Latest / Let's talk Marketplace / What Do AI Agents Want? Optimizing for Amazon Rufus & Agentic Commerce #LTM146

Transcript

What Do AI Agents Want? Optimizing for Amazon Rufus & Agentic Commerce #LTM146 · Let's talk Marketplace

• 0:00
  Pick
• 0:00
  Up
• 0:01
  2010,
• 0:02
  20
• 0:03
  best
• 0:04
  selling
• 0:04
  products
• 0:05
  and
• 0:05
  just
• 0:06
  do
• 0:06
  a
• 0:06
  very
• 0:07
  simple
• 0:07
  audit
• 0:08
  check.
• 0:09
  Are
• 0:09
  all
• 0:09
  the
• 0:10
  relevant
• 0:10
  attributes
• 0:11
  filled
• 0:12
  in?
• 0:12
  What
• 0:13
  are
• 0:13
  all
• 0:13
  the
• 0:13
  data
• 0:14
  you
• 0:14
  are
• 0:14
  giving
• 0:14
  to
• 0:15
  the
• 0:15
  system?
• 0:16
  I
• 0:16
  don't
• 0:16
  know.
• 0:16
  Amazon
• 0:17
  is
• 0:17
  asking
• 0:18
  for
• 0:18
  20
• 0:19
  fields
• 0:19
  to
• 0:19
  be
• 0:20
  completed.
• 0:20
  Are
• 0:21
  you
• 0:21
  filling
• 0:22
  all
• 0:22
  the
• 0:22
  20
• 0:22
  fields?
• 0:23
  If
• 0:23
  not,
• 0:24
  make
• 0:24
  sure
• 0:24
  you
• 0:25
  do
• 0:25
  from
• 0:25
  now.
• 0:30
  Let's
• 0:30
  Talk
• 0:31
  Marketplace.
• 0:32
  The
• 0:32
  Marketplace
• 0:32
  podcast
• 0:33
  with
• 0:33
  Ingrid
• 0:34
  Lohmer
• 0:34
  and
• 0:34
  Van
• 0:35
  Friedrichte.
• 0:38
  Hello
• 0:39
  and
• 0:39
  welcome
• 0:40
  back
• 0:40
  to
• 0:40
  let's
• 0:40
  Talk
• 0:40
  Marketplace.
• 0:41
  Glad
• 0:42
  you
• 0:42
  tuned
• 0:42
  in
• 0:42
  again,
• 0:43
  this
• 0:43
  time
• 0:43
  for
• 0:43
  episode
• 0:44
  146,
• 0:45
  if
• 0:45
  you
• 0:46
  can
• 0:46
  actually
• 0:46
  believe
• 0:47
  it.
• 0:47
  I'm
• 0:48
  Ingrid
• 0:48
  and
• 0:48
  today
• 0:49
  we
• 0:49
  will
• 0:49
  be
• 0:50
  talking
• 0:50
  about
• 0:51
  AI.
• 0:51
  Yeah.
• 0:52
  And
• 0:52
  before
• 0:52
  you
• 0:52
  all
• 0:52
  groan
• 0:53
  and
• 0:53
  go
• 0:53
  like,
• 0:54
  please,
• 0:54
  good
• 0:54
  lord,
• 0:55
  not
• 0:55
  again,
• 0:55
  just
• 0:56
  hear
• 0:56
  me
• 0:56
  out,
• 0:56
  you
• 0:56
  know,
• 0:57
  because
• 0:57
  I
• 0:57
  know
• 0:57
  agent
• 0:58
  E
• 0:58
  Commerce
• 0:58
  is
• 0:59
  everything
• 1:00
  everybody
• 1:00
  seems
• 1:00
  to
• 1:01
  be
• 1:01
  talking
• 1:01
  about
• 1:01
  this
• 1:01
  year,
• 1:02
  but
• 1:03
  you
• 1:03
  know
• 1:03
  what,
• 1:04
  I
• 1:04
  think
• 1:04
  it's
• 1:04
  always
• 1:04
  very
• 1:05
  hands
• 1:05
  off,
• 1:06
  very
• 1:06
  strategic,
• 1:07
  very
• 1:08
  half
• 1:08
  a
• 1:08
  glass
• 1:08
  of
• 1:09
  wine
• 1:09
  and
• 1:09
  philosophize
• 1:10
  about
• 1:10
  the
• 1:10
  end
• 1:10
  of
• 1:10
  E
• 1:10
  commerce
• 1:11
  as
• 1:11
  we
• 1:11
  know
• 1:11
  it.
• 1:12
  But
• 1:12
  I'd
• 1:13
  like
• 1:13
  to
• 1:13
  get
• 1:13
  the
• 1:13
  topic
• 1:14
  a
• 1:14
  bit
• 1:14
  out
• 1:14
  of
• 1:15
  the
• 1:15
  ivory
• 1:15
  tower
• 1:16
  and
• 1:16
  down
• 1:17
  into
• 1:17
  the
• 1:17
  actual
• 1:18
  marketplace
• 1:19
  business.
• 1:19
  You
• 1:19
  know,
• 1:19
  like,
• 1:20
  what
• 1:20
  does
• 1:20
  the
• 1:21
  shift
• 1:21
  to
• 1:21
  agent
• 1:21
  E
• 1:22
  commerce
• 1:22
  really
• 1:23
  mean
• 1:23
  for
• 1:23
  you
• 1:23
  as
• 1:24
  marketplace
• 1:24
  professionals
• 1:25
  for
• 1:25
  your
• 1:26
  daily
• 1:26
  work?
• 1:27
  And
• 1:27
  that's
• 1:28
  exactly
• 1:28
  what
• 1:28
  I
• 1:28
  would
• 1:29
  like
• 1:29
  to
• 1:29
  talk
• 1:29
  about
• 1:30
  today.
• 1:30
  And
• 1:31
  that's
• 1:31
  why
• 1:31
  I'm
• 1:31
  really
• 1:32
  happy
• 1:32
  that
• 1:32
  I
• 1:32
  can
• 1:33
  welcome
• 1:33
  today's
• 1:34
  guest
• 1:34
  to
• 1:34
  the
• 1:34
  show.
• 1:36
  A
• 1:36
  very
• 1:36
  warm
• 1:37
  welcome
• 1:37
  to
• 1:37
  Barbara
• 1:38
  Branke.
• 1:38
  Hi
• 1:38
  Barbara,
• 1:39
  it's
• 1:39
  really
• 1:39
  great
• 1:39
  to
• 1:40
  have
• 1:40
  you.
• 1:41
  Thank
• 1:41
  you
• 1:41
  very
• 1:41
  much,
• 1:42
  Ingrid,
• 1:42
  thank
• 1:43
  you
• 1:43
  for
• 1:43
  the
• 1:43
  invite.
• 1:44
  I'm
• 1:44
  really
• 1:45
  pleased
• 1:45
  to
• 1:45
  be
• 1:46
  here
• 1:46
  today.
• 1:47
  Yeah,
• 1:48
  yeah,
• 1:48
  and
• 1:49
  me
• 1:49
  too,
• 1:49
  actually,
• 1:50
  because
• 1:50
  we
• 1:51
  met
• 1:51
  because
• 1:52
  a
• 1:52
  few
• 1:52
  months
• 1:53
  back
• 1:53
  I
• 1:54
  voiced
• 1:55
  over
• 1:55
  LinkedIn
• 1:56
  my
• 1:56
  frustration
• 1:57
  with,
• 1:58
  how
• 1:58
  can
• 1:58
  I
• 1:58
  put
• 1:58
  this?
• 2:00
  The
• 2:00
  male
• 2:01
  dominance
• 2:01
  in
• 2:02
  the
• 2:02
  field
• 2:03
  of
• 2:03
  agentic
• 2:04
  or
• 2:05
  AI
• 2:06
  topics
• 2:06
  or
• 2:06
  agentic
• 2:07
  commerce
• 2:07
  topics,
• 2:07
  topics.
• 2:08
  Because
• 2:08
  everything
• 2:08
  that
• 2:08
  I
• 2:09
  was
• 2:09
  seeing
• 2:09
  in
• 2:09
  my
• 2:10
  feed
• 2:10
  were
• 2:11
  male
• 2:12
  experts
• 2:12
  talking
• 2:12
  about
• 2:13
  it.
• 2:13
  And
• 2:13
  so
• 2:13
  I
• 2:14
  went
• 2:14
  like,
• 2:14
  okay,
• 2:15
  where
• 2:15
  are
• 2:15
  the
• 2:15
  girls?
• 2:16
  Where
• 2:16
  are
• 2:16
  the
• 2:16
  AI
• 2:17
  ladies
• 2:18
  that
• 2:18
  know
• 2:18
  how
• 2:19
  to
• 2:19
  deal
• 2:19
  with
• 2:19
  this
• 2:19
  new
• 2:20
  topic?
• 2:21
  And
• 2:21
  that
• 2:21
  was
• 2:22
  when
• 2:23
  a
• 2:23
  good
• 2:23
  business
• 2:23
  friend
• 2:24
  of
• 2:24
  mine
• 2:25
  introduced
• 2:25
  you
• 2:25
  to
• 2:26
  me.
• 2:26
  So
• 2:26
  that
• 2:26
  was
• 2:26
  really
• 2:27
  cool
• 2:27
  and
• 2:27
  we
• 2:27
  had
• 2:27
  a
• 2:28
  great
• 2:28
  talk.
• 2:29
  So
• 2:29
  maybe,
• 2:30
  yeah,
• 2:31
  introduce
• 2:31
  yourself
• 2:31
  a
• 2:32
  little
• 2:32
  bit.
• 2:32
  Barbara,
• 2:33
  what
• 2:33
  are
• 2:33
  you
• 2:33
  doing
• 2:33
  and
• 2:34
  why
• 2:35
  did
• 2:35
  Nico
• 2:36
  recommend
• 2:37
  you
• 2:37
  to
• 2:37
  me
• 2:37
  as
• 2:37
  an
• 2:38
  AI
• 2:38
  expert?
• 2:40
  Yes,
• 2:41
  sure.
• 2:41
  What
• 2:42
  I'm
• 2:42
  doing
• 2:43
  since
• 2:43
  a
• 2:43
  few
• 2:44
  years,
• 2:44
  I'm
• 2:45
  working
• 2:45
  in
• 2:46
  the
• 2:46
  E
• 2:47
  commerce
• 2:47
  and
• 2:48
  marketplace
• 2:49
  optimization.
• 2:50
  Yeah,
• 2:51
  for
• 2:51
  more
• 2:51
  than
• 2:52
  five
• 2:52
  years
• 2:53
  actually.
• 2:55
  And
• 2:55
  at
• 2:56
  some
• 2:56
  point
• 2:57
  I
• 2:57
  realized
• 2:58
  that
• 2:59
  one
• 2:59
  of
• 2:59
  the
• 2:59
  biggest
• 3:00
  problems
• 3:01
  in
• 3:01
  marketplaces
• 3:02
  today
• 3:03
  is
• 3:03
  the
• 3:04
  data
• 3:04
  quality.
• 3:05
  I
• 3:05
  mean,
• 3:06
  data
• 3:06
  is
• 3:07
  not
• 3:07
  just
• 3:08
  something
• 3:09
  that
• 3:09
  became
• 3:10
  important
• 3:11
  now.
• 3:11
  It
• 3:11
  is
• 3:11
  already
• 3:12
  important
• 3:12
  since
• 3:13
  some
• 3:13
  years
• 3:14
  but
• 3:15
  especially
• 3:16
  now
• 3:17
  with
• 3:17
  the
• 3:17
  upcoming
• 3:18
  of
• 3:19
  AI
• 3:20
  agents
• 3:21
  and
• 3:21
  AI
• 3:22
  systems
• 3:23
  is
• 3:23
  becoming
• 3:24
  even
• 3:24
  more
• 3:25
  important
• 3:26
  and
• 3:27
  relevant
• 3:27
  because,
• 3:28
  you
• 3:28
  know,
• 3:28
  AI
• 3:29
  systems
• 3:30
  can
• 3:30
  only
• 3:31
  understand
• 3:32
  something
• 3:32
  about
• 3:32
  your
• 3:33
  products
• 3:33
  if
• 3:34
  they
• 3:34
  understand
• 3:34
  the
• 3:35
  data
• 3:35
  behind
• 3:36
  these
• 3:36
  products.
• 3:38
  I
• 3:38
  Co
• 3:39
  founded
• 3:40
  ICOM,
• 3:41
  an
• 3:41
  AI
• 3:43
  SaaS
• 3:44
  platform,
• 3:45
  and
• 3:45
  with
• 3:46
  this
• 3:46
  platform
• 3:47
  we
• 3:47
  automatically
• 3:48
  structure,
• 3:49
  enrich
• 3:50
  and
• 3:50
  optimize
• 3:51
  product
• 3:52
  data
• 3:52
  for
• 3:53
  marketplaces.
• 3:55
  So
• 3:55
  this
• 3:55
  is
• 3:56
  now
• 3:56
  my
• 3:56
  connection
• 3:57
  to
• 3:57
  Nico,
• 3:58
  because
• 3:58
  he's
• 3:58
  a
• 3:58
  client
• 3:59
  of
• 3:59
  mine
• 3:59
  and
• 4:00
  we're
• 4:00
  working
• 4:01
  for
• 4:01
  his
• 4:03
  optimization.
• 4:04
  And
• 4:05
  so
• 4:05
  this
• 4:06
  is
• 4:06
  how
• 4:06
  we
• 4:07
  came
• 4:07
  together.
• 4:09
  Yeah,
• 4:09
  absolutely.
• 4:10
  So,
• 4:10
  but
• 4:11
  this
• 4:11
  is
• 4:11
  a
• 4:12
  new
• 4:12
  topic,
• 4:12
  of
• 4:12
  course,
• 4:13
  so
• 4:13
  it's
• 4:14
  evolving
• 4:14
  all
• 4:15
  the
• 4:15
  time.
• 4:16
  How
• 4:16
  are
• 4:17
  you
• 4:17
  keeping
• 4:17
  up
• 4:17
  with
• 4:18
  everything
• 4:18
  that
• 4:18
  is
• 4:19
  happening
• 4:19
  in
• 4:19
  that
• 4:19
  space
• 4:20
  at
• 4:20
  the
• 4:20
  moment?
• 4:20
  Because
• 4:20
  I
• 4:21
  find
• 4:21
  that
• 4:21
  really
• 4:21
  difficult.
• 4:24
  It
• 4:24
  is
• 4:24
  difficult
• 4:25
  indeed.
• 4:25
  And
• 4:26
  honestly,
• 4:27
  I
• 4:27
  must
• 4:27
  admit
• 4:28
  that
• 4:28
  I'm
• 4:29
  trying
• 4:29
  to
• 4:30
  read
• 4:30
  daily,
• 4:32
  on
• 4:32
  a
• 4:32
  daily
• 4:33
  basis,
• 4:34
  the
• 4:34
  development
• 4:35
  happening
• 4:36
  really
• 4:36
  every
• 4:37
  day.
• 4:37
  Right.
• 4:37
  Because
• 4:39
  AI
• 4:40
  systems
• 4:40
  are
• 4:41
  continuously
• 4:42
  evolving
• 4:43
  and
• 4:43
  so
• 4:44
  also
• 4:44
  marketplaces,
• 4:45
  of
• 4:45
  course.
• 4:46
  And
• 4:47
  yeah,
• 4:47
  it
• 4:47
  is
• 4:48
  very,
• 4:48
  very
• 4:48
  important
• 4:49
  to,
• 4:49
  to
• 4:49
  stay
• 4:50
  up
• 4:50
  to
• 4:50
  date.
• 4:51
  It's
• 4:51
  not
• 4:51
  easy,
• 4:52
  but
• 4:53
  it
• 4:53
  is
• 4:53
  necessary
• 4:54
  to
• 4:54
  do
• 4:54
  so.
• 4:55
  Yeah,
• 4:56
  absolutely.
• 4:57
  But
• 4:57
  it's
• 4:58
  not
• 4:58
  an
• 4:58
  easy
• 4:58
  task.
• 4:59
  So
• 4:59
  really
• 4:59
  good
• 5:00
  to
• 5:00
  have
• 5:00
  you
• 5:00
  today
• 5:00
  and
• 5:01
  dive
• 5:01
  a
• 5:01
  bit
• 5:01
  deeper
• 5:02
  into
• 5:02
  this,
• 5:03
  which
• 5:04
  we
• 5:04
  will
• 5:04
  do.
• 5:04
  After
• 5:04
  a
• 5:05
  very
• 5:05
  short
• 5:05
  advertising
• 5:06
  break,.
• 5:11
  I.
• 5:11
  Wanted
• 5:12
  to
• 5:12
  come
• 5:12
  quickly
• 5:12
  back
• 5:13
  to
• 5:13
  last
• 5:13
  week
• 5:13
  of
• 5:14
  let's
• 5:14
  Talk
• 5:14
  Marketplace.
• 5:15
  So
• 5:15
  if
• 5:15
  you
• 5:15
  missed
• 5:15
  that
• 5:16
  episode,
• 5:17
  let
• 5:17
  me
• 5:17
  tell
• 5:17
  you,
• 5:18
  we
• 5:18
  talked
• 5:18
  about
• 5:18
  a
• 5:19
  topic
• 5:19
  that
• 5:19
  many
• 5:19
  marketplace
• 5:20
  sellers
• 5:20
  underestimate,
• 5:21
  and
• 5:21
  that
• 5:21
  is
• 5:22
  customer
• 5:22
  support.
• 5:23
  Because
• 5:24
  once
• 5:24
  you
• 5:24
  sell
• 5:24
  across
• 5:25
  marketplaces
• 5:25
  and
• 5:26
  across
• 5:26
  multiple
• 5:26
  marketplaces,
• 5:27
  support
• 5:28
  can
• 5:28
  become
• 5:29
  incredibly
• 5:29
  complex.
• 5:31
  That
• 5:31
  was
• 5:32
  clear
• 5:32
  in
• 5:32
  last
• 5:32
  episode
• 5:33
  when
• 5:33
  Irene
• 5:34
  Ebb
• 5:34
  from
• 5:34
  the
• 5:35
  retailer
• 5:35
  Pertemba
• 5:36
  described
• 5:36
  a
• 5:36
  striking
• 5:37
  real
• 5:37
  her
• 5:38
  team
• 5:38
  handles
• 5:39
  more
• 5:39
  than
• 5:39
  1,000
• 5:40
  customer
• 5:40
  inquiries
• 5:41
  per
• 5:41
  day
• 5:42
  across
• 5:42
  more
• 5:43
  than
• 5:43
  130
• 5:43
  marketplaces
• 5:44
  worldwide.
• 5:45
  Irene
• 5:46
  spent
• 5:46
  many
• 5:47
  years
• 5:47
  working
• 5:47
  in
• 5:47
  customer
• 5:48
  support
• 5:48
  herself,
• 5:49
  which
• 5:49
  is
• 5:49
  why
• 5:49
  she
• 5:49
  calls
• 5:50
  it
• 5:50
  the
• 5:50
  watchdog
• 5:51
  of
• 5:51
  the
• 5:51
  company.
• 5:52
  Support
• 5:52
  is
• 5:53
  often
• 5:53
  the
• 5:53
  first
• 5:53
  place
• 5:54
  where
• 5:54
  problems
• 5:54
  become
• 5:55
  visible.
• 5:56
  Whether
• 5:56
  it's
• 5:56
  a
• 5:56
  SKU
• 5:57
  with
• 5:57
  rising
• 5:58
  return
• 5:58
  rates
• 5:58
  or
• 5:59
  a
• 5:59
  car
• 6:00
  struggling
• 6:00
  with
• 6:00
  deliveries,
• 6:01
  or
• 6:02
  customers
• 6:02
  suddenly
• 6:03
  asking
• 6:03
  the
• 6:03
  same
• 6:03
  questions
• 6:04
  again
• 6:04
  and
• 6:05
  again.
• 6:05
  Whatever
• 6:05
  it
• 6:05
  is,
• 6:06
  it
• 6:06
  always
• 6:06
  should
• 6:07
  make
• 6:07
  you
• 6:07
  perk
• 6:07
  up
• 6:08
  and
• 6:08
  think,
• 6:08
  okay,
• 6:09
  what
• 6:09
  is
• 6:09
  happening
• 6:10
  there?
• 6:11
  So
• 6:11
  in
• 6:11
  that
• 6:11
  episode,
• 6:12
  together
• 6:12
  with
• 6:12
  Gareth
• 6:13
  Cummings,
• 6:13
  CEO
• 6:14
  of
• 6:14
  Edesk,
• 6:14
  she
• 6:15
  explains
• 6:15
  how
• 6:16
  technology
• 6:17
  makes
• 6:17
  this
• 6:17
  scale
• 6:18
  possible.
• 6:19
  With
• 6:19
  Edesk,
• 6:21
  Irene
• 6:21
  and
• 6:21
  other
• 6:22
  sellers
• 6:22
  like
• 6:22
  her
• 6:22
  can
• 6:23
  bring
• 6:23
  messages,
• 6:24
  orders
• 6:24
  and
• 6:25
  customer
• 6:25
  data
• 6:25
  from
• 6:26
  all
• 6:26
  marketplaces
• 6:27
  together
• 6:27
  in
• 6:27
  one
• 6:28
  central
• 6:28
  inbox.
• 6:29
  Keep
• 6:30
  track
• 6:30
  of
• 6:30
  different
• 6:30
  marketplace
• 6:31
  SLAs
• 6:32
  and
• 6:33
  make
• 6:33
  sure
• 6:33
  that
• 6:34
  response
• 6:34
  times
• 6:35
  stay
• 6:35
  within
• 6:35
  the
• 6:35
  required
• 6:36
  limits.
• 6:37
  Automation
• 6:37
  helps
• 6:38
  handle
• 6:38
  routine
• 6:39
  questions
• 6:39
  like
• 6:40
  shipping
• 6:40
  status,
• 6:41
  you
• 6:41
  know,
• 6:41
  where
• 6:41
  is
• 6:41
  my
• 6:42
  parcel
• 6:42
  returns
• 6:43
  or
• 6:43
  tracking.
• 6:44
  And
• 6:44
  while
• 6:45
  human
• 6:45
  agents
• 6:45
  can
• 6:46
  focus
• 6:46
  on
• 6:47
  the
• 6:47
  more
• 6:47
  Complex
• 6:48
  customer
• 6:48
  situations
• 6:49
  that
• 6:49
  actually
• 6:50
  need
• 6:50
  judgment
• 6:51
  and
• 6:51
  experience
• 6:51
  and
• 6:51
  the
• 6:52
  human
• 6:52
  voice.
• 6:53
  So
• 6:53
  if
• 6:54
  you
• 6:54
  missed
• 6:54
  that
• 6:54
  episode,
• 6:55
  it's
• 6:55
  definitely
• 6:55
  worth
• 6:56
  going
• 6:56
  back
• 6:56
  and
• 6:56
  giving
• 6:57
  it
• 6:57
  a
• 6:57
  listen
• 6:57
  because,
• 6:58
  you
• 6:58
  know,
• 6:59
  customer
• 6:59
  support
• 6:59
  is
• 6:59
  something
• 7:00
  that
• 7:00
  affects
• 7:00
  all
• 7:00
  of
• 7:01
  us.
• 7:01
  We've
• 7:02
  included
• 7:02
  the
• 7:03
  link
• 7:03
  to
• 7:03
  the
• 7:03
  episode
• 7:03
  in
• 7:04
  the
• 7:04
  show
• 7:04
  notes.
• 7:09
  All
• 7:09
  right.
• 7:09
  Okay,
• 7:10
  Barbara,
• 7:10
  so
• 7:11
  let's
• 7:11
  dive
• 7:12
  right
• 7:12
  into
• 7:12
  it.
• 7:14
  If
• 7:14
  we
• 7:14
  are
• 7:14
  looking
• 7:15
  at
• 7:15
  marketplace
• 7:16
  development
• 7:17
  over
• 7:17
  the
• 7:17
  last
• 7:18
  10,
• 7:18
  15
• 7:19
  years,
• 7:20
  we
• 7:20
  were
• 7:20
  mostly
• 7:21
  talking
• 7:21
  about
• 7:21
  Amazon
• 7:22
  SEO,
• 7:23
  for
• 7:23
  example,
• 7:24
  how
• 7:24
  to
• 7:25
  present
• 7:26
  your
• 7:26
  product
• 7:27
  data
• 7:27
  in
• 7:27
  a
• 7:27
  way
• 7:28
  that
• 7:28
  it
• 7:29
  can
• 7:29
  be
• 7:29
  easily
• 7:29
  found
• 7:30
  by
• 7:30
  the
• 7:31
  search
• 7:31
  engines
• 7:31
  on
• 7:32
  Amazon
• 7:32
  or
• 7:32
  some
• 7:33
  Google
• 7:33
  shopping.
• 7:33
  Just
• 7:33
  the
• 7:34
  same
• 7:34
  thing.
• 7:35
  And
• 7:35
  now
• 7:35
  we
• 7:35
  have
• 7:36
  a
• 7:36
  very
• 7:36
  different
• 7:37
  interface
• 7:38
  coming
• 7:39
  between
• 7:39
  our
• 7:40
  products
• 7:40
  and
• 7:42
  the
• 7:42
  consumer.
• 7:43
  AI
• 7:44
  interfaces,
• 7:44
  ChatGPT,
• 7:45
  Gemini
• 7:45
  Publicity,
• 7:46
  you
• 7:46
  name
• 7:46
  it,
• 7:47
  they
• 7:47
  are
• 7:47
  recommending
• 7:48
  products.
• 7:49
  So
• 7:50
  does
• 7:50
  this
• 7:50
  change
• 7:51
  the
• 7:51
  way
• 7:51
  that
• 7:52
  marketplace
• 7:53
  managers
• 7:54
  have
• 7:54
  to
• 7:55
  present
• 7:55
  their
• 7:55
  products
• 7:56
  now?
• 7:59
  Yes,
• 8:00
  the
• 8:00
  topic
• 8:00
  you
• 8:01
  are
• 8:01
  mentioning
• 8:01
  is
• 8:02
  a
• 8:02
  very
• 8:03
  important
• 8:03
  one
• 8:04
  and
• 8:05
  this
• 8:07
  change
• 8:07
  you
• 8:07
  mentioned
• 8:08
  is
• 8:09
  indeed
• 8:09
  the
• 8:10
  most
• 8:11
  important
• 8:11
  shift
• 8:12
  happening
• 8:12
  today.
• 8:14
  As
• 8:14
  you
• 8:14
  stated,
• 8:16
  mostly
• 8:17
  until
• 8:18
  just
• 8:19
  a
• 8:19
  few
• 8:20
  years
• 8:20
  ago
• 8:20
  was
• 8:21
  about
• 8:22
  optimization
• 8:24
  for
• 8:24
  keywords.
• 8:25
  This
• 8:26
  was
• 8:26
  the
• 8:26
  main
• 8:27
  topic
• 8:29
  within
• 8:30
  a
• 8:30
  marketplace.
• 8:32
  Now
• 8:33
  it
• 8:33
  is
• 8:34
  very
• 8:34
  important
• 8:35
  that
• 8:35
  sellers
• 8:37
  optimize
• 8:38
  their
• 8:39
  product
• 8:39
  data
• 8:41
  not
• 8:41
  only
• 8:42
  for
• 8:42
  humans
• 8:43
  or
• 8:43
  for
• 8:44
  classic
• 8:44
  engines
• 8:45
  or
• 8:45
  for
• 8:45
  the
• 8:46
  marketplace
• 8:47
  itself,
• 8:48
  but
• 8:48
  also
• 8:48
  for
• 8:49
  AI
• 8:50
  systems.
• 8:52
  And
• 8:52
  what
• 8:53
  AI
• 8:53
  systems
• 8:54
  need,
• 8:55
  it
• 8:56
  is
• 8:56
  a
• 8:57
  very
• 8:58
  clear
• 9:01
  product
• 9:01
  structure
• 9:03
  so
• 9:03
  that
• 9:03
  they
• 9:03
  are
• 9:04
  able
• 9:04
  to
• 9:05
  interpret,
• 9:06
  compare
• 9:07
  and
• 9:08
  recommend
• 9:09
  any
• 9:09
  product
• 9:10
  with
• 9:10
  confidence.
• 9:12
  So
• 9:12
  what
• 9:12
  I
• 9:12
  always
• 9:13
  say
• 9:13
  to
• 9:14
  the
• 9:14
  people
• 9:15
  I'm
• 9:15
  working
• 9:15
  with
• 9:15
  is
• 9:16
  that
• 9:16
  they
• 9:17
  need
• 9:17
  to
• 9:18
  start
• 9:19
  treating
• 9:19
  their
• 9:21
  listings
• 9:21
  or
• 9:22
  any
• 9:22
  product
• 9:22
  description.
• 9:24
  It
• 9:24
  doesn't
• 9:25
  matter
• 9:25
  if
• 9:25
  it
• 9:26
  is
• 9:26
  within
• 9:26
  a
• 9:26
  marketplace
• 9:27
  or
• 9:29
  inside
• 9:29
  their
• 9:30
  online
• 9:30
  shop.
• 9:31
  They
• 9:31
  need
• 9:32
  to
• 9:32
  treat
• 9:32
  their
• 9:33
  product
• 9:33
  description
• 9:34
  as
• 9:34
  a
• 9:35
  decision
• 9:35
  document.
• 9:37
  Which,
• 9:37
  by
• 9:37
  the
• 9:38
  way,
• 9:38
  it
• 9:38
  has
• 9:38
  always
• 9:39
  been
• 9:39
  important,
• 9:40
  but
• 9:40
  today
• 9:41
  it
• 9:41
  is
• 9:41
  becoming
• 9:41
  even
• 9:42
  more
• 9:42
  relevant
• 9:43
  to
• 9:43
  do
• 9:43
  so.
• 9:44
  It
• 9:44
  is
• 9:44
  not
• 9:45
  about
• 9:46
  keyword
• 9:46
  stuffing.
• 9:47
  It
• 9:47
  is
• 9:47
  not
• 9:48
  about
• 9:49
  only
• 9:50
  an
• 9:50
  algorithm
• 9:51
  understanding
• 9:52
  what
• 9:52
  it
• 9:53
  is
• 9:53
  about,
• 9:53
  but
• 9:54
  also,
• 9:55
  you
• 9:55
  know,
• 9:55
  these
• 9:55
  external
• 9:56
  systems
• 9:57
  coming
• 9:57
  up
• 9:58
  very
• 9:58
  strongly
• 9:59
  nowadays.
• 10:02
  I
• 10:02
  like
• 10:02
  that
• 10:03
  phrase
• 10:03
  decision
• 10:04
  document
• 10:04
  in
• 10:05
  a
• 10:05
  way.
• 10:05
  So
• 10:05
  make
• 10:05
  your
• 10:06
  product
• 10:06
  listing
• 10:06
  into
• 10:07
  a
• 10:07
  decision
• 10:07
  document.
• 10:08
  Let's
• 10:08
  linger
• 10:09
  on
• 10:09
  that
• 10:09
  a
• 10:09
  little
• 10:09
  bit.
• 10:10
  So
• 10:11
  in
• 10:11
  what
• 10:11
  way
• 10:11
  does
• 10:12
  an
• 10:12
  AI
• 10:14
  come
• 10:14
  to
• 10:14
  a
• 10:14
  decision,
• 10:15
  to
• 10:15
  a
• 10:15
  shopping
• 10:16
  decision
• 10:16
  or
• 10:16
  to
• 10:16
  a
• 10:17
  recommendation
• 10:17
  decision?
• 10:18
  More
• 10:19
  to
• 10:19
  say
• 10:20
  when
• 10:21
  it's
• 10:21
  looking
• 10:21
  at
• 10:21
  the
• 10:21
  product
• 10:22
  page,
• 10:22
  what
• 10:22
  it's
• 10:22
  looking
• 10:22
  for?
• 10:25
  Well,
• 10:25
  the
• 10:26
  AI
• 10:26
  system
• 10:27
  is
• 10:27
  looking
• 10:28
  into
• 10:29
  the
• 10:30
  product
• 10:30
  data
• 10:31
  more
• 10:32
  broadly.
• 10:33
  I
• 10:33
  will
• 10:33
  tell
• 10:34
  you
• 10:34
  very
• 10:34
  soon
• 10:34
  what
• 10:35
  I
• 10:35
  mean
• 10:35
  by
• 10:35
  that.
• 10:36
  First
• 10:36
  of
• 10:37
  all,
• 10:37
  it
• 10:37
  needs
• 10:37
  to
• 10:38
  be
• 10:38
  confident
• 10:40
  that
• 10:40
  the
• 10:41
  product
• 10:42
  he's
• 10:43
  recommending
• 10:43
  or
• 10:44
  it
• 10:44
  is
• 10:44
  recommending
• 10:45
  is
• 10:46
  really
• 10:48
  for,
• 10:49
  or
• 10:49
  what
• 10:50
  is
• 10:50
  the
• 10:51
  consumer
• 10:52
  asking
• 10:52
  for?
• 10:53
  It
• 10:53
  is
• 10:53
  answering
• 10:54
  the
• 10:54
  consumer
• 10:55
  need.
• 10:56
  So
• 10:57
  as
• 10:57
  I
• 10:58
  mentioned
• 10:58
  earlier,
• 10:59
  a
• 10:59
  product
• 11:00
  listing
• 11:01
  or
• 11:01
  product
• 11:02
  data
• 11:02
  basically
• 11:03
  need
• 11:04
  to
• 11:04
  be
• 11:04
  very
• 11:05
  clear,
• 11:06
  complete
• 11:06
  and
• 11:07
  consistent
• 11:08
  in
• 11:08
  order
• 11:08
  for
• 11:09
  these
• 11:09
  AI
• 11:09
  systems
• 11:11
  to
• 11:12
  understand
• 11:13
  what
• 11:14
  you
• 11:15
  as
• 11:15
  a
• 11:15
  seller
• 11:16
  are
• 11:16
  writing
• 11:16
  about
• 11:17
  or
• 11:17
  you
• 11:17
  are
• 11:17
  writing
• 11:18
  about.
• 11:18
  And
• 11:18
  in
• 11:19
  order
• 11:20
  for
• 11:20
  it
• 11:21
  to
• 11:21
  recommend
• 11:22
  your
• 11:22
  product.
• 11:23
  This
• 11:24
  means
• 11:24
  that
• 11:25
  your
• 11:25
  product
• 11:26
  description
• 11:27
  or
• 11:27
  your
• 11:27
  product
• 11:28
  data
• 11:28
  basically
• 11:29
  needs
• 11:29
  to
• 11:30
  be
• 11:30
  as
• 11:31
  clear
• 11:31
  as
• 11:32
  possible.
• 11:33
  It
• 11:33
  means
• 11:34
  that
• 11:35
  you
• 11:36
  need
• 11:36
  to
• 11:36
  explain
• 11:37
  exactly
• 11:38
  what
• 11:38
  the
• 11:39
  product
• 11:39
  is,
• 11:40
  what
• 11:40
  it
• 11:40
  does,
• 11:41
  and
• 11:41
  who
• 11:41
  is
• 11:41
  it
• 11:42
  for,
• 11:42
  and
• 11:43
  in
• 11:43
  which
• 11:43
  case,
• 11:45
  or
• 11:45
  what
• 11:45
  is
• 11:45
  the
• 11:46
  real
• 11:46
  use
• 11:46
  case
• 11:47
  for
• 11:47
  this
• 11:47
  product.
• 11:49
  So
• 11:49
  this
• 11:49
  is
• 11:49
  what
• 11:49
  the
• 11:50
  AI
• 11:50
  system
• 11:50
  is
• 11:51
  looking
• 11:51
  for.
• 11:52
  Also,
• 11:52
  it
• 11:53
  is
• 11:53
  very
• 11:53
  important
• 11:54
  that
• 11:54
  the
• 11:55
  product
• 11:55
  data
• 11:55
  are
• 11:56
  complete,
• 11:57
  so
• 11:57
  that
• 11:57
  all
• 11:58
  the
• 11:59
  attributes
• 12:00
  or
• 12:00
  any
• 12:01
  specification,
• 12:02
  technical
• 12:02
  specification
• 12:03
  about
• 12:04
  this
• 12:04
  product
• 12:04
  or
• 12:05
  any
• 12:05
  details
• 12:06
  are
• 12:06
  complete.
• 12:08
  Consistence
• 12:09
  is
• 12:10
  one
• 12:10
  of
• 12:10
  the
• 12:11
  most
• 12:11
  important
• 12:11
  things.
• 12:12
  So
• 12:14
  you
• 12:14
  need
• 12:14
  to
• 12:15
  tell
• 12:15
  a
• 12:15
  story
• 12:16
  across
• 12:17
  marketplaces.
• 12:18
  Mostly
• 12:19
  sellers
• 12:20
  are
• 12:20
  not
• 12:21
  only
• 12:22
  selling
• 12:23
  on
• 12:23
  Amazon,
• 12:24
  for
• 12:24
  example,
• 12:24
  they
• 12:24
  are
• 12:25
  mostly
• 12:25
  selling
• 12:25
  also
• 12:26
  on
• 12:26
  Kaufland
• 12:27
  or
• 12:27
  on
• 12:28
  ebay,
• 12:28
  whatever.
• 12:29
  So
• 12:32
  the
• 12:32
  structure
• 12:33
  might
• 12:33
  not
• 12:34
  be
• 12:34
  the
• 12:34
  same
• 12:34
  one
• 12:35
  as
• 12:35
  for
• 12:35
  Amazon.
• 12:36
  Maybe
• 12:36
  in
• 12:36
  ebay
• 12:37
  you
• 12:37
  need
• 12:37
  another
• 12:37
  structure
• 12:38
  or
• 12:38
  there
• 12:39
  are
• 12:39
  other
• 12:39
  data
• 12:40
  in
• 12:40
  the
• 12:40
  back
• 12:40
  end
• 12:41
  you
• 12:41
  need
• 12:41
  to
• 12:41
  enter,
• 12:42
  but
• 12:42
  you
• 12:42
  need
• 12:42
  to
• 12:43
  make
• 12:43
  sure
• 12:43
  that
• 12:43
  you
• 12:44
  don't
• 12:44
  contradict
• 12:45
  yourself.
• 12:46
  So
• 12:46
  keep
• 12:46
  on
• 12:47
  talking
• 12:47
  about
• 12:47
  the
• 12:48
  same
• 12:48
  thing,
• 12:49
  use
• 12:49
  the
• 12:49
  same
• 12:50
  language,
• 12:51
  and
• 12:52
  so
• 12:52
  be
• 12:52
  consistent
• 12:53
  in
• 12:54
  what
• 12:54
  you
• 12:54
  are
• 12:54
  describing.
• 12:57
  That's
• 12:57
  an
• 12:57
  interesting
• 12:58
  point.
• 12:59
  I'd
• 12:59
  just
• 13:00
  like
• 13:00
  to
• 13:00
  pick
• 13:00
  up
• 13:01
  on
• 13:01
  that
• 13:01
  because
• 13:04
  in
• 13:04
  the
• 13:05
  first
• 13:05
  part
• 13:05
  you
• 13:05
  were
• 13:05
  talking
• 13:06
  about,
• 13:06
  I
• 13:06
  was
• 13:06
  like.
• 13:07
  When
• 13:07
  you
• 13:07
  were
• 13:07
  describing
• 13:07
  what
• 13:08
  the
• 13:08
  eye
• 13:08
  is
• 13:08
  looking
• 13:09
  for,
• 13:09
  I
• 13:09
  was
• 13:09
  like,
• 13:10
  in
• 13:10
  my
• 13:10
  head,
• 13:10
  yeah,
• 13:11
  but
• 13:11
  that
• 13:11
  is
• 13:11
  actually
• 13:11
  just
• 13:12
  what
• 13:12
  a
• 13:12
  human
• 13:12
  consumer
• 13:13
  would
• 13:13
  be
• 13:13
  looking
• 13:14
  for
• 13:14
  also.
• 13:15
  So
• 13:15
  all
• 13:15
  the
• 13:15
  information
• 13:16
  that
• 13:16
  he
• 13:16
  needs
• 13:16
  to
• 13:17
  come
• 13:17
  to
• 13:18
  a
• 13:18
  shopping
• 13:18
  decision.
• 13:20
  So
• 13:20
  my
• 13:21
  first
• 13:21
  assumption
• 13:22
  would
• 13:22
  have
• 13:22
  been
• 13:23
  if
• 13:23
  a
• 13:24
  product
• 13:24
  ranks
• 13:25
  well
• 13:25
  in
• 13:25
  a
• 13:25
  marketplace,
• 13:26
  then
• 13:26
  it
• 13:26
  should
• 13:27
  actually
• 13:27
  also
• 13:28
  rank
• 13:29
  well
• 13:30
  for
• 13:30
  an
• 13:30
  AI.
• 13:31
  But
• 13:32
  now
• 13:32
  you're
• 13:33
  saying
• 13:33
  we
• 13:33
  have
• 13:34
  to
• 13:34
  look
• 13:34
  at
• 13:34
  the
• 13:34
  bigger
• 13:35
  picture
• 13:35
  and
• 13:35
  create
• 13:36
  an
• 13:36
  overall
• 13:37
  story
• 13:37
  over
• 13:38
  all
• 13:38
  sales
• 13:38
  channels
• 13:39
  that
• 13:39
  are
• 13:40
  consistent.
• 13:41
  And
• 13:41
  if
• 13:42
  they
• 13:42
  are
• 13:42
  not,
• 13:42
  then
• 13:43
  we
• 13:43
  might
• 13:43
  confuse
• 13:43
  aii.
• 13:44
  Is
• 13:44
  that
• 13:44
  true?
• 13:46
  Yes,
• 13:46
  that
• 13:46
  is
• 13:46
  correct.
• 13:48
  Of
• 13:48
  course,
• 13:48
  ranking
• 13:49
  plays
• 13:50
  a
• 13:50
  very
• 13:50
  big
• 13:50
  role.
• 13:52
  It
• 13:52
  means
• 13:52
  that
• 13:54
  you
• 13:54
  have
• 13:54
  good
• 13:54
  chance
• 13:55
  to
• 13:56
  be
• 13:56
  mentioned
• 13:56
  or
• 13:57
  to
• 13:57
  be
• 13:57
  recommended
• 13:58
  by
• 13:58
  the
• 13:58
  AI
• 13:59
  if
• 13:59
  you're
• 13:59
  ranking
• 13:59
  well.
• 14:00
  But
• 14:00
  it's
• 14:00
  not
• 14:01
  a
• 14:01
  guarantee
• 14:01
  for
• 14:01
  that
• 14:03
  because
• 14:03
  the
• 14:03
  way
• 14:04
  these
• 14:04
  systems
• 14:05
  are
• 14:05
  working,
• 14:05
  you
• 14:05
  know,
• 14:06
  within
• 14:06
  a
• 14:10
  marketplace,
• 14:12
  within
• 14:13
  a
• 14:13
  marketplace,
• 14:13
  there
• 14:14
  is
• 14:14
  an
• 14:14
  algorithm
• 14:15
  ecosystem
• 14:17
  working
• 14:17
  differently
• 14:19
  than
• 14:19
  the
• 14:20
  AI
• 14:20
  system
• 14:21
  is
• 14:21
  working.
• 14:21
  You
• 14:22
  know,
• 14:22
  the
• 14:23
  algorithm
• 14:24
  ecosystem
• 14:25
  is
• 14:25
  looking
• 14:25
  for
• 14:26
  internal
• 14:27
  data,
• 14:28
  how
• 14:29
  often
• 14:30
  you
• 14:30
  are
• 14:30
  selling
• 14:31
  a
• 14:31
  product,
• 14:31
  how
• 14:32
  are
• 14:32
  the
• 14:32
  reviews
• 14:33
  within
• 14:33
  this
• 14:33
  marketplace,
• 14:34
  and
• 14:34
  so
• 14:35
  on.
• 14:35
  But
• 14:36
  the
• 14:36
  AI
• 14:36
  system
• 14:36
  is
• 14:37
  looking
• 14:38
  more
• 14:38
  broadly,
• 14:38
  is
• 14:38
  also
• 14:39
  looking
• 14:39
  outside
• 14:40
  of
• 14:40
  the
• 14:40
  marketplace.
• 14:41
  So
• 14:42
  it's
• 14:42
  looking
• 14:43
  from
• 14:44
  information
• 14:45
  about
• 14:46
  your
• 14:46
  product,
• 14:46
  from
• 14:47
  other
• 14:47
  sources,
• 14:48
  from
• 14:48
  YouTube,
• 14:49
  from
• 14:49
  Reddit,
• 14:50
  from
• 14:50
  Your
• 14:51
  own
• 14:51
  website,
• 14:52
  whatever.
• 14:53
  So
• 14:54
  it
• 14:54
  is
• 14:54
  a
• 14:54
  different
• 14:55
  way
• 14:55
  of
• 14:56
  looking
• 14:56
  at
• 14:56
  the
• 14:57
  product
• 14:57
  data.
• 14:59
  That's
• 15:00
  interesting.
• 15:01
  Let's
• 15:02
  go
• 15:02
  a
• 15:02
  bit
• 15:03
  more
• 15:03
  into
• 15:03
  the
• 15:04
  detail
• 15:04
  of
• 15:04
  what
• 15:04
  that
• 15:05
  actually
• 15:05
  means
• 15:05
  for
• 15:06
  marketplace
• 15:06
  listings
• 15:08
  after
• 15:08
  a
• 15:08
  very
• 15:08
  short
• 15:09
  break.
• 15:14
  If
• 15:14
  you
• 15:14
  are
• 15:14
  looking
• 15:15
  to
• 15:15
  expand
• 15:15
  your
• 15:15
  marketplace
• 15:16
  business
• 15:16
  internationally,
• 15:17
  for
• 15:17
  example
• 15:18
  to
• 15:18
  Poland
• 15:19
  or
• 15:19
  Italy,
• 15:20
  it
• 15:20
  might
• 15:20
  be
• 15:20
  worth
• 15:21
  taking
• 15:21
  a
• 15:21
  closer
• 15:22
  look
• 15:22
  at
• 15:22
  Kaufland
• 15:23
  Global
• 15:23
  marketplace.
• 15:24
  Through
• 15:25
  Kaufland
• 15:25
  you
• 15:25
  can
• 15:26
  sell
• 15:26
  across
• 15:26
  now
• 15:26
  seven
• 15:27
  European
• 15:27
  countries.
• 15:28
  That's
• 15:28
  Germany,
• 15:29
  of
• 15:29
  course,
• 15:29
  but
• 15:29
  also
• 15:30
  Poland,
• 15:30
  the
• 15:30
  Czech
• 15:31
  Republic,
• 15:31
  Slovakia,
• 15:32
  Austria,
• 15:33
  and
• 15:33
  since
• 15:34
  last
• 15:34
  year,
• 15:34
  Italy
• 15:35
  and
• 15:35
  France.
• 15:36
  And
• 15:36
  the
• 15:36
  best
• 15:36
  part,
• 15:37
  you
• 15:37
  can
• 15:37
  manage
• 15:37
  all
• 15:38
  of
• 15:38
  these
• 15:38
  marketplaces
• 15:39
  through
• 15:39
  one
• 15:39
  single
• 15:40
  account,
• 15:40
  so
• 15:40
  you
• 15:40
  don't
• 15:41
  have
• 15:41
  to
• 15:41
  set
• 15:41
  up
• 15:41
  your
• 15:41
  products
• 15:42
  separately
• 15:42
  for
• 15:42
  each
• 15:42
  country.
• 15:43
  This
• 15:44
  makes
• 15:44
  international
• 15:45
  expansion
• 15:45
  much,
• 15:46
  much
• 15:46
  easier.
• 15:47
  You
• 15:47
  can
• 15:48
  test
• 15:48
  new
• 15:49
  markets,
• 15:49
  build,
• 15:49
  reach
• 15:50
  and
• 15:50
  scale
• 15:50
  your
• 15:50
  marketplace
• 15:51
  business
• 15:51
  step
• 15:52
  by
• 15:52
  step.
• 15:53
  And
• 15:53
  we
• 15:53
  also
• 15:53
  have
• 15:53
  an
• 15:54
  interesting
• 15:54
  bonus
• 15:54
  for
• 15:54
  you
• 15:54
  at
• 15:55
  the
• 15:55
  moment
• 15:55
  because
• 15:55
  with
• 15:56
  the
• 15:56
  promo
• 15:56
  code
• 15:56
  MP
• 15:58
  UNI2026,
• 16:00
  all
• 16:00
  letters
• 16:01
  written
• 16:01
  in
• 16:02
  capitals,
• 16:02
  new
• 16:03
  sellers
• 16:03
  can
• 16:03
  sell
• 16:04
  on
• 16:04
  all
• 16:04
  Kaufland
• 16:05
  marketplaces
• 16:06
  without
• 16:06
  a
• 16:06
  base
• 16:07
  fee
• 16:07
  for
• 16:07
  three
• 16:08
  months
• 16:08
  after
• 16:08
  registration.
• 16:10
  So
• 16:10
  you
• 16:11
  don't
• 16:11
  have
• 16:11
  to
• 16:11
  decide
• 16:12
  right
• 16:12
  now
• 16:13
  because
• 16:13
  our
• 16:13
  offer
• 16:13
  is
• 16:14
  valid
• 16:14
  until
• 16:15
  May
• 16:15
  31,
• 16:16
  but
• 16:16
  still,
• 16:17
  you
• 16:17
  know,
• 16:17
  consider
• 16:17
  it
• 16:18
  quickly.
• 16:19
  And
• 16:19
  if
• 16:19
  you'd
• 16:20
  like
• 16:20
  to
• 16:20
  learn
• 16:20
  more
• 16:20
  about
• 16:21
  how
• 16:21
  brands
• 16:21
  can
• 16:22
  build
• 16:22
  visibility
• 16:22
  and
• 16:23
  branding
• 16:23
  on
• 16:23
  the
• 16:23
  Kaufland
• 16:24
  marketplaces,
• 16:24
  make
• 16:25
  sure
• 16:25
  to
• 16:25
  listen
• 16:25
  to
• 16:26
  our
• 16:26
  upcoming
• 16:26
  podcast
• 16:27
  episode.
• 16:28
  There
• 16:28
  we
• 16:28
  will
• 16:29
  have
• 16:29
  guests
• 16:30
  from
• 16:31
  there
• 16:31
  will
• 16:31
  be
• 16:32
  Marcus
• 16:32
  Anstant,
• 16:33
  team
• 16:33
  lead
• 16:34
  commercial
• 16:34
  development,
• 16:35
  retail
• 16:35
  media,
• 16:36
  Kaufland,
• 16:37
  and
• 16:37
  very
• 16:37
  interesting,
• 16:38
  Jan
• 16:38
  Weiss,
• 16:39
  senior
• 16:39
  e
• 16:39
  commerce
• 16:40
  manager
• 16:40
  at
• 16:40
  the
• 16:41
  Brand
• 16:41
  Sleeping.
• 16:42
  And
• 16:42
  together
• 16:43
  they
• 16:43
  will
• 16:43
  tell
• 16:43
  us
• 16:44
  how
• 16:44
  a
• 16:44
  brand
• 16:44
  can.
• 16:46
  Yeah.
• 16:47
  Show
• 16:47
  itself
• 16:47
  on
• 16:48
  the
• 16:48
  Kaufland
• 16:49
  marketplaces.
• 16:50
  So
• 16:50
  as
• 16:50
  always,
• 16:51
  you'll
• 16:51
  find
• 16:51
  the
• 16:52
  link
• 16:52
  to
• 16:52
  our
• 16:53
  bonus
• 16:53
  in
• 16:53
  the
• 16:53
  show
• 16:54
  notes
• 16:54
  and
• 16:54
  make
• 16:54
  sure
• 16:55
  to
• 16:55
  tune
• 16:55
  in
• 16:55
  next
• 16:55
  week.
• 17:01
  Barry,
• 17:01
  you've
• 17:02
  been
• 17:02
  talking
• 17:02
  about
• 17:02
  how
• 17:03
  important
• 17:03
  it
• 17:04
  is
• 17:04
  to
• 17:04
  tell
• 17:05
  a
• 17:05
  story
• 17:05
  all
• 17:06
  over
• 17:06
  the
• 17:07
  sales
• 17:07
  channels
• 17:08
  if
• 17:08
  you
• 17:08
  want
• 17:09
  to
• 17:10
  convince
• 17:10
  an
• 17:10
  AI
• 17:11
  of
• 17:11
  your
• 17:11
  product.
• 17:13
  But
• 17:13
  is
• 17:14
  that
• 17:14
  actually
• 17:15
  possible?
• 17:15
  Because
• 17:16
  you
• 17:16
  also
• 17:16
  mentioned
• 17:17
  that
• 17:17
  as
• 17:18
  of
• 17:18
  now,
• 17:19
  most
• 17:19
  marketplaces
• 17:20
  ask
• 17:20
  sellers
• 17:21
  for
• 17:21
  different
• 17:22
  things.
• 17:22
  So
• 17:22
  your
• 17:23
  listings
• 17:23
  on
• 17:24
  Amazon
• 17:24
  or
• 17:25
  on
• 17:25
  ebay
• 17:25
  or
• 17:25
  on
• 17:26
  auto
• 17:26
  or
• 17:26
  wherever
• 17:28
  might
• 17:28
  naturally
• 17:29
  differ
• 17:29
  from
• 17:29
  each
• 17:30
  other
• 17:30
  because
• 17:30
  you
• 17:30
  have
• 17:31
  been
• 17:31
  optimizing
• 17:32
  for
• 17:32
  the
• 17:33
  search
• 17:33
  engine
• 17:33
  of
• 17:33
  that
• 17:34
  particular
• 17:34
  marketplace.
• 17:36
  Is
• 17:36
  that
• 17:36
  something
• 17:37
  that
• 17:37
  we
• 17:37
  can
• 17:37
  actually
• 17:38
  get
• 17:38
  around
• 17:38
  as
• 17:39
  marketplace
• 17:39
  managers
• 17:40
  or
• 17:41
  how
• 17:41
  do
• 17:41
  we
• 17:41
  deal
• 17:42
  with
• 17:42
  that
• 17:42
  if
• 17:42
  you
• 17:42
  still
• 17:42
  want
• 17:43
  to
• 17:43
  want
• 17:43
  our
• 17:44
  products
• 17:44
  to
• 17:44
  be
• 17:44
  picked
• 17:45
  up
• 17:45
  by
• 17:45
  the
• 17:45
  AI
• 17:45
  agents?
• 17:49
  Well,
• 17:52
  you
• 17:52
  need
• 17:52
  to
• 17:52
  think
• 17:53
  about
• 17:56
  the
• 17:57
  purpose
• 17:58
  of
• 17:58
  the
• 17:59
  whole.
• 18:01
  For
• 18:01
  example,
• 18:02
  it
• 18:02
  is
• 18:03
  very,
• 18:03
  very
• 18:04
  important
• 18:05
  that
• 18:07
  you
• 18:08
  are,
• 18:11
  as
• 18:11
  I
• 18:11
  mentioned
• 18:12
  earlier,
• 18:12
  it
• 18:13
  is
• 18:13
  very
• 18:13
  important
• 18:13
  the
• 18:14
  consistence
• 18:15
  of
• 18:16
  what
• 18:16
  you
• 18:16
  are
• 18:18
  writing
• 18:18
  about.
• 18:19
  Like
• 18:19
  for
• 18:20
  example,
• 18:21
  let
• 18:21
  me
• 18:21
  Go
• 18:22
  a
• 18:22
  bit
• 18:22
  into
• 18:23
  the
• 18:24
  practical
• 18:25
  view.
• 18:25
  A
• 18:26
  practical
• 18:26
  view
• 18:26
  so
• 18:27
  that
• 18:27
  I
• 18:27
  don't
• 18:27
  become
• 18:28
  too
• 18:28
  abstract.
• 18:30
  When
• 18:31
  you
• 18:31
  are
• 18:32
  writing
• 18:33
  a
• 18:33
  product
• 18:34
  description,
• 18:35
  you
• 18:36
  need
• 18:36
  to
• 18:38
  be
• 18:38
  consistent.
• 18:39
  For
• 18:39
  example,
• 18:40
  if
• 18:40
  a
• 18:40
  product
• 18:40
  has
• 18:41
  some
• 18:42
  weight,
• 18:43
  or,
• 18:44
  I
• 18:44
  don't
• 18:44
  know,
• 18:45
  colors,
• 18:45
  variants,
• 18:46
  whatever,
• 18:47
  you
• 18:47
  need
• 18:48
  to
• 18:48
  write
• 18:50
  the
• 18:51
  product
• 18:51
  data
• 18:51
  in
• 18:52
  the
• 18:52
  same
• 18:52
  way
• 18:53
  consistently.
• 18:54
  Like
• 18:55
  for
• 18:55
  example,
• 18:56
  if
• 18:57
  you
• 18:57
  write
• 18:57
  somewhere
• 18:58
  of
• 18:58
  500
• 18:59
  dram
• 18:59
  like
• 19:00
  in
• 19:00
  G500G,
• 19:01
  you
• 19:01
  need
• 19:01
  to
• 19:02
  always
• 19:03
  keep
• 19:03
  on
• 19:03
  this
• 19:04
  same
• 19:04
  formatting,
• 19:05
  for
• 19:05
  example,
• 19:06
  so
• 19:07
  that
• 19:07
  the
• 19:07
  system
• 19:08
  does
• 19:08
  not
• 19:08
  see
• 19:08
  any
• 19:09
  conflicting
• 19:10
  inputs.
• 19:13
  Also
• 19:13
  you
• 19:14
  need
• 19:14
  to
• 19:15
  go
• 19:16
  or
• 19:17
  be
• 19:17
  more
• 19:17
  specific
• 19:18
  when
• 19:18
  you
• 19:18
  are
• 19:18
  describing
• 19:19
  a
• 19:19
  product.
• 19:20
  And
• 19:21
  also
• 19:21
  at
• 19:22
  the
• 19:22
  same
• 19:22
  time,
• 19:23
  it's
• 19:23
  very
• 19:24
  important
• 19:24
  that
• 19:26
  as
• 19:26
  you
• 19:26
  mentioned,
• 19:28
  these
• 19:29
  are
• 19:29
  basically
• 19:30
  points
• 19:31
  which
• 19:32
  are
• 19:32
  very,
• 19:33
  very
• 19:33
  important
• 19:33
  for
• 19:34
  humans
• 19:35
  as
• 19:35
  well.
• 19:35
  So
• 19:36
  it
• 19:37
  should
• 19:37
  not
• 19:37
  be
• 19:37
  new
• 19:38
  that
• 19:39
  these
• 19:39
  points
• 19:39
  are
• 19:40
  important
• 19:41
  for
• 19:41
  a
• 19:41
  product
• 19:41
  description.
• 19:42
  But
• 19:43
  this
• 19:43
  is
• 19:43
  indeed
• 19:44
  something
• 19:45
  that
• 19:45
  many
• 19:46
  Listers
• 19:47
  are
• 19:48
  missing
• 19:48
  today.
• 19:49
  Mostly
• 19:50
  it
• 19:50
  is
• 19:50
  because
• 19:51
  of
• 19:51
  the
• 19:53
  quantity
• 19:54
  of
• 19:54
  all
• 19:54
  the
• 19:55
  data
• 19:56
  which
• 19:56
  need
• 19:57
  to
• 19:57
  be
• 19:57
  entered
• 19:58
  inside
• 19:58
  the
• 19:58
  system.
• 19:59
  Like
• 19:59
  for
• 19:59
  example,
• 20:00
  my
• 20:00
  advice
• 20:00
  is
• 20:01
  there
• 20:01
  are
• 20:01
  a
• 20:02
  lot
• 20:02
  of
• 20:02
  fields
• 20:03
  to
• 20:04
  be
• 20:04
  completed
• 20:05
  in
• 20:05
  the
• 20:05
  back
• 20:06
  end
• 20:06
  and
• 20:07
  many
• 20:07
  Listers
• 20:08
  do
• 20:09
  complete
• 20:10
  only
• 20:11
  the
• 20:11
  necessary
• 20:12
  ones,
• 20:12
  for
• 20:13
  example,
• 20:13
  or
• 20:14
  the
• 20:15
  ones
• 20:15
  that
• 20:15
  the
• 20:16
  platform
• 20:18
  tells
• 20:19
  you
• 20:19
  you
• 20:19
  must
• 20:19
  fill
• 20:20
  them.
• 20:20
  So
• 20:21
  a
• 20:21
  lot
• 20:21
  of
• 20:22
  other
• 20:22
  fields
• 20:22
  are
• 20:23
  remaining
• 20:23
  empty.
• 20:24
  My
• 20:25
  advice
• 20:25
  is
• 20:26
  to
• 20:26
  fill,
• 20:26
  for
• 20:27
  example,
• 20:27
  all
• 20:27
  the
• 20:28
  fields,
• 20:28
  because
• 20:29
  even
• 20:30
  this
• 20:30
  is
• 20:31
  also
• 20:31
  the
• 20:31
  base
• 20:32
  for
• 20:32
  the
• 20:32
  algorith
• 20:33
  rhythm
• 20:33
  within
• 20:34
  a
• 20:34
  marketplace
• 20:36
  to
• 20:38
  recommend
• 20:39
  your
• 20:40
  product.
• 20:42
  I'm
• 20:42
  not
• 20:42
  sure
• 20:42
  if
• 20:43
  I
• 20:43
  answered
• 20:43
  the
• 20:44
  question.
• 20:45
  If
• 20:45
  this
• 20:45
  is
• 20:46
  the
• 20:46
  question
• 20:46
  you've
• 20:47
  asked.
• 20:47
  Me,
• 20:48
  I
• 20:48
  think
• 20:49
  that's
• 20:49
  fine
• 20:50
  because
• 20:51
  that's
• 20:51
  where
• 20:51
  we're
• 20:52
  going
• 20:52
  for,
• 20:52
  isn't
• 20:52
  it?
• 20:52
  Like,
• 20:53
  what
• 20:53
  does
• 20:53
  listing
• 20:54
  an
• 20:54
  AI
• 20:55
  ready
• 20:55
  product
• 20:55
  listing
• 20:56
  really
• 20:57
  have
• 20:57
  to
• 20:57
  look
• 20:57
  like?
• 20:59
  And
• 20:59
  on
• 21:00
  the
• 21:00
  other
• 21:00
  hand,
• 21:00
  are
• 21:00
  the
• 21:01
  marketplaces
• 21:01
  already
• 21:02
  offering
• 21:03
  this
• 21:04
  possibility
• 21:05
  with
• 21:05
  their
• 21:05
  internal
• 21:06
  systems?
• 21:07
  So
• 21:07
  are
• 21:07
  the
• 21:07
  marketplaces
• 21:08
  themselves
• 21:10
  already
• 21:10
  now
• 21:11
  AI
• 21:12
  ready
• 21:12
  in
• 21:12
  a
• 21:12
  way?
• 21:13
  What
• 21:13
  would
• 21:13
  you
• 21:13
  say?
• 21:15
  Partly,
• 21:17
  partly
• 21:19
  indeed.
• 21:19
  Like
• 21:20
  for
• 21:20
  example,
• 21:20
  okay,
• 21:21
  let's
• 21:21
  speak
• 21:22
  about
• 21:22
  Amazon,
• 21:23
  right?
• 21:24
  Amazon
• 21:25
  is
• 21:26
  trying
• 21:26
  to
• 21:26
  close
• 21:27
  this
• 21:27
  gap
• 21:29
  unevenly.
• 21:30
  So
• 21:30
  like
• 21:31
  for
• 21:31
  example,
• 21:33
  it's
• 21:34
  using
• 21:34
  or
• 21:35
  there
• 21:36
  is
• 21:36
  the
• 21:40
  chatbot
• 21:41
  on
• 21:43
  Rufus
• 21:44
  within
• 21:44
  the
• 21:44
  platform
• 21:45
  Amazon
• 21:47
  and
• 21:48
  Rufus.
• 21:53
  Is
• 21:53
  taking
• 21:53
  the
• 21:53
  information
• 21:54
  within
• 21:55
  the
• 21:55
  platform
• 21:56
  to
• 21:58
  give
• 21:58
  recommendations
• 21:59
  to
• 21:59
  the
• 22:00
  buyer
• 22:00
  asking
• 22:01
  for
• 22:01
  a
• 22:02
  certain
• 22:02
  product.
• 22:05
  So
• 22:05
  it's
• 22:06
  giving
• 22:06
  a
• 22:06
  very
• 22:07
  personalized
• 22:07
  experience
• 22:08
  within
• 22:09
  the
• 22:09
  platform.
• 22:12
  But
• 22:13
  my
• 22:13
  advice
• 22:15
  is
• 22:15
  not
• 22:16
  to
• 22:16
  wait
• 22:16
  for
• 22:17
  platforms
• 22:18
  to
• 22:18
  make
• 22:19
  this
• 22:19
  type
• 22:19
  of
• 22:20
  optimization
• 22:21
  or
• 22:21
  to
• 22:21
  try
• 22:22
  to
• 22:22
  solve
• 22:23
  this
• 22:23
  gap
• 22:24
  still
• 22:24
  existing
• 22:25
  today.
• 22:25
  But
• 22:25
  that
• 22:26
  sellers
• 22:27
  really
• 22:28
  need
• 22:28
  to
• 22:28
  start
• 22:29
  enriching
• 22:29
  their
• 22:30
  product
• 22:30
  data,
• 22:34
  as
• 22:34
  I
• 22:34
  mentioned,
• 22:35
  beyond
• 22:35
  the
• 22:35
  minimum,
• 22:36
  what
• 22:36
  a
• 22:36
  marketplace
• 22:37
  requirement
• 22:38
  is,
• 22:39
  because
• 22:40
  first
• 22:41
  of
• 22:41
  all
• 22:41
  they
• 22:41
  will
• 22:41
  be
• 22:42
  better
• 22:42
  positioned
• 22:43
  within
• 22:44
  the
• 22:45
  platform,
• 22:45
  the
• 22:46
  marketplace
• 22:46
  itself,
• 22:47
  and
• 22:47
  at
• 22:48
  the
• 22:48
  same
• 22:48
  time
• 22:49
  AI
• 22:50
  driven
• 22:51
  systems
• 22:52
  will
• 22:52
  discover
• 22:52
  them
• 22:53
  Better.
• 22:55
  So
• 22:56
  yeah,
• 22:57
  it
• 22:57
  is.
• 22:59
  While
• 22:59
  these
• 23:00
  platforms
• 23:01
  are
• 23:02
  mostly
• 23:02
  are
• 23:02
  existing
• 23:03
  since
• 23:03
  many
• 23:04
  years,
• 23:04
  marketplaces
• 23:05
  like
• 23:05
  Amazon,
• 23:06
  they
• 23:06
  are
• 23:06
  existing
• 23:07
  since
• 23:07
  many
• 23:08
  years.
• 23:08
  They
• 23:09
  are
• 23:09
  very
• 23:09
  good
• 23:10
  within
• 23:10
  the
• 23:11
  internal
• 23:12
  structure
• 23:13
  so
• 23:14
  that
• 23:14
  the
• 23:14
  customer
• 23:15
  experience
• 23:16
  within
• 23:16
  this,
• 23:17
  this
• 23:17
  platform
• 23:18
  goes
• 23:19
  very
• 23:19
  smoothly.
• 23:20
  But
• 23:21
  these
• 23:21
  AI
• 23:21
  systems
• 23:22
  also
• 23:23
  need
• 23:23
  to
• 23:23
  look
• 23:25
  also
• 23:26
  many,
• 23:26
  many
• 23:26
  things
• 23:27
  on
• 23:27
  the
• 23:28
  front
• 23:28
  end.
• 23:29
  So
• 23:29
  how
• 23:29
  you
• 23:29
  are
• 23:29
  describing
• 23:30
  a
• 23:30
  certain
• 23:30
  product,
• 23:31
  what
• 23:31
  context
• 23:32
  are
• 23:32
  you
• 23:32
  giving
• 23:33
  to
• 23:33
  the
• 23:33
  AI
• 23:34
  systems?
• 23:35
  And
• 23:36
  at
• 23:36
  the
• 23:36
  same
• 23:36
  time
• 23:36
  they
• 23:36
  are
• 23:37
  also
• 23:37
  looking
• 23:37
  outside
• 23:39
  of
• 23:39
  the
• 23:40
  platform.
• 23:42
  Let's,
• 23:42
  let's
• 23:43
  dive
• 23:43
  maybe
• 23:44
  a
• 23:44
  bit
• 23:44
  deeper
• 23:44
  into
• 23:45
  Rufus
• 23:45
  as
• 23:45
  you
• 23:46
  have
• 23:46
  now
• 23:46
  mentioned
• 23:47
  them
• 23:47
  and
• 23:48
  as
• 23:48
  they,
• 23:48
  this
• 23:49
  is
• 23:50
  from
• 23:50
  my
• 23:50
  knowledge,
• 23:51
  the
• 23:52
  only
• 23:52
  real
• 23:53
  functioning
• 23:54
  in
• 23:54
  marketplace
• 23:55
  AI
• 23:55
  at
• 23:56
  the
• 23:56
  moment
• 23:57
  though.
• 23:58
  Functioning.
• 23:59
  I
• 23:59
  mean,
• 23:59
  yeah,
• 23:59
  there
• 23:59
  have
• 24:00
  been
• 24:00
  complaints
• 24:00
  about
• 24:00
  Rufus
• 24:01
  a
• 24:01
  lot,
• 24:01
  but
• 24:02
  yeah,
• 24:03
  let's
• 24:03
  talk
• 24:03
  about
• 24:03
  them.
• 24:04
  Are
• 24:04
  there
• 24:05
  any
• 24:07
  insights
• 24:08
  to
• 24:08
  be
• 24:08
  gained
• 24:08
  already
• 24:09
  on
• 24:09
  what
• 24:10
  Rufus
• 24:11
  is
• 24:11
  looking
• 24:11
  for?
• 24:11
  Because
• 24:13
  I
• 24:13
  read
• 24:13
  a
• 24:14
  few
• 24:14
  reviews
• 24:15
  from
• 24:15
  sellers
• 24:16
  and
• 24:17
  complaints
• 24:17
  from
• 24:17
  sellers
• 24:18
  as
• 24:18
  well
• 24:19
  that
• 24:20
  show
• 24:21
  that
• 24:21
  sellers
• 24:22
  often
• 24:22
  don't
• 24:22
  seem
• 24:23
  to
• 24:23
  know
• 24:23
  what
• 24:23
  Rufus
• 24:23
  really
• 24:24
  wants
• 24:24
  of
• 24:24
  them.
• 24:25
  So
• 24:26
  how
• 24:26
  does
• 24:27
  Rufus
• 24:27
  work
• 24:27
  at
• 24:28
  the
• 24:28
  moment?
• 24:28
  What
• 24:29
  is
• 24:29
  it
• 24:29
  looking
• 24:29
  for
• 24:30
  and
• 24:30
  how
• 24:31
  can
• 24:31
  Amazon
• 24:32
  sellers
• 24:32
  in
• 24:33
  particular
• 24:33
  cater
• 24:34
  to
• 24:34
  that?
• 24:37
  Well,
• 24:39
  first
• 24:39
  of
• 24:39
  all,
• 24:43
  Rufus,
• 24:44
  if
• 24:44
  we
• 24:44
  are
• 24:45
  talking,
• 24:45
  if
• 24:45
  we
• 24:45
  are
• 24:45
  talking
• 24:46
  now
• 24:46
  about
• 24:46
  Amazon
• 24:47
  sellers,
• 24:47
  right,
• 24:48
  Because
• 24:48
  Rufus
• 24:49
  takes
• 24:49
  the
• 24:49
  information
• 24:50
  only
• 24:51
  from
• 24:51
  Amazon.
• 24:51
  Yes,
• 24:52
  not
• 24:52
  looking
• 24:52
  outside
• 24:53
  of
• 24:54
  Amazon.
• 24:56
  So
• 24:56
  basically
• 24:57
  there
• 24:57
  is
• 24:58
  a
• 24:58
  very
• 24:58
  strong
• 24:59
  correlation,
• 25:00
  I
• 25:00
  would
• 25:01
  say,
• 25:01
  between
• 25:02
  the
• 25:02
  ranking
• 25:03
  within
• 25:03
  Amazon
• 25:05
  and
• 25:06
  the
• 25:06
  recommendation
• 25:07
  Rufus
• 25:09
  makes.
• 25:10
  But
• 25:10
  most
• 25:11
  important
• 25:12
  for
• 25:12
  Rufus,
• 25:13
  it
• 25:14
  is
• 25:15
  that
• 25:16
  it
• 25:16
  is
• 25:17
  looking
• 25:17
  for
• 25:19
  descriptions
• 25:20
  that
• 25:21
  answer
• 25:22
  buyer
• 25:22
  questions.
• 25:24
  So
• 25:24
  not
• 25:24
  just
• 25:25
  futures,
• 25:25
  but
• 25:26
  you
• 25:26
  know,
• 25:27
  it
• 25:27
  is
• 25:27
  looking
• 25:28
  for
• 25:28
  like
• 25:28
  for
• 25:28
  example,
• 25:29
  if
• 25:29
  a
• 25:29
  user
• 25:30
  enters,
• 25:31
  I
• 25:31
  want
• 25:31
  to
• 25:32
  buy
• 25:36
  hiking.
• 25:37
  No,
• 25:37
  no,
• 25:37
  no.
• 25:37
  A
• 25:37
  running
• 25:38
  shoe
• 25:38
  for
• 25:38
  the
• 25:38
  city,
• 25:39
  for
• 25:39
  example.
• 25:42
  Rufus
• 25:42
  needs
• 25:42
  to
• 25:43
  be
• 25:43
  confident
• 25:43
  enough
• 25:44
  to
• 25:45
  find
• 25:46
  within
• 25:46
  the
• 25:46
  list
• 25:48
  of
• 25:49
  running
• 25:49
  shoes
• 25:50
  in
• 25:50
  Amazon
• 25:51
  the
• 25:51
  running
• 25:52
  shoes
• 25:52
  for
• 25:53
  running
• 25:53
  in
• 25:53
  the
• 25:53
  city,
• 25:54
  not
• 25:55
  for
• 25:55
  example,
• 25:56
  somewhere
• 25:57
  else.
• 25:57
  So.
• 26:00
  This
• 26:00
  is
• 26:01
  why
• 26:01
  I
• 26:01
  was
• 26:01
  enhancing
• 26:02
  earlier
• 26:03
  today
• 26:04
  that
• 26:04
  the
• 26:05
  informations
• 26:06
  you
• 26:06
  enter
• 26:07
  in
• 26:08
  Amazon
• 26:08
  or
• 26:08
  in
• 26:09
  ADR
• 26:09
  in
• 26:09
  any
• 26:10
  other
• 26:11
  marketplace
• 26:12
  should
• 26:12
  be
• 26:12
  as
• 26:14
  complete
• 26:14
  as
• 26:15
  possible.
• 26:16
  The
• 26:17
  more
• 26:18
  complete
• 26:18
  and
• 26:19
  structured
• 26:19
  the
• 26:20
  information
• 26:20
  you
• 26:21
  give
• 26:21
  to
• 26:21
  this
• 26:21
  platform,
• 26:22
  the
• 26:22
  better
• 26:23
  the
• 26:24
  recommendation
• 26:24
  is.
• 26:25
  So
• 26:26
  use
• 26:27
  all
• 26:28
  the,
• 26:29
  the
• 26:30
  fields
• 26:31
  you
• 26:31
  have
• 26:33
  available
• 26:34
  so
• 26:35
  that
• 26:35
  the
• 26:35
  system
• 26:35
  is
• 26:36
  able
• 26:37
  to
• 26:39
  interpret
• 26:41
  what
• 26:41
  your
• 26:42
  product
• 26:42
  is
• 26:42
  about
• 26:43
  and
• 26:44
  also
• 26:44
  use
• 26:45
  any
• 26:47
  enriched
• 26:48
  or
• 26:49
  yeah,
• 26:49
  any
• 26:50
  content
• 26:50
  field
• 26:51
  which
• 26:51
  you
• 26:51
  can
• 26:52
  enrich
• 26:53
  so
• 26:53
  that
• 26:54
  Rufus
• 26:55
  can
• 26:55
  get
• 26:56
  better
• 26:56
  insights
• 26:57
  like
• 26:57
  for
• 26:57
  example
• 26:58
  a
• 26:59
  content
• 27:00
  or
• 27:00
  any
• 27:01
  other
• 27:01
  comparison
• 27:02
  modules
• 27:03
  or
• 27:03
  videos,
• 27:04
  if
• 27:04
  you
• 27:04
  are
• 27:04
  able
• 27:05
  to
• 27:05
  upload
• 27:06
  any
• 27:06
  whatever.
• 27:08
  So
• 27:08
  the
• 27:09
  more
• 27:09
  information
• 27:10
  you
• 27:10
  give,
• 27:10
  the
• 27:11
  more
• 27:11
  structure,
• 27:12
  the
• 27:12
  more
• 27:12
  clear,
• 27:13
  the
• 27:13
  more
• 27:14
  consistent,
• 27:15
  the
• 27:15
  better
• 27:16
  it
• 27:16
  is
• 27:18
  for
• 27:18
  Rufus.
• 27:19
  And
• 27:20
  then
• 27:20
  we
• 27:20
  are
• 27:20
  back
• 27:20
  to
• 27:21
  storytelling
• 27:22
  in
• 27:22
  a
• 27:22
  way,
• 27:22
  isn't
• 27:23
  it?
• 27:23
  Because
• 27:23
  we
• 27:23
  are
• 27:23
  not
• 27:24
  just
• 27:24
  talking
• 27:24
  about
• 27:27
  the
• 27:27
  figures
• 27:27
  that
• 27:28
  make
• 27:28
  up
• 27:28
  that
• 27:28
  running
• 27:28
  shoe,
• 27:29
  but
• 27:29
  also
• 27:29
  about
• 27:30
  the
• 27:30
  use
• 27:30
  case
• 27:30
  behind
• 27:31
  it,
• 27:33
  in
• 27:33
  this
• 27:33
  case
• 27:33
  running
• 27:34
  in
• 27:35
  the
• 27:35
  city.
• 27:36
  So
• 27:37
  what
• 27:37
  do
• 27:37
  we
• 27:37
  do
• 27:38
  with
• 27:38
  products
• 27:38
  that
• 27:38
  have
• 27:38
  several
• 27:39
  use
• 27:39
  cases?
• 27:41
  Do
• 27:41
  we
• 27:42
  create
• 27:42
  a
• 27:42
  storyline
• 27:43
  for
• 27:43
  each
• 27:43
  of
• 27:43
  them
• 27:44
  so
• 27:44
  that
• 27:44
  the
• 27:44
  AI
• 27:45
  can
• 27:45
  pick
• 27:45
  up
• 27:45
  on
• 27:45
  them?
• 27:49
  It
• 27:49
  depends
• 27:49
  on
• 27:52
  the
• 27:52
  possibility
• 27:53
  you
• 27:53
  have.
• 27:54
  But
• 27:55
  like
• 27:56
  for
• 27:56
  example,
• 27:57
  if
• 27:57
  you
• 27:57
  are
• 27:58
  now
• 28:02
  using
• 28:04
  for
• 28:04
  example
• 28:04
  Amazon
• 28:05
  and
• 28:05
  you
• 28:06
  have
• 28:06
  there
• 28:06
  the
• 28:06
  possibility
• 28:07
  to
• 28:08
  write
• 28:09
  use
• 28:10
  cases
• 28:10
  there,
• 28:13
  you
• 28:13
  can
• 28:13
  write
• 28:13
  all
• 28:14
  of
• 28:14
  them
• 28:14
  there.
• 28:14
  Because
• 28:15
  it
• 28:15
  depends
• 28:16
  on,
• 28:17
  you
• 28:17
  know,
• 28:18
  it
• 28:18
  depends
• 28:18
  first
• 28:18
  of
• 28:18
  all
• 28:18
  on
• 28:19
  the
• 28:19
  type
• 28:19
  of
• 28:19
  shoe.
• 28:19
  Right.
• 28:20
  There
• 28:20
  are,
• 28:20
  for
• 28:21
  example,
• 28:21
  let's
• 28:22
  keep
• 28:22
  on
• 28:22
  talking
• 28:22
  about
• 28:22
  the
• 28:23
  shoe.
• 28:23
  Okay?
• 28:24
  A
• 28:24
  running
• 28:24
  shoe
• 28:24
  for
• 28:24
  the
• 28:25
  city.
• 28:25
  This
• 28:26
  is
• 28:26
  a
• 28:26
  very
• 28:26
  specific
• 28:27
  use
• 28:28
  case.
• 28:28
  You
• 28:29
  should
• 28:30
  avoid
• 28:31
  talking
• 28:33
  generic,
• 28:33
  like
• 28:33
  for
• 28:34
  example
• 28:34
  high
• 28:35
  performance
• 28:36
  running
• 28:36
  shoe,
• 28:37
  breath
• 28:38
  upper
• 28:39
  cushioned
• 28:39
  sole.
• 28:40
  This
• 28:40
  is
• 28:41
  something
• 28:41
  you
• 28:41
  can
• 28:41
  write
• 28:42
  for
• 28:42
  any
• 28:42
  shoe,
• 28:43
  right?
• 28:44
  Any
• 28:44
  shoe,
• 28:44
  any
• 28:45
  running
• 28:45
  shoe.
• 28:46
  But
• 28:47
  if
• 28:47
  you
• 28:47
  know
• 28:48
  that
• 28:48
  the
• 28:48
  type
• 28:48
  of
• 28:49
  shoe
• 28:49
  you
• 28:49
  are
• 28:50
  selling
• 28:50
  it
• 28:50
  is
• 28:52
  one
• 28:52
  that
• 28:52
  it
• 28:52
  is
• 28:53
  very
• 28:54
  specific
• 28:55
  for
• 28:56
  running
• 28:56
  on
• 28:56
  a
• 28:57
  certain
• 28:57
  sole,
• 28:58
  I
• 28:58
  would
• 28:58
  say
• 28:59
  then
• 29:00
  describe,
• 29:01
  describe
• 29:02
  the
• 29:02
  details,
• 29:03
  what
• 29:03
  is
• 29:03
  the
• 29:04
  drop
• 29:04
  and
• 29:05
  under
• 29:05
  which
• 29:05
  conditions
• 29:06
  does
• 29:06
  it
• 29:06
  perform
• 29:07
  well
• 29:08
  so
• 29:08
  that
• 29:08
  the
• 29:08
  system
• 29:09
  can
• 29:09
  work
• 29:10
  with
• 29:10
  this
• 29:10
  information.
• 29:11
  So
• 29:12
  basically
• 29:13
  there
• 29:13
  is
• 29:13
  always
• 29:13
  a
• 29:14
  way
• 29:14
  to
• 29:14
  find
• 29:16
  the
• 29:16
  main
• 29:18
  to
• 29:19
  any
• 29:19
  product
• 29:20
  serves
• 29:21
  mostly
• 29:21
  a
• 29:22
  main
• 29:22
  problem.
• 29:23
  So
• 29:23
  try
• 29:24
  to
• 29:24
  focus
• 29:24
  on
• 29:24
  this
• 29:25
  main
• 29:25
  problem
• 29:26
  so
• 29:26
  that
• 29:27
  you
• 29:28
  keep
• 29:28
  on
• 29:28
  telling
• 29:28
  this
• 29:29
  very
• 29:29
  insane
• 29:30
  story
• 29:30
  or
• 29:31
  true.
• 29:32
  Always
• 29:32
  try
• 29:33
  to
• 29:33
  match
• 29:33
  the
• 29:33
  intent.
• 29:34
  So
• 29:35
  buying
• 29:36
  whom
• 29:36
  it
• 29:37
  is
• 29:37
  both
• 29:37
  your
• 29:38
  shoe
• 29:38
  and
• 29:38
  for
• 29:39
  which
• 29:39
  situation,
• 29:40
  which
• 29:40
  type
• 29:40
  of
• 29:40
  problem
• 29:41
  solves
• 29:41
  your
• 29:41
  shoe
• 29:43
  and
• 29:43
  then
• 29:43
  match
• 29:44
  it
• 29:45
  to
• 29:45
  the
• 29:46
  intent
• 29:46
  of
• 29:46
  your
• 29:47
  buyers
• 29:47
  and
• 29:47
  describe
• 29:50
  according
• 29:51
  to
• 29:51
  this.
• 29:52
  Because
• 29:52
  an
• 29:53
  AI
• 29:53
  is
• 29:53
  basically
• 29:54
  an
• 29:55
  intent
• 29:57
  machine
• 29:57
  and
• 29:57
  not
• 29:58
  a
• 29:58
  search
• 29:58
  engine,
• 29:59
  isn't
• 29:59
  it
• 29:59
  like
• 30:00
  they're
• 30:00
  looking
• 30:01
  to
• 30:01
  fulfill
• 30:01
  the
• 30:01
  intent
• 30:02
  of
• 30:02
  their
• 30:02
  user
• 30:03
  and
• 30:04
  then
• 30:04
  providing
• 30:05
  them
• 30:05
  with
• 30:06
  the
• 30:06
  product
• 30:06
  that
• 30:06
  might
• 30:07
  fix
• 30:07
  that
• 30:08
  intent
• 30:09
  while
• 30:09
  a
• 30:09
  search
• 30:10
  engine
• 30:10
  is
• 30:10
  looking
• 30:10
  for
• 30:10
  a
• 30:10
  product.
• 30:11
  So
• 30:11
  that's
• 30:11
  one
• 30:11
  step
• 30:12
  ahead.
• 30:14
  Yeah,
• 30:14
  maybe
• 30:15
  enough
• 30:15
  remaining
• 30:16
  time.
• 30:16
  Let's
• 30:17
  turn
• 30:17
  this
• 30:17
  a
• 30:18
  bit
• 30:18
  around
• 30:18
  because
• 30:18
  we
• 30:18
  have
• 30:18
  now
• 30:19
  been
• 30:19
  talking
• 30:19
  about
• 30:19
  how
• 30:20
  to
• 30:20
  present
• 30:21
  your
• 30:21
  product
• 30:21
  for
• 30:22
  the
• 30:23
  AI
• 30:24
  agent
• 30:24
  to
• 30:24
  pick
• 30:24
  it
• 30:25
  up.
• 30:25
  But
• 30:26
  of
• 30:27
  course
• 30:27
  to
• 30:27
  AI,
• 30:28
  there's
• 30:29
  for
• 30:29
  marketplace
• 30:30
  managers
• 30:30
  the
• 30:31
  other
• 30:31
  perspective
• 30:31
  as
• 30:32
  well.
• 30:32
  And
• 30:32
  that
• 30:33
  is
• 30:33
  how
• 30:33
  they
• 30:33
  can
• 30:34
  use
• 30:34
  it
• 30:34
  for
• 30:35
  their
• 30:35
  own
• 30:35
  marketplace
• 30:36
  operations.
• 30:37
  And
• 30:38
  I
• 30:38
  know
• 30:38
  you're
• 30:38
  helping
• 30:39
  customers
• 30:39
  with
• 30:40
  that
• 30:40
  as
• 30:40
  well.
• 30:40
  So
• 30:42
  what
• 30:42
  is
• 30:42
  possible
• 30:43
  today
• 30:44
  if
• 30:44
  you
• 30:45
  use
• 30:45
  AI
• 30:46
  in
• 30:46
  your
• 30:46
  marketplace
• 30:47
  operations?
• 30:47
  How
• 30:48
  much
• 30:48
  can
• 30:48
  you
• 30:48
  actually
• 30:49
  automate
• 30:50
  with
• 30:51
  it?
• 30:54
  Well,.
• 30:59
  The
• 30:59
  specific
• 31:00
  tasks
• 31:01
  you
• 31:01
  can
• 31:02
  best
• 31:02
  automate
• 31:03
  within
• 31:04
  a
• 31:04
  marketplace
• 31:05
  are
• 31:05
  for
• 31:06
  sure
• 31:07
  tasks
• 31:08
  which
• 31:08
  are
• 31:08
  very
• 31:09
  repetitive
• 31:11
  and
• 31:12
  which
• 31:12
  needs
• 31:13
  to
• 31:13
  be
• 31:13
  structured
• 31:15
  perfectly
• 31:16
  and
• 31:17
  are
• 31:18
  of
• 31:18
  high
• 31:19
  volume.
• 31:19
  So
• 31:19
  at
• 31:20
  scale,
• 31:22
  let
• 31:23
  me
• 31:23
  be
• 31:23
  more
• 31:24
  specific,
• 31:25
  there
• 31:25
  are
• 31:25
  a
• 31:26
  lot
• 31:26
  of
• 31:26
  sellers
• 31:27
  or
• 31:28
  listers
• 31:29
  listing
• 31:31
  products
• 31:32
  for
• 31:32
  their
• 31:33
  clients
• 31:34
  who
• 31:35
  are
• 31:35
  listing
• 31:36
  even
• 31:37
  millions
• 31:37
  of
• 31:38
  products.
• 31:38
  Within
• 31:39
  a
• 31:39
  platform,
• 31:40
  within
• 31:40
  just
• 31:41
  one
• 31:41
  platform,
• 31:42
  with
• 31:42
  just
• 31:43
  one
• 31:43
  language
• 31:45
  for
• 31:45
  one
• 31:45
  country,
• 31:47
  mostly
• 31:48
  the
• 31:49
  same
• 31:49
  ones
• 31:50
  are
• 31:51
  listed
• 31:52
  also
• 31:52
  in
• 31:52
  parallel
• 31:53
  for
• 31:53
  other
• 31:54
  marketplaces
• 31:55
  which
• 31:56
  follow
• 31:56
  other
• 31:57
  rules,
• 31:57
  or
• 31:58
  even
• 31:58
  for
• 31:59
  other
• 31:59
  countries
• 32:00
  which
• 32:00
  have
• 32:01
  then
• 32:01
  different,
• 32:04
  different
• 32:05
  needs.
• 32:06
  And
• 32:07
  so
• 32:07
  this
• 32:07
  becomes
• 32:08
  mostly,
• 32:11
  I
• 32:11
  would
• 32:11
  say
• 32:12
  impossible
• 32:13
  for
• 32:13
  a
• 32:13
  human
• 32:14
  to
• 32:14
  manage
• 32:14
  this
• 32:15
  in
• 32:15
  a
• 32:16
  timely
• 32:17
  manner.
• 32:18
  Of
• 32:18
  course
• 32:18
  it
• 32:18
  is
• 32:19
  always
• 32:19
  possible.
• 32:20
  It
• 32:20
  has
• 32:20
  been
• 32:21
  done
• 32:21
  during
• 32:21
  the
• 32:22
  past
• 32:22
  years
• 32:23
  manually.
• 32:23
  But
• 32:24
  you
• 32:24
  can
• 32:24
  imagine
• 32:25
  the
• 32:25
  time
• 32:26
  to
• 32:27
  be
• 32:27
  online,
• 32:29
  how
• 32:29
  long
• 32:29
  it
• 32:30
  passes
• 32:31
  before
• 32:31
  you
• 32:32
  have
• 32:32
  even
• 32:32
  just
• 32:33
  hundred
• 32:33
  or,
• 32:34
  or
• 32:34
  thousands
• 32:35
  of
• 32:35
  products
• 32:36
  listed
• 32:37
  live
• 32:37
  in
• 32:38
  a
• 32:38
  platform.
• 32:39
  So
• 32:39
  the
• 32:40
  time
• 32:44
  it
• 32:44
  passes
• 32:45
  is
• 32:46
  very,
• 32:46
  very
• 32:46
  long
• 32:47
  and
• 32:47
  is
• 32:48
  mostly
• 32:49
  today
• 32:50
  not
• 32:50
  really
• 32:51
  affordable.
• 32:53
  So
• 32:54
  if
• 32:55
  you
• 32:55
  want
• 32:55
  to
• 32:56
  keep
• 32:57
  all
• 32:57
  this
• 32:58
  huge
• 32:58
  amount,
• 32:59
  high
• 32:59
  volume
• 33:00
  of
• 33:01
  products,
• 33:01
  of
• 33:02
  listings
• 33:03
  as
• 33:03
  specific
• 33:04
  as
• 33:04
  possible,
• 33:05
  as
• 33:05
  consistent
• 33:06
  as
• 33:06
  possible
• 33:07
  across
• 33:08
  of
• 33:09
  hundreds
• 33:09
  or
• 33:10
  thousands
• 33:10
  of
• 33:11
  products.
• 33:13
  And
• 33:13
  realistically,
• 33:15
  I'm
• 33:15
  not
• 33:15
  saying
• 33:15
  manually,
• 33:16
  but
• 33:16
  realistically,
• 33:17
  you
• 33:18
  really
• 33:18
  need
• 33:19
  a
• 33:19
  very
• 33:19
  systematic
• 33:20
  way
• 33:21
  to
• 33:21
  structure
• 33:21
  and
• 33:22
  enrich
• 33:23
  everything
• 33:23
  across
• 33:24
  different
• 33:25
  sources,
• 33:25
  across
• 33:26
  marketplaces,
• 33:27
  across
• 33:28
  languages,
• 33:29
  across
• 33:29
  countries
• 33:31
  at
• 33:31
  scale.
• 33:32
  Sorry.
• 33:33
  So
• 33:35
  this
• 33:35
  is
• 33:35
  something
• 33:36
  you
• 33:36
  can
• 33:36
  automate
• 33:37
  very,
• 33:38
  very
• 33:38
  well
• 33:38
  within
• 33:39
  just
• 33:39
  a
• 33:39
  few
• 33:40
  clicks.
• 33:40
  You
• 33:41
  don't
• 33:41
  need
• 33:41
  any
• 33:42
  more
• 33:42
  hours
• 33:43
  to
• 33:43
  work
• 33:43
  on
• 33:43
  that.
• 33:44
  You
• 33:44
  just
• 33:44
  need
• 33:45
  to
• 33:45
  tell
• 33:45
  a
• 33:45
  tool
• 33:46
  for
• 33:47
  what
• 33:47
  platform
• 33:49
  are
• 33:49
  you
• 33:50
  optimizing,
• 33:51
  for
• 33:51
  which
• 33:52
  country
• 33:52
  you
• 33:53
  optimizing,
• 33:54
  and
• 33:54
  that's
• 33:54
  all.
• 33:55
  And
• 33:55
  then
• 33:55
  the
• 33:55
  rest
• 33:56
  the
• 33:56
  system
• 33:56
  does
• 33:56
  it
• 33:57
  itself.
• 33:58
  So
• 33:58
  within
• 33:58
  a
• 33:59
  few
• 33:59
  clicks
• 33:59
  you
• 33:59
  really
• 34:00
  have
• 34:00
  a
• 34:00
  very
• 34:00
  good
• 34:01
  product
• 34:02
  data
• 34:03
  within
• 34:04
  a
• 34:04
  system,
• 34:04
  within
• 34:05
  an
• 34:06
  algorithm
• 34:07
  ecosystem
• 34:08
  like
• 34:08
  a
• 34:08
  marketplace.
• 34:10
  Also
• 34:12
  the
• 34:12
  data
• 34:13
  you
• 34:14
  need
• 34:14
  for
• 34:15
  this
• 34:15
  is
• 34:16
  not,
• 34:16
  it's
• 34:16
  just
• 34:17
  a
• 34:17
  part
• 34:17
  of
• 34:17
  the
• 34:17
  work.
• 34:18
  You
• 34:18
  also
• 34:18
  need
• 34:19
  an
• 34:19
  automation
• 34:20
  to
• 34:20
  create
• 34:22
  very
• 34:22
  good
• 34:22
  listing
• 34:23
  at
• 34:23
  scale
• 34:24
  because
• 34:24
  one
• 34:25
  is
• 34:25
  the
• 34:25
  time
• 34:26
  you
• 34:26
  need
• 34:27
  to
• 34:27
  enter
• 34:27
  all
• 34:28
  the
• 34:28
  fields
• 34:28
  in
• 34:28
  the
• 34:29
  back
• 34:29
  end
• 34:29
  and
• 34:30
  the
• 34:30
  second
• 34:30
  one
• 34:30
  is
• 34:31
  the
• 34:31
  time
• 34:31
  you
• 34:31
  need
• 34:31
  to
• 34:32
  create
• 34:32
  a
• 34:33
  listing,
• 34:34
  which
• 34:34
  is
• 34:35
  for
• 34:35
  the
• 34:36
  search
• 34:36
  engine
• 34:37
  within
• 34:37
  the
• 34:38
  platform,
• 34:39
  which
• 34:39
  is
• 34:39
  for
• 34:39
  human,
• 34:40
  which
• 34:40
  is
• 34:41
  for
• 34:41
  AES
• 34:41
  system,
• 34:43
  which
• 34:43
  considers
• 34:44
  any
• 34:45
  internal
• 34:45
  keywords,
• 34:47
  whatever.
• 34:47
  It's
• 34:48
  just,
• 34:49
  well,
• 34:50
  I
• 34:50
  would
• 34:51
  say
• 34:51
  mostly
• 34:51
  impossible
• 34:52
  to
• 34:53
  manage.
• 34:54
  So
• 34:55
  you
• 34:56
  can
• 34:56
  reduce
• 34:56
  your
• 34:57
  manual
• 34:57
  work
• 34:58
  dramatically
• 34:59
  if
• 34:59
  you
• 34:59
  use
• 35:01
  an
• 35:02
  AI
• 35:02
  tool.
• 35:03
  Also
• 35:04
  we
• 35:04
  are
• 35:04
  talking
• 35:04
  about
• 35:04
  translation,
• 35:06
  about
• 35:06
  market
• 35:07
  localization.
• 35:07
  These
• 35:08
  are
• 35:08
  all
• 35:08
  things
• 35:09
  cases
• 35:09
  coming
• 35:09
  on
• 35:10
  top
• 35:10
  if
• 35:10
  you
• 35:11
  want
• 35:11
  to
• 35:11
  make
• 35:12
  a
• 35:12
  really
• 35:15
  a
• 35:15
  listing
• 35:16
  at
• 35:16
  scale
• 35:17
  on
• 35:17
  this
• 35:17
  platform.
• 35:18
  So
• 35:20
  you
• 35:21
  always
• 35:21
  have
• 35:21
  to
• 35:21
  consider
• 35:22
  that
• 35:22
  the
• 35:23
  data
• 35:24
  you
• 35:24
  need
• 35:26
  for
• 35:26
  these
• 35:26
  AI
• 35:27
  systems
• 35:28
  or
• 35:28
  these
• 35:28
  AI
• 35:29
  tools
• 35:29
  to
• 35:29
  work
• 35:30
  correctly,
• 35:31
  they
• 35:32
  need
• 35:32
  to
• 35:32
  be
• 35:33
  qualitative,
• 35:34
  very,
• 35:34
  very
• 35:34
  high
• 35:35
  because
• 35:36
  the
• 35:37
  quality
• 35:37
  is
• 35:37
  the
• 35:38
  result
• 35:38
  of
• 35:38
  the
• 35:39
  data
• 35:39
  you
• 35:40
  have
• 35:40
  within
• 35:40
  this
• 35:41
  platform.
• 35:41
  So
• 35:42
  all
• 35:42
  these
• 35:42
  are
• 35:43
  tasks
• 35:44
  you
• 35:44
  can
• 35:46
  automate
• 35:47
  within
• 35:48
  the
• 35:48
  platforms
• 35:49
  and
• 35:50
  which
• 35:50
  saves
• 35:50
  you
• 35:51
  a
• 35:52
  huge
• 35:53
  time,
• 35:53
  up
• 35:53
  to
• 35:54
  90%
• 35:56
  of
• 35:57
  time
• 35:57
  when
• 35:58
  talking
• 35:58
  about
• 35:59
  these
• 35:59
  repetitive
• 36:00
  structured
• 36:03
  tasks.
• 36:05
  That's
• 36:05
  a
• 36:05
  lot
• 36:05
  of
• 36:06
  time
• 36:06
  that
• 36:06
  you
• 36:06
  can
• 36:06
  then
• 36:07
  put
• 36:07
  into
• 36:08
  enhancing
• 36:09
  your
• 36:09
  product
• 36:10
  listings
• 36:10
  as
• 36:10
  you
• 36:11
  said
• 36:11
  before,
• 36:12
  up
• 36:12
  to
• 36:12
  the
• 36:12
  ninth
• 36:13
  degree.
• 36:13
  So
• 36:13
  that
• 36:14
  AI
• 36:14
  is
• 36:14
  going
• 36:15
  to
• 36:15
  find
• 36:15
  it
• 36:15
  so
• 36:16
  slightly
• 36:17
  might
• 36:17
  just
• 36:18
  turn
• 36:18
  out
• 36:19
  yeah
• 36:19
  even
• 36:20
  in
• 36:20
  the
• 36:20
  end.
• 36:21
  Okay
• 36:23
  Barbara,
• 36:23
  I
• 36:23
  always
• 36:23
  like
• 36:24
  to
• 36:24
  finish
• 36:24
  our
• 36:25
  podcast
• 36:25
  with
• 36:26
  what
• 36:26
  I
• 36:27
  call
• 36:27
  the
• 36:27
  next
• 36:27
  Monday
• 36:27
  question
• 36:28
  because
• 36:29
  let's
• 36:29
  again
• 36:30
  try
• 36:30
  to
• 36:31
  get
• 36:31
  this
• 36:31
  down
• 36:32
  to
• 36:32
  business,
• 36:33
  to
• 36:33
  really
• 36:33
  everyday
• 36:34
  business.
• 36:34
  So
• 36:34
  imagine
• 36:35
  a
• 36:35
  marketplace
• 36:36
  seller
• 36:36
  has
• 36:36
  been
• 36:36
  listening
• 36:37
  to
• 36:37
  this
• 36:37
  episode
• 36:38
  today.
• 36:39
  What
• 36:39
  is
• 36:39
  one
• 36:40
  actual
• 36:41
  concrete
• 36:42
  thing
• 36:42
  that
• 36:43
  they
• 36:43
  could
• 36:43
  start
• 36:44
  next
• 36:44
  Monday
• 36:45
  to
• 36:45
  make
• 36:45
  the
• 36:46
  product
• 36:46
  catalog
• 36:47
  more
• 36:47
  AI
• 36:47
  ready?
• 36:49
  Well
• 36:50
  my
• 36:50
  advice
• 36:51
  is
• 36:51
  first
• 36:51
  of
• 36:52
  all
• 36:52
  look
• 36:53
  at
• 36:53
  your
• 36:53
  best
• 36:54
  selling
• 36:54
  products.
• 36:55
  You
• 36:55
  don't
• 36:55
  need
• 36:56
  to
• 36:56
  look
• 36:56
  at
• 36:57
  million
• 36:57
  of
• 36:57
  products,
• 36:58
  just
• 36:58
  take
• 36:58
  pick
• 36:59
  up
• 36:59
  201020
• 37:02
  best
• 37:02
  selling
• 37:03
  products
• 37:04
  and
• 37:04
  just
• 37:04
  do
• 37:05
  a
• 37:05
  very
• 37:05
  simple
• 37:06
  audit
• 37:08
  check.
• 37:09
  Are
• 37:09
  all
• 37:10
  the
• 37:10
  relevant
• 37:11
  attributes
• 37:11
  filled
• 37:12
  in?
• 37:13
  What
• 37:13
  are
• 37:13
  all
• 37:14
  the
• 37:14
  data
• 37:14
  you're
• 37:15
  giving
• 37:15
  to
• 37:15
  the
• 37:15
  system?
• 37:16
  If
• 37:17
  I
• 37:17
  don't
• 37:17
  know,
• 37:17
  Amazon
• 37:18
  is
• 37:18
  asking
• 37:18
  for
• 37:19
  20
• 37:19
  fields
• 37:20
  to
• 37:20
  be
• 37:20
  completed.
• 37:21
  Are
• 37:22
  you
• 37:22
  filling
• 37:23
  all
• 37:23
  the
• 37:23
  20
• 37:24
  fields?
• 37:25
  If
• 37:25
  not,
• 37:25
  make
• 37:26
  sure
• 37:26
  you
• 37:26
  do
• 37:27
  from
• 37:27
  now
• 37:29
  even
• 37:29
  the
• 37:29
  optional
• 37:30
  fields.
• 37:31
  I'm
• 37:31
  also
• 37:32
  talking
• 37:32
  about
• 37:32
  the
• 37:33
  optional
• 37:33
  fields.
• 37:36
  Secondly,
• 37:36
  make
• 37:37
  sure
• 37:37
  you
• 37:38
  give
• 37:39
  to
• 37:39
  the
• 37:39
  platform,
• 37:41
  to
• 37:41
  the
• 37:41
  marketplace
• 37:42
  consistent
• 37:43
  information.
• 37:44
  For
• 37:44
  example,
• 37:44
  if
• 37:44
  you
• 37:45
  use
• 37:45
  units,
• 37:46
  formats,
• 37:46
  whatever,
• 37:47
  be
• 37:47
  consistent
• 37:49
  across
• 37:50
  all
• 37:50
  audio
• 37:51
  channels.
• 37:53
  Also
• 37:54
  very
• 37:54
  important
• 37:55
  is
• 37:55
  make
• 37:55
  sure
• 37:56
  that
• 37:56
  all
• 37:57
  your
• 37:57
  products
• 37:57
  are
• 37:58
  not
• 37:58
  just
• 37:58
  described
• 37:59
  from
• 37:59
  a
• 38:00
  technical
• 38:00
  way,
• 38:01
  but
• 38:01
  are
• 38:02
  described
• 38:02
  also
• 38:03
  realistically
• 38:04
  for
• 38:04
  the
• 38:05
  buyer
• 38:06
  to
• 38:06
  understand
• 38:07
  in
• 38:07
  which
• 38:08
  situation
• 38:11
  this
• 38:11
  product
• 38:12
  can
• 38:12
  be
• 38:12
  used
• 38:12
  or
• 38:13
  which
• 38:13
  problems
• 38:14
  it
• 38:14
  is
• 38:15
  solving
• 38:16
  this
• 38:16
  type
• 38:17
  of
• 38:17
  product.
• 38:19
  And
• 38:20
  also
• 38:20
  make
• 38:21
  sure
• 38:21
  that
• 38:21
  if
• 38:22
  you
• 38:22
  are
• 38:22
  selling
• 38:23
  across
• 38:24
  different
• 38:25
  platforms,
• 38:26
  across
• 38:28
  different
• 38:29
  countries
• 38:29
  or
• 38:30
  whatever,
• 38:30
  or
• 38:30
  different
• 38:30
  channels,
• 38:32
  make
• 38:32
  sure
• 38:32
  that
• 38:34
  all
• 38:34
  the
• 38:34
  information
• 38:35
  matches
• 38:37
  to
• 38:38
  each
• 38:38
  other,
• 38:38
  right?
• 38:38
  That
• 38:39
  you
• 38:39
  are
• 38:40
  always
• 38:40
  telling
• 38:41
  the
• 38:41
  same
• 38:41
  story.
• 38:44
  So
• 38:46
  data
• 38:47
  are
• 38:47
  very
• 38:48
  important
• 38:48
  nowadays
• 38:49
  and
• 38:51
  they
• 38:51
  have
• 38:51
  always
• 38:52
  been
• 38:52
  very,
• 38:53
  very
• 38:53
  important,
• 38:54
  but
• 38:54
  now
• 38:54
  even
• 38:55
  more
• 38:55
  so.
• 38:56
  All
• 38:57
  the
• 38:58
  agentic
• 38:58
  systems
• 38:59
  from
• 38:59
  now
• 39:00
  can
• 39:00
  only
• 39:00
  rely
• 39:01
  on
• 39:01
  data
• 39:02
  and
• 39:02
  the
• 39:03
  quality
• 39:03
  needs
• 39:04
  to
• 39:04
  be
• 39:05
  really
• 39:06
  perfect
• 39:06
  for
• 39:07
  them
• 39:08
  to
• 39:08
  really
• 39:09
  help
• 39:10
  you
• 39:10
  selling
• 39:11
  more.
• 39:13
  I'll
• 39:14
  take
• 39:14
  that
• 39:14
  as
• 39:15
  the
• 39:15
  final
• 39:15
  word.
• 39:15
  Barbara,
• 39:16
  thank
• 39:16
  you
• 39:16
  very
• 39:16
  much
• 39:16
  for
• 39:17
  your
• 39:17
  insights
• 39:18
  today
• 39:19
  and
• 39:19
  for
• 39:19
  bringing
• 39:20
  this
• 39:20
  whole
• 39:21
  topic
• 39:21
  a
• 39:21
  little
• 39:22
  bit
• 39:22
  out
• 39:22
  of
• 39:22
  the
• 39:22
  ivory
• 39:23
  tower
• 39:23
  and
• 39:23
  into
• 39:24
  the
• 39:25
  engine
• 39:25
  rooms
• 39:25
  of
• 39:26
  the
• 39:26
  marketplace.
• 39:26
  People,
• 39:27
  thank
• 39:27
  you
• 39:27
  very
• 39:27
  much
• 39:27
  for
• 39:28
  joining
• 39:28
  me.
• 39:29
  You're
• 39:29
  very
• 39:29
  welcome.
• 39:29
  Thank
• 39:30
  you.
• 39:30
  Where
• 39:31
  can
• 39:31
  people
• 39:31
  meet
• 39:31
  you
• 39:32
  if
• 39:32
  they
• 39:32
  want
• 39:32
  to
• 39:32
  talk
• 39:32
  to
• 39:33
  you
• 39:33
  about
• 39:33
  AI?
• 39:35
  Well,
• 39:35
  I'm
• 39:36
  on
• 39:36
  LinkedIn
• 39:37
  so
• 39:37
  feel
• 39:37
  free
• 39:38
  to
• 39:38
  contact
• 39:38
  me
• 39:39
  on
• 39:39
  my
• 39:40
  LinkedIn
• 39:42
  page.
• 39:42
  But
• 39:44
  I
• 39:44
  will
• 39:44
  also
• 39:45
  start
• 39:45
  soon
• 39:45
  a
• 39:46
  podcast
• 39:47
  in
• 39:47
  regards
• 39:48
  of
• 39:49
  AI
• 39:50
  within
• 39:50
  the
• 39:51
  E
• 39:51
  commerce
• 39:52
  and
• 39:53
  I
• 39:53
  will
• 39:53
  give
• 39:53
  some
• 39:54
  more
• 39:54
  information
• 39:54
  in
• 39:55
  my
• 39:55
  LinkedIn
• 39:56
  page
• 39:57
  very,
• 39:57
  very
• 39:58
  soon.
• 39:58
  And
• 39:58
  of
• 39:59
  course
• 39:59
  we
• 39:59
  have
• 39:59
  a
• 40:00
  www.icom.com
• 40:04
  and
• 40:04
  of
• 40:04
  course
• 40:05
  you
• 40:05
  have
• 40:05
  my
• 40:05
  contact
• 40:06
  details
• 40:06
  there
• 40:07
  and
• 40:07
  I
• 40:07
  will
• 40:07
  be
• 40:07
  very,
• 40:08
  very
• 40:08
  happy
• 40:08
  if
• 40:08
  you
• 40:09
  contact
• 40:09
  me,
• 40:09
  of
• 40:10
  course.
• 40:11
  Okay.
• 40:12
  Right.
• 40:13
  Thank
• 40:13
  you
• 40:13
  very
• 40:13
  much
• 40:14
  and
• 40:14
  thank
• 40:14
  you
• 40:15
  to
• 40:16
  everyone
• 40:16
  who
• 40:16
  was
• 40:17
  listening
• 40:17
  to
• 40:17
  this.
• 40:17
  I
• 40:18
  hope
• 40:18
  that
• 40:18
  was
• 40:18
  helpful
• 40:19
  and
• 40:19
  you
• 40:19
  now
• 40:20
  know
• 40:20
  what
• 40:20
  to
• 40:20
  do
• 40:21
  next
• 40:21
  Monday
• 40:21
  to
• 40:22
  get
• 40:22
  AI
• 40:22
  ready.
• 40:23
  Thanks
• 40:23
  for
• 40:23
  joining
• 40:24
  us.
• 40:24
  And
• 40:24
  if
• 40:24
  you
• 40:25
  liked
• 40:25
  the
• 40:26
  episode,
• 40:26
  do
• 40:26
  like
• 40:27
  subscribe
• 40:27
  and
• 40:28
  comment
• 40:28
  on
• 40:29
  LinkedIn.
• 40:29
  We
• 40:29
  always
• 40:30
  happy
• 40:30
  to
• 40:31
  hear
• 40:31
  your
• 40:31
  in.
• 40:32
  So
• 40:32
  thank
• 40:32
  you
• 40:32
  very
• 40:32
  much
• 40:33
  and
• 40:33
  bye.
• 40:33
  Bye.
• 40:34
  Thank
• 40:34
  you.
• 40:34
  Bye.
• 40:38
  You
• 40:39
  listened
• 40:39
  to
• 40:40
  let's
• 40:40
  Talk
• 40:40
  Marketplace,
• 40:41
  the
• 40:41
  Marketplace
• 40:42
  podcast
• 40:42
  with
• 40:43
  Ingrid
• 40:43
  Lommer
• 40:43
  and
• 40:44
  Valerie
• 40:44
  Dichtel.