Latest / Ecommerce Podcast w/ Will de Bruin
218. How To Make A Months Worth Of Sales In One Day (BFCM)
Don't Let CTR Deceive Your Meta Ads
A high click-through rate looks great inside Meta Ads Manager.
But more clicks don't automatically mean more sales.
You can have an ad with an incredible CTR that's attracting the wrong people, generating low-quality traffic, and ultimately producing very little revenue.
In this podcast, I break down why you need to look beyond CTR when judging whether your Meta Ads are actually working.
You'll learn:
✅ Why a high CTR doesn't necessarily mean you have a winning ad
✅ How clickbait…
The skinny
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