Transcript

Introducing The Search Signal · The Search Signal

Michael Transon: I'm Michael Transon. the founder and CEO of Victorious, a search agency based in San Francisco. if you work in marketing right now, you're probably hearing a lot about AI search. Some people are saying SEO is dead. Some people are saying you need a totally new strategy. And some people are presenting AI search as a completely new playbook. And meanwhile, most marketing leaders are just trying to answer a few practical questions. Like what's actually changing? Why does that matter? And what do I need to do about it? That's what this podcast is for. Every week I'll take one thing happening in search, break down what it means and help you think through what to do next. There's a lot of noise out there and we will not be adding to it. We're here to help you think more clearly about what's changing in search and what to do about it. Short episodes, one topic at a time, built for busy marketing leaders. It's called The Search Signal. New episodes every Tuesday, starting June 16th on YouTube, Spotify and Apple podcasts. See you then.