Shows / Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
The cybersecurity podcast that tackles the question: How can cybersecurity companies grow sales faster?
Growing a cybersecurity company is rarely limited by a lack of people. More often, growth stalls because cyber sales execution, onboarding, forecasting, and leadership aren't keeping pace with the opportunity.
Hiring more sellers doesn't solve that.
Neither does chasing the latest go-to-market trend without a repeatable system for revenue growth.
The companies that consistently outperform…
Episodes
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
18: Stop servicing customers
Don't service your customers... so says Mike Weinberg in Sales Truth, find out why in this episode Support the show The Cyber Go-To-Market Talk is the show for…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
17: Concede slowly and in small amounts
So you have to make a concession, what does the research say about how you should do that? Mahan Khasla and Randy Illig give a golden nugget in their book…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
16: Banish open ended answers
Do you find your prospects being way too vague in their answers to your questions? If so, Keenan agrees with you and says we need to banish open ended answers…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
15: Are you advancing a deal or continuing it?
How do you keep advancing your opportunity? Neil Rackham in Spin Selling talks about what successful salespeople propose as the next step to keep moving your…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
14: Get better at sales by learning from this athlete
She's probably the most dominant athlete in the world that you have never head of - and we can learn from her about how to get better Support the show The…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
13: Tell less, ask more. Your advice is not as good as you think it is.
Leaders, do you find yourself dishing out advice and directives to your team when you know you shouldn't? It's tough to break away from that habit, isn't it?…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
12: Are you OK with interrupting?
You've got to be OK with interrupting, that's what you have to do to create opportunities ... so says Jeb Blount in his book "Fanatical Prospecting" Support…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
11: Knowing your prospect's desired outcome
Up for a challenge? Check out this simple test to see if you know the outcomes the prospect is looking for on each deal. Keenan talks about the CRM Challenge…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
10: How to sound good
Your tone of voice is super important according to Chris Voss in Never Split the Difference... find out why on this episode Support the show The Cyber…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
9: This will transform your productivity
There is one super imapctful thing you can do to supercharge your productivity - and Jeb Blount talks about it in his book Fanatical Prospecting Support the…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
8: This could be life changing
Ever tried to change what you do, but you seem to fall back to your old way of doing things? If so, this episode could be life changing for you as we…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
7: No guessing!
Do you actually know all you need to about your opportunity, or have you guessed a few of the details.... No guessing is one of the rules in "Let's Get Real or…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
6: Beware: too many of these questions will hurt you, not help you
You know you should be asking good questions, but if you are asking too many of one type of question you could be hurting yourself ... so says Neil Rackham in…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
5: How to spot a liar
It's the age-old question of anyone in law enforcement "how do I know when someone is lying?". Chris Voss has an answer in "Never Split the Difference" ... and…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
4: Leaders: how being lazy can make you more effective
Sales leaders... be honest does the idea of being more effective and do less work sound appealing? Of course it does ... well Michael Bungay Stanier in his…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
3: Sales is tough
Need a pick me up? A smack across the face of positivity and motivation? You are going to love the first paragraph Keenan wrote in his book "Gap Selling"…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
2: Negotiate in teams to be more effective
If you are looking for ways to improve your negotiating game, stay tuned for a tip from ex-FBI hostage negotiator Chris Voss from his book Never Split the…
Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth1: Prospecting as a way of life
Compare your approach and mindset towards prospecting to that of great sales people, from the view point of Jeb Blount in his book "Fanatical Prospecting"…
- Cyber Go-To-Market Talk: The Cybersecurity Podcast About Cyber Sales, Marketing & Revenue Growth
0: Introducing Bite Size Sales - what is it all about, who is your host, why should you care?
About the upcoming launch of Bite Size Sales. Support the show The Cyber Go-To-Market Talk is the show for cybersecurity sales leaders, founders, CROs, and…