Latest / Gym Business Coach Podcast
Attrition Problems? This May Sting a Bit…
When was the last time you looked at your client retention rate?
Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back.
But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost.
It feels like a never-ending race to maintain your client numbers and keep the money flowing each month.
But…
The skinny
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