Performance Marketing 101 | Alex Lewis of Later

Marketing Happy Hour · Nov 17, 2022 · 46m

This week, Erica has the privilege of chatting with Alex Lewis, Performance Marketing Specialist at Later - a social media management platform and link in bio tool that our co-hosts LOVE! (Scroll down for a code that will unlock 2 months FREE!) Alex drops all of the knowledge she's gained during her time working in performance marketing, reveals how Later utilizes ads to round out their full funnel marketing strategy designed to drive user acquisition and growth, and shares some absolutely mic-drop-worthy career advice.

Here's a peek at what we cover in this episode:

[00:04:04] - How Alex's…