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Custom GPTs For Business Growth · The ROI Online Podcast

• 0:04
  SPEAKER_00: All right, we're streaming on Facebook, LinkedIn, YouTube, on X, all the places.
• 0:15
  SPEAKER_00: Welcome to the AI Made Simple show.
• 0:17
  SPEAKER_00: I'm Steve Brown, your host, Steve R O Y Brown.
• 0:21
  SPEAKER_00: Glad to have you here.
• 0:22
  SPEAKER_00: Today we're going to talk about custom GPTs and the AI Made Simple process.
• 0:29
  SPEAKER_00: The whole reason that we do this, you're using AI, you're using off the shelf, and you're you're starting to use this every day.
• 0:43
  SPEAKER_00: And so how can how can we start to use this more intensive?
• 0:53
  SPEAKER_00: I work with a lot of clients, and we set up um we set up systems, we do strategic campaigns, and many of the valuable things that we help folks with is what we create what are called lead-generating PDFs.
• 1:16
  SPEAKER_00: That someone that was interested or someone in your niche that would really appreciate it, they're going to want to download that uh value add, and then they're going to appreciate it.
• 1:29
  SPEAKER_00: They're going to take that information and utilize it.
• 1:31
  SPEAKER_00: But for them to do that, they have to identify who they are.
• 1:36
  SPEAKER_00: So the reason that we do this business is to help folks that want to want to consider that business as a solution.
• 1:50
  SPEAKER_00: They're going to interact, they're going to research, they're going to spend some time, they're going to learn, they're going to get all their questions at an arm's distance, so to speak, before they raise their hand to become more obvious and um make themselves um vulnerable to maybe a pushy salesperson.
• 2:08
  SPEAKER_00: And so that PDF is on the website.
• 2:12
  SPEAKER_00: There's a there's a form, there's a button, there's a download, there's an email that sends to them, and that's uh kind of the good old school uh way to create things of value, takes take some knowledge, put it in a nice format that's um appealing and make it easily consumable.
• 2:30
  SPEAKER_00: But in the world of AI, there's how do we think about these uh tools that we can use to make the experience more interactive, the more powerful, to be more have a personality that can even answer many of the questions that maybe you didn't predict.
• 2:48
  SPEAKER_00: Think about it.
• 2:48
  SPEAKER_00: If you're putting something on a PDF, you went through, all right, here's the common questions I get answered, here's my answers.
• 2:55
  SPEAKER_00: I need to format it in a nice way.
• 2:57
  SPEAKER_00: We need to get it up there, and then person people can take that and uh read it, and hopefully it'll be helpful.
• 3:03
  SPEAKER_00: And then they'll come and they'll read, they'll go, hey, all right, I'm ready to risk talking to a live human, and um eventually they become a customer.
• 3:14
  SPEAKER_00: And so, in the world of AI, what's that look like?
• 3:18
  SPEAKER_00: So, what I'm gonna do is share my screen.
• 3:24
  SPEAKER_00: We're going into a window, and here we go.
• 3:29
  SPEAKER_00: So now we're seeing, you know, we're seeing what we use every day, whether it's from our phone, uh a laptop, a tablet, we're seeing the interface with um chat GPT in this example, and um you may have the same experience, whether it be Grok or Gemini or many of the others, you've got a common interface, and it's the chat interface.
• 3:56
  SPEAKER_00: And here, here it's ready to dive in.
• 3:59
  SPEAKER_00: This is off the shelf, okay, and it's real powerful.
• 4:02
  SPEAKER_00: It has more and more, they're becoming even more powerful.
• 4:05
  SPEAKER_00: But you're like, you got a PhD in your pocket now that um has general knowledge and can really uh help you um find things, understand things, have conversations, etc.
• 4:19
  SPEAKER_00: But when we think about what we can do to make a something of value on our website other than a typical chat bot, what's where is a way that we can introduce knowledge?
• 4:32
  SPEAKER_00: And so here's the here's the model as it started.
• 4:36
  SPEAKER_00: OpenAI started with what's called, and OpenAI is uh the other name for ChatGPT or the the company that creates Chat GPT, and they introduced what are called GPTs, they're custom GPTs.
• 4:51
  SPEAKER_00: They're a way to uh that combines instructions, extra knowledge, and any uh combination of skills.
• 4:58
  SPEAKER_00: And when you think about it, that's what your company, your service, your product does the same thing.
• 5:06
  SPEAKER_00: It just takes your unique perspective of the world, it packages packages it in a way that makes it that connects with uh the customers or uh clients that really appreciate you.
• 5:20
  SPEAKER_00: And so they've got they've got a way to package these.
• 5:24
  SPEAKER_00: And so these are generally done by folks who have a unique knowledge.
• 5:29
  SPEAKER_00: So, for example, creative writing coach.
• 5:32
  SPEAKER_00: You can imagine that's a company or someone that um coaches people on writing created a more customized version of a GPT, and it makes it helpful to those folks as they're learning to write, but at some point it's probably introducing a way to connect with the creator of this writing coach.
• 5:57
  SPEAKER_00: And uh maybe that person, all right.
• 5:59
  SPEAKER_00: I like how you taught me, I appreciate you this.
• 6:02
  SPEAKER_00: We've developed a relationship, although it's at a distance, and now I want to come closer.
• 6:09
  SPEAKER_00: And I imagine that this writing coach in some way um facilitates the next steps, and so that's the advantage of writing uh creating a custom GPT.
• 6:20
  SPEAKER_00: Same with um Google, they call them gyms instead of custom GPTs, and they're they're a custom AI expert that helps on any topic, and uh they can be from a career coach to brainstorm partner, coding helper, and so um there are pre-made suite of gyms out there made by Google andor other experts, but you can build your own version of these, and this is what I do.
• 6:50
  SPEAKER_00: This is uh, you know, I do this.
• 6:52
  SPEAKER_00: One of my most popular custom GPT is the message makeover coach.
• 6:58
  SPEAKER_00: You you come in here, you uh pop in your URL to your website, you ask it, hey, um, look at my messaging and give me some feedback.
• 7:08
  SPEAKER_00: What am I doing good?
• 7:09
  SPEAKER_00: What am I doing wrong?
• 7:11
  SPEAKER_00: And so you can come in here and ask it, all right, what can I expect of you?
• 7:15
  SPEAKER_00: And this this particular agent is going to be specialized in that topic.
• 7:22
  SPEAKER_00: So give me your name and what you offer and your website URL URL, and we're off to the races.
• 7:28
  SPEAKER_00: And so it'll it'll help you uh clarify your message, upgrade your your um the words, your content for your emails, whatever you want.
• 7:40
  SPEAKER_00: This will elevate that.
• 7:43
  SPEAKER_00: And you don't have to be the expert, you just kind of tell them what you need, and it's the expert.
• 7:48
  SPEAKER_00: And so, therefore, you can do a lot of this on your own.
• 7:51
  SPEAKER_00: Same with um AI made simple GPT.
• 7:54
  SPEAKER_00: This is just a great way.
• 7:56
  SPEAKER_00: It's a it's a custom GPT that I designed to put it on the GPT store.
• 8:01
  SPEAKER_00: It's free, both of these are free.
• 8:03
  SPEAKER_00: You can go find them, and you can get you can go through and do your own training, but it's around this topic.
• 8:13
  SPEAKER_00: This person here, um Jonathan Shribner, he created one.
• 8:19
  SPEAKER_00: It's a pump plumbing and heating assistant.
• 8:22
  SPEAKER_00: Now I imagine, I'm just guessing, I don't know.
• 8:25
  SPEAKER_00: I didn't go and research him, but I would imagine that he offers something of value to plumbing and heating companies.
• 8:34
  SPEAKER_00: I imagine he's um maybe he's got a coaching program, or maybe he's a business expert in that industry.
• 8:42
  SPEAKER_00: And so he's created these assistants for his niche market.
• 8:48
  SPEAKER_00: So, you know, how to install a new heating system at home, the latest heating technology.
• 8:53
  SPEAKER_00: So whoever would find this appealing and helpful, eventually it's going to introduce them.
• 8:59
  SPEAKER_00: And so I do this for a lot of my clients.
• 9:02
  SPEAKER_00: We'll create a custom GPT just for internal usage.
• 9:08
  SPEAKER_00: You have a leader in an organization, they have all the subject matter expertise, they started this company, they hire people, and they, you know, that you tell folks, you try to share your knowledge over time, but you'd be you'd be amazed, or maybe you'd be shocked, at how people don't um, they're not aligned, or they're not, they don't have you've told them several times, you've heard that term, you have to tell them seven times before they hear you.
• 9:37
  SPEAKER_00: And so this is just a great way we create these for our clients.
• 9:40
  SPEAKER_00: And so immediately I can get my team on the same page with uh their team, and we've got we downloaded the subject matter expertise from the leader of the organization.
• 9:52
  SPEAKER_00: Now we got the brand voice, we got the why behind it, we got a mission, our vision, everything, and we have an expert that helps them quickly create content messaging strategies, whatever it is, that is super helpful, saves time, is efficient, and then the my team they're uh singing on the same sheet, same voice, same tone.
• 10:21
  SPEAKER_00: And internally, maybe the leader needs a proposal done, maybe he needs um uh to write a reply to a customer, can use that same GPT and everything's um in the voice and tone and brand and and understands the product services, everything is really cool.
• 10:41
  SPEAKER_00: So I had talked about that lead generating offer and the custom uh the um PDF, the downloadable PDF.
• 10:52
  SPEAKER_00: So, in doing some research for another class that I do, I ran into this.
• 10:59
  SPEAKER_00: It's it's a company, it's very niche.
• 11:04
  SPEAKER_00: They work with people that um have bitcoins in their business, and they they want to take those bitcoins and leverage them, much like someone who has a rental home will leverage that rental home, meaning they'll go get a loan on that rental home.
• 11:22
  SPEAKER_00: It's that rental home still earning rent, it's growing in value, but you can take that and get a loan and finance your second rental home.
• 11:33
  SPEAKER_00: And so that same mindset exists in the Bitcoin world where you can do certain uh activities, and there's all these new options in this new world of Bitcoin and crypto.
• 11:45
  SPEAKER_00: And there are companies that facilitate this, and this this company is called loanmycoins.com.
• 11:52
  SPEAKER_00: I'm not related, don't know anything about this.
• 11:54
  SPEAKER_00: There's not financial advice, but my point is when I was doing my research and I ran into it.
• 12:02
  SPEAKER_00: Oh, I like the feel, the look.
• 12:05
  SPEAKER_00: There's your team.
• 12:06
  SPEAKER_00: So, what do we have here?
• 12:07
  SPEAKER_00: Um, here's what we do.
• 12:09
  SPEAKER_00: See that form?
• 12:11
  SPEAKER_00: That form's typical.
• 12:13
  SPEAKER_00: Put your name, identify who you are, and then we'll connect and hopefully um um become customers or partners.
• 12:22
  SPEAKER_00: Here's some testimonials.
• 12:24
  SPEAKER_00: Hey, this worked really good.
• 12:26
  SPEAKER_00: Here's the team you would work with, learn more about their company here.
• 12:32
  SPEAKER_00: But what caught my eye was this loan my coins GPT.
• 12:37
  SPEAKER_00: This is really cool.
• 12:40
  SPEAKER_00: And so obviously, for this product, there's so many questions, and you want to do a lot of investigation before you go and talk to these guys.
• 12:50
  SPEAKER_00: But um, what are your choices?
• 12:54
  SPEAKER_00: Well, I'm gonna go and I'm gonna read everything on their website.
• 12:57
  SPEAKER_00: I'm gonna go research other options, I'm gonna do all these things.
• 13:02
  SPEAKER_00: But here's here's what imagine a version of this on your website for your company.
• 13:10
  SPEAKER_00: You click on this to learn more.
• 13:13
  SPEAKER_00: Where does it take you?
• 13:15
  SPEAKER_00: It takes you to their custom GPT, and here you have now an interactive assistant that's someone that'll represent you on brand, your best voice, your best foot forward, and give an experience as well.
• 13:33
  SPEAKER_00: And it gives this person who's interested all the time they want to be at arm's length and sit here and interact with this custom GPT that's representing this company in a beautiful way.
• 13:52
  SPEAKER_00: Okay, so it goes through and adds all of the details.
• 13:56
  SPEAKER_00: Now you imagine you've seen a PDF, and we live in a world now where people they don't want to read books, they just want to watch an eight-second video, or they just want someone to tell them real quick and just real clear language the answer that they're seeking.
• 14:13
  SPEAKER_00: And so this person that is um um in the moment will wants to ask whatever clarifying questions so they're able to go at their own speed.
• 14:29
  SPEAKER_00: Notice here you can submit the inquiry form at their website.
• 14:36
  SPEAKER_00: Would you like help finding the form or preparing next steps?
• 14:42
  SPEAKER_00: This so you can see that now you've got an interactive assistant that's offering next steps that'll bring them closer, and this is a very powerful way to set up an experience that um gives people all the options that they want to interact with this um Chat GPT until they're ready.
• 15:08
  SPEAKER_00: But in the meantime, this is designed to be appropriate and offer next steps when necessary, when it's when it makes sense.
• 15:19
  SPEAKER_00: And it's really um really a creative way.
• 15:23
  SPEAKER_00: But what I'm saying is you're gonna see more and more of these.
• 15:27
  SPEAKER_00: And these are there's a very specific way to do it.
• 15:30
  SPEAKER_00: This can be set up in uh just a matter of a day for your your business as well, and you can have an interactively generating PDF that just makes sense and is easy to do.
• 15:47
  SPEAKER_00: But this is where more and more people you can come in here now, and you can imagine someone that gets this custom GPT, they go to voice mode, they can sit there and have a conversation back and forth, and the voice on this assistant is really good.
• 16:06
  SPEAKER_00: I would click on here, but I'm not confident you will hear the voice, so we won't stumble around.
• 16:14
  SPEAKER_00: I'll get you know what I'll do maybe on my next next week's show, we'll get this set up where we can start to evaluate different voice modes.
• 16:23
  SPEAKER_00: But that user experience from typing, from um thinking to just having a conversation with an assistant with a great voice.
• 16:37
  SPEAKER_00: This is ChatGPT, for example, has got this great interface with that person.
• 16:42
  SPEAKER_00: They have just designed that voice to be so um um user-friendly that they you kind of forget you're talking to that person, but you're getting into and thinking and getting answers and asking all the questions that wherever your mind goes.
• 16:59
  SPEAKER_00: And you can do this while you're walking, you can do this while you're you're doing other things, and so you're offering someone a way to experience your company, get knowledge, and connect with you in many different where they don't need to be sitting at a desktop or holding and printing off a piece of paper and looking at it.
• 17:19
  SPEAKER_00: These this can still be appropriate, but now we have a new way for someone to uh be interactive and learn about this.
• 17:30
  SPEAKER_00: And as you might suspect, guess what we do?
• 17:34
  SPEAKER_00: We help you design your custom GPTs both internally and externally for external use, like uh the lead generating PDF model.
• 17:46
  SPEAKER_00: We help you download your knowledge, and you know, you're just you thought this.
• 17:54
  SPEAKER_00: I wish I had someone who got it.
• 17:56
  SPEAKER_00: Well, sometimes you thought, I wish I wished my employee could spend the time at let's say it's at one in the morning when this person's wanting to evaluate it.
• 18:11
  SPEAKER_00: There you go.
• 18:12
  SPEAKER_00: You've got an employee on your behalf that's doing uh able to represent you and your voice, your terms, understands your um information.
• 18:22
  SPEAKER_00: And so if this is something you need a little help with, let me know.
• 18:27
  SPEAKER_00: I'll coach you on how to do yours, or you can engage with us and we'll quickly design it and get you going.
• 18:33
  SPEAKER_00: But in the meantime, be thinking about what you would love your custom GPT to do, all the questions that you get asked.
• 18:44
  SPEAKER_00: Um, today I made a phone call to uh a company and she just she was like the worst representative.
• 18:52
  SPEAKER_00: She was frustrating, she wasn't engaged, she wasn't.
• 18:55
  SPEAKER_00: It was just uh I had to like trick her into giving me the right information, but that meant I had to be patient, and I had to figure out a way to interface with someone that was annoyed with answering a phone with God forbid, a potential customer.
• 19:11
  SPEAKER_00: So this little assistant can be your best foot forward, can have your voice, can interact, can even be in voice mode, and can help folks learn about your company, connect with you, and recommend next steps, all interactive today.
• 19:31
  SPEAKER_00: This is not coming, this is here today.
• 19:34
  SPEAKER_00: So my name's Steve, and uh this is AI made simple.
• 19:40
  SPEAKER_00: If you're getting value out of these, if you're learning things, if you're want to know how a version of this would fit in some use use case for maybe training salespeople, maybe an HR assistant, whatever that would be, your your creative idea, your that's all we're limited by.
• 20:02
  SPEAKER_00: We'll talk to you soon and see you on the next AI made simple.