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The Real Reasons to Consider a Brokerage Change (It's Not What You Think) · The Real Estate Agent Playbook

• 0:00
  it's that time of year again
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  and as somebody who talks to a lot of agents
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  I know that you're thinking it too
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  as you set goals and we kind of look at our future
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  and we're vision casting
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  and we're looking at all the things
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  sometimes we wonder if we are in the right place
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  are we in the right career
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  are we in the right you know
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  brokerage or office
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  and are we on the right trajectory for our future
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  and honest truth is three and a half years ago
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  I had the same decision I was at my dad's brokerage
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  things are great it was cheap and all things considered
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  I made a decision to change my surroundings for me
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  not anybody else right
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  and so the future was a huge piece of my decision
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  so if that's you I wanna bring you a couple tips
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  and talk about how I went through that
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  we're gonna do that next
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  what's up guys
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  I'm Jeremy Kane with the Real Estate Agent Playbook
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  bringing you all kinds of different ideas and topics
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  that result in an amazing real estate career
• 1:01
  I have a ton of information on this channel
• 1:04
  regarding organic and social media growth
• 1:07
  as I've done in my production business
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  as well as I talk a lot about
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  the general idea of this real estate career
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  and having success in it so if you like that stuff
• 1:16
  you like this video
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  please throw a thumbs up if you like it a lot
• 1:20
  please hit that subscribe button
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  that bell and we will see you on the next video
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  but for now let's get into it
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  so there's all kinds of hub above
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  about what brokerage you're at
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  and when I really got into the business
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  I was like well
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  here's the deal
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  like I'm not going to lead with my brokerage
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  I'm not gonna lead with my brokerage brand
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  I may not be here for the rest of my career
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  and the brokerage brand does not define me
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  or my service but I know how the legal
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  you know aspects of this business is set up
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  as a real estate agent I made it
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  a point to make sure that my brand carried through
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  as an individual
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  so that I could help my clients understand
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  you know the the most important things of this massive
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  you know process of buying or selling home
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  and so
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  I immediately was turned on to this personal branding
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  well maybe I wasn't the best at it
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  with graphic design and colors and logos
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  my brand was always
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  deep rooted in the service that I was providing
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  has nothing to do with the brokerage
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  that was behind me
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  I knew that I had a personal license
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  and that's what I was going to do
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  so a lot of times we kind of look at it the other way
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  I need to be with this brand so that I can get in this
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  luxury listing or that luxury listing
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  the truth is is that if you carry a personal brand
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  that's going to put you in
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  you know
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  the conversations with people that are going to
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  you know
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  wanna use you for a quote unquote luxury listening
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  they really don't care who's behind you
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  as long as you have the marketing
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  you have the expertise you have the track record
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  you have the presentation that can get you there
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  so I wanna really make sure that even you know
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  if you are at my brokerage right
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  you got to separate yourself a little bit from
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  the brand so that you are unique because
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  you know
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  some of these bigger brands have thousands of agents
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  in one market center right
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  so even if you are one of these bigger brands
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  you think that that's carrying you forward
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  and you like the sexy colors and the signs
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  and all the rules they give you
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  you still have to carry uh
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  an air about you that is your personal brand
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  so whether they allow you to
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  you know promote that personal brand
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  you know within the guidelines of of the law are huge
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  but are you asking yourself
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  are you building this business in your future for you
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  or that brokerage brand
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  because at a lot of cases in the bricks and mortar
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  traditional sense of real estate brokerages
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  you're building that brand and how do I know that
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  well let's do this
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  let's talk about your last day in real estate
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  you can walk into your broker's office and you can say
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  hey you know
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  it's been a good run 20
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  30 years of stacking your bank account
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  shake his hand and your income immediately goes to zero
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  unless you've personally you know
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  invested properly or bought rental properties or
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  you know whatever
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  what some brokerages you have equity ownership
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  you have revenue share so it's you know
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  you have options right
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  the day that I decide to quit producing in real estate
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  I'm gonna probably walk into my virtual office
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  and just say hey
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  thanks for everything my income is going to be built up
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  because of other revenue share streams
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  provided by my brokerage and my income cannot fall off
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  the only thing that changes is
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  I'm not trading my time for income
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  for that production side of the business
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  so absolutely mind blowing thing that came to me was
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  I don't wanna look my broker in the eye
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  even if it was my dad thanks a lot son
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  you made me a shit ton of money
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  now you're you know at zero
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  and so that's where I kind of step back
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  and I wanna make sure that we understand that
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  you have the brand
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  you have the ability to build a brand
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  and if you can build a brand
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  regardless of its industry or not
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  you can take that brand
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  and you can plug it into a different
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  supercharged brokerage model that allows you to
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  you know create multiple streams of income very easily
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  but if it's all about that brand from day one
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  it's really hard to transition away from
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  and so when I was thinking about it doing 40
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  50 transactions a year I I was like okay
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  I gotta go somewhere where I'm surrounded by
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  you know good people we're looking at a
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  you know mindset to scale even as a solo agent
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  a mindset to scale our business or income
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  and how do we do that well
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  we have to surround ourselves with better individuals
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  right we have to
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  put ourselves in rooms
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  with people that are doing better than us
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  or doing what we wanna do
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  and understand how we can reach those levels right
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  and so the biggest thing with me was okay
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  what can I let go of my business right
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  can I outsource my transaction you know
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  coordinator duties can I
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  you know outsource some of my
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  you know
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  graphic design and video editing and all of this stuff
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  and coming to a brokerage like this
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  where it wasn't all a car and me
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  you know deciding and making all these you know
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  things
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  and having referrals from the people that were doing
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  the things that I wanted to do
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  that was a game changer for me
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  because I was able to take my production business
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  plug it into this model
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  and absolutely have that continue to scale naturally
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  because of how I built my business organically
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  right referrals and all that
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  those things seem to be kind of coming in
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  I still put out content I still
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  you know up to date on the market
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  and I'm putting stuff out there
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  and people seem to now be coming to me
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  I don't have to you know
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  grind is hard I don't have to maybe do the open houses
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  I don't have to do the cold calling
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  that kind of stuff I put out social media content
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  I connect with people
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  I am present in my community and business comes into me
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  what that means is that I'm in my free time
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  I'm actually growing my production business
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  because of the relationship side of it
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  the conversations I'm having
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  and I'm able to develop a completely different business
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  based on agent attraction and revenue share
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  not to mention while when I'm closing deals
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  I'm actually growing equity ownership in the company
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  so this was all kind of related
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  and it started with being able to outsource
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  some of the pieces of my business
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  that I did not feel comfortable outsourcing
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  when it was just me in an olive cart brokerage
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  and I had to make all of those decisions
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  there wasn't as much support around me that would say
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  hey here's a good TC
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  this is why you need a TC
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  if you get a TC this is how you level up
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  and so those people that you surround yourself with
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  make a bigger impact than you think
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  and then of course when you know
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  you're the you're the new kid on the block
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  or everybody knows you're thinking about making move
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  you have conversations right
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  I had conversations with
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  different brokerages that offered me
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  managing broker roles you know
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  these team lead roles all of this stuff
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  and you have to sort through what's actually value
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  what you're looking for what you can plug it into
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  and what actually is realistic right
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  I had even within my brokerage
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  I had two kind of influencers that I was talking to
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  and in the at the end of the day
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  I decided to go with Mike
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  Charard and the Wolfpack
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  because it more aligned with my business right
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  it wasn't the cold calling
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  you know
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  doing that stuff that I've just had never done
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  and it wasn't something that I wanted to start doing
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  so I have this whole other line of value
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  that made more sense to me
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  so first you have to sort through
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  what is actually gonna be valuable to you
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  and what aligns with what you wanna do
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  and build your business cause brokerages have
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  you know all kinds of packages things that they say
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  you know here the truth is
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  is that a lot of people are talking a big game
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  and they can't actually offer you what they're
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  they're referring to
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  so you need to sift through that first of all
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  and then you need to make sure okay
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  this is the actual value that I'm looking for
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  what what actually aligns with my business and how
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  what's gonna make me take those further steps forward
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  because I didn't wanna have the olive car
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  where I was going out to find all the things
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  if I could have it within a brokerage model
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  that made sense
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  and that's ultimately how I should made my choice is
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  this is how I wanna build my business
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  that sounds great to me that's what I wanna do
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  I wanna be like that
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  and so then we're going to you know
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  grow accordingly and make that decision accordingly
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  but please please please make sure that it's not
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  a value proposition that cannot be
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  you know confirmed
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  cannot be actually given to you
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  because that happens more times than not
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  and it's a very sad thing
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  and ultimately
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  waste a lot of money and time in your business
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  so yeah if all of this
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  sounds like things that you've thought about
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  and you're you know
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  maybe it is time to consider a move
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  and I'd be happy to talk to you about our group
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  it may be a fit it may not be
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  but I would love to have the chance
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  so if you are interested
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  book a call with the already Agent Wolfpack link below
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  and I'd be happy to to just tell you what we have
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  it's not a recruiting call
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  it's not anything like that
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  but this is what it looks
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  like to align with this group
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  this is how I built several income streams that are
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  equal to
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  or more than what I was doing on the other side
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  in the other area and I get it
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  you can go by rental properties
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  you can go do all this
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  this three stream model is in one brokerage
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  for doing what you're already doing
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  when people were calling me and saying
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  hey Jeremy
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  I just got my license worth showing my license
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  I would say the old brokerage
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  now I say this brokerage the only difference is
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  is that I get compensated
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  for helping you grow and be successful
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  over here I got a Starbucks gift card
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  and nothing if you were successful or failed
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  so that's absolutely a key component to this
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  and so as we move forward
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  let's talk about this
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  the last thing that really made sense to me
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  was the lifestyle right
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  I've heard
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  over and over in my head that Realtors don't retire
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  they expire well
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  I certainly don't wanna expire
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  so when I started looking at this and I was like okay
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  what's this look like
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  how long can I actually sustain this
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  elite level of production
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  how long can I do 50 60 deals a year on my own
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  and the truth is you know
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  maybe I got 10 good years left
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  where I can hustle and do all the things
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  but my my kids are growing
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  I'm still able to be a part of their lives now
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  but ultimately I really wanna be fully present
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  when they are in their high school years
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  those formidable years where they're gonna remember
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  right they're gonna remember if I was at that game
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  if I was constantly on the phone
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  if I had to step out and take calls
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  if I was at that performance
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  and so that's my goal
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  is to be 150% present in those moments
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  and still build relationships
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  now because I get it
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  like you can't just show up one day and be like
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  hey Dad's here right I know I've been working for 80
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  90 hours a week so I was able to do that
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  I'm able to timeblock
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  and organize my schedule that way
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  but the lifestyle behind it was huge to me right
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  and beyond that
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  now they're out of out of the house and my wife of
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  you know 12 years or whatever it is now um
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  and I can go travel go do the things we wanna do
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  because I'm not rooted to this location
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  in my production business
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  so that lifestyle is absolutely key
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  and it's not possible without
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  the residual income streams
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  in the exit strategy
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  that absolutely is only provided by one brokerage
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  in this industry and that's the XP
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  I understand there's other cloud based brokerages
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  copycats
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  Rev share with equity models and production models
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  but there is truly no other exit strategy within the
• 12:09
  you know umbrella of a real estate company
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  like EXP
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  and if you wanna talk about that and argue about that
• 12:15
  let's go give me a call 3 0
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  3 2 1
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  0 zero 3
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  7 8
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  but I hope this helps
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  kind of justify some of the reasons in the ideas
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  that I brought to the table
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  and the truth is that I am here telling you this
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  because it's my duty I would be doing you a disservice
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  if I didn't tell you exactly how this brokerage model
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  and how this change
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  completely changed my life three and a/2 years ago
• 12:40
  so I hope it helps I hope you didn't get too
• 12:43
  too excited or pissed off at me
• 12:46
  but comment below like the video
• 12:49
  subscribe to the channel
• 12:50
  it's not all about the brokerage
• 12:51
  it's not all about that
• 12:52
  it's about the people that you surround yourself with
• 12:55
  and I'm here to help
• 12:56
  however I can give me a call sometime or let's chat
• 12:59
  we'll see you next time