Shows / Aggressively Human: For experts choosing expansion over extraction.
Aggressively Human: For experts choosing expansion over extraction.
Aggressively Human is a podcast about building expert-led businesses around expansion, not extraction. Hosted by Meg Casebolt and Jessica Lackey, the show explores what happens when conventional business advice meets the reality of the people who actually have to live with its consequences. We talk about sustainable growth and business models, marketing and algorithms, AI and automation, expertise and authority, mental health and capacity, relationships, and the choices underneath all of it…
Episodes
Aggressively Human: For experts choosing expansion over extraction.Trust is the New Currency: A Craft+Commerce conference debrief
Jessica goes to conferences a lot, especially more now that she’s not employed full time. This is her eighth creator conference (4 World Domination Summits, 2…
Aggressively Human: For experts choosing expansion over extraction.Two hearts and heads are better than one: Collaboration with Emma Whittard and Karen Worthy
Partnerships are everywhere in small business: business partners, project collaborators, behind-the-scenes co-creators, podcast co-hosts (hear our origin…
Aggressively Human: For experts choosing expansion over extraction.The Fundamentals Matter More with Michelle Warner
In this episode, we dig into the realities of running a relationship-led business in a market that’s no longer in beginner mode. Michelle Warner joins us to…
Aggressively Human: For experts choosing expansion over extraction.Evidence of Humanity: Showcasing our latest thinking
This week, we're doing something a little different. Instead of our usual dialogue, we’re sharing two short solo segments originally recorded for the Evidence…
Aggressively Human: For experts choosing expansion over extraction."Feminist Rants Are My Superpower": Intersectional Leadership with Becky Mollenkamp
How do we build businesses and community inside a broken system—without replicating that system in our own work? By leading through an intersectional…
Aggressively Human: For experts choosing expansion over extraction.ADHD-ish: Building a business for how your brain is wired with Diann Wingert
Most business advice assumes you're wired like everyone else. What if you're not? In this episode, we sit down with Diann Wingert—former therapist, business…
Aggressively Human: For experts choosing expansion over extraction.Staying Solo: Staying true to yourself, your values, and your voice with Maggie Patterson
What does it really mean to “stay solo” in a world that won’t stop telling you to scale? That’s the question we explore with Maggie Patterson, whose new book…
Aggressively Human: For experts choosing expansion over extraction.Framework-Free Zone: Life Updates, AI, and A Little Fun
In this riffy, delightfully unstructured episode, Jessica and Meg ditch the outlines, frameworks, and “polished” content in favor of a real-life check-in, some…
Aggressively Human: For experts choosing expansion over extraction.Make a Scene and Embrace Your Stories with Mike Ganino
Have you ever sat through a slide deck that felt like death-by-bullet-point? Or tried to sound like a LinkedIn thought leader only to bore yourself? Have you…
Aggressively Human: For experts choosing expansion over extraction.Friendship isn't a KPI with Kat Vellos
“And a lot of people say, oh gosh, you know, friendship is so hard because everybody's so busy. I'm so busy, our schedules don't align. Therefore, “friendship…
Aggressively Human: For experts choosing expansion over extraction.Cold Outreach Doesn’t Have to Suck with Jess Lorimer
“If you want a sales pipeline, you are responsible for creating it. What we've been told and what we see online is the kind of constant content creation that…
Aggressively Human: For experts choosing expansion over extraction.Silly rabbit, Play *isn't* just for kids
In this episode, we’re talking about play. Hear us riff on the power of play and personality in our lives and businesses. We explore our different expressions…
Aggressively Human: For experts choosing expansion over extraction.Pick Up the Damn Phone: Max Traylor on Selling like a Human
Automation. Funnels. AI-generated content. Scale at all costs. New leads. You’ve been sold a load of garbage about what it takes to grow a business today. And…
Aggressively Human: For experts choosing expansion over extraction.The Case For Curation before Creation
“Nickelback had the last big rock song of our generation because songs just aren't counted the same way. So I feel like this is actually a fairly good example…
Aggressively Human: For experts choosing expansion over extraction.Owning Your Work in the Age of AI: Intellectual Property with Erin Austin
In the age of AI-generated content, content repurposing, and ideas being “created” with a screenshot of your site, the question of ownership is more urgent…
Aggressively Human: For experts choosing expansion over extraction.What's "enough" for you? Exploring the Zone of Enoughness
More money. More growth. More scale. It’s not enough to be a six-figure business, you have to be a “seven-fig mentor” and even a billion-dollar creator. The…
Aggressively Human: For experts choosing expansion over extraction.Stay or go? Social media, compromise, and contradictions with Illana Burk
Should we stay or should we go? Leaving social media has been an increasingly popular choice in the past few years. But is leaving always the most impactful…
Aggressively Human: For experts choosing expansion over extraction.The myth of "set it and forget it": The realities of launching with Dusti Arab
You have the right offer. The right audience. A launch plan you’ve run before. So why… isn’t it working? This week, we go behind the scenes of a real launch…
Aggressively Human: For experts choosing expansion over extraction.The Requirements for Real Community with April MacLean
Real community isn’t just a forum full of brand users—it’s something deeper, more intentional, and, if done wrong, more likely to fail. So what does it…
Aggressively Human: For experts choosing expansion over extraction.Cut out the (Meta) Middleman: Creator-Led Newsletter Growth with Dylan Redekop
No matter your relationship with social media and Big Tech… you can’t argue that it’s become more saturated, more based on the algorithm (bye bye followers…
Aggressively Human: For experts choosing expansion over extraction.Beyond "Not Spam": Heart-Centered Email Marketing with Bev Feldman
Email automation specialist and Kit Ambassador Bev Feldman believes that we can use email marketing software as a way to build relationships while giving your…
Aggressively Human: For experts choosing expansion over extraction.Escaping Default Decisions: Designing a Calmer Business with Susan Boles
In the constant push for growth, productivity, and squeezing every ounce of output from our businesses, we rarely stop to ask: What if the goal isn’t to do…
Aggressively Human: For experts choosing expansion over extraction.Depth as a Feature, Not a Bug: Winning clients through genuine care with Jeremy Enns
In a sea of marketing advice and growth hacks, let’s address the elephant in the room. What if the product is the problem? If your product - your podcast, your…
Aggressively Human: For experts choosing expansion over extraction.Who gets human thoughts? The Fight for Trust in Content with Jessica Mehring
“It's because even if you end up completely rewriting it, it starts out without the human soul. And it's really hard to add the human soul. But if you can…
Aggressively Human: For experts choosing expansion over extraction.Software in Service: Simplicity over Systems with Nikki McKnight
Who hasn’t set up a system (or hired someone else to do so) that seems to make your efficiency dreams come true... and that just didn't happen. Or worse? Broke…
Aggressively Human: For experts choosing expansion over extraction.When a week feels like a year: January 2025 State of Play
“So maybe we're leaving or maybe we're staying, but we're staying as a person versus as a business owner. But then everyone is scattering. As a business, how…
Aggressively Human: For experts choosing expansion over extraction."PIVOT!!" How to navigate a changing business landscape with Lacy Boggs
“AI cannot come up with new ideas. It can paste things together in new ways perhaps, but it's still it's still the monkeys on the typewriters, right? It's…
Aggressively Human: For experts choosing expansion over extraction."Where everybody knows your name": the power of community over commodity
“I don't want to calculate my churn without knowing every single person who leaves.” - Meg For businesses like ours, community is the lifeblood of a strong…
Aggressively Human: For experts choosing expansion over extraction.Real voices in your ears: Human-centered podcasting with Amelia Hruby
The act of podcasting - recording it, editing it, and listening to it - is one of the most embodied acts in content creation. Because no matter how good the AI…
Aggressively Human: For experts choosing expansion over extraction.Stop yelling into the echo chamber: Engage in Dialogue over Monologue
Dialogue over Monologue: Our next Aggressively Human pillar. AI and automations can make it easy to have “faux-dialogue”: where you’re sent tons and tons of…
Aggressively Human: For experts choosing expansion over extraction."But that won't scale!": High Touch (without High Pressure) Community Sales with Dr. Michelle Mazur
Dr. Michelle Mazur - messaging strategist and community builder for experts - has a point of view about sales for experts and other service-based businesses…
Aggressively Human: For experts choosing expansion over extraction.It's not the size, it's what you do with it: a human approach to audience and list growth
Big audiences mean big revenue.... right? Maybe. But maybe not. What if the money isn’t actually in your list, but instead in the relationships with the people…
Aggressively Human: For experts choosing expansion over extraction.De-scaling isn't just for Keurigs! Selling her social media agency with Andréa Jones
When your family expands, the goal should be to automate more, to delegate more, and keep business as usual, right? Not for today’s guest. Andréa Jones is a…
Aggressively Human: For experts choosing expansion over extraction.Our radioactive spider bite: The origin story of Aggressively Human
“I'm just a girl looking around the internet trying not to stare at my own reflection on Zoom all day.” What does being Aggressively Human mean? And why would…
Aggressively Human: For experts choosing expansion over extraction.Teaser: What does it mean to be 'Aggressively Human'?
Our world is becoming increasingly automated & AI-generated. What does that mean for your business? For experts & service-based businesses, the answer isn’t…