Shows / The Niche Is You

The Niche Is You
Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self. Instead of choosing one niche for the podcast, I decided that the niche is you… a simple, straight forward show about the power of not boxing yourself into any one category, title or niche, but embracing all of your gifts, having a better relationship with yourself and trusting your path…
Episodes
The Niche Is YouCreate What You Wish You Had — Not What You Think Will Sell
In this episode, I talk about why your most valuable work comes from what’s personal — not what’s popular, how creating for your past self unlocks resonance…
The Niche Is YouYou’re Not for Every Room — But You’re Exactly Right for the Right Ones
In this episode, I talk about why not being understood is a form of protection, the danger of over-explaining yourself to the wrong people, why presence speaks…
The Niche Is YouYour People Will Find You When You Stop Abandoning Yourself
In this episode, I talk about why self-abandonment keeps you invisible to your true community, how authenticity is the most powerful signal you can send, what…
The Niche Is YouGod Didn’t Send the Giant to Defeat You — He Sent It to Position You
In this episode, I talk about why resistance is often a sign of revelation, not punishment, the difference between spiritual warfare and spiritual preparation…
The Niche Is YouWhat You’re Called to Build Won’t Compete With Who You’re Becoming
In this episode, I talk about the danger of building something that pulls you away from your identity, why your calling should multiply your peace not fragment…
The Niche Is YouStop Trying to Fix What Was Only Meant to Teach You
In this episode, I talk about why some things were never meant to be “fixed” — only learned from, how our need for resolution can sabotage our release, how to…
The Niche Is YouIf You Have to Chase It… It’s Not in Agreement With You
In this episode, I talk about why chasing is a sign of misalignment, not ambition, how force creates friction, but alignment creates flow, what “agreement”…
The Niche Is YouCollaboration or Chaos? Protecting Your Energy While Building With Others
In this episode, I talk about why collaboration without clarity leads to chaos, how to discern alignment vs. surface-level chemistry, the signs of draining…
The Niche Is YouDiscipline Isn’t About Perfection… But Stewardship
In this episode, I talk about why discipline isn’t about control but it’s about care, stewardship, and presence, how hustle culture distorted our understanding…
The Niche Is YouYou Can’t Be Led and Still Be Obsessed With Control
In this episode, I talk about surrender vs self-sabotage, obedience to the intuition vs outcome-obsession, the difference between flow and forcing, the deep…
The Niche Is YouThe Work Will Work… If You Stop Abandoning It Too Soon
In this episode, I talk about being patient with the external results matching the internal effort, why we question our work and our timing of results…
The Niche Is YouThe Real Cost of Misaligned Time
In this episode, I talk about spending time on the wrong things, worrying about death but not living present, busyness ≠ alignment, deferred alignment, signs…
The Niche Is YouIf It’s Not Clean, Clear or Essential, It Needs to Go
In this episode, I talk about simplicity cutting through the noise, why simplicity forces commitment and to narrow your choices, getting rid of anything…
The Niche Is YouWhat Do Your Prayers Actually Look Like
In this episode, I talk about the purpose of prayer, how we pray, why our prayers need humility and honesty, praying for outcomes versus alignment, using…
The Niche Is YouSimplicity Isn't Playing Small... It's Playing Smart
In this episode, I talk about removing the excess to focus on what actually moves the needle, how complexity feels impressive but it’s often just noise, why…
The Niche Is YouThe Work You’re Afraid to Share Is Probably the Work That Matters Most
In this episode, I talk about why the work you’re scared the most to share is the work people need the most, the myth of “it has to be perfect,” how real work…
The Niche Is YouYour Gift Isn’t Lost — It’s Just Waiting for You to Make Room for It Again
In this episode, I talk about finding the things we’re good at again, why distractions bury our gifts, why we abandon our gifts to for practicality, clearing…
The Niche Is YouThe Right People Don’t Just Expand Your Reach — They Expand Your Vision
In this episode, I talk about cultivating the right circles and having the right people around you, why your network isn’t just about reach but about…
The Niche Is YouHow to Escape Competition
In this episode, I talk about leaning into what feels like play to you — but looks like work to everyone else, chasing what they think they’re ‘supposed to’…
The Niche Is YouRest Isn’t a Reward, It’s a Requirement… What is the Real ROI of Rest
In this episode, I talk about rest not just being a reward for your work but a requirement, rest as part of the process for deepening your work and habits, not…
The Niche Is YouYour Work Shouldn’t Just Fund Your Life… It Should Feed Your Life
In this episode, I talk about why “aligned” work will be more lucrative and profitable for you, how to identify work that feeds you not just funds you…
The Niche Is YouHow to Know What’s a Distraction Vs What’s Truly Yours
In this episode, I talk about knowing what’s a distraction versus what’s meant to be yours, why distractions don’t always look like problems but opportunities…
The Niche Is YouIf You Don’t Know Where to Begin with Simplifying Your Life, Start With These 3 Things...
In this episode, I talk about how simplicity is not just about elimination but alignment, optimizing your time by focusing ion the highest leverage activities…
The Niche Is YouThe Happiest People Combine Art, Passion, and Purpose Into One Vehicle
In this episode, I talk about how we often compartmentalize our interests instead of intertwining them, how to overlap these interests, how we’re taught to…
The Niche Is YouSelf-Work Isn’t Just Healing the Past — It’s Preparing for the Future
In this episode, I talk about healing our pasts, preparing for our future, how healing isn’t just for relief but for readiness, how self-work is often quite…
The Niche Is YouWhat We All Really Want From Each Other is Honesty
In this episode, I talk about why honesty is the single most important thing that connects us, how honesty allows us to feel safe with others, creating honest…
The Niche Is YouSome Mistakes You Can Avoid When You Learn What Others Have Already Figured Out
In this episode, I talk about learning from others to avoid common mistakes, connecting multiple ideas across disciplines, how you don’t have to struggle to be…
The Niche Is YouThe People Who You Are Your Most Authentic Self With… Those Are Your People
In this episode, I talk about being around people who see us for who we really are, embracing the evolution of ourselves and others, how to make relationships…
The Niche Is YouTreat Your Work Like a Living Process, Not a Finished Product
In this episode, I talk about how to make more opportunities and creativity happen with your work, how your pursuit of perfection is hindering your output and…
The Niche Is YouWhere You Are Vs Where You’re Called isn’t Distance… It’s Development
In this episode, I talk about the space between where we are and where we’re heading, why time is always preparation and not punishment, how your character has…
The Niche Is YouTrue Emotional Connection Is Not Built on Perfection… It’s Built on Safety & Trust
In this episode, I talk about honesty as the highest form of intimacy, why emotional safety is the foundation of real connection, being able to argue without…
The Niche Is YouYour Assignment is Bigger Than Your Comfort — Here’s Why
In this episode, I talk about why comfort will always compete with your calling, how your real assignments will stretch you, how your assignment requires parts…
The Niche Is YouCan You Stay Rooted Long Enough to Grow the Fruit
In this episode, I talk about knowing what to commit to, knowing when a season is over and a new one is beginning, evolving a concept or escaping it, how…
The Niche Is YouYour Gift Isn’t Just What You Do… It’s How You Do It
In this episode, I talk about our presence speaking for itself, how our energy you carry when you create, build, or serve is just part of your offering, how…
The Niche Is YouWhat You’re Obsessed With Isn’t Random
In this episode we’ll talk about: how our obsessions might be divine signals how direction often feels like curiosity before it feels like clarity, why the…
The Niche Is YouProductivity Isn’t Fast… It’s Focused
In this episode, I talk about urgency not being the same as effectiveness, why slow work is soul work, knowing which things to give your energy and attention…
The Niche Is YouYou Don’t Need to Prove Anything When You’re In Alignment
In this episode, I talk about proving versus alignment, why proving yourself makes you performative, working through seasons where nothing looks “successful,”…
The Niche Is YouIf It’s Meant For You, You’ll Have to Mature to Carry It
In this episode, I talk about delays versus being developed, how gifts will show you what you need to learn, being the person that can carry what’s meant for…
The Niche Is YouCreativity Requires Faith… Faith Requires That We Relinquish Control
In this episode, I talk about why we throw up roadblocks on our own path, how to listen to our intuition more, allowing what’s for us to find us from our…
The Niche Is YouDevotion To Your Craft Matters More Than the Field Your In
In this episode, I talk about not looking to what everyone else is doing unless it’s to make it different or better, breaking free from crowd mentality…
The Niche Is YouEverything Big Started Small
In this episode, I talk about the power of humble beginnings, how some of the biggest brands on the planet started off as a completely different business…
The Niche Is YouSuccess Is Also Getting Back Up (Advice My Father Gave Me Before He Passed)
In this episode, I talk about why success isn’t the end outcome as much as it is the person you’re becoming, why resilience is an indicator of where you’re…
The Niche Is YouHow Do You Know If You’re Making Progress?
In this episode, I talk about invisible progress, how loss, doubt and slowing down are signs of evolution, trusting yourself over outside validation, being…
The Niche Is YouWhy Taste Is the New Currency
In this episode, I talk about the changing landscape of our creativity and work online, why people are gravitating towards taste and the way you think…
The Niche Is YouWhat Comes Through You is Far Greater Than What Comes From Outside You
In this episode, I talk about trusting what comes through you to create, why an idea must be acted upon immediately, how your creativity is a form of alignment…
The Niche Is YouIt’s Not the Outcome You Want, But the Feeling of a Meaningful Pursuit
In this episode, I talk about where does satisfaction really come from, why it’s more about the pursuit of something meaningful that’s sustaining, not arriving…
The Niche Is YouThe Businesses That Win Most Consistently Aren't the Ones With the Biggest Budgets
In this episode, I talk about how we’ve been conditioned to believe the higher prices automatically mean better quality, why you want to always look at the…
The Niche Is YouWhy Does God Make Us Wait?
In this episode, I talk about why God makes us wait, how waiting forms our character and brings us better outcomes than we anticipated, how God’s delays are…
The Niche Is YouWhat You Make Today Isn’t What You Return To Tomorrow
In this episode, I talk about how our relationship with our creations constantly evolves, how clinging to past versions of our work limits current potential…
The Niche Is You“Always Available” and “Deeply Valuable” Are Fundamentally Incompatible States of Being
In this episode, I talk about protecting your energy in an always-on world, how you can’t always be available to the world and deeply valuable at the same…
The Niche Is YouStandards Aren’t About Perfection, They’re About Alignment
In this episode, I talk about how you want to be treated, understanding the true meaning of having standards, why standards are a compass not a checklist…
The Niche Is YouHave You Taken the Time to Witness Yourself Rather Than Be In a Constant State of Defense
In this episode, I talk about where fear originates, the illusion of control, reacting versus responding to what’s happening in the current moment, dealing…
The Niche Is YouIs It the Work or Is It Just Misaligned?
In this episode, I talk about knowing if something is right for us versus misaligned, how we tend to think we’re not meant for a certain type of work when we…
The Niche Is YouIt’s Bigger Than You Think… God Will Provide
In this episode, I talk about how our prayers are always being answered, why “no’s” are also prayers working in our favor, why our purpose is bigger than we…
The Niche Is YouTreat Every Work Like Your First Work & You’ll Sustain the Money & the Authenticity
In this episode, I talk about treating each project like our first to sustain our creativity and money, dealing with external pressures, not giving in to…
The Niche Is YouHow Do You Know When It’s Time to Leave… the Job, the Career, the Relationship or the Location?
In this episode, I talk about why we keep waiting for absolute clarity before making major transitions, fear activation & avoidance, the myth of certainty…
The Niche Is YouAre You Living Someone Else’s Story?
In this episode, I talk about understanding the origins our our “borrowed” stories about ourselves, questioning what would I do if nobody told me what I should…
The Niche Is YouChampions Obsess Over Fundamentals, Not Trophies (Shane Parrish
In this episode, I talk about focusing on fundamentals instead of trophies, how external validation creates a dependency that puts your fulfillment in other…
The Niche Is YouYour Circle Should Be An Instantaneous Upgrade to the Standard of Quality That Your Pursuing
In this episode, I talk about why having the right circle influences your work and creative output, the power of curated collective intelligence, 3…
The Niche Is YouYour Limited Resources Aren't a Barrier, They're Your Competitive Advantage
In this episode, I talk about limited resources actually being a competitive advantage, how constraints enhance creative problem solving, why too many choices…