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Social Media: Stop Using Big Grammar That Chases Customers · Closing Sales in Nigeria - Sales For The Nigerian Business Person: The Sales and Marketing Blueprint

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  Today on the podcast, I'd like to share some thoughts about
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  optimizing your social media profile.
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  And the reason why is because cheating on social media today,
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  and I've seen a bunch of profiles and some people are
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  making some very expensive mistakes.
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  Expensive because you're trying to make your profile look nice
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  and you're doing a bunch of stuff, but actually you're
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  turning away people who could become yours, who could be your
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  potential customers. So that's all we're going to do
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  today on the podcast. How to optimize your social
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  media handle. Now, if you love these sorts of
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  things, then this is the kind of podcast that you should be
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  listening to if you're worried about how to make money using
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  social media, how do you spark conversations with potential
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  customers? How do you close deals source
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  from social media? Then this is the podcast you
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  should be listening to because this is what we do every other
• 0:55
  day. And that's what I've been doing
• 0:57
  over here for the last about five years.
• 1:00
  My name is Tava Shima Ayede. I'm the host of the podcast.
• 1:03
  So if you're feeling the vibe right here, then subscribe on
• 1:05
  Spotify, YouTube, Apple or any player of your choice.
• 1:10
  And if you'd love to connect with me because you have
• 1:11
  questions, comments, queries, or you want to suggest the
• 1:17
  collaboration, then call me on 08064662140.
• 1:24
  You can also send a text message or a WhatsApp message.
• 1:29
  All right, so today, optimizing your social media, your social
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  media profile. Now, First off, definitions
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  because I want to make sure that we're on the same page.
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  Now, when I say you should optimize your social media
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  profile on this podcast, what I mean is make your social media
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  profile look sweet, make it look attractive, make yourself easier
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  to find and make it easy for people to understand who you
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  are, what you do, your product, your service, and repeat.
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  When I say optimize your social media profile, I'm saying make
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  yourself look sweet. Let somebody be scrolling
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  through on social media. Then they see your profile and
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  then they hang and they're like, OK, and then they scroll a bit
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  and then they click a big and I say, oh, OK, that's interesting,
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  that's interesting. Or make yourself easier to find
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  in the sea of sameness on social media and make it people.
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  Make it easier for people to understand who you are, what you
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  do, what your product or service is about.
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  Now, the reason why we should do this for our social media
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  handles is so that we can spark some engagement.
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  You want somebody to first of all, look at your social media
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  handle. You want them to marinate on our
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  page a bit, look at it, scroll up, Scroll down, look left, look
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  right, like something, maybe share something.
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  Hopefully from some engagement, we want to have some
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  conversations. And from some conversations,
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  we're hoping that we're going to get some business enquiries.
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  So that's the whole point of optimizing your social media
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  handle. You don't optimize your social
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  media profile not because you have nothing else better to do,
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  but because you could actually could lead to some income later
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  down in the future. Now this is the problem.
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  Most people set up their social media handles and technically
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  speaking, the social media handle is rich and is beautiful.
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  But technically speaking, because you might be using the
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  right technical words on your social media handle, but not all
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  your clients, not all your potential customers or clients
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  are technically sophisticated. Not everybody understands all
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  that jargon that you're putting up on your social media profile.
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  And the result is some of your ideal clients are looking past
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  you, walking past you, scrolling past you.
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  Because technically speaking, all the relevant jargon is
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  there, but there are people who are looking at it and they don't
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  understand what they're seeing. So they pass you by.
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  They just walk up, pass. For those of you who listened to
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  yesterday's podcast episode, I trust you guys are already
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  feeling me. And I trust you already
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  understand. And I trust they are picking up
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  what I'm putting down. Now, an example that I've given
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  in the past, and I'm going to repeat again for those of you
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  who are just discovering the podcast, is all these people who
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  say front end, back end developer.
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  Since I started the podcast, you know, I've been connecting with
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  lots of people. So I get to see people in
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  different businesses, different careers.
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  And one day I just had to ask. I said, oh, boy, you know, this
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  front end, back end, full stack developer, what does this thing
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  mean? And then the guy explained it.
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  I was like, oh, so you build websites?
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  The guy said, yeah, correct. So you you do the fancy
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  technical stuff, all the code, you handle that.
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  The guy said yes, so OK. And then the part where people
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  are supposed to, you know, for the website to look pretty and
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  then all of that, you do that too.
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  The guy said yes. I said, OK, so that's what you
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  mean by full stack by front end and by back end.
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  The guy said yes. So I said OK, so you build
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  websites and you build apps. And the guy said yes.
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  And in my mind, I'm wondering why didn't you just say so?
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  Because for years I've been seen front end, back end, full stack,
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  blah blah blah blah blah JavaScript.
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  Like I had no idea that that is what you guys do now.
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  Sorry if I'm oversimplifying it. But The thing is, obviously I
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  run the business now. My mom is retired, but she runs
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  a charity for female about female empowerment, particularly
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  ladies who are in secondary school.
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  My wife has had a couple of business ideas, you know in the
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  past and I never once thought that all those people that I see
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  on LinkedIn who are full sorry, front end, back end, full stack
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  something Omni channel developer.
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  I had no idea that anybody that has that kind of thing in their
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  title is someone who could sort me out as per I need an app, can
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  you help me out or Mumsy needs a website, can you sort her out or
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  Wi-Fi needs an app and a website, can you sort us out?
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  All the technical terms were there.
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  But The thing is your potential customers who are ordinary
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  people like me, we don't know that that is what front end,
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  back end, full stack, Omni channel, something something
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  something developer. We have absolutely no idea.
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  And you can see that this thing is costing some of you money
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  because your ideal customers, your ideal clients on social
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  media, they're on LinkedIn, they're on Instagram, they're
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  wherever and they're scrolling and scrolling and scrolling.
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  Personally, I think one of the reasons why we talk like this is
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  because we want to sound smart. Because back when I was in uni,
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  I knew people used to design websites and you know, they
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  didn't call themselves front end, back end, full stack, Omni
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  channel developers. Maybe people think that if you
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  call these things, you know, fancy names, you can charge your
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  premium and you know, stuff like that.
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  You know, maybe. But sure, we need to find a way
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  to make sure that our social media profiles are optimized so
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  that when people come across us, it's easy to understand.
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  They know who we are, they know what we do.
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  They know the product or the service that we provide.
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  Now, the reason why I'm talking about this today is because I
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  was scrolling through on LinkedIn as after I shared my
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  content for the day and I came across another one, one of my
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  friends and he's described himself as a scrum product
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  owner. So you know what I haven't seen
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  it since you know, scrum product owner, Scrum product owner.
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  So today I just I just had to send him a message.
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  Oh boy, waiting be scrum product owner because I'm curious.
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  I just want to understand. But before he answered, I said
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  OK, let me go I'll fool around. So I went on my Google Gemini.
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  It's not the best. I just used it because you know,
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  it's already there. It's on my phone.
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  So that's my like my default AI tool that I use for research and
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  coming up with ideas. So I started fooling around and
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  essentially my own understanding.
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  I could be wrong anyway. And by the way, if I'm wrong,
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  that proves my point that we're not using language that is easy
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  for our potential customers to understand.
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  So if I understand it correctly, the Scrum product Owner, by the
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  way, Scrum is SCRUM. The Scrum product owner is sort
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  of like the class captain. It's like the head boy or the
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  head girl when it comes to product design.
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  So you are trying to come up with a new product, you know,
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  try to launch something new. You guys have a class captain,
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  you need to have a head boy for the team, somebody who's going
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  to determine, you know, what the priorities are, how often you
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  guys are meeting, what are the priorities you guys are going to
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  pursue, You know, things like that.
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  So essentially the Scrum product owner, that is what they do.
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  Now, I know for those of you who are in the field of Scrum, it
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  makes a lot of sense. You guys already know this, but
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  you know it because you are in that field, your potential
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  customer. If I was developing a product
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  right now or software or whatever, I would never know
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  that I need a Scrum Product Owner because there's nothing in
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  the word Scrum that signifies the everyday ordinary people
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  that this is exactly what it is that you do.
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  So if you have Scrum Product Owner on your profile, you have
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  people that are thumbing through everyday on social media who are
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  interested in product design, who need someone in product
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  design. Or maybe investors, for
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  instance, who have a portfolio of their companies, but they
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  need somebody to direct, you know, the people in the company
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  as per, you know, how to develop the product and things like
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  that. Or maybe people who have in
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  customer customer service teams and who are having to deal with,
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  you know, customers on the other hand.
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  And so they need someone to be able to, you know, direct those
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  conversations, gain the insights and then use that insight, you
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  know, to now inform how you develop the product or the
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  service. All these people are flowing
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  through on social media and they don't know that they need you
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  because what you have on your Instagram handle, on your
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  LinkedIn says Scrum Product Owner.
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  In the industry, you all know what that means.
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  But for the rest of us who could be our potential customers, we
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  have no idea what Scrum means. Not to talk of Scrum Product
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  Owner. So that's the reason why I'm
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  making today's episode. Today's episode is a rant.
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  Basically, you guys are setting up your profiles in such a way
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  that you are standing in between potential customers.
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  You're putting up barriers between potential customers and
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  the money that they want to bring to you.
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  Make it easier. I'm not saying get rid of those
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  technical terms, but make it easy for people to understand
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  what it is that you do. And by the way, for this
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  particular friend of mine, of course, I'm not going to call
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  out his name, but there are lots of you who are making this
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  mistake. I've mentioned it to, I've
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  hinted it to him before. Well, let me say here, just for
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  the benefit of those of you who are committing this scene,
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  another step when it comes to optimizing our social media
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  handle is unfortunately, we have to pick a lane because in sales
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  and business development, we have a saying.
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  And the saying is that a confused mind will not make a
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  decision. I repeat, the confused mind
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  makes no decision. So we don't want to leave people
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  confused about who we are, what we can do, how we can help.
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  The reason why I'm mentioning this is because if you go and
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  check this, my guy's Instagram handle, sorry, his LinkedIn
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  handle, at the top, he has Scrum product owner, but then he also
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  wrote financial inclusion. Then after that he wrote Agile
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  delivery. Then after that, he wrote Gender
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  and social impact. Then after that he wrote youth
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  advocacy and empowerment. Something something, and there's
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  a bunch of other stuff. These are just the only ones
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  that I decided to tell you guys about.
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  Remember, a confused mind makes no decision.
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  So let's say this guy's a part of your network and you see him
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  every single day. How you know what to recommend
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  him for? On the bio, it has Scrum,
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  product owner, financial inclusion, specialist, agile
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  delivery, professional, gender and social impact something
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  something something, youth empowerment and advocacy
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  something, something something, amongst other things.
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  And of course, when he's sharing content, he's going to be
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  sharing content, you know, that deal with all those different
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  disciplines. Do you think this guy is making
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  an impression in the minds of people who scroll through and
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  see his content every single day?
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  Do you think they can peg him to one thing?
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  Anybody who hangs around the content I produce on my social
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  media handle, even if you don't know exactly what it is that I
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  do, you kind of know that if it is business related or sales or
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  marketing related, you kind of know that you can call me up.
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  Like today someone called me up. It's not a problem that I can
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  solve, but you catch my drift in people's minds when they come
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  across my content and they come across my social media handle.
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  The only one I have, which is LinkedIn, they know that if he's
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  business, sales, marketing, maybe customer service, let me
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  call this guy. That is the benefit of
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  optimizing your social media handles.
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  So finally, if you're like this friend of mine, I beg, pick a
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  lane. Pick one lane.
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  Some of you say I build my business based on word of mouth
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  and referrals. Make it easier for people to
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  refer you if on your social media handle or when you talk to
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  people. You say that you are a scrum
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  product owner, you are a financial inclusion specialist.
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  You're into agile delivery, You're into gender and social
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  impact, advocacy and awareness. You're into youth empowerment.
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  Like how will the person know what to refer you for?
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  And just in case I haven't proved my point, and if there's
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  somebody else who still isn't convinced, I want you guys to
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  consider one thing for most people when they want to make a
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  referral or the when they want to pick a vendor to work for
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  them, One thing that the average person looks for is a certain
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  level of specialisation. Think about it, you're moving to
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  a brand new house. You want somebody to help you
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  set up the house. The person says he's a painter.
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  The person says he's a Carpenter.
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  The person says he's a plumber. He also says he's an
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  electrician. Now, maybe if you're in the
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  binder and you're really broke, maybe you might deal with that
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  person. But the average person, the
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  average Nigerian would rather call somebody who is a plumber
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  only to deal with all the plumbing issues and then call
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  somebody who is a Carpenter only to deal with the carpentry
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  issues. You know, do the mosquito
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  netting, design the shelf, do the dish, do the that.
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  I don't know if there are other parts of the world where people
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  like this whole Omni, you know, Omni, you know, Jack of all
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  trades kind of thing. But in this environment, I
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  really don't think you're helping yourself when you do
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  this sort of thing. So pick a lane.
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  Optimizing your profile doesn't just mean you're using the
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  technically correct words, because I'm sure that Scrum
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  product owner, according to that discipline, is the technically
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  precise and most correct way to describe what it is that my
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  friend does. The problem just is for people
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  who are on social media who could be his potential customers
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  or clients. We scroll through and we have no
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  idea what is Scrum. Excuse me, we have no idea what
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  a Scrum product owner is. We have no idea what Scrum is.
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  We have no idea what you do. We have no idea the problems
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  that you solve. So that's it.
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  That's the end of my rant for today.
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  So optimize your social media profiles and please take
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  dressing. Make it easy for people to
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  understand who you are, what it is that you do.
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  And then also please pick a lane.
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  I know everybody wants to be multi talented, what they called
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  multi hyphenate, yeah, sounds cool.
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  But please pick a lane so that people will have confidence that
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  when they pick up the phone and they call you that you are the
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  specialist and this is what you do.
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  If somebody needs a Scrum product owner, let them call you
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  because when they think product development or when they think
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  Scrum, they call you. Don't mess up your
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  communications by saying you're a Scrum product owner.
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  You're into financial inclusion, you're into agile delivery,
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  you're into gender and social impact, you're into youth
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  empowerment. What is the connecting thread
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  out of all these things? At least as a listener to the
• 18:01
  podcast who got in touch with me.
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  And by the time we looked at everything, at least the
• 18:05
  connecting tissue in everything he spoke about was paint.
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  So because of paint, he can do interior decor.
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  He can also do, you know, normal painting that you need in the
• 18:17
  house. And you know, at least there was
• 18:19
  a unifying thing, paint. So for him, what I suggested
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  was, well, you know what? Yeah, you are multi talented.
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  You can do all these things. And from what your clients say,
• 18:29
  it looks as if, yeah, you actually do have the the talent.
• 18:33
  But instead of listing out, you know, 1213 things that you can
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  do, we need to find a way of narrowing it down and
• 18:42
  communicating better so that for your residential and office
• 18:48
  painting needs, you know, call sharp.
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  We need to look for a way to tie it in.
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  So pick a lane. If you don't want to pick a
• 18:56
  lane, look for a way to tie everything in.
• 18:58
  So that's it. And that's all for today.
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  If you would love to connect with me, remember you can call
• 19:03
  send me a text message or a WhatsApp message on 08064662140.
• 19:11
  Thank you for your time and attention.
• 19:12
  I'll catch you some other time.