Shows / Content Is Profit
Content Is Profit
Welcome to the Content Is Profit Show. In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business. After years building and managing content frameworks, teams and systems with companies like Red Bull, Chet Holmes International, Orangetheory Fitness, F45 Fitness, Jacksonville Wealth Builders and many more, we are finally here to bridge the gap between your content and your revenue. You'll hear from top entrepreneurs…
Episodes
Content Is ProfitStop Being Yourself (It's Holding Your Business Back)
For a few weeks now, my coffee shop has been calling me LuisDa. My wife still refuses (we're working on it... haha!). That little name experiment came from…
Content Is ProfitUsing AI and Calling It Yours? The Fastest Way to Lose Respect
My brother calls himself an AI hater. We run a content company that uses AI every single day in multiple parts of the process. So when Fonzi said there's one…
Content Is ProfitThe Outcome Era: How to Use AI Without Losing the Human Part
Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's…
Content Is ProfitOne Sentence That Makes People Buy
There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one…
Content Is ProfitThe 3 Jobs You Should Never Give AI
Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us…
Content Is ProfitWhy Your Profile Isn't Making Money (And How To Fix It)
Your content is working. Your profile is not. Somebody watches your video. They like what you said. They tap your name... and then they decide in about three…
Content Is ProfitFrom Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this…
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We are back! Are You a Slave to Your Own Content?
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have…
Content Is ProfitThe Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a…
Content Is ProfitThe Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a…
Content Is ProfitCan You Actually Grow a Podcast Without Ads? (What 10 Days of Daily Episodes Taught Us)
We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me. In this behind-the-scenes solo, I open up the actual dashboard on our…
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We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips…
Content Is ProfitShe Got 1 Billion Views in 30 Days (The System Behind It)
A creator just did almost a billion views in 30 days. One month. I had to put my phone down. But the number isn't the story. The story is what she built behind…
Content Is ProfitMonetizing Events & The 3 Phases Nobody Talks About
I've been away a few days... and there's a reason I had to come back and tell you about. The first real event Fonzie and I ever drove to, we went for one…
Content Is ProfitWhy Most People Quit Right Before It Works
Most people quit their podcast right before it starts working. Not because the content was bad… because they couldn't see the compounding happening under the…
Content Is ProfitThe 3 Beliefs Your Audience Needs Before They Buy
Last week we said trust gets them to the door. Today we're talking about what gets them through. In Part 2 of this series, Luis and Fonzie crack open a…
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How to Compress Trust to 3X Your Sales
Today we ended up cracking open one of the most misunderstood ideas in content. Most entrepreneurs hear "you need 12 touchpoints to convert someone" and assume…
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The 3 AI Frameworks Every Creator Needs
You've been using AI for your content. And the output still feels... off. Not broken. Just generic. Like someone decent wrote it… someone who's never actually…
Content Is ProfitBefore You Use Another AI Tool, Do This First
Download your Free Kit here Build your Context Document in one conversation. The free starter kit from Content Is Profit. Get the exact prompt and 3-step SOP…
Content Is ProfitWhy Most Creators Fail With AI (And How to Fix It)
Download Free Resources Here! AI is everywhere now, but here’s the hard truth: Many entrepreneurs and content creators aren’t making money with it. This isn’t…
Content Is ProfitWhy Your Content Feels Chaotic (And the Simple System That Fixes It)
If you feel like your content is everywhere… your phone, Canva, Google Drive, editing apps… and somehow STILL not working for you — this episode is going to…
Content Is ProfitThe Hidden System Behind Every Profitable Podcast
Most people think a profitable podcast needs more downloads, better gear, or perfect editing. I don’t buy that. In this episode, we break down the hidden…
Content Is ProfitWhat Most Creators Get Wrong About Monetization
Most creators think they need more content or better talent to grow. That’s not the real problem. The real issue is lack of simple systems and clear messaging…
Content Is ProfitGiving 100 Billion Meals & The Hidden Skill Behind Building Wealth and Impact
Most people think success starts with strategy. More content. More hustle. More tactics. But what if the real shift starts inside your head? In this episode, I…
Content Is ProfitThe Platform Trap That’s Blocking Your Sales
Most creators think they need a better platform. A better funnel. A better tool. More content. I used to think that too. But what if the platform isn’t the…
Content Is ProfitWhy Most Entrepreneurs Quit Too Early: How To Scale & Make it Big
Most people don’t quit because their idea is bad. They quit because it gets uncomfortable. And right now, too many creators and business owners are being told…
Content Is ProfitWhat the NFL Knows About Attention You Don’t
I want to talk about something that confused a lot of people… and why it actually makes perfect business sense. A lot of creators and business owners think…
Content Is ProfitWhat Breaks Content Before It’s Published
The One Decision That Changes Content Quality I see this problem all the time. People are posting more. Trying harder. Getting their team involved. And still……
Content Is ProfitThe Biggest Monetization Lie Holding Creators Back
The Biggest Monetization Lie Holding Creators Back You Don’t Need Big Downloads to Make Money With Content A lot of people think you need massive downloads to…
Content Is ProfitThe One Skill You’re Ignoring That’s Killing Your Content
Hey Fam! Today I’m talking about a skill that most people skip... and that’s a BIG mistake. This is Fonzi BTW hijacking the show 😉 (shhh don't tell LuisDa)…
Content Is ProfitIs Your Message Too Much for Your Business? The Price Of Telling Your Story
Today, I sat down with someone who reminded me why we started this podcast in the first place... She’s launching a show. She’s telling her story. And she’s not…
Content Is ProfitWould You trust an AI version of yourself to speak for your brand?
Are AI Clones Hurting Your Brand More Than Helping? Hey fam! coming to you from my Jeep on the way to a big podcasting event. No studio. Just me, my camera…
Content Is ProfitThis Simple Shift Got Us a 6-Figure Deal & The Truth About “Perfect” Content (That No One Tells You)
Hey Fam! Today’s episode is a special one. I moved things around to record this because it’s what everybody keeps asking me — “How do I actually publish…
Content Is ProfitHow To Build Trust FAST With Content
How To Build Trust FAST With Content This one hit different… Fonzi came in hot with a question that had my brain on fire: How fast can we build trust with…
Content Is ProfitThe Creator's Role in Crisis: 5 Questions Every Creator Should Ask Right Now
What Most Creators Get Wrong During a Crisis (And How to Do Better) Hey fam we are back! First of all, Happy New Year! I hope you had a great time with family…
Content Is ProfitLooking into 2026! Authenticity Isn’t Enough Anymore, Here’s What Actually Moves Content
Do This in 2026 or You’ll Be Invisible Online - Content Plan for 2026It’s the last episode of the year… and we went deep.But don’t worry, this one’s not just a…
Content Is ProfitOne Truth No One Told You About Business & Content Creation That Will Make You Money
What if this thing (that you already have) was the secret to growth? Today's episode is a little different... kinda like a heart-to-heart (nice way to say rant…
Content Is Profit10 Rules to Build Irresistible High-Ticket Offers - Part 2 Mini Class
Ready to turn your content into cash? This episode is part 2 of your roadmap. Today we unpack the most powerful lessons from our viral conversation with…
Content Is Profit10 Rules to Build Irresistible High-Ticket Offers - Part 1 Mini Class
Ready to turn your content into cash? This episode is part 1 of your roadmap. Today we unpack the most powerful lessons from our viral conversation with…
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The Secret To 3X-ing Retention & Boosting Conversions By 20%
Hey fam! We’re bringing back one of our favorite episodes because it’s more relevant than ever. Whether you’re selling content, courses, memberships, or…
Content Is Profit76K Subscribers in Less Than a Year? Here's How She Did It
This is one you don’t wanna miss! Today on Content Is Profit, we talk with Shanin — creator of Sunshine’s Hot Dogs and a YouTuber with over 76,000 subscribers!…
Content Is ProfitThis Format Just Rewired How We Create | 10 Takeaways
I finally did it… Turned the camera on myself. Hit record. No script. No fancy edits. Just me, my day, and the lens 👀 What started as “just a vlog” turned into…
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Hubspot Lead in Media Partnerships Insider Strategies: How Businesses Can Win In Content Before The End Of The Year
We had to bring this one back — because it’s just that good. Today’s guest is our good friend Carly Baker, now leading Media Partnerships at HubSpot Originals…
Content Is Profit7 Content Secrets To Grow Your Business Fast! (Thanksgiving Special)
Happy Thanksgiving! In this special episode, we share a quick recap of seven important lessons learned that can help you grow your business with content. We…
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Behind the Scenes of a 7 Figure Publishing Machine, Myths About Niching Down & Standout Even in Crowded Markets with John Lee Dumas
This one’s a favorite. We HAD to bring it back. Back when we were just getting started, there were people who felt way out of reach. Today’s guest was one of…
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Why Your Content Isn’t Growing with Seth Silvers (Alex Hormozi Producer)
Today… we got someone BIG in the house! I wanted to share my Vlogging experience from yesterday. But when I started recording, I noticed my energy was low. I…
Content Is ProfitWhy Content? Crafting Best Strategy For 2026 - Live Studio Lessons
Welcome back to Content Is Profit! Today’s episode is super special. I know I always say that… but this one really is. We had 3 back-to-back convos with…
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Are You Leading Your Business... or Just Running in Circles? The #1 Mistake CEO’s Make & How To Solve It with Katie Richardson
The Hard Truth That Helped Me Fix My Business (And My Mind) Yesterday… wow. Fonzi and I spent the whole day locked in at a coworking space — not recording, not…
Content Is ProfitQuickest Way to Get Paid: From Zero to Sales in 5 Days: The Tiny Challenge Playbook
This episode is special. Like... really special. We brought on the guy who helped us make thousands of dollars with no ads, no email lists, no big launches…
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The Secret to Landing Your Dream Collab (or Customer) Hint: It’s Not Just Talent!
Hey Fam!| What if I told you there's ONE big reason you're not landing your dream collab (or customer)… and it has nothing to do with your talent? In today’s…
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Why “Faking It” Can Cost You Everything: The Billion Dollar Cowboy’s Secret To Winning At Everything (Yes, Everything) Ft. Bart Miller
Hey hey! It’s Luis here—and today’s episode will blow your mind! Ever met someone who crushes it in business, fitness, AND relationships… all at once? Well…
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Netflix Just Broke Podcasting (Here’s What It Means for You) #GoldenBoulder
150M Eyeballs Just Shifted—Are You Ready? Last week, Netflix changed the future of podcasting forever... Here's why their recent Spotify partnership is bigger…
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The Fastest, Most effective Way to Double Your Sales With Your Content (Even with a Small Audience)
Hey fam! Why Are 75% of Podcast Guests Saying YES to This Unexpected Offer? We're bringing this one back from the vault because… y’all wouldn’t stop asking for…
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Former Head Of Growth For Hubspot Talks How To Grow Your Podcast by 40%+ in 3 Months (From The Vault)
What if your podcast could hit over 1 million downloads a month—consistently? In this powerful re-run, we dive deep with Jonathan Barshop, head of podcast…
Content Is ProfitHow Can You Monetize Faster—With or Without an Audience?
This episode? Oh man, it went in a whole different direction… and we loved it. I was gonna talk about how to make content creation easier (don’t worry — we’ll…
Content Is ProfitWhy Most People Create Content for the Wrong Reasons (And What Can Should Do Instead)
So today’s episode got real... I’ve been talking to more and more people lately—some who’ve been in business for years—and guess what? A lot of them are still…
Content Is ProfitWhat’s Holding Business Creators Back? Heated Debate in The Industry!
What if the reason your podcast & content isn’t growing… has nothing to do with the content? Today in Content Is Profit, we’re diving into a question that’s…
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YouTube Just Dropped Big Updates Shaping Content, Community, & Monetization for All Creators
Welcome back to the show! Today we’re unpacking some game-changing YouTube updates that could shift how creators and business owners show up online. Let’s just…
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Meta Just Gave Me the Middle Finger (Here’s what I learned—and how to bulletproof your brand)
What happens when your Instagram gets flagged overnight and you lose access to monetization… even though you weren’t selling anything? Yep, that happened to…
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The Fastest Way To Double Sales: The Sales Truth You Need Now - From The Vault
From The Vault: The Sales Truth You Need Now What’s up fam! This episode is straight from the Content Is Profit Vault — and honestly? It might be more relevant…