Shows / Starting the Conversation

Starting the Conversation
Tune in to hear from Alice Benham - strategist, speaker and best-selling author - as she debunks what it takes to grow, normalises the messy middle and documents her journey with transparency. Come for the actionable insights, stay for the reminder that you're not alone.
Episodes
Starting the ConversationHow my book hit bestseller in 3 categories | BehindTheBook
I can't believe I'm saying this but MY BOOK IS A BESTSELLER! And it stayed a bestseller in 3 categories for 10 days straight after publication. As a marketing…
Starting the ConversationPublication Day Diary (chaotic!)
Listen to my real-time experience as publication day of my first ever book unfolded...
Starting the ConversationListen to a sneak peak of my book which comes out THIS WEEK | BehindTheBook 5
Wondering what the book actually says? Tune in to hear me read out the first few pages and give you a secret insight into what's the book like, ahead of this…
Starting the ConversationHow I wrote 50,000 words in 5 days - productivity hacks | BehindTheBook 3
Wonderiung how to get a lot done in a short space of time? Well do I have a case study for you! I wrote my book in just 5 days and I'm spilling the beans on…
Starting the Conversation4 unexpected parts of publishing a book + what they taught me | BehindTheBook Ep 2
As a first time author I had no CLUE what publishing a book involved and it's safe to say the last 2 years have been a baptism of learning, challenges &…
Starting the ConversationHow I got a book deal & how I feel about publication in 23 days | BehindTheBook Ep 1
In just a few weeks I am becoming a published author and WOW have I got mixed feelings about it!! You know I'm all about bringing you behind the scenes so I…
Starting the Conversation271 | 4 unexpected ways my podcast has changed my life & business
6 years ago I made my best business decision and launched my podcast. It's grown my client base, community and revenue in ways I couldn't have imagined and…


Starting the ConversationDisorganised bank account? This one's for you (FINAL day of the sale!)
To take control of your finances AND save 26%, head to The Strategy Shop and get your hands on my financial tools.
Starting the ConversationTracking THIS number will grow your finances - 2.8%
Knowing where our money is coming from is a basic but often unused statistic for us business owners! My challenge to you this week is to get to know your…
Starting the ConversationHow to set financial goals and actually hit them - 2.8%
Ever feel out of control when it comes to your business finances? Never quite sure how to set revenue goals or even know how to hit them? This episode is for…
Starting the ConversationWhy reflecting on the past will grow your future success - 2.8%
Week 2 of our new series and it's time to spend some time reflecting! It's tempting to think working ON your business means big bold external action, but…
Starting the ConversationThis exercise will free up time in your business (NEW series - 2.8%)
Ever struggle to prioritise working ON your business? Wish there was more you were doing each week to move your business forwards? Welcome to the new series -…
Starting the Conversation263 | From idea to profitable business - my CLIENT shares her honest journey (Sophie Harris of Looking After Mum)
What does it take to make your business actually work? Therapist (and client of mine) Sophie Harris talks about the reality of her self-employment journey…
Starting the Conversation262 | 3 mistakes you're making with your business model
Are you holding your business back without realising it? Tune into this episode to discover the 3 most common (and harmful!) things many of us are doing which…
Starting the Conversation261 | #Ads, monetising your social media and brand partnerships with Verity Park of tbh talent
Brand partnerships - ever seen it done and wondered how it works, whether you could monetise the following you've built for your business, or what that…
Starting the Conversation260 | 6 marketing lessons I learned the hard way (6 year podcast anniversary!)
In 2018 I made one of the boldest and best decisions for my business - I started this podcast. Despite knowing absolutely nothing and not really having an…
Starting the Conversation259 | Building a million pound business with your husband and breaking the mould, with Rachel & James Harris (StriveX)
An annual all-expenses-paid all-employee holiday, business icons sat on their board - Rachel Harris (a.k.a. Accountant She) and her husband James Harris do…
Starting the Conversation258 | 2 accountants share the mistakes and strategies we should all know about
Ever wish you could ask the expert all your burning financial questions? As business owners we're often unprepared for the challenges that come with navigating…
Starting the Conversation257 | I'm close to burnout - an honest insight into my business (ft. a secret guest!!)
You know I'm all about keeping it honest so before we jump back into the usual programming, here's an inside look at what's been going on in my business so far…
Starting the Conversation256 | Steal my PROVEN goal setting method (for a successful 2024!)
Listen to this episode and you'll know exactly how to enter the year with clear vision, strategic goals and most importantly, consistent action. _____ To get…
Starting the Conversation255 | My wins, fails and lessons of 2023
Curious to get an inside look at my end of year review? Tune in to learn from my wins, fails and lessons of 2023!
Starting the Conversation254 | An EASY end of year review to set you up for 2024 success
Let's not do an end of year for the sake of it... let's do it to set our future selves up for success. Tune in to learn how I do an effective end of year…
Starting the Conversation253 | Stefanie from F*ck Being Humble on slow growth, critics and decision fatigue
Stefanie Sword-Williams is an entrepreneur many of us will look up to - she's an author, Tedx speaker, Forbes 30u30, the founder of two businesses and has…
Starting the Conversation252 | £0 in the bank to growing a CHEESE business - burnout, cash flow & quitting corporate (with Mako Ndoro of Berry & Brie)
Ever see successful businesses online and wonder what the behind the scenes REALLY looks like? Good news is todays episode will give you an all access pass to…
Starting the Conversation251 | I scaled my revenue by 10x last month, here's how... (VERY honest episode)
October was a record month for my business and I want to take you behind the scenes to share the 5 things I believe contriuted to this growth. This feels quite…
Starting the Conversation250 | The 'secret' behind Steven Bartlett's growth, with Grace Andrews - Marketing Director @ Diary of a CEO
Ever wondered what happens behind the scenes of some of the biggest personal brands? In todays episode I sat down with the inspirational Grace Andrews…
Starting the Conversation249 | Crowdfunding £20,000+ - the highs, lows & lessons, with Danielle from Flock Here
Raising money to fund a new idea or business can feel like such an overwhelming process, but what if there was another route you hadn't considered? In this…
Starting the ConversationHow to improve your email strategy long term | Inbox Insights #3
You've nailed the basics of serving and selling via email, so what's next? Let's round off this mini series by diving into the importance of analysing your…
Starting the ConversationHow to increase sales via email | Inbox Insights #2
Email is THE best platform for driving sales, so let's walk through the 3 main ways to make money from your emails and my tried-and-tested tips for increasing…
Starting the ConversationHow to send emails people want to open | Inbox Insights #1
The 'secret' to effective email marketing is sending emails people actually want to open... sounds simple right? So often this step gets ignored, so today…
Starting the Conversation245 | Living with a business owner - my boyfriends experience (VERY honest!)
6 weeks ago I moved in with RSM (aka red shirt man, aka my boyfriend) and let me tell you it's been a journey. It's his first time seeing the BTS of my…
Starting the Conversation244 | Q&A - how I plan in advance, beat overwhelm and encourage referrals
Time to answer your business questions!
Starting the Conversation243 | Facing rejection head on and putting yourself out there, with Liz Mosley
Liz is on a mission to get rejected 100 times in her business... why you may ask? To normalise the feeling of being rejected, take control of her success and…
Starting the Conversation242 | Launch Review - the ££ numbers, challenges and lessons
I've just completed my biggest launch to date... so let's review it! Listen in as I bring you behind the scenes to see all the numbers, how the launch went and…
Starting the ConversationWhy 'lack of time' isn't your problem | Marketing Mini Series
If you've ever said "I have no time" when it comes to your marketing, this episode is for you. Discover my top tip for being more consistent with your action…
Starting the ConversationHow to be visible and build brand awareness | Marketing Mini Series
For people to buy, they need to first know who you are. So how are you making your business visible? _____ Ready for more visibility and sales? Across 5 weeks…
Starting the ConversationWhy email will transform your marketing | Marketing Mini Series
If you're over-relying on social media and wishing you could make more sales... this episode is for you! I LOVE email marketing and want you to value it as…
Starting the ConversationThe key to clear & compelling messaging | Marketing Mini Series
Struggling with how to show up with messaging that truly connects with people? Here's why clarity is important and how you can get clearer in your messaging…
Starting the ConversationHow to make more sales TODAY | Marketing Mini Series
To celebrate the launch of my new marketing course, Stop Guessing Start Growing, I'll be showing up every day this week with a marketing tip and action step…
Starting the Conversation236 | Launch V Evergreen Selling with Rachel Waring
How do you like selling? We all have our strengths/weaknesses so in this episode I thought it would be interesting to have a discussion with my friend, Rachel…
Starting the Conversation235 | Why your marketing strategy isn't working...
Welcome to May, the month of marketing here on the podcast! This week we're diving in by addressing the biggest reasons your marketing strategy isn't working…

Starting the Conversation233 | ADHD and business... late diagnosis, challenges and learnings with Amanda Perry
15-20% of the population are neurodiverse, but we rarely talk about how it impacts the experience of business. In this episode I sat with Amanda Perry, a…
Starting the Conversation232 | 25 actions to grow your business today
In celebration of my 25th birthday, I thought I'd share a list of 25 actions you can do TODAY to grow your business! Take a listen, note down what stands out…
Starting the Conversation231 | How to get into Forbes and pitch to the press, with Bianca Barratt
If getting in the media is on your goals list, this episode for you! Bianca Barratt is as a journalist for major publications like Vogue, Forbes, Refinery29…
Starting the Conversation230 | Business pep talk (listen for motivation!)
Feeling stuck, demotivated or not in the zone? These 5 reminders should get you feeling energised and ready to take action. ____ AB - Website, Instagram…
Starting the Conversation229 | Growing three creative businesses and the reality of a book deal, with Nerrisa Pratt
How do you get on TV? What's the secret to scaling and sustaining multiple businesses? How do you stay creative when busy? What's it really like to write a…
Starting the Conversation228 | 5 big marketing mistakes we all make (and how to avoid them!)
Having spent the last 7 years helping thousands of business owners with their marketing and marketing my own two brands, I've noticed some common challenges we…
Starting the Conversation227 | A decade of entrepreneurship - legal battles, adapting to change and navigating motherhood, with Rosie Davies-Smith of PR Dispatch
This is easily the most honest, emotional and inspiring conversations we've had on the podcast. Rosie, PR expert and brilliant human, is a founder I hugely…
Starting the Conversation226 | My VAT story - why I went de-registered and what I wish I'd known
Navigating the financial side of running a business isn't easy, something that couldn't be more true than with VAT. Going registered is a decision very few of…
Starting the ConversationWE'RE GOING ON TOUR !!!!!!
https://www.alicebenham.co.uk/podcastI can't WAIT to bring these conversations IRL and connect with all of you! Tickets available NOW at…
Starting the Conversation225 | Building a community of 200,000+ and mastering LinkedIn with Sophie Miller, Pretty Little Marketer
Since founding Pretty Little Marketer, Sophie Miller has harnessed LinkedIn and Instagram to build an engaged and relevant community of over 200,000. She's a…
Starting the Conversation224 | 3 challenges of running a service based business (what it's REALLY like!)
In the last 7 years of running a service based business I've noticed some unique challenges that come up... and since speaking with so many clients and…
Starting the Conversation223 | Growing an impact-lead £1+ million business, with Lauren Currie of UPFRONT
Lauren is an entrepreneur who continually inspires me - her authentic visibility, value-driven approach and willingness to take messt action is something we…
Starting the Conversation222 | What is a business strategy? The 5 components
We hear business strategy talked about a lot, but what does it actually mean? And why do we need one? Everyone will look at it differently but here's my take…
Starting the Conversation221 | Taking the ick out of selling and nailing discovery calls with Hannah Morris
How can you be better at sales? What does 'closing the deal' look like? How can I hit my revenue goal? This week I chat with sales expert, Hannah Morris, to…
Starting the Conversation220 | How to achieve your goals (top 5 tips!)
So you've set goals... what now? There are so many common mistakes I see us making when it comes to actioning our goals so in this 3rd and final episode this…
Starting the Conversation219 | How to set strategic goals
How do you set goals in a way that'll actually help you? Day 2 of this mini series will share my key tips for setting quarterly goals with ease. Head to On…