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Why You Should Take the First Interested Buyer (But Not the First Offer)

Andy and Jessica welcome you to another episode of The Deal Board Podcast. Today they are discussing a very controversial topic which is why, when selling your business, you should take the first buyer who inquires but not necessarily the first offer. In their experience, the first buyer is often the right one and they are telling you why. Andy and Jessica share their advice on how to identify motivated buyers and they also give some "cautionary tales" about their experience seeing sellers refusing to engage with certain buyers

Key takeaways:

[1:40] Jessica explains what anchoring is in the…

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