Latest / The ROI Online Podcast
Custom GPTs For Business Growth
A lead magnet PDF is useful, but it’s also a dead end: it can’t answer follow-up questions, it can’t adapt to the reader, and it can’t sound like your best salesperson at 1am. We walk through a better model using custom GPTs and conversational AI to create an interactive “download” that feels like a real conversation and still moves people toward a form fill, a call, or a purchase.
We explain what a custom GPT actually is, how it blends instructions, curated knowledge, and targeted skills, and why that matters for business owners who want better marketing and a better customer experience…
The skinny
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