Shows / The Dirt on Flowers
The Dirt on Flowers
Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!
Episodes
- The Dirt on Flowers
EP 89: Behind the Scenes of the Bloom Hill Farm Expansion with Judd & Shannon
Shannon and Judd are tackling this weeks podcast by sharing with you their story of their farm. They will share where they started and what the future looks…
- The Dirt on Flowers
EP 88: The Evolution of Petal Pickers with Daniel Schavey
Lyndsay and Shannon welcome Daniel Schavey of Petal Pickers this week to talk about how his business has grown over the years. He will share how and why he…
- The Dirt on Flowers
EP 87: Spilling the Dirt with Questions Asked by You
Lyndsay and Shannon Spilling the Dirt this episode answering the questions asked by you. This episode they will cover: How do you transition from hobby flower…
- The Dirt on Flowers
EP 86: Our Year in Review
Lyndsay and Shannon are sharing with you their year in review. They do this every year where they talk about a rose which is something good that happened, a…
- The Dirt on Flowers
EP 85: Our Favorite Things
Lyndsay and Shannon are giving you their favorite things on this fun episode. They share how they found some of them why they love them and want to share them…
- The Dirt on Flowers
EP 84: The importance of a weekly newsletter
Lyndsay and Shannon are giving you three steps to create a newsletter this week: Sign up for an email marketing platform- Mailchimp, Flodesk, Constant contact…
- The Dirt on Flowers
EP 83: Creating a Lasting Connection with your Customer
Lyndsay and Shannon are chatting about how to create a connection with your customers. They share how they create and foster connection on theirs farms. You…
- The Dirt on Flowers
EP 82 : 5 Keys to Profit with Lennie Larkin
Lyndsay and Shannon are chatting with Lennie Larkin of B-Side Farm & Flower Farming for Profit. Lennie shares her flower farming story and how she has gotten…
- The Dirt on Flowers
EP 81: Turkey Day Gratitude
Lyndsay and Shannon are sharing with you what they are grateful for and how they continue to learn and grow. They share how they can even be grateful for the…
- The Dirt on Flowers
EP 80 : Target Market Series: Flower CSA
Lyndsay and Shannon talking all the pros and cons of a CSA. They share what works for them and what they have changed to make it better. They will give hot…
- The Dirt on Flowers
EP 79: High Tunnel Chats - Seed Starting Woes - Social Media
Lyndsay and Shannon are answering questions asked by you this week. They are sharing the ins and outs of a high tunnel. Why they can be so beneficial and tips…
- The Dirt on Flowers
EP 78: A Message from the Heart
Lyndsay and Shannon are dropping in to give you a little personal update. If you are driving or just not in a good headspace to hear heavy news please skip…
- The Dirt on Flowers
EP 77: Wedding Design with Tara Fodor of Farmhouse Blooms
Shannon and Lyndsay welcome Tara Fodor of Farmhouse Bloom. Tara is going to share how her business has evolved over the years and how she is making the…
- The Dirt on Flowers
EP 76: Spooky Edition - Our Flower Farming Horror Stories
Shannon and Lyndsay are changing things up this week and sharing with you their farming horror stories. Halloween is just days away so what better time to tell…
- The Dirt on Flowers
EP 75: Target Market Series: Weddings
Shannon and Lyndsay are starting a series on the different types of target markets. This week they are discussing the pros and the cons of weddings. They share…
- The Dirt on Flowers
EP 74: Spill the Dirt - Marketing
Shannon and Lyndsay are answering questions that you have asked focused around marketing. They will share how to market for an event. The best ways to get more…
- The Dirt on Flowers
EP 73: The most profitable flowers
Shannon and Lyndsay are helping you figure out what the most profitable flowers could be for you and your farm. Not all farms are the same or will grow the…
- The Dirt on Flowers
EP 72: Fall tasks on the farm
Shannon and Lyndsay are sharing with you this week 10 things that they will be doing over the next couple weeks/months to prepare for winter and spring. They…
- The Dirt on Flowers
EP 71: Farming with your Partner with Shannon and Judd
Shannon host Judd (her husband) on this weeks podcast. They share the top three tips they would give when it comes to farming with a partner. They talk how…
- The Dirt on Flowers
EP 70: Creating your Roadmap to $100K - Managing your mindset (Part 3)
Shannon and Lyndsay are answering the follow up questions asked by you after the last two episodes. They share how to handle someone thinking your goals are…
- The Dirt on Flowers
EP 69: Creating your Roadmap to $100K - Managing Expenses (Part 2)
Shannon and Lyndsay are digging into how they keep track of expenses and why it is so beneficial. Don't know what you should be tracking? They break it down…
- The Dirt on Flowers
EP 68: Creating your Roadmap to $100k (Part 1)
Shannon and Lyndsay break down how to create a road map to 100K or whatever goal number you choose to make. They share step-by-step how they use a Google sheet…
- The Dirt on Flowers
EP 67: Is Agritourism a good fit for your farm?
Shannon and Lyndsay are talking the pros and cons of agritourism this week. They discuss workshops ticketed events and much more. If you have thought about…
- The Dirt on Flowers
EP 66: Planning for Spring of 2024
Shannon and Lyndsay are discussing their plans for Spring 2024. They share tips and tricks on how to make it easier and less stressful. They are going to share…
- The Dirt on Flowers
EP 65: Burnout, Books and Hiring your first employee
Shannon and Lyndsay are answering the questions asked by listeners every Sunday on Instagram. They will share their three favorite books. How they hired their…
- The Dirt on Flowers
EP 64: Industry Update: The state of Bulb Harvest in Holland with Jeroen Menkveld of Netherland Bulb
Shannon and Lyndsay welcome Jeroen Menkveld to give an update on the tulip bulbs and what to expect in the coming weeks. He shares what can cause poor harvest…
- The Dirt on Flowers
EP 63: Navigating the Early Years of Business with Ben Hanna - Heirloom Roses
Shannon and Lyndsay welcome Ben Hanna of Heirloom Roses this week. Learn how Ben has taken Heirloom Roses to the next level and how he manages to separate work…
- The Dirt on Flowers
EP 62: The Dirt on Sunflowers
Shannon and Lyndsay are taking a whole episode to chat about sunflowers. They are sharing what varieties they grow and like the most. How they grow, harvest…
- The Dirt on Flowers
EP 61: Feeding your soil with cover crops. Albert Tomechko of Vitalize Seed
Shannon and Lyndsay chat with Albert Tomechko of Vitalize Seed. Al shares his knowledge about cover crop and how it works. They talk about till vs. no-till…
- The Dirt on Flowers
EP:60 The Evolution of a Flower Business with Connie Homerick of the Ohio Flower Collective
Shannon and Lyndsay interview Connie Homerick of Ohio Flower Collective. Connie shares her journey and how she got where she is today. She first owned a…
- The Dirt on Flowers
EP 59 : Sleep, Creep, Leap - Farming with Perennials
Shannon and Lyndsay are talking all things perennials this week. They discuss the pros and the cons. Creative ways to incorporate perennials if not a lot of…
- The Dirt on Flowers
EP 58 : Filling the gap month - Our most valuable crops & more!
Shannon and Lyndsay are answering the questions asked by you. They will discuss what they grow to fill the gap in May and June. What their favorite direct…
- The Dirt on Flowers
EP 57: How do you sort through all the farming advice out there?
Shannon and Lyndsay chat about how to sort through all the advice that is out there about farming. They discuss no-till, foam free, organic topics that are all…
- The Dirt on Flowers
EP 56: Letting your customer define your product with Christy Ralphs of Nourish Gardens
Shannon and Lyndsay talk with Christy Ralphs of Nourish Gardens this week to help you be more lean on your farm. During this Christy shares how important lean…
- The Dirt on Flowers
EP 55: Getting Unstuck and Too Many Flower Farms?
Shannon and Lyndsay are spilling the dirt on questions asked by you. Here are the questions they will be answering to help your business grow: Do you ever feel…
- The Dirt on Flowers
EP 54: Making the Most of Your Land with Joanna Webb
Shannon and Lyndsay are getting all the details on how Joanna Webb from Three Little Buds efficiently grows on just 1/5 of an acre successfully. She shares how…
- The Dirt on Flowers
EP 53: Mothers Day Reflections
Shannon and Lyndsay are sharing the wins and the things they have learned over the years to help make Mothers Day less stressful. It's taken time and…
- The Dirt on Flowers
EP 52: Working Smarter NOT Harder with Michelle Elston
Shannon and Lyndsay chat with Michelle Elston about how to work smarter not harder on your farm. Michelle is someone that both Lyndsay and Shannon have…
- The Dirt on Flowers
EP 51: Year 1- The Good, the Bad, and the Ugly
Shannon and Lyndsay share what the first year as a flower farmer looked like for them. It's all about what there wins were and what they didn't work. They also…
- The Dirt on Flowers
EP 50: DOF Insider Interview- Kendra at Dogwood Farms
Shannon and Lyndsay are talking with Kendra at Dogwood farms this week. In this episode Kendra shares what her target market is, how her business has evolved…
- The Dirt on Flowers
EP 49: Our Biggest Failures
Shannon and Lyndsay are chatting about how the mistakes they have made and how they have helped them learn that it is part of farming. They discuss the…
- The Dirt on Flowers
EP 48: How to Make Farmer's Markets Work for You with Jenny Marks
Shannon and Lyndsay welcome Jenny Marks (Trademarks Flower Farm) to talk about how farmers markets can be very successful when you have the right tools. Jenny…
- The Dirt on Flowers
EP 47: The Skinny on Succession Planting
Shannon and Lyndsay are sharing what they have learned over the years with succession planning. This can be a scary topic but they go step by step to make it…
- The Dirt on Flowers
EP 46: Spilling the Dirt on Marketing
Shannon and Lyndsay are spilling the dirt on all things marketing. Ever feel like you are repeating what you are posting about? They cover how to not feel this…
- The Dirt on Flowers
EP 45: Creating a Successful Launch with Kalin Sheick
Shannon and Lyndsay host special guest Kalin Sheick of Sweetwater Floral. Creating a successful launch takes many steps and lots of time. They discuss how they…
- The Dirt on Flowers
EP 44: Email Marketing with Andy Snyder of Terra Farms
Shannon and Lyndsay host special guest Andy Snyder. They are digging into how to grow your email list and stop feeling insecure when it comes to writing. Andy…
- The Dirt on Flowers
EP 43: Digging Out of your Content Rut
Are you struggling with content for your social media? Shannon and Lyndsay are talking about how they use goals to create the content for their social media…
- The Dirt on Flowers
EP 42: The 3 C's of Successful Marketing
This week Lyndsay and Shannon are diving into a topic that can bring up a lot of insecurity and fear. You may have guessed it based on the title it is all…
- The Dirt on Flowers
EP 41: Profit Goals, Paying Yo Self, and Understanding Quickbooks
Lyndsay and Shannon are answering questions asked by you! Do you know the difference between owners compensation and profit? Do you want to know how to…
- The Dirt on Flowers
EP 40: I am starting my farm. Now what?
Are you growing flowers as a hobby and you want to turn your love of growing into a business? Lyndsay and Shannon are talking about the question they get a…
- The Dirt on Flowers
EP 39: Prioritize Profit with these Habits
Lyndsay and Shannon share this week how they use habits to create healthy financial systems. They talk weekly and monthly routines to make sure you are on…
- The Dirt on Flowers
EP 38: Revenue is Vanity, Profit is Sanity
Lyndsay and Shannon dive into the book Profit First. Learn the ways it has helped them both become better business owners. They chat about how and when they…
- The Dirt on Flowers
EP 37: Spillin' the Dirt on Crop Plans
Lyndsay and Shannon Spill the Dirt with all things crop planning. They are answering questions asked by listeners to help make it more simple and less…
- The Dirt on Flowers
EP 36: 5 Lessons Learned over the past 7 years
Lyndsay and Shannon dive into to 5 lessons they have learned over the last 7 years as they grew their flower farms from the ground up. Get a little inspiration…
- The Dirt on Flowers
EP 35: Goal Setting for Success
Goal setting is the backbone of our businesses! Lyndsay and Shannon share their processes for setting personal, business, financial and production goals for…
- The Dirt on Flowers
EP 34: The Dirt on Flowers Insiders
Lyndsay and Shannon talk about everything you need to know about their new membership group - The Dirt on Flowers Insiders. Who it is for, what you get when…
- The Dirt on Flowers
EP 33: Finding Your Marigold
Lyndsay and Shannon put a flower farming spin on an article written by Jennifer Gonzales of Cult of Pedagogy - Find Your Marigold: The One Essential Rule for…
- The Dirt on Flowers
EP 32: Holiday Christmas Party
The whole gang is here! Join Lyndsay, Shannon, Judd and their employees for a flower filled holiday party. Find out what our least favorite jobs are, get to…
- The Dirt on Flowers
EP 31: Full time hustle, Wranglin' kiddos, and Starting over
We are back with another Spill the Dirt episode! You asked, we are answering! Join us as we talk about how we worked full time jobs and still grew our…
- The Dirt on Flowers
EP 30: The Dirt on Employees - Part 2
Join Lyndsay and Shannon in Part 2 of The Dirt on Employees episode. They are sharing everything they have learned about having employees on their farms. In…