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How I Design A Community Strategy · Build With Becky: Smart Strategies To Grow Your Community-Driven Business

• 0:00
  Every
• 0:00
  single
• 0:01
  client
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  that
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  we
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  work
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  with
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  at
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  Affinity
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  starts
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  with
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  a
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  community
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  strategy.
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  We
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  have
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  everyone
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  go
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  through
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  the
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  same
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  process.
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  We
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  call
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  it
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  our
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  community
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  strategy
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  intensive.
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  And
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  so
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  I
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  thought
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  it
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  would
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  be
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  fun
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  to
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  share
• 0:11
  what
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  really
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  goes
• 0:12
  into
• 0:12
  that
• 0:12
  and
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  how
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  we
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  design
• 0:14
  incredible
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  community
• 0:15
  strategies.
• 0:16
  So
• 0:16
  the
• 0:17
  first
• 0:17
  thing
• 0:17
  is
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  that
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  a
• 0:18
  great
• 0:18
  community
• 0:18
  strategy
• 0:19
  comes
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  from
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  asking
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  really
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  great
• 0:21
  questions.
• 0:22
  So
• 0:22
  the
• 0:23
  first
• 0:23
  thing
• 0:23
  we
• 0:24
  always
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  ask
• 0:24
  is
• 0:25
  what
• 0:25
  is
• 0:25
  the
• 0:25
  single
• 0:25
  most
• 0:26
  important
• 0:26
  outcome
• 0:27
  you
• 0:27
  want
• 0:27
  to
• 0:28
  from
• 0:28
  your
• 0:29
  community
• 0:29
  strategy?
• 0:30
  What
• 0:30
  is
• 0:30
  the
• 0:30
  thing
• 0:30
  that
• 0:30
  you're
• 0:31
  focused
• 0:31
  on?
• 0:31
  Because
• 0:32
  that's
• 0:32
  how
• 0:32
  we
• 0:33
  design
• 0:33
  our
• 0:34
  experiments,
• 0:34
  that's
• 0:35
  how
• 0:35
  we
• 0:35
  plan
• 0:35
  for
• 0:36
  what
• 0:36
  we're
• 0:36
  going
• 0:36
  to
• 0:36
  focus
• 0:37
  on.
• 0:37
  And
• 0:37
  really
• 0:38
  this
• 0:38
  is
• 0:38
  all
• 0:38
  comes
• 0:39
  down
• 0:39
  to
• 0:39
  what
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  problem
• 0:40
  are
• 0:40
  we
• 0:40
  really
• 0:40
  solving
• 0:41
  here?
• 0:41
  So
• 0:41
  sometimes
• 0:42
  it's
• 0:42
  I
• 0:43
  want
• 0:43
  to
• 0:43
  grow
• 0:43
  my
• 0:43
  membership,
• 0:44
  I
• 0:44
  want
• 0:44
  to
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  add
• 0:44
  more
• 0:45
  members,
• 0:46
  sometimes
• 0:46
  it's
• 0:47
  I
• 0:48
  lack
• 0:48
  engagement.
• 0:49
  Engagement
• 0:49
  is
• 0:50
  crickets.
• 0:50
  People
• 0:51
  aren't
• 0:51
  doing
• 0:51
  the
• 0:51
  work,
• 0:52
  they're
• 0:52
  not
• 0:52
  following
• 0:53
  the
• 0:53
  process,
• 0:54
  they're
• 0:54
  not
• 0:55
  really
• 0:56
  experiencing
• 0:56
  all
• 0:57
  of
• 0:57
  the
• 0:57
  aspects
• 0:57
  of
• 0:57
  the
• 0:58
  membership
• 0:58
  that
• 0:58
  we
• 0:58
  offer.
• 0:59
  And
• 0:59
  so
• 1:00
  that
• 1:00
  engagement
• 1:01
  is
• 1:01
  often
• 1:01
  a
• 1:01
  big
• 1:01
  one
• 1:02
  and
• 1:02
  then
• 1:02
  the
• 1:03
  other
• 1:03
  one
• 1:03
  is
• 1:03
  usually
• 1:04
  something
• 1:04
  around
• 1:04
  retention,
• 1:05
  like
• 1:05
  people
• 1:05
  are
• 1:05
  canceling,
• 1:06
  I
• 1:06
  can't
• 1:06
  get
• 1:06
  them
• 1:06
  to
• 1:07
  stick
• 1:07
  around.
• 1:07
  And
• 1:07
  so
• 1:08
  we
• 1:08
  really
• 1:08
  want
• 1:08
  to
• 1:08
  understand
• 1:09
  what's
• 1:09
  the
• 1:09
  problem
• 1:10
  that
• 1:10
  we're
• 1:10
  solving
• 1:10
  for
• 1:11
  when
• 1:11
  we're
• 1:11
  designing
• 1:12
  our
• 1:12
  how
• 1:13
  we're
• 1:13
  going
• 1:13
  to
• 1:13
  change
• 1:13
  things
• 1:14
  and
• 1:14
  what
• 1:14
  the
• 1:14
  strategy
• 1:14
  is
• 1:15
  going
• 1:15
  to
• 1:15
  look
• 1:15
  like.
• 1:16
  The
• 1:16
  next
• 1:16
  thing
• 1:16
  we
• 1:16
  want
• 1:17
  to
• 1:17
  understand
• 1:17
  is
• 1:17
  who
• 1:17
  does
• 1:18
  your
• 1:18
  community
• 1:18
  serve?
• 1:19
  What
• 1:20
  do
• 1:20
  you
• 1:20
  know
• 1:20
  about
• 1:20
  them?
• 1:21
  So
• 1:21
  I
• 1:21
  would
• 1:21
  say
• 1:22
  earlier
• 1:22
  I
• 1:23
  said
• 1:23
  a
• 1:23
  community
• 1:23
  strategy,
• 1:23
  the
• 1:24
  most
• 1:24
  important
• 1:24
  thing
• 1:24
  is
• 1:24
  asking
• 1:25
  great
• 1:25
  questions.
• 1:25
  The
• 1:25
  other
• 1:25
  thing
• 1:26
  is
• 1:26
  really
• 1:27
  understanding
• 1:27
  your
• 1:27
  members.
• 1:28
  And
• 1:28
  you
• 1:28
  know,
• 1:29
  asking
• 1:29
  great
• 1:29
  questions
• 1:29
  leads
• 1:30
  to
• 1:30
  that,
• 1:30
  but
• 1:31
  it
• 1:31
  means
• 1:31
  you're
• 1:31
  connecting
• 1:32
  with
• 1:32
  them,
• 1:32
  you're
• 1:33
  understanding
• 1:33
  who
• 1:33
  they
• 1:33
  are,
• 1:34
  what
• 1:34
  they
• 1:34
  care
• 1:34
  about,
• 1:35
  what
• 1:35
  their
• 1:35
  goals
• 1:35
  are,
• 1:36
  what
• 1:36
  they're
• 1:36
  struggling
• 1:37
  with,
• 1:37
  and
• 1:37
  just
• 1:38
  really,
• 1:38
  really
• 1:39
  understanding
• 1:40
  them.
• 1:40
  On
• 1:40
  a
• 1:40
  deeper
• 1:41
  level,
• 1:41
  we're
• 1:41
  understanding
• 1:42
  too
• 1:43
  what
• 1:43
  transformation
• 1:44
  they're
• 1:44
  working
• 1:45
  on,
• 1:45
  what
• 1:45
  is
• 1:46
  the
• 1:46
  main
• 1:46
  goal
• 1:47
  in
• 1:47
  their
• 1:47
  life
• 1:47
  that
• 1:47
  they're
• 1:48
  working
• 1:48
  toward
• 1:48
  right
• 1:48
  now.
• 1:49
  And
• 1:49
  the
• 1:49
  best
• 1:50
  thing
• 1:50
  you
• 1:50
  can
• 1:50
  do
• 1:50
  to
• 1:50
  have
• 1:51
  really
• 1:51
  solid
• 1:51
  answers
• 1:52
  for
• 1:52
  these
• 1:52
  questions
• 1:52
  is
• 1:53
  to
• 1:53
  talk
• 1:53
  to
• 1:53
  your
• 1:53
  members,
• 1:54
  you
• 1:54
  know,
• 1:54
  have
• 1:55
  those
• 1:55
  one
• 1:55
  to
• 1:55
  one
• 1:56
  conversations,
• 1:57
  be
• 1:57
  talking
• 1:57
  to
• 1:58
  them
• 1:58
  in
• 1:58
  the
• 1:58
  DMs
• 1:58
  and
• 1:59
  whether
• 1:59
  this
• 1:59
  is
• 1:59
  your
• 1:59
  current
• 2:00
  members
• 2:00
  or
• 2:00
  your
• 2:00
  prospect
• 2:01
  members,
• 2:01
  gathering
• 2:02
  some
• 2:02
  of
• 2:02
  this
• 2:02
  data
• 2:03
  is
• 2:03
  really
• 2:03
  important
• 2:04
  to
• 2:04
  be
• 2:04
  able
• 2:04
  to
• 2:05
  use
• 2:05
  that
• 2:06
  data
• 2:06
  to
• 2:06
  drive
• 2:07
  whatever
• 2:07
  strategy
• 2:08
  we're
• 2:08
  setting.
• 2:09
  So
• 2:09
  I
• 2:09
  know
• 2:09
  I
• 2:09
  talk
• 2:10
  a
• 2:10
  lot
• 2:10
  about
• 2:11
  making
• 2:11
  data
• 2:11
  driven
• 2:12
  decisions
• 2:12
  in
• 2:12
  your
• 2:12
  community
• 2:13
  and
• 2:13
  this
• 2:13
  is
• 2:13
  kind
• 2:14
  of
• 2:14
  like
• 2:14
  the,
• 2:15
  the
• 2:15
  highest
• 2:15
  level
• 2:15
  of
• 2:15
  that.
• 2:16
  What
• 2:16
  are
• 2:17
  the
• 2:17
  big
• 2:17
  umbrella
• 2:18
  problems
• 2:19
  that
• 2:19
  we're
• 2:19
  solving
• 2:19
  for?
• 2:20
  What
• 2:20
  is
• 2:21
  the
• 2:21
  main
• 2:22
  goal
• 2:22
  people
• 2:22
  are
• 2:22
  working
• 2:23
  towards
• 2:23
  and
• 2:23
  where
• 2:23
  are
• 2:23
  they
• 2:24
  on
• 2:24
  that
• 2:24
  journey?
• 2:25
  What
• 2:25
  are
• 2:25
  they
• 2:26
  struggling
• 2:26
  with?
• 2:26
  Who
• 2:27
  are
• 2:27
  they
• 2:27
  talking
• 2:27
  to?
• 2:27
  Who
• 2:28
  are
• 2:28
  they
• 2:28
  meeting?
• 2:29
  Are
• 2:29
  they
• 2:29
  connecting
• 2:29
  with
• 2:29
  others?
• 2:30
  All
• 2:30
  of
• 2:30
  this
• 2:30
  stuff
• 2:31
  really
• 2:31
  helps
• 2:32
  us
• 2:33
  drive
• 2:33
  our
• 2:34
  decisions
• 2:34
  around
• 2:35
  what
• 2:35
  we
• 2:35
  do
• 2:36
  next.
• 2:36
  From
• 2:36
  a
• 2:36
  strategy
• 2:37
  lens,
• 2:37
  we
• 2:37
  also
• 2:38
  want
• 2:38
  to
• 2:38
  understand
• 2:38
  how
• 2:39
  does
• 2:39
  this
• 2:40
  community
• 2:41
  experience
• 2:41
  or
• 2:41
  membership
• 2:42
  fit
• 2:42
  into
• 2:42
  the
• 2:43
  offer
• 2:43
  suite,
• 2:43
  into
• 2:44
  the
• 2:44
  business.
• 2:44
  I
• 2:45
  always
• 2:45
  picture
• 2:45
  like
• 2:46
  a
• 2:46
  Venn
• 2:46
  diagram.
• 2:47
  You've
• 2:47
  got
• 2:47
  customer
• 2:48
  needs
• 2:48
  and
• 2:48
  business
• 2:49
  needs
• 2:49
  and
• 2:50
  those
• 2:50
  two
• 2:50
  things
• 2:51
  need
• 2:51
  to
• 2:51
  work
• 2:51
  together.
• 2:52
  We
• 2:52
  need
• 2:52
  to
• 2:52
  consider
• 2:53
  both.
• 2:53
  And
• 2:54
  that
• 2:54
  overlap
• 2:55
  is
• 2:55
  really
• 2:55
  what
• 2:56
  I'm
• 2:56
  looking
• 2:56
  at
• 2:56
  for
• 2:57
  like,
• 2:57
  quality
• 2:58
  product
• 2:58
  strategy
• 2:59
  when
• 2:59
  making
• 3:00
  decisions.
• 3:01
  So
• 3:01
  when
• 3:01
  I
• 3:01
  look
• 3:02
  at
• 3:02
  a
• 3:02
  community
• 3:02
  or
• 3:03
  a
• 3:03
  program
• 3:04
  or
• 3:04
  a
• 3:04
  membership
• 3:05
  or
• 3:05
  whatever,
• 3:05
  what
• 3:06
  I'm
• 3:06
  trying
• 3:06
  to
• 3:06
  understand
• 3:07
  here
• 3:07
  is
• 3:07
  like,
• 3:07
  how
• 3:08
  does
• 3:08
  this
• 3:08
  fit
• 3:08
  into
• 3:09
  your
• 3:09
  full
• 3:09
  business
• 3:10
  model?
• 3:10
  How
• 3:11
  is
• 3:11
  this
• 3:11
  driving
• 3:12
  your
• 3:12
  bottom
• 3:13
  line?
• 3:13
  How
• 3:13
  is
• 3:13
  this
• 3:14
  driving
• 3:14
  your
• 3:15
  impact?
• 3:16
  How
• 3:16
  do
• 3:16
  these
• 3:16
  things
• 3:16
  fit
• 3:17
  together?
• 3:17
  And
• 3:18
  so
• 3:18
  a
• 3:18
  lot
• 3:18
  of
• 3:18
  times
• 3:18
  our
• 3:19
  community
• 3:19
  strategies
• 3:20
  include
• 3:21
  ascension.
• 3:21
  How
• 3:22
  are
• 3:22
  we
• 3:22
  going
• 3:22
  to
• 3:22
  upgrade
• 3:23
  people
• 3:23
  into
• 3:23
  the
• 3:23
  next
• 3:24
  level?
• 3:24
  How
• 3:24
  are
• 3:24
  we
• 3:24
  going
• 3:24
  to
• 3:25
  increase
• 3:25
  customer
• 3:26
  lifetime
• 3:26
  value
• 3:26
  or,
• 3:27
  you
• 3:28
  know,
• 3:28
  order
• 3:29
  value?
• 3:29
  How
• 3:29
  are
• 3:30
  we
• 3:30
  going
• 3:30
  to
• 3:31
  increase
• 3:31
  revenue?
• 3:32
  How
• 3:32
  are
• 3:32
  we
• 3:32
  going
• 3:32
  to
• 3:33
  drive
• 3:33
  the
• 3:34
  business
• 3:34
  goals
• 3:34
  forward
• 3:35
  while
• 3:35
  also
• 3:36
  balancing
• 3:36
  that?
• 3:37
  Members
• 3:37
  are
• 3:37
  really
• 3:38
  taken
• 3:38
  care
• 3:38
  of.
• 3:39
  And
• 3:39
  so
• 3:39
  all
• 3:39
  of
• 3:39
  it
• 3:40
  is
• 3:40
  from
• 3:40
  a
• 3:40
  very
• 3:40
  authentic
• 3:41
  place
• 3:42
  of,
• 3:42
  of
• 3:43
  service
• 3:43
  and
• 3:43
  serving
• 3:44
  people
• 3:44
  and
• 3:44
  getting
• 3:44
  them
• 3:45
  into
• 3:45
  the
• 3:45
  right
• 3:45
  product,
• 3:46
  getting
• 3:46
  them
• 3:46
  into
• 3:48
  that
• 3:48
  VIP
• 3:48
  tier
• 3:49
  if
• 3:49
  it
• 3:49
  makes
• 3:50
  sense
• 3:50
  for
• 3:50
  them,
• 3:50
  or
• 3:51
  really
• 3:51
  just
• 3:51
  understanding,
• 3:52
  like,
• 3:53
  how
• 3:53
  can
• 3:53
  we
• 3:54
  design
• 3:54
  a
• 3:54
  member
• 3:54
  journey
• 3:55
  that
• 3:55
  gives
• 3:55
  them
• 3:56
  the
• 3:56
  right
• 3:56
  product
• 3:56
  at
• 3:57
  the
• 3:57
  right
• 3:57
  time
• 3:57
  so
• 3:58
  that
• 3:58
  they
• 3:58
  could
• 3:58
  add
• 3:58
  on
• 3:59
  that
• 3:59
  course
• 3:59
  so
• 4:00
  that
• 4:00
  they
• 4:00
  could
• 4:01
  upgrade
• 4:01
  to
• 4:02
  the
• 4:02
  next
• 4:02
  level
• 4:02
  so
• 4:02
  they
• 4:03
  can
• 4:03
  apply
• 4:03
  to
• 4:03
  be
• 4:03
  part
• 4:04
  of
• 4:04
  the
• 4:04
  mastermind?
• 4:05
  All
• 4:05
  of
• 4:05
  this
• 4:05
  stuff
• 4:05
  needs
• 4:06
  to
• 4:06
  fit
• 4:06
  together
• 4:06
  in
• 4:07
  a
• 4:07
  really
• 4:07
  cohesive
• 4:08
  member
• 4:08
  journey
• 4:09
  model.
• 4:09
  And
• 4:09
  so
• 4:09
  that's
• 4:10
  one
• 4:10
  of
• 4:10
  the
• 4:10
  main
• 4:10
  things
• 4:10
  we're
• 4:11
  looking
• 4:11
  at
• 4:11
  when
• 4:11
  we're
• 4:11
  creating
• 4:12
  a
• 4:12
  customer
• 4:13
  journey
• 4:13
  and
• 4:14
  a
• 4:14
  community
• 4:14
  strategy
• 4:15
  is
• 4:15
  how
• 4:15
  do
• 4:16
  all
• 4:16
  of
• 4:16
  these
• 4:16
  things
• 4:16
  fit
• 4:16
  together
• 4:17
  and
• 4:17
  is
• 4:17
  it
• 4:17
  a
• 4:17
  really
• 4:18
  cohesive,
• 4:18
  seamless
• 4:20
  process?
• 4:21
  So
• 4:21
  our
• 4:21
  first
• 4:21
  step
• 4:21
  is
• 4:22
  really
• 4:22
  data
• 4:22
  collection.
• 4:23
  We're
• 4:23
  asking
• 4:23
  all
• 4:24
  of
• 4:24
  these
• 4:24
  questions,
• 4:24
  we're
• 4:25
  getting
• 4:25
  the
• 4:25
  answers
• 4:26
  and
• 4:26
  then
• 4:26
  our
• 4:26
  team.
• 4:27
  I'm
• 4:27
  actually
• 4:27
  looking
• 4:28
  right
• 4:28
  now
• 4:28
  at
• 4:28
  our
• 4:29
  questionnaire.
• 4:29
  We
• 4:29
  have
• 4:30
  clients
• 4:30
  fill
• 4:30
  out
• 4:31
  when
• 4:31
  they
• 4:31
  first
• 4:31
  book
• 4:32
  us.
• 4:32
  And
• 4:33
  so
• 4:33
  we
• 4:33
  use
• 4:33
  their
• 4:34
  answers
• 4:34
  to
• 4:35
  all
• 4:35
  of
• 4:35
  these
• 4:35
  questions
• 4:36
  to
• 4:36
  help
• 4:36
  us
• 4:37
  design
• 4:38
  strategy
• 4:38
  intensive
• 4:39
  workshop.
• 4:40
  So
• 4:40
  the
• 4:40
  strategy
• 4:40
  intensive
• 4:41
  is
• 4:41
  really
• 4:42
  designed
• 4:42
  to
• 4:42
  just
• 4:42
  remove
• 4:43
  the
• 4:43
  guesswork.
• 4:43
  We're
• 4:44
  really
• 4:44
  digging
• 4:44
  into
• 4:44
  the
• 4:45
  data,
• 4:45
  we're
• 4:45
  understanding
• 4:46
  the
• 4:46
  problems,
• 4:47
  we're
• 4:47
  looking
• 4:48
  at
• 4:48
  all
• 4:48
  of
• 4:48
  the
• 4:49
  answers
• 4:49
  to
• 4:49
  these
• 4:49
  questions
• 4:50
  and
• 4:50
  understanding
• 4:51
  the
• 4:51
  full
• 4:51
  customer
• 4:52
  journey
• 4:52
  of
• 4:53
  your
• 4:53
  offer
• 4:53
  suite.
• 4:54
  And
• 4:54
  because
• 4:55
  we've
• 4:55
  done
• 4:55
  all
• 4:55
  of
• 4:56
  this
• 4:56
  sort
• 4:56
  of
• 4:56
  legwork
• 4:56
  ahead
• 4:57
  of
• 4:57
  time.
• 4:57
  Then
• 4:57
  what
• 4:58
  we
• 4:58
  do
• 4:58
  is
• 4:58
  we
• 4:58
  come
• 4:58
  together
• 4:59
  in
• 4:59
  this
• 4:59
  90
• 4:59
  minute
• 5:00
  session.
• 5:00
  It's
• 5:00
  like
• 5:01
  a
• 5:01
  messy
• 5:01
  whiteboard
• 5:02
  session
• 5:03
  workshop
• 5:04
  where
• 5:04
  we're
• 5:04
  creating
• 5:06
  your
• 5:06
  strategy
• 5:07
  in
• 5:07
  real
• 5:07
  time
• 5:07
  with
• 5:08
  you.
• 5:08
  We're
• 5:08
  answering
• 5:09
  the
• 5:09
  biggest
• 5:09
  questions,
• 5:10
  mapping
• 5:10
  out
• 5:10
  your
• 5:10
  goals
• 5:11
  and
• 5:11
  creating
• 5:11
  a
• 5:12
  custom
• 5:12
  strategy
• 5:13
  doc
• 5:13
  that's
• 5:14
  meant
• 5:14
  to
• 5:14
  give
• 5:14
  you
• 5:14
  clarity
• 5:15
  on
• 5:15
  what
• 5:15
  to
• 5:15
  build
• 5:16
  or
• 5:16
  how
• 5:16
  to
• 5:16
  upgrade
• 5:17
  your
• 5:17
  community
• 5:17
  experience,
• 5:18
  how
• 5:19
  you're
• 5:19
  going
• 5:19
  to
• 5:19
  structure
• 5:19
  it
• 5:20
  and
• 5:20
  how
• 5:20
  you're
• 5:20
  going
• 5:20
  to
• 5:21
  get
• 5:21
  started
• 5:21
  with
• 5:21
  confidence.
• 5:22
  So
• 5:22
  we're
• 5:22
  also
• 5:22
  handing
• 5:23
  you
• 5:23
  this
• 5:24
  90
• 5:24
  day
• 5:24
  plan
• 5:25
  that's
• 5:25
  going
• 5:25
  to
• 5:25
  tell
• 5:25
  you
• 5:25
  exactly
• 5:26
  what
• 5:26
  you
• 5:26
  should
• 5:26
  focus
• 5:27
  on
• 5:27
  in
• 5:27
  the
• 5:27
  coming
• 5:28
  months.
• 5:28
  A
• 5:29
  community
• 5:29
  strategy
• 5:30
  defines
• 5:31
  the
• 5:31
  core
• 5:31
  promise
• 5:32
  and
• 5:32
  purpose
• 5:32
  of
• 5:32
  your
• 5:32
  community.
• 5:33
  It
• 5:33
  creates
• 5:34
  a
• 5:34
  structure
• 5:34
  that
• 5:35
  supports
• 5:35
  your
• 5:35
  members
• 5:35
  success
• 5:36
  and
• 5:36
  engagement.
• 5:37
  It
• 5:37
  designs
• 5:38
  a
• 5:38
  programming
• 5:38
  schedule
• 5:39
  that
• 5:39
  doesn't
• 5:39
  burn
• 5:39
  you
• 5:40
  out.
• 5:40
  We
• 5:40
  do
• 5:40
  a
• 5:41
  lot
• 5:41
  of
• 5:41
  programming
• 5:42
  strategy
• 5:43
  and
• 5:43
  we
• 5:44
  help
• 5:44
  you
• 5:44
  know
• 5:44
  what
• 5:44
  to
• 5:44
  prioritize
• 5:45
  because
• 5:46
  knowing
• 5:46
  what
• 5:46
  to
• 5:47
  do
• 5:47
  first
• 5:47
  is
• 5:47
  probably
• 5:47
  the
• 5:48
  hardest
• 5:48
  thing.
• 5:48
  There's
• 5:48
  a
• 5:49
  million
• 5:49
  ways
• 5:50
  you
• 5:50
  could
• 5:50
  attempt
• 5:51
  to
• 5:51
  scale
• 5:52
  or
• 5:52
  increase
• 5:53
  engagement
• 5:53
  of
• 5:53
  your
• 5:53
  community
• 5:54
  or
• 5:54
  launch
• 5:54
  your
• 5:55
  community.
• 5:55
  There's
• 5:56
  lots
• 5:56
  of
• 5:56
  different
• 5:56
  ways
• 5:56
  you
• 5:56
  can
• 5:57
  try
• 5:57
  it.
• 5:57
  But
• 5:57
  narrowing
• 5:58
  that
• 5:58
  scope
• 5:58
  and
• 5:58
  getting
• 5:58
  a
• 5:58
  really
• 5:59
  clear
• 6:00
  plan
• 6:00
  is,
• 6:00
  is
• 6:01
  the
• 6:01
  part
• 6:01
  that
• 6:01
  really
• 6:01
  makes
• 6:02
  or
• 6:02
  breaks
• 6:02
  a
• 6:03
  launch
• 6:03
  or
• 6:03
  an
• 6:03
  upgrade
• 6:04
  experience.
• 6:05
  There
• 6:05
  are
• 6:05
  always
• 6:06
  things
• 6:06
  that
• 6:06
  are
• 6:06
  the
• 6:07
  same,
• 6:07
  right?
• 6:07
  There
• 6:08
  are
• 6:08
  some
• 6:08
  things
• 6:08
  every
• 6:09
  community
• 6:09
  should
• 6:10
  do
• 6:10
  and
• 6:10
  I
• 6:10
  talk
• 6:10
  about
• 6:11
  a
• 6:11
  lot
• 6:11
  of
• 6:11
  that
• 6:11
  stuff
• 6:12
  on
• 6:12
  the
• 6:12
  podcast.
• 6:13
  But
• 6:13
  the
• 6:13
  magic
• 6:14
  is
• 6:14
  in
• 6:14
  those
• 6:14
  unique
• 6:15
  aspects.
• 6:16
  The
• 6:16
  quick
• 6:16
  wins,
• 6:17
  the
• 6:17
  transformation,
• 6:18
  the
• 6:19
  member
• 6:19
  journey,
• 6:20
  the
• 6:20
  onboarding
• 6:21
  process,
• 6:21
  all
• 6:21
  of
• 6:22
  that
• 6:22
  stuff
• 6:22
  is,
• 6:23
  is
• 6:23
  the
• 6:23
  magic
• 6:24
  that
• 6:24
  makes
• 6:24
  a
• 6:24
  community
• 6:25
  successful
• 6:25
  or
• 6:25
  not.
• 6:25
  The
• 6:26
  culture
• 6:26
  you're
• 6:26
  creating
• 6:27
  through
• 6:27
  the
• 6:28
  programming,
• 6:28
  through
• 6:29
  how
• 6:29
  you're
• 6:29
  connecting
• 6:29
  people
• 6:30
  in
• 6:31
  every
• 6:31
  community,
• 6:31
  these
• 6:32
  pieces
• 6:32
  are
• 6:33
  different.
• 6:34
  So
• 6:34
  here's
• 6:34
  what
• 6:34
  I
• 6:34
  want
• 6:34
  you
• 6:35
  to
• 6:35
  do
• 6:35
  next.
• 6:35
  Maybe
• 6:36
  re.
• 6:36
  Listen
• 6:36
  to
• 6:36
  this,
• 6:37
  to
• 6:37
  the,
• 6:37
  to
• 6:37
  the
• 6:37
  first
• 6:38
  part
• 6:38
  of
• 6:38
  this
• 6:38
  podcast
• 6:39
  where
• 6:39
  I'm
• 6:39
  listing
• 6:39
  off
• 6:40
  all
• 6:40
  of
• 6:40
  these
• 6:40
  important
• 6:40
  questions
• 6:41
  and
• 6:41
  see
• 6:41
  what
• 6:42
  kind
• 6:42
  of
• 6:42
  answers
• 6:42
  are
• 6:42
  coming
• 6:43
  up
• 6:43
  for
• 6:43
  you.
• 6:43
  Do
• 6:44
  some
• 6:44
  of
• 6:44
  your
• 6:44
  research,
• 6:44
  talk
• 6:45
  to
• 6:45
  your
• 6:45
  members,
• 6:46
  talk
• 6:46
  to
• 6:46
  your
• 6:46
  prospect
• 6:47
  members.
• 6:47
  Really
• 6:48
  try
• 6:48
  to
• 6:48
  understand
• 6:49
  what
• 6:49
  goals
• 6:49
  they
• 6:50
  have,
• 6:50
  what
• 6:50
  challenges
• 6:51
  they're
• 6:51
  facing
• 6:51
  and
• 6:52
  just
• 6:52
  do
• 6:52
  some
• 6:52
  data
• 6:52
  gathering
• 6:53
  because
• 6:53
  that's
• 6:53
  going
• 6:54
  to
• 6:54
  help
• 6:54
  you
• 6:54
  make
• 6:54
  better
• 6:54
  decisions
• 6:55
  in
• 6:55
  your
• 6:55
  business
• 6:55
  no
• 6:55
  matter
• 6:56
  what
• 6:56
  you
• 6:56
  do
• 6:56
  next.
• 6:56
  And
• 6:57
  gathering
• 6:57
  that
• 6:57
  data
• 6:58
  is
• 6:58
  really
• 6:58
  going
• 6:58
  to
• 6:58
  help
• 6:58
  you.
• 6:58
  So
• 6:59
  that's
• 6:59
  your
• 6:59
  takeaway.
• 7:00
  Now
• 7:00
  if
• 7:00
  you're
• 7:01
  interested
• 7:01
  in
• 7:02
  going
• 7:02
  through
• 7:02
  our
• 7:02
  strategy
• 7:03
  intensive
• 7:03
  process
• 7:03
  with
• 7:04
  us,
• 7:04
  I'm
• 7:04
  going
• 7:04
  to
• 7:04
  tell
• 7:05
  you
• 7:05
  a
• 7:05
  little
• 7:05
  bit
• 7:05
  more
• 7:05
  about
• 7:06
  that.
• 7:06
  So
• 7:07
  it's
• 7:07
  three
• 7:07
  steps.
• 7:07
  First
• 7:08
  you,
• 7:08
  you
• 7:08
  reach
• 7:09
  out,
• 7:09
  we,
• 7:09
  we
• 7:09
  talk,
• 7:10
  we
• 7:10
  jump
• 7:10
  on
• 7:10
  a
• 7:10
  sales
• 7:10
  call
• 7:11
  and
• 7:11
  I
• 7:11
  walk
• 7:11
  you
• 7:11
  through
• 7:11
  the
• 7:12
  whole
• 7:12
  process.
• 7:13
  You
• 7:13
  secure
• 7:14
  your
• 7:14
  spot.
• 7:14
  So
• 7:15
  you
• 7:15
  pick
• 7:15
  your
• 7:15
  date
• 7:16
  and
• 7:16
  Then
• 7:16
  you
• 7:16
  fill
• 7:17
  out
• 7:17
  the
• 7:17
  questionnaire
• 7:18
  that
• 7:18
  I've
• 7:18
  been
• 7:19
  reading
• 7:19
  some
• 7:19
  of
• 7:19
  the
• 7:19
  questions
• 7:20
  from.
• 7:20
  So
• 7:21
  you're
• 7:21
  filling
• 7:21
  out
• 7:21
  that
• 7:22
  questionnaire,
• 7:22
  you're
• 7:22
  going
• 7:22
  to
• 7:22
  have
• 7:23
  all
• 7:23
  your
• 7:23
  data
• 7:23
  to
• 7:23
  be
• 7:23
  able
• 7:23
  to
• 7:24
  answer
• 7:24
  these
• 7:24
  questions
• 7:24
  in
• 7:25
  a
• 7:25
  really
• 7:25
  great
• 7:25
  way.
• 7:25
  And
• 7:26
  then
• 7:26
  we
• 7:26
  design
• 7:27
  your
• 7:27
  90
• 7:28
  minute
• 7:28
  workshop.
• 7:29
  So
• 7:29
  in
• 7:29
  this
• 7:29
  workshop
• 7:30
  you
• 7:30
  join
• 7:31
  the
• 7:31
  call.
• 7:31
  It's
• 7:31
  a
• 7:32
  zoom
• 7:32
  call.
• 7:32
  We're
• 7:33
  in
• 7:33
  Miro,
• 7:34
  my
• 7:34
  whiteboard
• 7:35
  tool.
• 7:35
  We're
• 7:36
  looking
• 7:36
  at
• 7:37
  the
• 7:37
  outlining
• 7:38
  your
• 7:38
  community
• 7:38
  vision.
• 7:39
  We're
• 7:39
  creating
• 7:40
  a
• 7:40
  clear
• 7:40
  strategy
• 7:41
  that
• 7:41
  you
• 7:41
  can
• 7:42
  use
• 7:42
  right
• 7:42
  away
• 7:42
  so
• 7:42
  you
• 7:43
  can
• 7:43
  kind
• 7:43
  of
• 7:43
  leave
• 7:43
  that
• 7:43
  meeting
• 7:44
  and
• 7:44
  jump
• 7:44
  right
• 7:44
  in.
• 7:45
  But
• 7:45
  we're
• 7:45
  also
• 7:45
  going
• 7:46
  to
• 7:46
  polish
• 7:46
  a
• 7:47
  step
• 7:47
  by
• 7:47
  step
• 7:47
  roadmap
• 7:48
  and
• 7:48
  strategy
• 7:49
  for
• 7:49
  you.
• 7:49
  So
• 7:50
  that's
• 7:50
  your
• 7:50
  takeaway
• 7:50
  which
• 7:51
  you
• 7:51
  receive
• 7:51
  within
• 7:51
  48
• 7:52
  hours.
• 7:52
  This
• 7:53
  is
• 7:53
  a
• 7:53
  very
• 7:53
  fast
• 7:54
  process
• 7:54
  and
• 7:54
  it's
• 7:55
  meant
• 7:55
  to
• 7:55
  help
• 7:55
  you
• 7:56
  dive
• 7:56
  right
• 7:57
  into,
• 7:57
  improve
• 7:57
  or
• 7:58
  build
• 7:58
  your
• 7:58
  community.
• 7:59
  And
• 7:59
  then
• 7:59
  you
• 7:59
  will
• 8:00
  get
• 8:00
  next
• 8:00
  steps
• 8:00
  from
• 8:00
  us.
• 8:01
  Whether
• 8:01
  that's
• 8:01
  we
• 8:01
  can
• 8:01
  help
• 8:02
  you
• 8:02
  build
• 8:02
  your
• 8:02
  community
• 8:02
  out
• 8:03
  or
• 8:03
  we
• 8:03
  can
• 8:04
  help
• 8:04
  you
• 8:04
  upgrade
• 8:04
  your
• 8:05
  community.
• 8:05
  But
• 8:05
  this
• 8:06
  is
• 8:06
  where
• 8:06
  everybody
• 8:07
  starts
• 8:07
  and
• 8:08
  it's
• 8:08
  one
• 8:09
  of
• 8:09
  my
• 8:09
  favorite
• 8:09
  things
• 8:10
  that
• 8:10
  we
• 8:10
  do
• 8:10
  at
• 8:10
  Affinity.
• 8:11
  You
• 8:11
  get
• 8:11
  a
• 8:12
  community
• 8:12
  strategy
• 8:13
  and
• 8:13
  offer
• 8:13
  details
• 8:14
  from
• 8:14
  us.
• 8:14
  You
• 8:14
  get
• 8:14
  pricing
• 8:15
  recommendations.
• 8:15
  So
• 8:16
  we'll
• 8:16
  provide
• 8:16
  what
• 8:17
  to
• 8:17
  price
• 8:17
  your
• 8:17
  community,
• 8:17
  any
• 8:18
  tiers.
• 8:18
  We
• 8:19
  include
• 8:19
  all
• 8:19
  of
• 8:19
  the
• 8:19
  Ascension
• 8:20
  stuff
• 8:21
  that
• 8:21
  I
• 8:21
  was
• 8:21
  mentioning
• 8:21
  earlier.
• 8:22
  We
• 8:22
  help
• 8:22
  you
• 8:22
  with
• 8:23
  how
• 8:23
  you
• 8:23
  might
• 8:24
  do
• 8:24
  an
• 8:24
  upgrade
• 8:24
  strategy.
• 8:25
  We're
• 8:25
  looking
• 8:25
  at
• 8:25
  your
• 8:25
  full
• 8:26
  offer
• 8:26
  suite
• 8:27
  and
• 8:27
  then
• 8:27
  we'll
• 8:28
  also
• 8:28
  give
• 8:28
  you
• 8:28
  community
• 8:29
  structure
• 8:29
  recommendations,
• 8:30
  especially
• 8:30
  if
• 8:31
  you're
• 8:31
  building
• 8:31
  from
• 8:32
  scratch.
• 8:32
  If
• 8:32
  you're
• 8:33
  updating,
• 8:33
  we
• 8:33
  might
• 8:33
  look
• 8:34
  at
• 8:34
  how
• 8:34
  can
• 8:34
  we
• 8:35
  make
• 8:35
  things
• 8:35
  simpler
• 8:36
  or
• 8:36
  what
• 8:36
  should
• 8:37
  we
• 8:37
  be
• 8:37
  adding.
• 8:38
  And
• 8:38
  then
• 8:38
  also
• 8:38
  your
• 8:39
  launch
• 8:39
  plan
• 8:39
  and
• 8:39
  phases,
• 8:40
  which
• 8:40
  is
• 8:40
  really
• 8:40
  your
• 8:40
  roadmap.
• 8:41
  So
• 8:41
  we
• 8:41
  break
• 8:41
  down
• 8:41
  those
• 8:42
  priorities
• 8:42
  for
• 8:42
  you
• 8:43
  so
• 8:43
  you
• 8:43
  know
• 8:43
  what
• 8:43
  to
• 8:43
  focus
• 8:43
  on
• 8:44
  first
• 8:44
  next
• 8:44
  and
• 8:45
  later,
• 8:46
  if
• 8:46
  you're
• 8:46
  interested
• 8:47
  in
• 8:47
  this,
• 8:47
  we
• 8:47
  have
• 8:48
  four
• 8:48
  spots
• 8:48
  for
• 8:49
  the
• 8:49
  rest
• 8:49
  of
• 8:49
  the
• 8:49
  year.
• 8:50
  This
• 8:51
  whole
• 8:51
  process
• 8:51
  is
• 8:52
  super
• 8:52
  affordable.
• 8:52
  It's
• 8:53
  our
• 8:53
  most
• 8:53
  affordable
• 8:53
  offer.
• 8:54
  It
• 8:54
  gives
• 8:54
  you
• 8:54
  a
• 8:54
  chance
• 8:55
  to
• 8:55
  see
• 8:55
  what
• 8:55
  it's
• 8:55
  like
• 8:55
  to
• 8:55
  work
• 8:56
  with
• 8:56
  us.
• 8:56
  If
• 8:56
  you
• 8:57
  want
• 8:57
  to
• 8:57
  work
• 8:57
  with
• 8:57
  us
• 8:57
  more,
• 8:58
  you
• 8:58
  can
• 8:58
  even
• 8:58
  apply
• 8:58
  that
• 8:59
  fee
• 8:59
  forward
• 8:59
  on
• 8:59
  your
• 9:00
  next
• 9:00
  project.
• 9:01
  So
• 9:01
  I'm
• 9:02
  going
• 9:02
  to
• 9:02
  put
• 9:03
  the
• 9:03
  booking
• 9:04
  link
• 9:04
  in
• 9:04
  the
• 9:04
  show
• 9:04
  notes.
• 9:05
  So
• 9:05
  go
• 9:05
  to
• 9:05
  the
• 9:05
  show
• 9:05
  notes,
• 9:06
  you
• 9:06
  can
• 9:06
  grab
• 9:06
  that
• 9:06
  link
• 9:07
  there
• 9:07
  and
• 9:07
  book
• 9:08
  a
• 9:08
  call
• 9:08
  with
• 9:08
  me.
• 9:08
  It's
• 9:09
  a
• 9:09
  one
• 9:09
  on
• 9:09
  one
• 9:09
  with
• 9:09
  me
• 9:10
  and
• 9:10
  we'll
• 9:10
  talk
• 9:10
  through
• 9:10
  the
• 9:10
  strategy
• 9:11
  process
• 9:11
  and
• 9:11
  see
• 9:12
  if
• 9:12
  it's
• 9:12
  a
• 9:12
  good
• 9:12
  fit
• 9:12
  for
• 9:12
  you.
• 9:12
  And
• 9:13
  if
• 9:13
  you're
• 9:13
  not
• 9:13
  ready
• 9:13
  for
• 9:13
  it,
• 9:14
  I
• 9:14
  will
• 9:14
  let
• 9:14
  you
• 9:14
  know,
• 9:15
  I
• 9:15
  promise.
• 9:16
  So
• 9:16
  I'm
• 9:16
  excited
• 9:17
  to
• 9:17
  to
• 9:18
  chat
• 9:18
  with
• 9:18
  some
• 9:18
  of
• 9:18
  you
• 9:19
  and
• 9:19
  I
• 9:19
  hope
• 9:20
  this
• 9:20
  was
• 9:20
  valuable
• 9:20
  even
• 9:21
  from
• 9:21
  the
• 9:21
  perspective
• 9:22
  of
• 9:22
  what
• 9:22
  should
• 9:22
  you
• 9:23
  be
• 9:23
  thinking
• 9:23
  about
• 9:23
  to
• 9:23
  improve
• 9:24
  your
• 9:24
  community?
• 9:24
  And
• 9:25
  how
• 9:25
  can
• 9:25
  you
• 9:26
  start
• 9:26
  to
• 9:26
  answer
• 9:26
  some
• 9:27
  of
• 9:27
  these
• 9:27
  questions
• 9:27
  for
• 9:27
  yourself
• 9:28
  to
• 9:28
  really
• 9:29
  develop
• 9:29
  a
• 9:29
  solid
• 9:30
  strategy
• 9:31
  to
• 9:31
  improve
• 9:31
  your
• 9:31
  community
• 9:32
  or
• 9:32
  launch
• 9:32
  your
• 9:33
  community?
• 9:34
  All
• 9:34
  right,
• 9:34
  thanks.
• 9:34
  I'll
• 9:35
  talk
• 9:35
  to
• 9:35
  you
• 9:35
  next
• 9:35
  time.