Latest / The Marketing Millennials
322 - How to Market AI Properly with Kylee Peña, Product Marketing Manager at Adobe
Show of hands, how many of us have used an Adobe tool in our careers?
Chances are, that’s most of us. This week’s guest, Kylee Peña, is working on marrying AI into our beloved tools, including Premiere and Photoshop. Not only can these integrations make tools easier to learn for new learners, they can also help with ideation and creativity.
What sort of challenges are product marketers facing when it comes to putting AI features into existing products? First, Kylee says it’s best to be clear about expectations. A way to combat this is to show real live demos. Another way is to be honest about…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.