Shows / Advertising Specialty Institute
Advertising Specialty Institute
The Advertising Specialty Institute (ASI) is the largest media, marketing and education organization serving the promotional products industry, with a network of over 25,000 distributors and suppliers throughout North America. ASI leads the industry in technology solutions, providing cloud-based e-commerce, enterprise resource planning software (ERP) and customer relationship management software (CRM). ESP Web is the industry's leading tool for sourcing hundreds of thousands of products. A…
Episodes
Advertising Specialty InstituteSell Value Rather Than Price
Sales strategist and leadership expert Meridith Elliott Powell discusses the importance of reframing the sales conversation around value rather than dollar…
Advertising Specialty InstituteHow to Supercharge the Sales Process With Better Apparel Decoration
Imagine what the impact on your distributorship would be if you could say “yes” to every decorated apparel project that comes your way. Well, you don’t have to…
Advertising Specialty InstituteThe Social Angle, Episode 102: Why Going Green Matters
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Lauren Piller, vice president at Eco Marketing Solutions (asi/185798), about the…
Advertising Specialty InstituteProof of the Longevity of Promotional Products
Why do people keep promos for 10, 20, even 30 years? The ASI Media editors explain using their own beloved possessions.
Advertising Specialty InstituteThe Social Angle, Episode 101: Hot Trend in Promo: Unboxing
In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll chats with Savannah Dmytriw, senior account executive at Team…
Advertising Specialty InstituteSpotlight on Stran & Company
The Top 40 distributor’s profile in promo has been on the rise. CEO Andy Shape discusses becoming a publicly traded company, acquisitions, the future of the…
Advertising Specialty InstituteThe Social Angle, Episode 100: Why QR Codes Are Seeing a Resurgence
Mitch Silver, of Printable Promotions, and ASI's Vinnie Driscoll discuss why QR codes are seeing a resurgence and how you can use them for your business.
Advertising Specialty InstituteNeil Ringel Discusses PCNA’s Sustainability Initiative
The Top 40 supplier launched ProudPath this week, which it is hoping will be a comprehensive, turnkey platform that will help promo distributors communicate…
Advertising Specialty InstituteThe Social Angle, Episode 99: Solar-Powered Social Media
If you follow the social media accounts of Top 40 distributor Geiger, chances are you’ve seen their solar-powered tower lit up for things like holidays…
Advertising Specialty InstituteFirst-Class Client Care With the Supplier CSR of the Year
Kate Foley joined Top 40 firm S&S Activewear a little over a year and a half ago, but she’s already making a name for herself in the promo industry as an ace…
Advertising Specialty InstituteThe Social Angle, Episode 98: Do You Have the 'Write' Stuff?
ASI Media’s Vinnie Driscoll discusses the importance of social media copyrighting with wordsmith Kristine Shreve.
Advertising Specialty InstituteA Conversation With the 2022 Distributor Salesperson of the Year
Peter McCutcheon is the highest-performing sales rep in Harper + Scott’s history, increasing his sales by more than 250% and hitting an impressive eight…
Advertising Specialty InstituteThe Social Angle, Episode 97: Are Stories Worth Your Time?
In this spirited Social Angle podcast, first streamed live on Facebook, ASI’s social media team of Vinnie Driscoll and Elieza Bague discuss the pros and cons…
Advertising Specialty InstituteReinventing a Legacy Business
Steven Farag, co-owner of Campus Ink, talks about evolving and expanding the decorated apparel firm, and the details of a recent investment by billionaire Mark…
Advertising Specialty InstituteThe Social Angle, Episode 96: Promo + Social Media: Perfect Together!
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with Natasha Rawls, of the MRL Group, about her approach to creating content, why video…
Advertising Specialty InstituteSpringtime Sales Ideas and Sweet Treats
ASI Media editors continue the treat-tasting tradition with springtime candy combined with sales ideas for the new season.
Advertising Specialty InstituteThe Social Angle, Episode 95: Stand Out with Trending Topics
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll chats with James Ko, affectionately known as "Jimmy Capko," about how he combines his love of…
Advertising Specialty InstituteHearts in Ukraine
Born and raised in Ukraine, ASI employees Alex Shilman and Nataliya Royzman deliver poignant insights into how the Russian invasion of their native country has…
Advertising Specialty InstituteThe Social Angle, Episode 94: Getting Started with Facebook Ads
ASI's Digital Content Strategist Holly Singletary chats with ASI Media's Vinnie Driscoll about the basics of Facebook ads - what they are, should you use them…
Advertising Specialty InstituteMake Your Business a Best Place to Work
Three executives from companies on Counselor’s prestigious list share the strategies that make their firms great.
Advertising Specialty InstituteThe Social Angle, Episode 93: Using Social Media to Educate
Stahls’ Brand Activation Manager Jenna Sackett joins ASI Media’s Vinnie Driscoll for a chat about the supplier’s commitment to “how-to” videos and how it’s…
Advertising Specialty InstitutePractical Tips for Accelerating Your Promo Sales in 2022
Promo products veteran David Blaise, a longtime industry consultant and growth expert, shares can’t-miss insights into how distributors can supercharge sales.
Advertising Specialty InstituteThe Social Angle, Episode 92: Q&A With ASI's New Social Media Producer Elieza Bague
In the latest Social Angle podcast, first streamed live on Facebook, ASI Media’s Vinnie Driscoll asks new Social Media Producer Elieza Bague a bevy of…
Advertising Specialty InstituteLogo and Design Trends for 2022
Carly Schulman, editorial intern and budding graphic designer, shares some of the biggest trends she’s seeing in logo design this year.
Advertising Specialty InstituteLeveraging Opportunities During COVID
Rich Corvalan at Zing Manufacturing in Phoenix discusses the company’s big year in 2021, including an industry-exclusive contract with retail drinkware brand…
Advertising Specialty InstituteThe Social Angle, Episode 91: Tips for Creating Great Content
In the latest Social Angle podcast, ASI Media’s Vinnie Driscoll picks the brain of Jeff Anderton, SnugZ USA's director of content, about how much effort goes…
Advertising Specialty InstituteDistributor Tips & Tricks: Time-Saving Apparel Sales Shortcuts
We all wish there were more hours in the day. Thankfully for distributors, there can be … if you take advantage of time-saving tools and tricks that make…
Advertising Specialty InstituteFirst Look: ASI’s Ad Impressions Study
In this episode of Promo Insiders, Editor-in-Chief C.J. Mittica and Research Director Nate Kucsma discuss which promo products are most influential across the…
Advertising Specialty InstituteThe Social Angle, Episode 90: I’m New, Now What? Tips for Social Media Newbies
Paola Granados of Anypromo dishes lessons she’s learned after six months in the promo industry.
Advertising Specialty InstituteStrategies for Overcoming Omicron-Driven Worker Absences
Matt Hare and Josh Diamond, two health and safety leaders at Hit Promotional Products, share best practices for navigating workers being out sick in high…
Advertising Specialty InstituteThe Social Angle, Episode 89: Rock On! A Promo Item Made for the Digital Age
Lisa Gavoni of Brand O’ Guitar talks about the impact social media has had on her business.
Advertising Specialty InstituteContending With COVID Uncertainty
Licensed psychologist Dr. Melissa Whitson offers her expertise on coping with long-term pandemic stress and modeling emotional intelligence for others.
Advertising Specialty InstituteThe Social Angle, Episode 88: Social Media Lessons from the Entertainment Industry
Mike Ross, Proforma's new social media and PR specialist, spent a decade in the entertainment industry, most recently as a manager of the reigning Stanley Cup…
Advertising Specialty InstituteThe Importance of Diversity
Promo expert and author Darryl Jenkins explains how embracing diversity can deepen relationships, promote personal growth and improve company performance.
Advertising Specialty InstituteBehind the Deal: Insights Into SnugZ USA’s Acquisition of Sweda
Brandon Mackay of SnugZ USA and Jim Hagan of Sweda discuss SnugZ’s acquisition of Sweda and what it means for the companies – and the industry – going forward.
Advertising Specialty InstituteCreate Connections & Commerce With Promo Products
Sales and persuasion expert Carolyn Strauss, who is speaking at ASI Shows this year, serves up strategies for success.
Advertising Specialty InstituteGenerate Creative Content and Build Your Brand
Content marketing is vital for businesses, especially in the pandemic era when so many eyeballs are glued to social media for entertainment and education…
Advertising Specialty InstituteBecoming a Digital Thought Leader
Dawn Raquel Jensen, founder of Virtual Options and an education speaker at the upcoming 2022 ASI Shows, discusses establishing digital authority and thought…
Advertising Specialty InstituteTrends in Sustainable Fashion
Dr. Noshua Watson, founder of Interwoven Impact, a social impact analytics consultancy for content companies, shares strategies for promo companies that want…
Advertising Specialty InstituteThe Social Angle, Episode 87: How to Get Over Your Fears and Be a Content Creator
In this episode of the Social Angle podcast, ASI Media's Vinnie Driscoll is joined by aspiring author and motivational influencer Samantha Demers to discuss…
Advertising Specialty InstituteA Chat With SanMar’s New VP of Sales
Steve Cuthbert, previously a vice president of sales at The North Face, shares insights on everything from trends to leadership.
Advertising Specialty InstituteNFTs and the Promo Products Industry
In this special edition of Promo Insiders, ASI Media's Vinnie Driscoll discusses NFTs with three promo pros who have their fingers on the pulse of this digital…
Advertising Specialty InstituteKeeping the Faith With Lynka’s John Lynch (With an Assist From Bon Jovi)
ASI Media’s Michele Bell talks to Jersey native and Poland-based Lynka President John Lynch on the ups & downs of getting his first novel (a thriller topping…
Advertising Specialty InstituteWacky Treats and Things to be Thankful for
It’s the most wonderful time of the year. That’s right, ASI Media Editors Theresa Hegel and Sara Lavenduski are once again pre-gaming Thanksgiving, sampling a…
Advertising Specialty InstituteThe Social Angle, Episode 86: Viral TikTok Video Helps Company Get Noticed
ASI Media's Vinnie Driscoll talks with Erin Reilly and Logan Oh of Pop! Promos about a viral TikTok video Logan created to help drive interest in open…
Advertising Specialty InstitutePreparing Your Business for the Exit Phase
In this episode of Promo Insiders, ASI Media Executive Editor Sara Lavenduski speaks with valuation expert Dave Bookbinder, managing director at B. Riley…
Advertising Specialty InstituteExploring the Promo Items Gen Z Craves
In this episode of Promo Insiders, Theresa Hegel, executive editor of digital content, chats with Trey Reed, an editorial intern with ASI Media, about the…
Advertising Specialty InstituteThe Social Angle, Episode 85: Facebook in Crisis: What’s Next for the Social Media Giant?
The Facebook Papers. Allegations of knowingly hosting hate speech and illegal activity. A high-profile rebrand. Facebook is under fire and and facing a…
Advertising Specialty InstituteFashionable Fleece: Top Trends to Watch for Winter Wearables
It’s officially hoodie season, so now’s the time to plan your sales for everyone’s favorite type of soft and cozy outerwear. Yup, we’re talking about fleece…
Advertising Specialty InstituteHoliday Corporate Gift Sets: Seasonal Tips to End Q4 Strong
The end-of-year holiday rush is in full swing. Make sure you know the top trends and in-demand branding ideas to make your gift and incentive orders stand out…
Advertising Specialty InstituteReleasing the Kraken
How was the Seattle Kraken brand created and how is branded merchandise being used to support the NHL’s newest team? Co-owner Jay Deutsch, also founder/CEO of…
Advertising Specialty InstituteThe Social Angle, Episode 84: How to Use Twitter for Business
In this special edition of the Social Angle podcast, adapted from an ASI Media #PromoSpace discussion held on Twitter Spaces, ASI’s Digital Content Director…
Advertising Specialty InstituteSurviving the Q4 Supply Chain Storm
ASI Media’s Christopher Ruvo delves into the supply chain crisis facing promo and explains how distributors can best navigate it.
Advertising Specialty Institute2022 Success Trends: Service Selling to Win Big in the New Year
The year is winding down and 2022 will be here before you know it. Now’s the time to think ahead and start planning for the new year. To help you out, today…
Advertising Specialty InstituteThe Social Angle, Episode 83: 4 Social Audio Platforms Promo Pros Need To Know
Social audio or audio-based is taking the world of content creators by storm. Don’t want to spend money on booking a conference room? Host a room on Clubhouse!…
Advertising Specialty InstituteRunning a Woman-Owned, Minority-Owned Business
In this episode of Promo Insiders, Senior Writer John Corrigan learns Fremont, CA-based Fossa Apparel’s origin story from Michelle Chen, current owner and…
Advertising Specialty InstituteChoosing Positivity Amid Adversity
Maria Brady of Marakae Marketing shares important lessons she learned during a recent health journey.
Advertising Specialty InstituteThe Social Angle, Episode 82: Protecting Your Mental Health on Social Media
The positive aspects of social media are well documented – connectivity, networking, education and learning – but the negative aspects of it can be…
Advertising Specialty InstituteAutumn, Halloween Bring Promo Opportunities
ASI Media staffers share their fall faves and give a few tips on how to capitalize on the season of sweets.
Advertising Specialty InstituteCanada Heading Into Q4
Canadian promo pros share their insights on current opportunities and challenges as the country reopens, and what they expect for Q4.