Negotiation Is Not What You Think | Attia Qureshi and John Richardson
Most people think negotiation is about winning. It’s not.
AJ and Johnny sit down with Attia and John to unpack why the best negotiators focus less on control and more on curiosity, relationships, and emotional regulation. From fear of rejection and reciprocity to fairness, empathy, and practicing rejection on purpose, this episode breaks down the real skills behind influence and lasting agreements.
They also explore why most people fail negotiations before they even begin — because they haven’t practiced discomfort, clarified what they actually want, or learned how to regulate emotions under…
The skinny
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