Shows / Search Engine Journal Show
Search Engine Journal Show
Welcome to The Search Engine Journal Show! This is the official podcast of Search Engine Journal. We talk all things SEO, PPC, social media, content marketing, and digital marketing with the top industry experts and authorities. Your host will be Loren Baker.
Episodes
Search Engine Journal ShowBig Linkedin Updates, New Google Targeting & All the News You Missed This Week
This week's episode of Marketing O'Clock covers new tools for LinkedIn admins, audience targeting for Google search, and more. The post Big Linkedin Updates…
Search Engine Journal ShowAudience Targeting in Paid Search with Amy Bishop - Ep. 168
Amy Bishop of Cultivative talks about audience targeting in paid search and what PPC marketers can do to succeed. The post Audience Targeting in Paid Search…
Search Engine Journal ShowAleyda Solis on International SEO & How to Be Super Productive While Traveling - Ep. 167
Aleyda Solis shares her secret to staying productive despite her hectic traveling and speaking schedule. The post Aleyda Solis on International SEO & How to Be…
Search Engine Journal ShowGoogle Ads & Automation Layering with Frederick Vallaeys - Ep. 166
Frederick Vallaeys discusses how to take better control of your paid search campaigns with automation layering in Google Ads. The post Google Ads & Automation…
Search Engine Journal ShowBrian McDowell on Enterprise Ecommerce SEO, Mobile & Respect - Ep. 165
Brian McDowell of BloomReach shares his insights on enterprise ecommerce SEO, mobile search, and the power of respect. The post Brian McDowell on Enterprise…
Search Engine Journal ShowThe Importance of Ad Testing with Brad Geddes - Ep. 164
Brad Geddes highlights the importance of ad testing and how to leverage it in order to improve your PPC performance. The post The Importance of Ad Testing with…
Search Engine Journal ShowBrett Tabke on Pubcon Turning 20, Anger at Google & The Power of Content - Ep. 163
Brett Tabke shares the lessons he's learned from running Pubcon, what's in store for Google, and why content still matters. The post Brett Tabke on Pubcon…
Search Engine Journal ShowKeyword Theory in the World of PPC with Navah Hopkins - Ep. 162
WordStream's Navah Hopkins shares valuable insights on how to approach and optimize keywords in paid search campaigns today. The post Keyword Theory in the…
Search Engine Journal ShowKevin Gibbons on Building, Growing, and Rebranding an SEO & Content Marketing Agency - Ep. 161
Kevin Gibbons of Re:signal shares his insights on building, growing and rebranding an SEO and content marketing agency. The post Kevin Gibbons on Building…
Search Engine Journal ShowDave Davies on SEO Evolution, Brand Building & Why Nobody Wants You to Fail - Ep. 160
Dave Davies shares his insights on the evolution of SEO, building your brand, conference speaking, and more. The post Dave Davies on SEO Evolution, Brand…
Search Engine Journal ShowJulia McCoy on Writing, Persistence & Building a Million-Dollar Company - Ep. 159
Learn how Express Writers CEO Julia McCoy escaped a religious cult and built a successful business. The post Julia McCoy on Writing, Persistence & Building a…
Search Engine Journal ShowWhere Search & SEO Are Heading in 2020 and Beyond - Ep. 158
Milestone's Michelle Robbins shares her insights on the future of SEO – what is important and where things are going. The post Where Search & SEO Are Heading…
Search Engine Journal ShowMelissa Fach on Content, Managing Communities & Helping People Break Out - Ep. 157
Melissa Fach shares her thoughts on content, managing communities, and helping people break out. The post Melissa Fach on Content, Managing Communities &…
Search Engine Journal ShowPredicting the ROI of SEO - Ep. 156
Get tips on predicting the ROI of SEO and learn how to get the data you need for your projections. The post Predicting the ROI of SEO [PODCAST] appeared first…
Search Engine Journal ShowMicrosoft's Purna Virji on Lifelong Learning, Lifting Others & Positivity - Ep. 155
Get to know Microsoft's Purna Virji – her career journey, real-life struggles, and lessons she's learned along the way. The post Microsoft's Purna Virji on…
Search Engine Journal ShowKeith Goode on How Data Plays Into Marketing - Ep. 154
Discover how data plays into digital marketing and the importance of democratizing marketing data across all disciplines. The post Keith Goode on How Data…
Search Engine Journal ShowEric Enge on Growing & Selling a Successful Digital Agency, SEO, Content & More
Eric Enge offers advice on building and selling an agency, communicating the value of SEO, and more. The post Eric Enge on Growing & Selling a Successful…
Search Engine Journal ShowBoosting Local SEO with Google My Business - Ep. 152
Learn how to boost local SEO with Google My Business and the tricks that will help you get ahead. The post Boosting Local SEO with Google My Business [PODCAST]…
Search Engine Journal ShowKelsey Jones on Creativity, Living on Hope & Hustle, and Launching a Successful Business - Ep. 151
Kelsey Jones talks about her 12-year journey as an SEO pro and what she's learned along the way. The post Kelsey Jones on Creativity, Living on Hope & Hustle…
Search Engine Journal ShowHow to Approach Content Creation for SEO - Ep. 150
Here's a three-step framework for creating a sustainable content strategy for search and how to analyze content Google favors. The post How to Approach Content…
Search Engine Journal ShowEnterprise SEO Tips for Success with Eli Schwartz - Ep. 149
Eli Schwartz talks about enterprise SEO – the challenges involved and how to achieve success internally at your company. The post Enterprise SEO Tips for…
Search Engine Journal ShowInternational SEO Considerations with Aleyda Solis - Ep. 148
Learn how you should approach international SEO and the top considerations when internationalizing your website. The post International SEO Considerations with…
Search Engine Journal ShowChatting About Chatbots with Virginia Nussey - Ep. 147
Chatbots can be extremely effective. Discover how you can make the most out of chatbots on Facebook Messenger. The post Chatting About Chatbots with Virginia…
Search Engine Journal ShowSEO in 2018: Uncut & Unfiltered - Ep. 146
Here's what's been happening in search for the past year and what you should be looking forward to. The post SEO in 2018: Uncut & Unfiltered [PODCAST] appeared…
Search Engine Journal ShowAre You Ready for Google's Mobile-First Index? - Ep. 145
Find out what SEO aspects you should take into consideration when preparing for Google's mobile-first index. The post Are You Ready for Google's Mobile-First…
Search Engine Journal ShowThe Role of AI and Automation in Paid Search - Ep. 144
Find out how automation can help PPC managers efficiently improve their campaigns today and beyond. The post The Role of AI and Automation in Paid Search…
Search Engine Journal ShowGoogle Analytics Features You Need to Pay Attention to in 2018 - Ep. 143
In this podcast episode, Charles Farina discusses the valuable features within Google Analytics that are worth taking advantage of this year. The post Google…
Search Engine Journal ShowKeyword Research & Content Marketing for SEO in 2018 [PODCAST+GIVEAWAY]
Tim Soulo of Ahrefs talks about keyword research that's geared toward SEO and content marketing. The post Keyword Research & Content Marketing for SEO in 2018…
Search Engine Journal ShowTop Blogging Trends: Longer, Fresher Content & More Images - Ep. 141
Andy Crestodina talks about the latest blogging statistics and trends. The post Top Blogging Trends: Longer, Fresher Content & More Images [PODCAST] appeared…
Search Engine Journal ShowAre You Ready for a Voice Search Future? - Ep. 140
Christi Olson of Bing discusses the current state of voice search and what we can expect in the future. The post Are You Ready for a Voice Search Future?…
Search Engine Journal ShowHow to Make Search Data the Center of Your Universe - Ep. 139
DeepCrawl's Jon Myers explains how you can harness data from various sources to get a comprehensive overview of your website. The post How to Make Search Data…
Search Engine Journal ShowIntelligent Search: Optimize Your Business for Local, Mobile & Geo Data - Ep. 138
Yext's Raj Nijjer shares insights on why and how businesses should optimize for local, mobile and geo data. The post Intelligent Search: Optimize Your Business…
Search Engine Journal ShowHow to Educate Your SEO Clients & Set Expectations - Ep. 137
Forensic SEO consultant and industry veteran Alan Bleiweiss talks about the importance of educating and setting expectations with SEO clients. The post How to…
Search Engine Journal ShowThe Unusual Branding Strategy That Made This SEO Company a Success
Clayton Johnson of The HOTH shares insights on link building, content, and how the industry has changed over the years. The post The Unusual Branding Strategy…
Search Engine Journal ShowGary Illyes on How to Get Ready for Google's Mobile-First Index
Google's Gary Illyes on how to prepare for a mobile-first index and ensure your mobile website will rank well. The post Gary Illyes on How to Get Ready for…
Search Engine Journal ShowInfluencer Marketing Strategies for Success - Ep. 134
Joe Sinkwitz joins Search Engine Nerds to talk about share strategies that will help you succeed in influencer marketing. The post Influencer Marketing…
Search Engine Journal ShowHow to Build and Sell a Subscription-Based Company - Ep. 133
Dan Faggella joins SEJ's Brent Csutoras to share tips and learnings on building and selling a subscription-based website. The post How to Build and Sell a…
Search Engine Journal ShowAI. Machine Learning. What's the Impact on Digital Marketing Today? - Ep. 132
Marc Poirier of Acquisio joins SEJ's Brent Csutoras to talk about how artificial intelligence and machine learning impacts online marketing. The post AI…
Search Engine Journal ShowJohn Doherty on Qualifying SEO Leads & Setting Expectations - Ep. 131
John Doherty talks about how to qualify potential SEO leads and setting expectations with these leads on Search Engine Nerds. The post John Doherty on…
Search Engine Journal ShowPaid Search: A Focus on Profitability With Maddie Cary - Ep. 130
Find out how your paid search efforts can lead to bigger and better payoffs in this Search Engine Nerds episode. The post Paid Search: A Focus on Profitability…
Search Engine Journal ShowWhy Aren't You Using Remarketing Yet? - Ep. 129
Sean Dolan of PushFire joins Kelsey Jones to discuss the basics of remarketing, how it can be used in campaigns, what to test, and how to ensure its success…
Search Engine Journal ShowBest Practices for 2017 SEO Audits - Ep. 128
Kelsey Jones and Anna Crowe discuss best practices in SEO audits, including how long it takes to see results, whether or not to include social media, and real…
Search Engine Journal Show"Why Page Speed is So Important to SEO" via Jon Henshaw - Ep. 127
Kelsey Jones and Raven Tools co-founder Jon Henshaw talk about why page speed affects SEO, the pros and cons of AMP, and how a mobile-first index ties into…
Search Engine Journal ShowWhat Are The Best Practices in Creating Spanish Versions of Websites? - Ep. 126
In this pilot episode of Search Engine Nerds, Kelsey Jones is joined by Zeph Snapp to talk about best practices for creating Spanish versions of websites. Zeph…
Search Engine Journal ShowAnnouncing Search Engine Nerds, a Rebranded Search Podcast
We look forward to learning more with you as we continue our podcasting journey with Search Engine Nerds! The post Announcing Search Engine Nerds, a Rebranded…
Search Engine Journal ShowLink Building for "Boring" Industries [Webinar Recap]
SEJ Founder Loren Baker joined SEJ ThinkTank on February 8th to share link building strategies for those less-than-exciting industries. Check out this post for…
Search Engine Journal ShowHow to Avoid Digital Burnout - Ep. 125
In this new working world and with the constant changes in technology, how do we keep ourselves from burning out? Kathleen Garvin and Amanda Russell join…
Search Engine Journal ShowBrands and Social Media Insights: Finding the "Why" Behind the "What" - Ep. 124
How does a brand find the "why" behind the "what" with social media insights? In this episode of Marketing Nerds, Caitlin Rulien is joined by John Donnelly III…
Search Engine Journal ShowHow to Kick Ass at Amazon SEO With Robyn Johnson - Ep. 123
Amazon and e-commerce expert Robyn Johnson joins Kelsey Jones to share the latest insights and best practices for Amazon SEO. The post How to Kick Ass at…
Search Engine Journal ShowFreelancers Forum #10: Getting Out of the Hustle Mentality
In this episode of the Freelancers Forum series, SEJ editors Kelsey Jones and Danielle Antosz share tips for moving from a hustle mentality of fear to one of…
Search Engine Journal ShowHow to Find Freelance Clients [Webinar Recap]
Danielle Antosz, SEJ's Features Editor, and a full-time freelancer, joined SEJ ThinkTank webinar series to talk about finding freelance clients. If you are…
Search Engine Journal ShowNoelle Federico on How to Really Stand Out on Instagram - Ep. 121
In this episode, SEJ's Social Producer, Caitlin Rulien, chats with Noelle Federico of Dreamstime.com. They discuss brands who are rocking Instagram, how to…
Search Engine Journal ShowWhat Is the Google Mobile Interstitial Penalty? - Ep. 120
Kelsey Jones speaks with Simon and Edward from Blue Array on what the upcoming Mobile Interstitial Penalty from Google is, how to check to see if your site has…
Search Engine Journal ShowErin Robbins on How Sales and Marketing Can Use Search Data to Communicate Better - Ep. 119
Erin Robbins of Ginzametrics talks with SEJ Executive Editor Kelsey Jones about why sales and marketing should actually work together, and how the personal…
Search Engine Journal ShowRaising Awareness for Diversity in Tech With Frances Donegan-Ryan - Ep. 118
As host of Janes of Digital and part of the Bing Ads Global Community Engagement team, Frances Donegan-Ryan speaks with Kelsey Jones on how talking about…
Search Engine Journal ShowHow to Successfully Market on Reddit [Webinar Recap]
If you have considered marketing your brand on Reddit, you have likely heard the horror stories. The AMAs gone astray or the sad attempt Pilot made at using a…
Search Engine Journal ShowSara Spivey on the Power of Online Reviews & How They Drive ROI - Ep. 117
In this Marketing Nerds episode, Sara Spivey, Chief Marketing Officer at Bazaarvoice, joined SEJ Features Editor Danielle Antosz to discuss the power of online…
Search Engine Journal ShowCrafting the Perfect Content Strategy with Brody Dorland - Ep. 116
In this episode of Marketing Nerds, Kelsey Jones was joined by Brody Dorland, co-founder of DivvyHQ, to talk about how to craft a content marketing strategy…
Search Engine Journal ShowLink Building: Strategies & Resources [Webinar Recap/Podcast]
Loren Baker, the Founder of Search Engine Journal, joined the SEJ ThinkTank on November 30th to share his link building expertise. This is a full recap of his…
Search Engine Journal ShowThe Evolution of Marketing with Geoffrey Colon - Ep. 115
When it comes to marketing, it's all about how we talk to each other. Geoffrey Colon joined SEJ Executive Editor Kelsey Jones to discuss how communication and…