Shows / Novel Marketing
Novel Marketing
The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.
Episodes
- Novel Marketing
Your Author Toolbox
What if you had a toolbox filled with over 30 expert-level resources to help you sell more books and spend less time marketing? In this week’s episode, I…
- Novel Marketing
How to generate passive income with affiliate marketing
Are you leaving money on the table every time you share a link to your book? In this week’s episode, we talk with Jesse Lakes, co-founder of Geniuslink, to…
- Novel Marketing
How to PROFITABLY Advertise a Solo Book on Amazon
Without advertising, most books only sell to the author’s friends, family, and neighbors. People across the country or across town may never hear about your…
- Novel Marketing
Announcing Author Update
Publishing is changing faster than ever before. New AI tools are dropping every time you turn around, and the way authors write, publish, and sell books is…
- Novel Marketing
2025 Laptop Buying Guide for Authors
Too many writers waste hundreds or thousands of dollars on laptop features they’ll never use. Worse yet, some struggle along with outdated, unreliable machines…
- Novel Marketing
Email List Alchemy: How to Grow Your Email List Fast With Giveaways
Description & Times Building an email list made up of more than friends and family can feel impossible, especially before you've launched your first book…
- Novel Marketing
Escaping the Procrastination Prison: A Guide for Tired Authors
Are you having trouble starting or finishing your writing? A subtle and sinister phenomenon may be keeping you from success. It may even be the reason your…
- Novel Marketing
How to Craft a Cancel Proof Marketing Strategy
Blog version: https://www.authormedia.com/how-to-craft-a-cancel-proof-marketing-strategy/ A few years ago, getting canceled could end your career. But author…
- Novel Marketing
Author Website Review: Christian Historical Romance
How effective is your author website? In this week’s episode of Novel Marketing, I review the websites of top Christian Historical Romance authors, analyzing…
- Novel Marketing
Book Promotion in 2025: How AI Gives Authors More Time to Write
It’s 2025, and authors are at war over AI. Some are embracing it, others are retreating to bunkers, and a few think it’s just another passing fad. But amid all…
- Novel Marketing
The Sci-Fi Zeitgeist Has Shifted – What Authors Need to Know
Science fiction is changing, and so are its readers. The cultural landscape that shaped the last 40 years of sci-fi is shifting, including thoughts about…
- Novel Marketing
Indie Publishing vs. Traditional Publishing
To indie publish or traditionally publish? That is the question. For years, indie publishing was seen as a fallback for authors who couldn’t land a traditional…
- Novel Marketing
Stop Writing Book Series!
If you’re thinking about writing a book series, you might want to reconsider, especially if you’re a new author. That’s not to say you should never write a…
- Novel Marketing
How to Sell Books From a Table
Have you ever set up a book table and stacked your books neatly, only to walk away with disappointing sales? You're not alone. But there is a better way to…
- Novel Marketing
Listen to This Before Your Next Podcast Guest Interview
Congrats on getting booked for a podcast interview! Whether you’re promoting your book or lead magnet, your audio quality on the podcast can make or break your…
- Novel Marketing
A Storytelling Revolution: Inside the World of Serialized Fiction
Serialized fiction has been captivating readers for centuries, from nightly bedtime stories to Charles Dickens' Great Expectations to modern writers on…
- Novel Marketing
Is Traditional Publishing Dying? Surprising Trends Authors Can’t Ignore in 2025
Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new? In this week's episode of Novel…
- Novel Marketing
Networking for Authors: How to Build Relationships Without Being Awkward
Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who…
- Novel Marketing
Project Management for Authors
Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring…
- Novel Marketing
How to Build a Rejection Proof Platform in 2025
Your author platform is your ability to spread the word about your book. As an indie author, your platform is directly linked with how large your book launch…
- Novel Marketing
Contact Page Dos & Don’ts for Authors
Is your website’s Contact page serving your readers and web visitors? In the past, authors simply shared their email addresses on their websites. But that…
- Novel Marketing
How to Worldbuild Your Book into a Bestseller
Choosing the right setting can supercharge your book sales. Some people read a book just for its setting. A good setting can lead to spin-off products like…
- Novel Marketing
How to Run a Local Book Festival
Sometimes in marketing, it pays to zig when everyone else is zagging. In this digital age, when authors race to do everything online, it's easy to forget the…
- Novel Marketing
How to Write Stories Readers Will Love by Knowing the Zeitgeist
As Yoda says, “Difficult to see the future is.” But difficult is not impossible. Causes have effects, and the more you have a sense of the rhythms of the past…
- Novel Marketing
How to Use Reverse Coupons
Has inflation eaten away at your book profits? Perhaps you want to start advertising and need some margin. Or maybe readers are not taking you seriously with…
- Novel Marketing
How to Write Enduring Bestsellers with the Two-Act Chiastic Structure
The last time I visited Barnes and Noble, I marveled at the comic book section. Western comic books only filled a couple of shelves, while around the corner…
- Novel Marketing
The Strategy Behind Reader Super Magnets
Reader magnets are like real magnets. Sometimes, they aren't very magnetic, and other times, they're so magnetic that we can rapidly grow an email list of tens…
- Novel Marketing
What to do When Book Sales Start Slipping
Are your book sales starting to dip a bit? Perhaps your book sales were once great and are now starting to fall. You may see this drop in sales for several…
- Novel Marketing
Marketing a Book Series with Kristina Stanley
The Holy Grail for many authors is to write a popular book series where readers of book one go on to read book two and so on. Writing a popular book series…
- Novel Marketing
Announcing the 2025 Novel Marketing Conference
I'm excited to announce that tickets are now for sale for the 2025 Novel Marketing Conference. The conference will be held in Austin, Texas, on January 17th…
- Novel Marketing
How to Write Novels Men Want to Read
A few weeks ago, Dazed Digital published an article asking why men no longer read novels. The article itself had no satisfying answers, but the question…
- Novel Marketing
How to Deliver Your Book Baby
Authors often refer to their books as "babies." As I've worked in the publishing world with authors and now that we are awaiting the birth of our fourth child…
- Novel Marketing
How to use research to market your novel
Novelists often struggle with what to write or say in their email newsletters, blogs, and podcasts. Unpublished novelists often feel like they have nothing to…
- Novel Marketing
How to Create an Online Course
Have you ever wondered if a course would be a better way to present the material in your book? Have your readers asked you to develop your book into an online…
- Novel Marketing
How writing short stories can make you a better novelist
You probably know that offering a reader magnet on your website is imperative to growing your email list, tantalizing readers with a sample of your writing…
- Novel Marketing
Web Hosting for Frugal Authors
Your website is one of your most critical book marketing assets. It’s where you manage your online reputation, grow your email list, and sell books. But before…
- Novel Marketing
How to Avoid Book Marketing Overwhelm
Feeling overwhelmed by book marketing can lead authors to look for shortcuts. Shortcuts lead to expensive complications. Expensive complications lead to dead…
- Novel Marketing
The Savvy Authors Guide to Passwords
Being an author requires you to have hundreds of online accounts for different software and services. Websites such as Amazon, ConvertKit, Publisher Rocket…
- Novel Marketing
How Connor Boyack Sold Millions of Books Directly to Readers Without Using Amazon
Can you make a living as an author without selling through Amazon? Many authors wonder. Amazon is the sole revenue source for many indie authors, but Amazon’s…
- Novel Marketing
Are Pen Names Going Away?
With the rise of AI authors, how do you prove you are a human author? Most authors prove their humanity with their names and photos. Your identity protects you…
- Novel Marketing
Why Your Book is Still Unfinished (Hint: It’s Your Phone’s Fault)
I remember watching Steve Jobs's keynote presentation for the original iPhone. This magical new device, he said, would revolutionize our productivity. And at…
- Novel Marketing
Printing the Future: Quality Offset Print-on-Demand with BookVAULT
Authors around the world are trying to reduce their reliance on Amazon. However, most of us still use and like Amazon. In fact, many authors earn most of their…
- Novel Marketing
The Powerful Nonfiction Pitching Recipe That Works for Both Fiction and Nonfiction
One key to becoming a bestselling author is the selling. And one element of sales is the sales pitch. Some authors think pitches are only to be used for…
- Novel Marketing
From Tech Timid to Tech Savvy: How to Master Any Technology
My first DOS computer had no mouse. Its screen had two colors: green and white. Today, computers have mice and complex graphics, and there is no need to be a…
- Novel Marketing
The Thriving Author: How to Market Books When You Have Money to Invest
A few months ago, we released an episode called The Starving Author: How to Market Books When You Have No Money. After the episode aired, several authors asked…
- Novel Marketing
Speak, Engage, and Inspire: Secrets of Entertaining & Educational Webinars that Sell
Author Media has a list of over 10,000 subscribers, and around half of them open our emails, which means our open rates hover around 50%. That’s a high open…
- Novel Marketing
2024 Laptop Buying Guide for Authors
An Uber driver's most valuable asset is his car. A photographer's camera is critical. An Uber driver with a broken car can't make money, and a photographer…
- Novel Marketing
How to Sell More Books With Amazon Ads
When readers browse Amazon, they have already decided to purchase a book. The only question is: Which book will they choose? What if there was a way to reach…
- Novel Marketing
AI for Authors in 2024 - The Good, Bad, and Ugly
The tools we use for writing have evolved over the centuries, from quill and inkpot to the printing press, to the word processor to AI. Recent developments in…
- Novel Marketing
Pros and Cons of Pre-Orders
Almost every traditionally published book goes up for preorder before it comes out. However, the advice surrounding preorders can be confusing for indie…
- Novel Marketing
Marketing 101: Place
You’ve heard me talk about the Five Ps of Marketing, and in this week’s episode, we tackle the third P: Place. In other words, where should you sell your book?…
- Novel Marketing
How to use Reedsy to Independently Publish Your Book
The term "self-publishing" doesn't mean that you sit in a cabin in the woods all by yourself and emerge with a published book as if you'd done it all…
- Novel Marketing
Book Launch Secrets
This year marks the end of an era. The Book Launch Blueprint is entering its seventh and final year. Since we began offering it in 2018, it has been one of our…
- Novel Marketing
How to Publish on a Budget
How much money does it cost to become a professional author? Any profession will cost you when you're just getting started. If you're broke, I recommend…
- Novel Marketing
How to Write Emails That Readers Want to Read
Email marketing is one of the most powerful tools for connecting with readers and selling books. Obviously, you want a lot of email subscribers, but it doesn't…
- Novel Marketing
How to Build a Tribe Online And Form a Community of Readers
A few years ago, the popular buzzword in the author world was "tribe." Building a tribe of readers was seen as the key to success. Reader relationships are…
- Novel Marketing
How to Market With No Money
Two authors recently asked me the same question: “What should I do if I have no money for book marketing?" It’s a question that requires exploration and…
- Novel Marketing
When to Quit
Are you thinking about quitting publishing or writing? You started full of energy and optimism, but it has been a hard road, and you feel tired. Should you…
- Novel Marketing
From Page to Screen: How to Adapt your Novel into a Screenplay
Do you long to see your story on the big screen? If so, I have good news. Every streaming platform is desperate for new content to give them the edge in the…
- Novel Marketing
Chrome Extensions Every Author Needs in 2024
Google Chrome is the most popular web browser, but if you're just using basic Chrome, you're missing out on some amazing time-saving tools and assistance…