER_08: Like it's past school time, so I've got a babysitter.
• 20:20
  SPEAKER_08: For me to be here, there's someone I have to look after my little boy, and I guess you know, he's a boy, and I suppose the best thing I can do for him, hopefully, is to show him this is what a woman is.
• 20:32
  SPEAKER_08: This look at your mum, this is what a woman is.
• 20:34
  SPEAKER_08: She's a business owner, and she's a mum, and I'm nurturing and I'm caring, and I'm all those mum things, and I'm a business owner, I'm a business strategist.
• 20:43
  SPEAKER_08: I do quite male businessy things, you know, or you know, and I guess I want to show him like this is what women can do.
• 20:51
  SPEAKER_08: And so that's not really accelerated action, is it?
• 20:53
  SPEAKER_08: Because it's probably he's only four and a half, so he's got a bit of growing up to do.
• 20:56
  SPEAKER_08: But I hoped that that might have an impact on him and how he grows up and how he sees women and how he wants to go into the world, and that hopefully he can be part of a new generation that you because this needs the men as well.
• 21:09
  SPEAKER_08: Like it needs the men to be like, we want we want equality too.
• 21:14
  SPEAKER_08: Like it has to be from both sides, so yeah, I guess that's how I look at it from the next generational point of view.
• 21:20
  SPEAKER_08: The accelerated action, I think you're thinking about it every day.
• 21:24
  SPEAKER_08: So I think that's happening anyway, isn't it?
• 21:26
  SPEAKER_08: Because you're you're thinking about it and you're gonna be your actions are gonna be aligned to that.
• 21:30
  SPEAKER_08: And the second thing was around I'm a strategist, it's a male thing.
• 21:36
  SPEAKER_08: I think as women, we need to stop doing that.
• 21:39
  SPEAKER_08: Because it it's seen as a male thing, yeah, but you're a badass at it.
• 21:44
  SPEAKER_08: So if you haven't done Rebecca's workshops, you should.
• 21:47
  SPEAKER_08: They're really good.
• 21:49
  SPEAKER_04: Did you want to say anything?
• 21:51
  SPEAKER_04: Think in future generations.
• 21:52
  SPEAKER_04: I'm I'm a brownie leader, and we've recently been working on our jobs badge.
• 21:56
  SPEAKER_04: We had an evening, we had loads of mums come and be interviewed about.
• 22:00
  SPEAKER_04: Their job.
• 22:01
  SPEAKER_04: It was the armed officer who I didn't know we had a mum who was an armed officer.
• 22:05
  SPEAKER_04: She was just incredible and the brownies loved her.
• 22:07
  SPEAKER_04: But this week in Brownies, we did the next part of the badge, which was picture yourself in 20 years' time.
• 22:12
  SPEAKER_04: What's your job going to be?
• 22:14
  SPEAKER_04: What's it going to look like?
• 22:15
  SPEAKER_04: And the stuff that they were coming out with was fantastic.
• 22:18
  SPEAKER_04: There's a lot that wanted to be vet.
• 22:20
  SPEAKER_04: One is going to own a coffee shop.
• 22:22
  SPEAKER_04: One is going to be a nail technician.
• 22:24
  SPEAKER_04: One's going to be a YouTube blogger.
• 22:26
  SPEAKER_04: And it was just the stuff they were creating.
• 22:28
  SPEAKER_04: And then I was making them right job advert.
• 22:30
  SPEAKER_04: And it was incredible.
• 22:31
  SPEAKER_04: So girls as young as seven are really thinking about what their place in the world is going to be in 20 years' time.
• 22:38
  SPEAKER_04: And there's that yeah, someone's going to be a work in the space.
• 22:41
  SPEAKER_04: I don't know.
• 22:42
  SPEAKER_04: Someone's doing something at NASA.
• 22:43
  SPEAKER_04: I don't know what.
• 22:45
  SPEAKER_04: But it was incredible what they came up with.
• 22:48
  SPEAKER_08: Fantastic, isn't it?
• 22:49
  SPEAKER_08: So just to wrap up then, thank you everyone.
• 22:51
  SPEAKER_08: I'm just going to go around really quickly.
• 22:53
  SPEAKER_08: If you can just say your name and what you do, and then I'm just going to do a quick summary and we're all good.
• 22:59
  SPEAKER_08: Don't look scared.
• 23:00
  SPEAKER_08: It's literally just what you already know.
• 23:03
  SPEAKER_07: Okay.
• 23:04
  SPEAKER_07: Hi, I'm Nicola Adam.
• 23:06
  SPEAKER_07: I'm editor-in-chief for North for National World.
• 23:09
  SPEAKER_07: That's lots of regional news brands.
• 23:11
  SPEAKER_07: And I'm also a radio presenter.
• 23:13
  SPEAKER_01: Hi, I'm Oroislava Antonio.
• 23:15
  SPEAKER_01: I'm a business owner, and we only came to this country in about 20 years ago, where our children are growing up here, so try to be a part of society.
• 23:26
  SPEAKER_01: Thank you.
• 23:27
  SPEAKER_04: Hi, I'm Helen McCready.
• 23:29
  SPEAKER_04: I am a global maths tutor with HM Maths and in my spare time Rainbow Brownie and Guide Leader.
• 23:33
  SPEAKER_08: I'm Bex from Boxbox.
• 23:35
  SPEAKER_08: I'm a business strategist that we've talked about.
• 23:37
  SPEAKER_08: I help businesses identify their long-term goals and plan like how they're going to do it.
• 23:41
  SPEAKER_08: And I'm 43 and I still don't know what I'm going to do.
• 23:44
  SPEAKER_08: I still don't I still don't know what I want to do in my life.
• 23:47
  SPEAKER_02: I'm Emma Cossey and I'm a University Academy 92 student studying business management and accounting.
• 23:53
  SPEAKER_03: I'm Lois Street and I'm a University Academy 92 student and I do accounting and finance.
• 23:58
  SPEAKER_03: And I'm Scarlett Keevey and I'm a UA92 student who's doing business management.
• 24:04
  SPEAKER_03: Hi, I'm Alice Potter.
• 24:06
  SPEAKER_03: I'm an award-winning social media confidence coach and I am the Pink Link Field Leader.
• 24:11
  SPEAKER_08: I'm Rachel Parkinson and I own FFF Coaching, which is health and fitness coaching for women.
• 24:17
  SPEAKER_08: Hello, my name is Melissa Howard, and I help brands connect visually and convert consistently using their brand visuals.
• 24:25
  SPEAKER_08: Brilliant.
• 24:25
  SPEAKER_08: Thank you.
• 24:26
  SPEAKER_08: Did you want to add anything to the conversation?
• 24:28
  SPEAKER_08: You were tucked away at the back of the I was tucked away.
• 24:31
  SPEAKER_08: Thank you very much.
• 24:32
  SPEAKER_08: I think it's it's probably a different angle that I wanted to share, but one that I think being empowered as women is absolutely key.
• 24:40
  SPEAKER_08: I've got two small children, and I am a business owner as well, but also I worked freelancers in the NHS, and it was really clear to me, because I'm the main breadwinner in our family, that I needed to go back to work straight away with being a freelancer.
• 24:54
  SPEAKER_08: So the way in which our two boys have been brought up as well is that daddy is a stay-at-home dad and that mum goes to work.
• 25:01
  SPEAKER_08: And I forget that until I'm in places like this and I hear it, and I kind of think, wow, like the amount of stigma that even my partner's had with being a stay-at-home dad from being a male engineer that's always worked, and to, you know, taking that home role has been really, really key because without that we wouldn't be where we were as a family, but also the way in which my sons now are seeing that it is a quality, that it isn't just it doesn't have to be the mum stays at home, it can be equal.
• 25:33
  SPEAKER_08: And we're now going through that period now where they've got a little bit older, where we are doing it together.
• 25:39
  SPEAKER_08: And that's been really hard because he's having to go back into the workplace after nearly five years out, and trying to, he now sees what other women have had to go through, but no, it's even worse because they are women as well.
• 25:52
  SPEAKER_08: So it's been really enlightening being a part of that journey for him because in the back of my mind, very wrongly, I keep going, well, if you think that's bad, just imagine what it would be like for somebody else.
• 26:03
  SPEAKER_08: Generally, if you've you know, if you're a woman.
• 26:06
  SPEAKER_08: But for me, it's it's been really, really key that they need to talk about this an awful lot.
• 26:10
  SPEAKER_08: I probably need to talk about it as well, in terms of making sure that that quality foot is that we don't, you know, we're not shocked when somebody says that they're stay-at-home dad, and oh, are you looking after the kids tonight?
• 26:22
  SPEAKER_08: It's like, no, I'm parenting tonight.
• 26:24
  SPEAKER_08: The framing of the words, we are, and we still use it quite loosely and we're quite lazy, but I think we've all got so much more that we need to do, and especially now knowing how the world is going across the pond, it feels like it's going backwards, and we really need to to stay strong for them, but also for ourselves to make sure that it we don't follow suit over here either.
• 26:44
  SPEAKER_09: Yeah.
• 26:45
  SPEAKER_08: That was really powerful and a really good different perspective, actually, for all of us to consider.
• 26:50
  SPEAKER_08: So just to summarize, then why we need International Women's Day, gender pay gap.
• 26:57
  SPEAKER_08: So globally, women earn 20% less than men.
• 27:00
  SPEAKER_08: At the current rate, it'll take 132 years to close that gap.
• 27:04
  SPEAKER_08: Leadership and representation, only 10% of Fortune 500 CEOs are women.
• 27:10
  SPEAKER_08: Violence against women, one in three women worldwide experience physical or sexual violence in their lifetime.
• 27:18
  SPEAKER_08: Femicide is still a massive issue in many countries.
• 27:23
  SPEAKER_08: Unpaid and care work, so women spend three times more time on unpaid care work than men.
• 27:30
  SPEAKER_08: The value of unpaid labour by women is estimated at over$10 trillion.
• 27:35
  SPEAKER_08: Education and opportunity, 129 million girls are out of school globally.
• 27:41
  SPEAKER_08: And that's scary, isn't it?
• 27:42
  SPEAKER_08: Sends chills through me.
• 27:44
  SPEAKER_08: Women make up nearly two-thirds of illiterate adults worldwide.
• 27:48
  SPEAKER_08: In STEM field, women represent only 28% of the workforce.
• 27:53
  SPEAKER_08: Health and well-being, so many women lack access to essential health care, reproductive rights, and mental products.
• 27:59
  SPEAKER_08: I think we all know that.
• 28:00
  SPEAKER_08: Which I'm laughing about and scoffing, but um it is an unfortunate fact.
• 28:06
  SPEAKER_08: Maternal mortality remains high, especially in low-income countries.
• 28:11
  SPEAKER_08: So we need it because women's voices, leadership, and contributions must be recognized and valued, and true gender equality benefits everyone, improves economies, communities, and innovation.
• 28:23
  SPEAKER_08: So thank you all for being part of the podcast.
• 28:26
  SPEAKER_08: It was really fun to meet you all.
• 28:28
  SPEAKER_08: And yes, watch out for the socials, like, share, subscribe, and I'll see you all soon.
• 28:34
  SPEAKER_08: And that's a wrap on this special live edition of Serkania the Podcast.
• 28:39
  SPEAKER_08: A huge thank you to the podcast live crew for putting yourselves out there and getting involved.
• 28:45
  SPEAKER_08: To Emma Cossi, Lois Street, and Scarlett Keybe from University Academy 92.
• 28:51
  SPEAKER_08: Thank you guys so much for your input and for sharing your perspectives for people who are at the beginning of your careers.
• 28:59
  SPEAKER_08: It was really inspiring to see you get involved and to share your thoughts, which were really, really interesting.
• 29:06
  SPEAKER_08: To Nicola Adams and Orislava Antoniak from National World, thank you also for participating and for sharing your insights, Nicola, into podcasting.
• 29:20
  SPEAKER_08: Your talk was excellent, and also for sharing your thoughts in terms of International Women's Day and our discussion panel.
• 29:27
  SPEAKER_08: To Melissa Howard Clark, owner of Capturing Curve, Rachel Parkinson, founder of Fit Strong Free Coaching, and Alice Potter, owner of AJP Socials and Social Media Confidence Coach.
• 29:40
  SPEAKER_08: You guys were awesome.
• 29:42
  SPEAKER_08: Thank you for taking part.
• 29:44
  SPEAKER_08: Really appreciated your perspectives as well from your own personal experiences through your businesses and life in general.
• 29:52
  SPEAKER_08: A huge thank you also to Rebecca Smith of Boxbox Solutions, helping sole traders with their business strategies.
• 30:00
  SPEAKER_08: Your insights were really valuable, particularly around entering mail spaces and your journey with your son.
• 30:09
  SPEAKER_08: I could have talked to you all for many, many, many more hours, but unfortunately we did have to time out and I did have to let you go home.
• 30:16
  SPEAKER_08: So I really appreciate your time and your support with the podcast live.
• 30:21
  SPEAKER_08: I hope you all found this conversation as thought-provoking, moving, and inspiring as I did.
• 30:27
  SPEAKER_08: What resonated with you the most?
• 30:30
  SPEAKER_08: More importantly, what will you do next?
• 30:33
  SPEAKER_08: How will you accelerate action?
• 30:36
  SPEAKER_08: How will you support the people in your life who identify as women?
• 30:40
  SPEAKER_08: And how will you support yourself?
• 30:42
  SPEAKER_08: A huge thank you also to Pink Link, to Coral Lizzie, Lindsay, and the entire team for not only hosting such an empowering event, but also for giving me the opportunity to connect with so many incredible attendees and explore the importance of International Women's Day in a deeper, more meaningful way through the podcast live session.
• 31:04
  SPEAKER_08: If this episode sparks something in you, let's keep the conversation going.
• 31:08
  SPEAKER_08: Share your thoughts, tag me on social media, and let's amplify these voices together.
• 31:14
  SPEAKER_08: Until next time, keep walking.
• 31:17
  SPEAKER_08: So with Danik here looking at these beautiful Porsches, what are you doing with them here today at Pink Link?
• 31:24
  SPEAKER_12: So me and my colleague Victoria were here to do little mini test drives of all the ladies for Pink Link just to have a feel of the car.
• 31:30
  SPEAKER_12: We've got two electrics and we have a hybrid or three completely different cars.
• 31:34
  SPEAKER_12: We've got the KN, TyCan, and McCann.
• 31:37
  SPEAKER_12: The McCann is newly released.
• 31:39
  SPEAKER_12: It came out in September last year.
• 31:41
  SPEAKER_12: So it's got quite a big appeal to quite a lot of people and it's going down a tree.
• 31:45
  SPEAKER_09: Very good.
• 31:46
  SPEAKER_08: And what is your sort of percentage of customers who are male to female?
• 31:51
  SPEAKER_08: Not like specifics, obviously I'm putting you on the spot, but what is the appeal for women, do you think?
• 31:56
  SPEAKER_12: So one of Porsche's main focuses at the moment is driven females.
• 32:00
  SPEAKER_12: So we are predominantly focusing on getting more of a female-based audience, especially with the younger kind of generation as well.
• 32:08
  SPEAKER_12: So I'd say normally for the in the past it has been a higher percentage of males, but at the moment we are noticing, you know, more and more females coming in taking an interest, which is amazing to see.
• 32:17
  SPEAKER_12: You know, we've we've got more females working at the centre as well, which is great.
• 32:21
  SPEAKER_12: And it's just great to see people become fully immersed in the brand because it's it really is something special.
• 32:26
  unknown: Yeah.
• 32:26
  SPEAKER_08: It is beautiful.
• 32:27
  SPEAKER_08: They these are beautiful, the colours are great.
• 32:30
  SPEAKER_08: In terms of International Women's Day, then what do you love about it?
• 32:34
  SPEAKER_12: Just how women can all come together and just support each other.
• 32:37
  SPEAKER_12: I think the support is just amazing.
• 32:39
  SPEAKER_12: And I think it need it needs to happen more than more than once a year, to be honest.
• 32:42
  SPEAKER_12: It needs to happen every day.
• 32:44
  SPEAKER_12: And it's just nice to see so many different ages, different kinds of people, different businesses, and just all come together.
• 32:50
  SPEAKER_12: Fabulous, thank you.
• 32:51
  SPEAKER_12: And which is your Porsche flavour of the day?
• 32:54
  SPEAKER_12: Oh, it's got to be the Tai Can.
• 32:56
  SPEAKER_12: Yeah.
• 32:56
  SPEAKER_12: It's got to be, I absolutely love it, especially the colour.
• 32:58
  SPEAKER_12: So it's oak green metallic neo, and that's my favourite colour at the moment.
• 33:01
  SPEAKER_12: It's beautiful, it's lovely to drive.
• 33:03
  SPEAKER_08: It is, it's absolutely sunny, and it looks beautiful with the background as well.
• 33:07
  SPEAKER_12: Yeah.
• 33:07
  SPEAKER_08: Cool.
• 33:08
  SPEAKER_08: Hi, I'm Becky Tole, owner founder of Crowbery Consulting Limited, Enable and Sustainable Futures, and we are a Pink Link ladies member, and I'm also on the board for the Enterprise Vision Awards as well.
• 33:18
  SPEAKER_08: Oh, amazing.
• 33:18
  SPEAKER_08: What did that mean?
• 33:19
  SPEAKER_08: So, what it means is we joined Pink Link as a sort of business member a couple of years ago and got inspired to work with the team, Coral, Lizzie, and all the other cohorts and hosts that they have to kind of start to embed sustainability into the Pink Link ladies, but also we recommended that Coral introduce a category called sustainable business to the Enterprise Vision Awards.
• 33:43
  SPEAKER_08: So we've been sponsoring that, it's the third year this year.
• 33:46
  SPEAKER_08: So we're looking for women-owned businesses who've got an environmental product service or a social impact product service that can prove it and has got some metrics behind it, so that it's got you know it's a value-adding business basically that you can come forward to nominate yourself or get someone to nominate you.
• 34:02
  SPEAKER_08: Yeah.
• 34:02
  SPEAKER_08: And is that is the connection that your business is about sustainability?
• 34:07
  SPEAKER_08: Correct.
• 34:07
  SPEAKER_08: Yeah.
• 34:07
  SPEAKER_08: So I've worked in sustainability environmental management for at least 25 years, all my entire working life.
• 34:13
  SPEAKER_08: So I set up Crowbury Consultant in 2006, way before doing ESG, it was even cool, people didn't even know what it was.
• 34:19
  SPEAKER_08: But yeah, I've spent my whole professional career working in this area.
• 34:22
  SPEAKER_08: So it's exciting, exciting.
• 34:24
  SPEAKER_08: Amazing.
• 34:25
  SPEAKER_08: And why is International Women's Day important to you?
• 34:28
  SPEAKER_08: Do you know something?
• 34:29
  SPEAKER_08: International Women's Day, it's always been in the calendar, but I think this year, especially everything that's going on over in the States, like the dial back on the ED and I programs, it's become even more important.
• 34:41
  SPEAKER_08: So accelerate action is the theme for 2025, which we're all for accelerating action, accelerating women into our sector because sustainability, believe it or not, is the second least diverse sector.
• 34:53
  SPEAKER_08: It's only just a bull for agriculture.
• 34:55
  SPEAKER_08: Oh well.
• 34:56
  SPEAKER_08: So it's really not a diverse sector.
• 34:58
  SPEAKER_08: So we are actually signatories to the Institute of Environmental Management Assessment diverse sustainability campaign as well.
• 35:04
  SPEAKER_08: So I'm LGBT business owner, I'm a woman business owner, so we're part of the LGBT network, trying to encourage more LGBT people to get into sustainability and have that as a career as well.
• 35:14
  SPEAKER_08: So International Women's Day, yes, it's all about gender equality, it's all about parity, it's all about encouraging women to try new things, to network, to even think of setting up starting a business.
• 35:24
  SPEAKER_08: But it's so important, especially right now, as like as I've said, things happen in stateside, dialing back on EDM.
• 35:30
  SPEAKER_08: It's not good.
• 35:31
  SPEAKER_08: No, it's not pretty scary, really, isn't it?
• 35:34
  SPEAKER_08: Yeah, yeah.
• 35:35
  SPEAKER_08: So we're Jeanette's Glorists, we're in Blackpool, and we try and put Penguin International Women's Day every time we can.
• 35:42
  SPEAKER_08: Sometimes it falls at Mother's Day, so we're gearing up to Mother's Day now, and some of the things that I've brought today are suitable to Mother's Day, and they'll last because it's the 30th of March.
• 35:52
  SPEAKER_08: So that's and we do everything flowery, really, and that's what we do.
• 35:56
  SPEAKER_08: Yeah, it looks wonderful.
• 35:58
  SPEAKER_08: And how long have you been in this business?
• 36:00
  SPEAKER_08: My mum started it about 65 years ago.
• 36:03
  SPEAKER_08: So a long time, and I've been in it ever since leaving school, if not before, which she used to drag me in from walking home from school.
• 36:11
  SPEAKER_08: Wow, that's fabulous.
• 36:12
  SPEAKER_08: Yeah.
• 36:12
  SPEAKER_09: And what does International Women's Day mean for you?
• 36:15
  SPEAKER_08: It's nice because it celebrates especially uh it starting out in how hard it is for some women to to get forward and it pushes them more to the forefront to give them more confidence, especially events like this.
• 36:29
  SPEAKER_08: Because we're surrounded by ladies in business and it the we boost each other up, and that's what it means to me.
• 36:36
  SPEAKER_08: Obviously, it's International Women's Day, and you are founder of Pink Link.
• 36:41
  SPEAKER_08: What is it that you do for Pink Link?
• 36:44
  SPEAKER_05: Pink Link is all about connecting women from all ages, backgrounds, different types of businesses, bringing them together so they can connect, talk about business, but also talk about other things that go on in our lives that us ladies like to talk about.
• 36:59
  SPEAKER_05: So they can connect, build new relationships, learn about business, gain kit that will help them to grow themselves in their confidence, but also in their business.
• 37:08
  SPEAKER_08: Fabulous.
• 37:09
  SPEAKER_08: And why is International Women's Day so important to you?
• 37:13
  SPEAKER_05: For me, it's all about change.
• 37:15
  SPEAKER_05: So we need to keep celebrating being women, coming together as women, because I think that the more we come together, the more power we have to change things.
• 37:24
  SPEAKER_05: I think we also need to be looking at the generation coming behind us, setting example, and pushing for change when it comes to things like culture within the workplace, gender pay gap, education of our young girls and daughters that are coming through.
• 37:40
  SPEAKER_05: So, yeah, we need to keep pushing those messages through so the generation behind us can blossom and do whatever it is they want to do.
• 37:49
  SPEAKER_09: What are you looking forward to today?
• 37:51
  SPEAKER_11: Meeting lots of new people and getting the word out about our business extreme polishing system.
• 37:57
  SPEAKER_11: What does that do?
• 37:58
  SPEAKER_11: So we sell Hulk to Redding supplies and we also provide the training.
• 38:02
  SPEAKER_11: So if you're interested in doing a DIY project or even you're interested in opening a new business as an installer, we can give you the training so you can do that.
• 38:10
  SPEAKER_09: Amazing.
• 38:11
  SPEAKER_09: And you're here with you to an International Women's Day.
• 38:14
  SPEAKER_09: So why is the day in particular important?
• 38:17
  SPEAKER_11: I brought my daughter along because she's an expert in this industry.
• 38:20
  SPEAKER_11: She's been doing it from quite a young age.
• 38:23
  SPEAKER_11: We're here to promote that it's super easy to do.
• 38:25
  SPEAKER_11: And women can do it.
• 38:27
  SPEAKER_11: It's not just uh a man's business, you know.
• 38:30
  SPEAKER_11: So yeah, we'd like to introduce it to more women and get their word out there.
• 38:34
  SPEAKER_11: Hi for Kenya, I'm Heather.
• 38:35
  SPEAKER_08: I'm from the HR Department Kamalana Morchem.
• 38:38
  SPEAKER_08: I love to tailor my packages and work with businesses, small businesses of about 50 employees is my ideal client, mate.
• 38:46
  SPEAKER_09: And what what makes International Women's Day so special for you?
• 38:50
  SPEAKER_08: I think it's just the collaborative nature, the relationships that we build.
• 38:54
  SPEAKER_08: Everybody's so positive and wanting to help each other out.
• 38:57
  SPEAKER_08: It's such a great atmosphere here today.
• 39:00
  SPEAKER_09: And what are you hoping to get from today in your thing as you're an exhibitor and you've got a beautiful table?
• 39:07
  SPEAKER_09: What are you hoping to get with engagement and in terms of business?
• 39:11
  SPEAKER_08: Yeah, thank you very much for that.
• 39:13
  SPEAKER_08: So I'm looking to get some new leads today, build up my newsletter list and get some ideas from folks in terms of what they're struggling with to see how I could potentially help them go forward.
• 39:23
  SPEAKER_08: And how did you get into the learning work?
• 39:25
  SPEAKER_08: I've been in HR for over 25 years, so I studied HR at uni.
• 39:30
  SPEAKER_08: I'm one of those odd auditors in a way within the HR world where I studied the subject that I now work in.
• 39:37
  SPEAKER_08: And I decided to set up on my own last year and it's going from strength for instrument.
• 39:41
  SPEAKER_08: What are you doing here today, Joe, at International Women's Day for Pink Link?
• 39:45
  SPEAKER_00: I'm promoting a brain hemorrhage charity called Natalicate Moss Trust.
• 39:50
  SPEAKER_00: Um we're raising awareness of high blood pressure and it and how it can cause brain hemorrhages.
• 39:55
  SPEAKER_08: Very good.
• 39:56
  SPEAKER_08: And how are you finding the International Women's Day event?
• 40:00
  SPEAKER_00: It's great.
• 40:00
  SPEAKER_00: It's great to see all the different stalls and everyone sort of talking to each other, and it's great to be able to raise awareness in the event.
• 40:08
  SPEAKER_10: How are you enjoying International Women's Day with Pink Link today?
• 40:11
  SPEAKER_10: As always, it's such an amazing day.
• 40:14
  SPEAKER_10: So many interesting, just different businesses, women coming together, and it's a great day.
• 40:20
  SPEAKER_10: I was here last year.
• 40:21
  SPEAKER_10: Obviously, I'm a an ambassador for Pink Link, so just seeing all these lovely ladies coming together and talking to each other and giving each other confidence, just getting together.
• 40:32
  SPEAKER_10: It's it's amazing.
• 40:33
  SPEAKER_10: It's a fantastic day.
• 40:35
  SPEAKER_10: And what does it mean to be an ambassador for Pink Link?
• 40:38
  SPEAKER_10: So I was a member of Pink Link for quite a few years, about 10 years ago, and my circumstances changed unfortunately.
• 40:46
  SPEAKER_10: I was made redundant just before COVID.
• 40:49
  SPEAKER_10: So I was then asked to become an ambassador for Pink Link.
• 40:52
  SPEAKER_10: I'd had I'd already had sort of five, six years of experience and knew how amazing this networking can be and how it brings people together.
• 41:01
  SPEAKER_10: It can be very lonely when you're running a business on your own.
• 41:05
  SPEAKER_10: I knew how beneficial it was.
• 41:07
  SPEAKER_10: So to become an ambassador was an honour, and I just love it.
• 41:12
  SPEAKER_10: I love talking to people, I love putting people together and just shouting about this amazing network and letting people know what's out there, how they can get there, who they can talk to, and just yeah, just bringing people together.
• 41:28
  SPEAKER_10: Fantastic.
• 41:28
  SPEAKER_08: Brilliant.
• 41:29
  SPEAKER_08: And what do you think about International Women's Day?
• 41:31
  SPEAKER_08: Why is it so important?
• 41:33
  SPEAKER_10: Very important, obviously, for everybody.
• 41:35
  SPEAKER_10: Today is a day of power.
• 41:39
  SPEAKER_10: I think we have to be recognised.
• 41:41
  SPEAKER_10: We are slowly being recognised, but I think we need more recognition, especially women in business, that generally women just need to we need that recognition.
• 41:52
  SPEAKER_10: We need to show that we are equal, we are powerful, and we have the knowledge and the passion and the humanity.
• 42:01
  SPEAKER_10: And we have each other.
• 42:02
  SPEAKER_10: And we have each other, which is the most important thing, and that's what this is all about, bringing those people together.
• 42:09
  SPEAKER_08: How are your energy levels given how much you've had to do leading up to International Women's Day?
• 42:15
  SPEAKER_06: I think they're really high because it's just I think you you feed off the energy off each other as well.
• 42:21
  SPEAKER_06: And there's so much going on from room to room.
• 42:23
  SPEAKER_06: It's like, you know, I want to see this, I want to do that.
• 42:27
  SPEAKER_06: So yeah, you're feeding off each other.
• 42:29
  SPEAKER_08: Yeah, the schedule looks amazing.
• 42:31
  SPEAKER_08: There's so much going on and it's like I want to split myself in half.
• 42:35
  SPEAKER_06: Yeah.
• 42:36
  SPEAKER_08: Or put a camera in each of the rooms that I don't get into.
• 42:39
  SPEAKER_08: That's an idea for the future.
• 42:41
  SPEAKER_08: Yeah, yeah, yeah.
• 42:42
  SPEAKER_08: Look do we record them?
• 42:44
  SPEAKER_06: No, but that is definitely a really good idea for future.
• 42:47
  SPEAKER_06: Yeah.
• 42:48
  SPEAKER_06: Awesome.
• 42:48
  SPEAKER_06: So what does International Women's Day mean for you?
• 42:51
  SPEAKER_06: So I suppose with this year's theme The Accelerate Action, I'd like to see women of a certain age still being recognized for their values and what they can actually bring to the table.
• 43:04
  SPEAKER_06: We're not invisible.
• 43:05
  SPEAKER_06: We've got so much wealth of experience and knowledge and that lived-in, well, the lived-in experience.
• 43:13
  SPEAKER_08: I think that's really powerful because I think there is a narrative, isn't there, that women get to a certain age and then we disappear from everything.
• 43:20
  SPEAKER_08: We're not in the adverts, we're not in the TV shows, we're stereotyped, and we're stereotyped generally anyway, aren't we?
• 43:27
  SPEAKER_08: Absolutely.
• 43:27
  SPEAKER_08: I think that's really powerful.
• 43:29
  SPEAKER_08: Thank you.
• 43:29
  SPEAKER_08: And in terms of Pink Link, what exactly do you do for them?
• 43:33
  SPEAKER_06: So I do the PR and marketing for Pink Link, the Evers, and our new brand with 360.
• 43:40
  SPEAKER_06: Oh, and what is this new brand about?
• 43:42
  SPEAKER_06: So with 360, we are getting ready to launch it.
• 43:46
  SPEAKER_06: And it will be the full 360 degrees of resources for women in business.
• 43:52
  SPEAKER_06: So from startups to scale ups, whether you're looking for, say, for example, advice or you're looking for mentorship.
• 44:00
  SPEAKER_06: Or you're looking at about events, networks, there's gonna be so much on that.
• 44:04
  SPEAKER_09: What are you promoting today and what are you hoping to get out of today?
• 44:08
  SPEAKER_08: So in terms of getting what I get out of today, it is such a fabulous day for women to come together, support each other, learn, collaborate.
• 44:16
  SPEAKER_08: It's a it's a brilliant event that they help that hold each year.
• 44:20
  SPEAKER_08: But in terms of what I'm promoting, so I'm running a masterclass first of all on AI and marketing, which I'm super excited about and hoping not to cram too much into the session.
• 44:30
  SPEAKER_08: But today is actually the launch of the marketing buddy community.
• 44:34
  SPEAKER_08: Very exciting.
• 44:35
  SPEAKER_08: So a community, a membership site for small businesses to follow us up set path from being confused, overwhelmed, not knowing where to start with halfkin to running a growing, thriving business.
• 44:47
  SPEAKER_08: That's all.
• 44:48
  SPEAKER_08: So that's launching today, and I'm hoping that some people will get on board and I'm really looking forward to helping supporting and seeing results.
• 44:55
  SPEAKER_08: Do you want to share your names with us?
• 44:57
  SPEAKER_08: Yeah, I'm Liz Beaver.
• 44:58
  SPEAKER_05: Natalie Lockley.
• 45:00
  SPEAKER_08: And which businesses are you representing?
• 45:02
  SPEAKER_08: So we're both with FMB, just outside of Kendall.
• 45:04
  SPEAKER_08: What do you do for FMB?
• 45:06
  SPEAKER_08: So I'm a financial planner.
• 45:07
  SPEAKER_08: Okay.
• 45:08
  SPEAKER_08: I'm a financial planner as well, but I'm the MD as well.
• 45:11
  SPEAKER_08: So and what does that mean?
• 45:13
  SPEAKER_08: What does the financial planner do?
• 45:15
  SPEAKER_08: So I guess we we help people look after their finances basically and put a plan in place so that you they're kind of financially sustainable, I suppose.
• 45:24
  SPEAKER_08: Very good.
• 45:24
  SPEAKER_08: And um how do you enjoy International Women's Day and why is it so important to you?
• 45:30
  SPEAKER_08: I think it's amazing to come together, women to come together, celebrate each other, you know, support each other.
• 45:36
  SPEAKER_08: It's great to come to an amazing venue and and do that really.
• 45:41
  SPEAKER_09: How's your International Women's Day with Pink Inc.
• 45:43
  SPEAKER_08: today at Leighton Hall?
• 45:45
  SPEAKER_08: Yeah, it's been a lovely day, it's been really good.
• 45:48
  SPEAKER_08: I've I I've done a talk myself, so I've had my own workshop, but I've also managed to get into a couple of other workshops as well.
• 45:54
  SPEAKER_08: So I've learned all about Hormone.
• 45:56
  SPEAKER_08: Very good.
• 45:57
  SPEAKER_08: Was really, really exciting, so I'm really happy about that.
• 45:59
  SPEAKER_08: And there's just tons of women everywhere doing amazing things, and it's really inspirational.
• 46:03
  SPEAKER_08: And can you remind us what your business does?
• 46:06
  SPEAKER_08: So I'm a strategist, so I help businesses identify their long-term goals and then plan out step by step how they're gonna get there.
• 46:14
  SPEAKER_08: Amazing.
• 46:14
  SPEAKER_08: And what does winter international, not winter national, what does international women's day mean for you?
• 46:21
  SPEAKER_08: I think it's just a day to celebrate women, isn't it?
• 46:24
  SPEAKER_08: And I think I'm really passionate about supporting women in business, in my own business.
• 46:28
  SPEAKER_08: So to be at an event like this where it's just full of women in business, full of women out there doing it, like backing themselves, you know, it's brilliant, it's really inspirational.
• 46:37
  SPEAKER_09: How are you enjoying International Women's Day with Pink Link?
• 46:40
  SPEAKER_08: Do you know?
• 46:41
  SPEAKER_08: I think this is such an incredible place to be with some really inspiring women.
• 46:45
  SPEAKER_08: Yeah.
• 46:45
  SPEAKER_08: I'm loving it.
• 46:46
  SPEAKER_08: That's lovely.
• 46:46
  SPEAKER_08: And what are you here?
• 46:48
  SPEAKER_08: What's your exhibition about?
• 46:50
  SPEAKER_08: So we're I'm here with Prevent Breast Cancer, we're we're a charity based in Manchester, but although we are not just local, but we're a national charity, and we're just here for education and to show women how to check themselves.
• 47:02
  SPEAKER_08: We've got aids here which you can try and find the lunch and just basically be a you know an awareness.
• 47:08
  SPEAKER_08: It's just all about awareness and saving lives, really.
• 47:11
  SPEAKER_08: That's fabulous.
• 47:12
  SPEAKER_08: I just had a go at the aid for checking, and it's amazing.
• 47:16
  SPEAKER_08: There's things that we just don't know, aren't there?
• 47:18
  SPEAKER_08: And it's so great to see this here.
• 47:20
  SPEAKER_08: So thank you for being here.
• 47:22
  SPEAKER_08: What does International Women's Day mean for you?
• 47:24
  SPEAKER_08: Oh, that's a good question, isn't it?
• 47:26
  SPEAKER_08: I think it's just showcasing how powerful we are, especially when we're together as as a force and just being here to support each other as well.
• 47:34
  SPEAKER_08: I think it's lovely that you know we're we're all in the same room and we're all after the same thing, really.
• 47:40
  SPEAKER_08: And it's it's it's a great feeling, isn't it, of community.
• 47:43
  SPEAKER_08: Hi Victoria, nice to see you today at International Women's Day at Pink Link.
• 47:48
  SPEAKER_08: So I see you're representing Porsche, South Lakes.
• 47:51
  SPEAKER_08: What are you doing with them today?
• 47:53
  SPEAKER_08: We've just brought a selection of vehicles down for the ladies to have a go and have a test drive.
• 47:57
  SPEAKER_08: We've got two electric cars, so we've got the NumaCan and the Taekan, and we've also got the hybrid Kayen.
• 48:03
  SPEAKER_08: So we've got the lady having a test drive either on their own or with Aisha in along with them.
• 48:07
  SPEAKER_08: Awesome.
• 48:08
  SPEAKER_08: I always thought it was Taikan, so that's good to know.
• 48:12
  SPEAKER_08: Or is it potato potato?
• 48:15
  SPEAKER_08: And what do you think about International Women's Day?
• 48:18
  SPEAKER_08: I think it's a fabulous enterprise.
• 48:19
  SPEAKER_08: I think women supporting women, uplifting, supporting each other's businesses, getting ideas and creativity.
• 48:25
  SPEAKER_08: I think it's a perfect day for women to come together.
• 48:28
  SPEAKER_08: Fabulous, and what are you most looking forward to today?
• 48:30
  SPEAKER_08: It's just been nice meeting different people from different businesses and how they deliver their customer to their customers and things like that.
• 48:36
  SPEAKER_08: So it's it's been nice meeting lots of different women from different areas.