The Power of Simply Saying Thank You
On Thanksgiving Day, whilst American families gather to express gratitude, eCommerce businesses gear up for the most transactional weekend of the year. Matt Edmundson explores why businesses that win long-term aren't those with the best Black Friday discounts, but those that genuinely appreciate the humans behind the transactions.
Episode Summary
Matt shares the Gratitude Audit - a three-level framework distinguishing between no appreciation, automated appreciation, and personal gratitude. Through the story of transforming a beauty business that achieved 40% repeat purchase rates and 20%…
The skinny
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