How I Design A Community Strategy

Build With Becky: Smart Strategies To Grow Your Community-Driven Business · Nov 6, 2025 · 9m · transcript

Every client we work with at Affinity starts with a Community Strategy Intensive. In this episode, I’m pulling back the curtain on what actually goes into that process and how we design strategies that drive both engagement and business results.

I’ll walk you through the core questions we ask to uncover the right focus, how we collect member data to inform decisions, and why every great community strategy needs to connect member goals with business goals. You’ll hear exactly what happens inside our 90-minute strategy session, what you walk away with, and how it becomes the roadmap for every…