Latest / AdTech Heroes - Interviews with Advertising Technology Executives
Ep. 60: The Drivers Shaping Modern Media: Automation, Creativity & Connected Data
In this episode of the AdTech Heroes podcast, Jon Wallett welcomes Lisa Markou, Executive Vice President, Platforms at Publicis Collective.
They explore how automation, creativity, and connected data are transforming the way modern media operates, from streamlining workflows and testing new technologies to integrating dynamic creative and aligning complex data ecosystems.
Interested in being a guest? Contact us: adtechheroespodcast.com/contact
The skinny
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