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Do Less, Grow More: The 5D Framework Every Small Biz Owner Needs | Business Detox Part 3 · Growing a Deeply Rooted Business: Launches, Funnels & Email Marketing with Intention

• 0:00
  Welcome
• 0:00
  back
• 0:00
  to
• 0:01
  Growing
• 0:01
  a
• 0:01
  Deeply
• 0:02
  Rooted
• 0:02
  Business,
• 0:02
  the
• 0:03
  podcast
• 0:03
  where
• 0:04
  intentional
• 0:04
  strategy
• 0:05
  meets
• 0:05
  sustainable
• 0:06
  systems.
• 0:07
  We
• 0:07
  are
• 0:07
  so
• 0:08
  glad
• 0:08
  you're
• 0:08
  here.
• 0:08
  I'm
• 0:09
  Jess,
• 0:09
  your
• 0:09
  systems
• 0:10
  architect
• 0:11
  and
• 0:11
  notion
• 0:11
  obsessed
• 0:12
  strategist
• 0:12
  who
• 0:13
  truly
• 0:13
  believes
• 0:13
  that
• 0:13
  systems
• 0:14
  are
• 0:14
  self
• 0:14
  care.
• 0:15
  And
• 0:15
  I'm
• 0:16
  Rachel,
• 0:16
  your
• 0:16
  email
• 0:17
  marketing
• 0:17
  mastermind.
• 0:18
  I'm
• 0:18
  all
• 0:18
  about
• 0:19
  building
• 0:19
  marketing
• 0:20
  ecosystems
• 0:21
  that
• 0:21
  actually
• 0:21
  work
• 0:22
  with
• 0:22
  the
• 0:22
  intentional
• 0:23
  strategy,
• 0:23
  and
• 0:24
  you
• 0:24
  guessed
• 0:24
  it,
• 0:25
  all
• 0:25
  things
• 0:25
  email.
• 0:26
  So
• 0:26
  I
• 0:26
  used
• 0:27
  to
• 0:27
  believe
• 0:27
  that
• 0:28
  if
• 0:28
  I
• 0:28
  could
• 0:28
  just
• 0:29
  push
• 0:29
  a
• 0:29
  little
• 0:30
  bit
• 0:30
  harder,
• 0:30
  I
• 0:31
  could
• 0:31
  outrun
• 0:31
  the
• 0:32
  chaos
• 0:32
  in
• 0:33
  my
• 0:33
  business.
• 0:33
  Like,
• 0:34
  if
• 0:34
  I
• 0:34
  could
• 0:34
  just
• 0:35
  get
• 0:35
  my
• 0:36
  notion
• 0:37
  more
• 0:37
  organized,
• 0:38
  more
• 0:39
  beautiful,
• 0:40
  maybe
• 0:40
  do
• 0:40
  some
• 0:40
  stronger
• 0:41
  coffee,
• 0:42
  maybe
• 0:42
  get
• 0:42
  some
• 0:42
  better
• 0:43
  systems.
• 0:44
  I
• 0:44
  am
• 0:44
  a
• 0:45
  systems
• 0:45
  girl,
• 0:46
  but
• 0:46
  sometimes
• 0:46
  even
• 0:47
  systems
• 0:47
  cannot
• 0:48
  save
• 0:48
  you.
• 0:49
  What
• 0:49
  you
• 0:49
  actually
• 0:50
  need
• 0:50
  to
• 0:50
  do
• 0:51
  is
• 0:51
  to
• 0:51
  let
• 0:52
  go.
• 0:52
  I
• 0:52
  totally
• 0:53
  feel
• 0:53
  that.
• 0:53
  I
• 0:54
  mean,
• 0:54
  I
• 0:55
  am
• 0:55
  in
• 0:55
  the
• 0:55
  same
• 0:55
  boat
• 0:56
  of
• 0:57
  what
• 0:57
  do
• 0:57
  I
• 0:57
  want
• 0:58
  to
• 0:58
  keep?
• 0:58
  What
• 0:58
  do
• 0:58
  I
• 0:58
  want
• 0:59
  to
• 0:59
  do
• 0:59
  more?
• 0:59
  What
• 0:59
  do
• 0:59
  I
• 0:59
  want
• 1:00
  to
• 1:00
  do?
• 1:00
  This.
• 1:00
  And
• 1:01
  so
• 1:01
  this
• 1:01
  is
• 1:01
  today's
• 1:02
  episode.
• 1:02
  We
• 1:02
  are
• 1:03
  unpacking
• 1:03
  a
• 1:04
  super
• 1:04
  unsexy
• 1:05
  but
• 1:06
  deeply
• 1:06
  freeing
• 1:07
  truth
• 1:07
  that
• 1:08
  both
• 1:08
  Jess
• 1:08
  and
• 1:09
  I
• 1:09
  have
• 1:09
  realized
• 1:10
  in
• 1:10
  our
• 1:10
  businesses
• 1:11
  that
• 1:11
  scaling
• 1:11
  isn't
• 1:12
  about
• 1:12
  doing
• 1:13
  more.
• 1:14
  It's
• 1:14
  really
• 1:14
  about
• 1:15
  deciding
• 1:15
  what
• 1:15
  to
• 1:16
  do
• 1:16
  with
• 1:17
  less.
• 1:18
  And
• 1:18
  I
• 1:18
  think
• 1:18
  that
• 1:18
  is
• 1:19
  key.
• 1:19
  So
• 1:19
  we're
• 1:20
  going
• 1:20
  to
• 1:20
  be
• 1:20
  walking
• 1:20
  through
• 1:21
  the
• 1:21
  5D
• 1:22
  framework
• 1:23
  that
• 1:23
  changed
• 1:23
  how
• 1:23
  we
• 1:24
  work,
• 1:24
  lead,
• 1:25
  and
• 1:25
  breathe.
• 1:26
  And
• 1:26
  yes,
• 1:27
  it
• 1:27
  all
• 1:27
  starts
• 1:27
  with
• 1:28
  the
• 1:28
  first
• 1:28
  one
• 1:29
  deleting.
• 1:30
  So
• 1:30
  it
• 1:30
  had
• 1:30
  gotten
• 1:30
  to
• 1:31
  a
• 1:31
  point
• 1:31
  last
• 1:31
  year
• 1:31
  where
• 1:31
  every
• 1:32
  single
• 1:32
  week
• 1:32
  I
• 1:33
  was
• 1:33
  ending
• 1:33
  my
• 1:34
  work
• 1:34
  week
• 1:34
  with
• 1:35
  40
• 1:35
  different,
• 1:36
  like,
• 1:36
  tasks
• 1:36
  that
• 1:37
  I
• 1:37
  had
• 1:37
  just
• 1:37
  moved
• 1:37
  from
• 1:38
  day
• 1:38
  to
• 1:38
  day
• 1:39
  in
• 1:39
  my
• 1:39
  notion
• 1:40
  calendar.
• 1:40
  I
• 1:40
  know
• 1:40
  if
• 1:41
  you
• 1:41
  are
• 1:41
  a
• 1:41
  small
• 1:42
  business
• 1:43
  owner,
• 1:43
  owner,
• 1:43
  you
• 1:44
  know
• 1:44
  that
• 1:44
  feeling,
• 1:44
  you're
• 1:45
  like,
• 1:45
  I'm
• 1:45
  gonna
• 1:45
  get
• 1:45
  to
• 1:45
  this,
• 1:45
  I'm
• 1:46
  gonna
• 1:46
  get
• 1:46
  to
• 1:46
  this.
• 1:46
  And
• 1:46
  then
• 1:46
  all
• 1:47
  of
• 1:47
  a
• 1:47
  sudden,
• 1:47
  I'm
• 1:47
  looking
• 1:47
  at
• 1:48
  60
• 1:48
  task
• 1:49
  lists
• 1:49
  and
• 1:49
  I
• 1:49
  was
• 1:49
  like,
• 1:50
  I
• 1:50
  don't
• 1:50
  know
• 1:51
  what
• 1:51
  was
• 1:51
  important.
• 1:51
  I
• 1:52
  didn't
• 1:52
  know
• 1:52
  what
• 1:52
  needed
• 1:53
  to,
• 1:53
  like,
• 1:53
  happen
• 1:53
  next.
• 1:54
  I
• 1:54
  was
• 1:54
  really
• 1:55
  so
• 1:56
  overwhelmed
• 1:57
  and
• 1:58
  I
• 1:58
  kind
• 1:58
  of,
• 1:59
  like,
• 1:59
  would
• 1:59
  beat
• 1:59
  myself
• 1:59
  up
• 1:59
  about
• 2:00
  it.
• 2:00
  Like,
• 2:00
  you
• 2:01
  know
• 2:01
  your
• 2:01
  adhd,
• 2:01
  if
• 2:02
  you
• 2:02
  could
• 2:02
  just
• 2:02
  stay
• 2:02
  focused
• 2:03
  more
• 2:03
  if
• 2:03
  you
• 2:03
  just
• 2:03
  had
• 2:03
  better
• 2:04
  time
• 2:04
  management.
• 2:06
  And
• 2:07
  then
• 2:08
  I
• 2:08
  realized
• 2:08
  I'm
• 2:08
  like,
• 2:09
  practice
• 2:09
  what
• 2:09
  you
• 2:09
  preach.
• 2:10
  Go
• 2:10
  back
• 2:10
  to
• 2:10
  your
• 2:11
  5D
• 2:12
  framework.
• 2:12
  So
• 2:12
  if
• 2:13
  you've
• 2:13
  never
• 2:13
  heard
• 2:13
  about
• 2:13
  the
• 2:13
  5D
• 2:14
  framework,
• 2:15
  this
• 2:15
  is
• 2:15
  something
• 2:15
  that
• 2:15
  I
• 2:16
  used
• 2:16
  to
• 2:16
  talk
• 2:16
  about
• 2:16
  a
• 2:17
  lot.
• 2:17
  And
• 2:17
  I
• 2:17
  used
• 2:17
  to
• 2:17
  actually
• 2:18
  begin
• 2:19
  each
• 2:19
  week
• 2:19
  with
• 2:20
  kind
• 2:20
  of
• 2:20
  going
• 2:20
  through
• 2:21
  this
• 2:21
  process.
• 2:21
  So
• 2:22
  the
• 2:22
  five
• 2:22
  Ds
• 2:23
  are
• 2:23
  delete,
• 2:24
  delegate,
• 2:24
  decide,
• 2:25
  do,
• 2:25
  and
• 2:26
  delay.
• 2:28
  And
• 2:28
  so
• 2:28
  the
• 2:28
  first
• 2:29
  one,
• 2:29
  like
• 2:29
  Rachel
• 2:29
  said,
• 2:30
  is
• 2:30
  delete.
• 2:31
  And
• 2:31
  this
• 2:32
  is,
• 2:32
  you
• 2:32
  know,
• 2:32
  maybe
• 2:33
  the
• 2:33
  hardest
• 2:34
  because
• 2:34
  I
• 2:34
  think
• 2:35
  is
• 2:35
  small
• 2:35
  business
• 2:36
  owners.
• 2:36
  You
• 2:36
  know,
• 2:36
  there's
• 2:37
  sometimes
• 2:37
  peer
• 2:37
  pressure
• 2:38
  to
• 2:38
  do
• 2:39
  it
• 2:39
  all.
• 2:39
  Like,
• 2:39
  show
• 2:39
  up
• 2:40
  on
• 2:40
  Instagram,
• 2:41
  show
• 2:41
  up
• 2:41
  on
• 2:42
  social
• 2:42
  media,
• 2:43
  launch
• 2:44
  a
• 2:44
  new
• 2:44
  course,
• 2:44
  do
• 2:45
  all
• 2:45
  of
• 2:45
  these
• 2:45
  things.
• 2:45
  And
• 2:46
  then
• 2:46
  a
• 2:46
  week
• 2:46
  comes
• 2:47
  around,
• 2:47
  like
• 2:48
  this
• 2:48
  week,
• 2:48
  where
• 2:48
  me,
• 2:49
  I'm
• 2:49
  doing
• 2:49
  a
• 2:50
  $3
• 2:50
  million
• 2:51
  launch
• 2:51
  for
• 2:51
  a
• 2:51
  client.
• 2:52
  I've
• 2:52
  got
• 2:52
  another
• 2:52
  client
• 2:53
  doing
• 2:53
  a
• 2:53
  much
• 2:53
  smaller
• 2:54
  scale,
• 2:54
  like
• 2:54
  $50,000
• 2:55
  launch.
• 2:56
  And
• 2:56
  the
• 2:56
  world
• 2:56
  is
• 2:57
  absolutely
• 2:58
  chaotic
• 2:59
  right
• 2:59
  now.
• 3:00
  Chaotic.
• 3:01
  And
• 3:01
  I
• 3:02
  have.
• 3:02
  I'm
• 3:02
  drained
• 3:03
  emotionally.
• 3:04
  So
• 3:04
  this
• 3:04
  is
• 3:04
  the
• 3:05
  week
• 3:05
  where
• 3:05
  I
• 3:05
  kind
• 3:05
  of
• 3:05
  really
• 3:05
  had
• 3:06
  to
• 3:06
  look
• 3:06
  at
• 3:06
  my
• 3:06
  task
• 3:06
  list
• 3:07
  and
• 3:07
  decide,
• 3:08
  like,
• 3:08
  what
• 3:09
  is
• 3:09
  not
• 3:09
  important?
• 3:09
  What
• 3:09
  can
• 3:10
  I
• 3:10
  give
• 3:10
  myself
• 3:10
  permission
• 3:11
  to
• 3:11
  kind
• 3:11
  of
• 3:11
  just
• 3:11
  let
• 3:11
  go?
• 3:12
  So,
• 3:12
  like,
• 3:13
  there
• 3:13
  was
• 3:13
  no
• 3:14
  email
• 3:14
  newsletter
• 3:14
  that
• 3:15
  had
• 3:15
  gone
• 3:15
  out.
• 3:15
  Even
• 3:16
  though
• 3:16
  one
• 3:16
  of
• 3:16
  my
• 3:16
  goals
• 3:16
  was
• 3:17
  to
• 3:17
  send
• 3:17
  out
• 3:17
  an
• 3:17
  email
• 3:17
  newsletter
• 3:18
  every.
• 3:19
  You
• 3:19
  know,
• 3:19
  I
• 3:19
  actually
• 3:19
  gave
• 3:20
  myself
• 3:20
  some
• 3:20
  margin.
• 3:20
  I
• 3:21
  was
• 3:21
  like,
• 3:21
  we're
• 3:21
  going
• 3:21
  to
• 3:21
  send
• 3:21
  out
• 3:22
  10
• 3:22
  this
• 3:22
  quarter
• 3:22
  so
• 3:23
  I
• 3:23
  can
• 3:23
  have
• 3:23
  two
• 3:23
  weeks
• 3:23
  where
• 3:24
  I
• 3:24
  know
• 3:24
  I'm
• 3:24
  going
• 3:24
  to
• 3:24
  need
• 3:25
  to
• 3:25
  delete
• 3:25
  it.
• 3:25
  Any
• 3:26
  post
• 3:26
  that
• 3:26
  went
• 3:26
  out
• 3:26
  with
• 3:26
  something
• 3:27
  that
• 3:27
  was
• 3:27
  like,
• 3:27
  scheduled
• 3:28
  and
• 3:28
  then
• 3:28
  I
• 3:28
  just
• 3:29
  kind
• 3:29
  of
• 3:29
  gave
• 3:29
  myself
• 3:29
  permission
• 3:30
  that
• 3:30
  my
• 3:31
  business
• 3:31
  was
• 3:31
  not
• 3:31
  going
• 3:31
  to
• 3:31
  buckle
• 3:32
  if
• 3:32
  I
• 3:32
  missed
• 3:33
  one
• 3:33
  week
• 3:34
  of
• 3:34
  posting.
• 3:35
  Yeah.
• 3:36
  And
• 3:36
  I
• 3:36
  think,
• 3:36
  like,
• 3:37
  even
• 3:37
  like
• 3:37
  you
• 3:38
  had
• 3:38
  said,
• 3:38
  the
• 3:38
  world
• 3:39
  is
• 3:40
  insane.
• 3:40
  I
• 3:40
  had
• 3:41
  been
• 3:41
  on
• 3:41
  a
• 3:41
  very
• 3:42
  consistent
• 3:43
  posting
• 3:44
  regimen
• 3:44
  that
• 3:44
  I
• 3:45
  have
• 3:45
  been
• 3:45
  trying
• 3:45
  to
• 3:45
  get
• 3:46
  myself
• 3:46
  through
• 3:46
  some
• 3:47
  visibility,
• 3:48
  mindset
• 3:48
  blocks
• 3:49
  and
• 3:49
  stuff.
• 3:50
  But
• 3:50
  with
• 3:50
  everything
• 3:50
  that
• 3:51
  has
• 3:51
  happened
• 3:51
  in
• 3:51
  this
• 3:51
  world,
• 3:52
  like
• 3:52
  I
• 3:52
  was
• 3:52
  telling
• 3:53
  Jess
• 3:53
  before
• 3:53
  we
• 3:53
  jumped
• 3:53
  on,
• 3:54
  like,
• 3:54
  it
• 3:55
  felt
• 3:55
  so
• 3:55
  heavy
• 3:56
  to
• 3:56
  one
• 3:57
  interrupt
• 3:57
  a
• 3:57
  lot
• 3:57
  of
• 3:58
  the
• 3:58
  really
• 3:58
  productive
• 3:59
  conversations
• 3:59
  happening
• 4:00
  in
• 4:00
  the
• 4:00
  online
• 4:01
  space
• 4:01
  right
• 4:02
  now.
• 4:02
  And
• 4:03
  for
• 4:03
  me,
• 4:04
  instead
• 4:04
  of,
• 4:04
  like,
• 4:04
  guilting
• 4:05
  myself
• 4:05
  of,
• 4:05
  like,
• 4:06
  my
• 4:06
  business
• 4:06
  goals
• 4:06
  and
• 4:07
  my
• 4:07
  progress
• 4:07
  and
• 4:08
  da,
• 4:08
  da,
• 4:08
  da,
• 4:08
  da,
• 4:08
  like,
• 4:09
  Instagram
• 4:10
  off
• 4:10
  my
• 4:11
  phone
• 4:11
  Instagram,
• 4:12
  like,
• 4:13
  take
• 4:13
  that
• 4:13
  post
• 4:14
  to
• 4:14
  do
• 4:15
  off
• 4:15
  of
• 4:15
  my
• 4:16
  list.
• 4:16
  It's
• 4:16
  truly
• 4:17
  being
• 4:17
  deleted
• 4:18
  in
• 4:19
  a
• 4:19
  way
• 4:19
  that,
• 4:19
  like,
• 4:20
  I
• 4:20
  am
• 4:20
  not
• 4:21
  sitting
• 4:22
  there
• 4:22
  and
• 4:22
  like,
• 4:23
  adding
• 4:23
  more
• 4:23
  pressure
• 4:24
  because
• 4:24
  I
• 4:24
  do
• 4:24
  think
• 4:24
  that
• 4:25
  the
• 4:25
  pressure
• 4:25
  aspect
• 4:26
  of
• 4:26
  your
• 4:26
  to
• 4:26
  do
• 4:27
  list,
• 4:27
  like,
• 4:28
  especially
• 4:28
  for
• 4:28
  somebody
• 4:29
  who
• 4:29
  is
• 4:29
  neurodivergent,
• 4:30
  like
• 4:30
  the
• 4:31
  daunting
• 4:31
  looming
• 4:32
  feeling
• 4:32
  of
• 4:33
  your
• 4:33
  lisp
• 4:34
  reaching
• 4:35
  15,
• 4:35
  20,
• 4:36
  30
• 4:36
  items
• 4:37
  at
• 4:37
  a
• 4:37
  time.
• 4:38
  The
• 4:38
  delete
• 4:39
  step
• 4:39
  is
• 4:39
  so
• 4:39
  powerful
• 4:40
  to
• 4:40
  be,
• 4:40
  like,
• 4:41
  not
• 4:41
  achievable.
• 4:42
  Not
• 4:42
  gonna
• 4:42
  be
• 4:42
  able
• 4:43
  to
• 4:43
  do
• 4:43
  this
• 4:43
  right
• 4:43
  now.
• 4:43
  And
• 4:44
  that's
• 4:44
  fine.
• 4:44
  And
• 4:44
  I
• 4:45
  think
• 4:45
  that
• 4:45
  was
• 4:45
  the
• 4:45
  energy
• 4:45
  I
• 4:46
  had
• 4:46
  to.
• 4:47
  To
• 4:47
  utilize
• 4:48
  this
• 4:48
  week
• 4:48
  of
• 4:48
  just
• 4:49
  delete,
• 4:50
  delete.
• 4:50
  And
• 4:50
  I
• 4:51
  actually
• 4:51
  booked
• 4:51
  two
• 4:52
  clients
• 4:52
  in
• 4:53
  not
• 4:54
  posting
• 4:54
  and
• 4:55
  not
• 4:55
  doing
• 4:55
  all
• 4:55
  of
• 4:55
  this.
• 4:57
  Yeah,
• 4:58
  like,
• 4:58
  last
• 4:58
  year
• 4:58
  in
• 4:58
  my
• 4:58
  business,
• 4:59
  I
• 4:59
  decided,
• 4:59
  like,
• 4:59
  I'm
• 5:00
  just
• 5:00
  not
• 5:00
  going
• 5:00
  to
• 5:00
  do
• 5:00
  Instagram.
• 5:01
  You
• 5:01
  know,
• 5:01
  clients
• 5:02
  still
• 5:02
  found
• 5:02
  me.
• 5:02
  They
• 5:03
  found
• 5:03
  me
• 5:03
  on
• 5:03
  YouTube
• 5:03
  videos
• 5:04
  that
• 5:04
  I
• 5:04
  created
• 5:05
  years
• 5:05
  ago,
• 5:06
  or
• 5:06
  I
• 5:06
  got
• 5:06
  referrals
• 5:07
  So
• 5:08
  I
• 5:08
  just
• 5:08
  want
• 5:08
  us
• 5:09
  to
• 5:09
  like,
• 5:09
  give
• 5:09
  ourselves
• 5:10
  the
• 5:10
  permission.
• 5:10
  Like,
• 5:11
  yes,
• 5:11
  we
• 5:11
  want
• 5:11
  consistency
• 5:12
  and
• 5:12
  that's
• 5:12
  what
• 5:12
  we
• 5:13
  plan,
• 5:13
  but
• 5:14
  we
• 5:14
  want
• 5:14
  you
• 5:14
  to
• 5:14
  build
• 5:15
  margins
• 5:15
  into
• 5:15
  those
• 5:16
  plans
• 5:16
  so
• 5:16
  that
• 5:16
  when
• 5:17
  life
• 5:17
  starts
• 5:17
  lifing,
• 5:18
  you
• 5:18
  have
• 5:19
  that
• 5:19
  ability
• 5:20
  to
• 5:20
  be
• 5:20
  able
• 5:20
  to
• 5:21
  kind
• 5:21
  of
• 5:21
  give
• 5:21
  yourself
• 5:21
  permission
• 5:22
  to
• 5:23
  not
• 5:23
  do
• 5:23
  something
• 5:24
  out
• 5:24
  of
• 5:24
  habit
• 5:25
  or
• 5:25
  guilt
• 5:25
  or
• 5:26
  like
• 5:26
  the
• 5:27
  give
• 5:27
  yourselves
• 5:27
  a
• 5:27
  should.
• 5:28
  Yeah,
• 5:28
  definitely.
• 5:29
  So
• 5:29
  that
• 5:29
  brings
• 5:30
  us
• 5:30
  to
• 5:30
  our
• 5:30
  next
• 5:31
  one,
• 5:31
  which
• 5:31
  I'm
• 5:32
  going
• 5:32
  to
• 5:32
  talk
• 5:32
  about
• 5:32
  this
• 5:32
  one
• 5:33
  because
• 5:33
  Jess
• 5:33
  is
• 5:34
  my
• 5:34
  actual
• 5:35
  delegation
• 5:35
  system
• 5:36
  here.
• 5:36
  I
• 5:36
  have
• 5:36
  hired
• 5:37
  Jess
• 5:37
  to
• 5:37
  come
• 5:37
  into
• 5:38
  my
• 5:38
  business
• 5:38
  and
• 5:38
  help
• 5:39
  me
• 5:40
  because
• 5:40
  this
• 5:40
  is
• 5:41
  my
• 5:41
  biggest
• 5:42
  problem.
• 5:42
  I
• 5:43
  currently
• 5:43
  am
• 5:44
  truly
• 5:44
  proud
• 5:45
  as
• 5:45
  a
• 5:45
  solopreneur
• 5:46
  to
• 5:47
  manage
• 5:47
  a
• 5:48
  lot
• 5:48
  of
• 5:48
  what
• 5:48
  I'm
• 5:49
  doing
• 5:49
  for
• 5:49
  client
• 5:50
  work
• 5:50
  and
• 5:50
  all
• 5:50
  of
• 5:50
  this
• 5:51
  stuff.
• 5:51
  So
• 5:52
  delegation
• 5:53
  is
• 5:54
  kind
• 5:54
  of
• 5:54
  that,
• 5:54
  like,
• 5:55
  now
• 5:55
  that
• 5:56
  we've
• 5:56
  gone
• 5:56
  through
• 5:56
  and
• 5:56
  deleted
• 5:57
  everything,
• 5:58
  the
• 5:58
  next
• 5:59
  filter
• 5:59
  truly
• 5:59
  is.
• 6:00
  Is.
• 6:00
  Does
• 6:00
  this.
• 6:00
  Do
• 6:01
  I
• 6:01
  need
• 6:01
  to
• 6:01
  be
• 6:02
  doing
• 6:02
  this?
• 6:02
  And
• 6:02
  this
• 6:03
  is
• 6:03
  where
• 6:03
  I
• 6:04
  think
• 6:04
  is
• 6:05
  key
• 6:06
  because
• 6:06
  you
• 6:06
  can
• 6:07
  easily
• 6:07
  give
• 6:07
  yourself
• 6:07
  that
• 6:08
  mindset
• 6:08
  of
• 6:08
  being
• 6:08
  like,
• 6:09
  well,
• 6:09
  I
• 6:10
  could
• 6:10
  just
• 6:10
  knock
• 6:10
  this
• 6:10
  out,
• 6:11
  like,
• 6:11
  let
• 6:12
  me
• 6:12
  get
• 6:12
  this
• 6:12
  over
• 6:12
  with
• 6:13
  that
• 6:13
  I
• 6:13
  can
• 6:14
  save
• 6:14
  myself
• 6:14
  some
• 6:14
  budget.
• 6:15
  But
• 6:16
  that
• 6:16
  doesn't
• 6:16
  help
• 6:16
  when
• 6:17
  your
• 6:17
  to
• 6:17
  do
• 6:17
  list
• 6:18
  will
• 6:18
  forever
• 6:18
  just
• 6:18
  repeat
• 6:19
  as
• 6:19
  40
• 6:20
  items
• 6:20
  at
• 6:20
  a
• 6:20
  time.
• 6:21
  I
• 6:22
  want
• 6:22
  to
• 6:22
  say
• 6:22
  I
• 6:23
  have,
• 6:23
  I
• 6:24
  have
• 6:24
  problems
• 6:24
  with
• 6:24
  this,
• 6:24
  which
• 6:25
  is
• 6:25
  why
• 6:25
  I've
• 6:25
  delegated
• 6:26
  to
• 6:26
  Jess.
• 6:28
  And
• 6:28
  I
• 6:28
  mean,
• 6:28
  I
• 6:28
  think
• 6:28
  there's,
• 6:29
  there's
• 6:29
  two
• 6:30
  layers
• 6:31
  of
• 6:31
  delegation
• 6:32
  because
• 6:32
  I'm
• 6:32
  going
• 6:32
  to
• 6:32
  talk
• 6:32
  about
• 6:32
  how
• 6:34
  I,
• 6:34
  I
• 6:34
  did
• 6:34
  it
• 6:35
  bad
• 6:35
  and
• 6:35
  now
• 6:35
  I'm
• 6:35
  kind
• 6:36
  of
• 6:36
  swinging
• 6:36
  the
• 6:36
  other
• 6:36
  way.
• 6:37
  And
• 6:37
  yes,
• 6:37
  people
• 6:38
  say
• 6:38
  that,
• 6:38
  you
• 6:39
  know,
• 6:39
  you
• 6:39
  need
• 6:39
  systems
• 6:39
  first
• 6:40
  to
• 6:40
  delegate,
• 6:40
  but
• 6:41
  sometimes
• 6:41
  you
• 6:41
  don't
• 6:42
  have
• 6:42
  the
• 6:42
  time
• 6:42
  to
• 6:43
  create
• 6:43
  those
• 6:43
  systems.
• 6:44
  I
• 6:45
  was
• 6:45
  actually
• 6:45
  on
• 6:45
  a
• 6:45
  doers
• 6:46
  call
• 6:46
  with
• 6:47
  Ashley
• 6:48
  and
• 6:48
  I
• 6:48
  was
• 6:48
  like,
• 6:49
  kind
• 6:49
  of
• 6:49
  complaining
• 6:49
  about
• 6:50
  like
• 6:50
  how
• 6:50
  much
• 6:50
  stuff
• 6:50
  I
• 6:51
  had
• 6:51
  to
• 6:51
  do.
• 6:52
  And
• 6:52
  you
• 6:53
  know,
• 6:53
  I
• 6:53
  didn't
• 6:53
  feel
• 6:53
  like
• 6:53
  I
• 6:53
  could
• 6:54
  outsource
• 6:54
  in
• 6:54
  my
• 6:55
  business
• 6:55
  because
• 6:56
  like,
• 6:56
  I
• 6:56
  didn't
• 6:57
  have
• 6:57
  the
• 6:57
  systems
• 6:58
  yet.
• 6:58
  And
• 6:58
  she's
• 6:58
  like,
• 6:59
  oh
• 6:59
  yeah,
• 6:59
  I'm
• 6:59
  so
• 6:59
  sure
• 7:00
  you're
• 7:00
  the
• 7:00
  only
• 7:00
  person
• 7:00
  that
• 7:00
  like
• 7:01
  knows
• 7:01
  how
• 7:01
  to
• 7:01
  create
• 7:01
  notion
• 7:02
  templates.
• 7:02
  And
• 7:03
  I
• 7:03
  was
• 7:03
  like,
• 7:03
  oh.
• 7:04
  Like,
• 7:04
  it
• 7:04
  was
• 7:05
  like
• 7:05
  hard.
• 7:05
  I
• 7:05
  mean,
• 7:05
  like,
• 7:05
  if
• 7:06
  you
• 7:06
  know
• 7:06
  it.
• 7:06
  Tell
• 7:07
  us
• 7:07
  what
• 7:07
  you
• 7:07
  trade.
• 7:07
  And
• 7:08
  I
• 7:08
  was
• 7:08
  like,
• 7:08
  oh
• 7:09
  yeah,
• 7:09
  like,
• 7:10
  you're
• 7:10
  totally
• 7:11
  right.
• 7:11
  Like
• 7:11
  there
• 7:12
  are
• 7:12
  other
• 7:12
  people
• 7:14
  in
• 7:14
  the
• 7:14
  world
• 7:14
  that
• 7:15
  can
• 7:15
  create
• 7:15
  notion
• 7:15
  templates
• 7:16
  at
• 7:16
  my
• 7:17
  same
• 7:17
  level
• 7:17
  that
• 7:18
  I
• 7:18
  wouldn't
• 7:18
  have
• 7:19
  to
• 7:19
  create
• 7:20
  a
• 7:21
  system
• 7:21
  for
• 7:21
  from
• 7:22
  scratch.
• 7:23
  They
• 7:23
  might
• 7:23
  cost
• 7:23
  a
• 7:24
  little
• 7:24
  bit
• 7:24
  more,
• 7:24
  but
• 7:25
  what
• 7:25
  they're
• 7:25
  going
• 7:25
  to
• 7:25
  give
• 7:25
  me
• 7:26
  is
• 7:26
  the
• 7:26
  breathing
• 7:26
  room
• 7:27
  that
• 7:27
  I
• 7:27
  need
• 7:28
  to
• 7:28
  be
• 7:29
  go
• 7:29
  off
• 7:29
  to
• 7:30
  the
• 7:30
  other
• 7:30
  areas
• 7:31
  of
• 7:31
  my
• 7:31
  business
• 7:31
  and
• 7:31
  build
• 7:32
  those
• 7:32
  Systems
• 7:33
  for
• 7:33
  me.
• 7:34
  Like,
• 7:34
  I
• 7:34
  ended
• 7:34
  up
• 7:35
  hiring
• 7:35
  a
• 7:36
  hire
• 7:38
  last
• 7:38
  year.
• 7:38
  I
• 7:38
  hired
• 7:38
  her
• 7:38
  va.
• 7:39
  She's
• 7:39
  still
• 7:39
  with
• 7:40
  me.
• 7:40
  She's
• 7:40
  doing
• 7:40
  admin
• 7:40
  work.
• 7:41
  But
• 7:41
  she
• 7:41
  didn't
• 7:41
  save
• 7:42
  me
• 7:42
  because
• 7:42
  I'm
• 7:43
  having
• 7:43
  to
• 7:43
  train
• 7:43
  her
• 7:44
  on
• 7:44
  every
• 7:44
  single
• 7:44
  thing.
• 7:45
  Like,
• 7:45
  she's
• 7:45
  new.
• 7:46
  I
• 7:46
  got
• 7:46
  her
• 7:46
  from
• 7:46
  upwork.
• 7:47
  Like,
• 7:47
  she's
• 7:48
  driven.
• 7:48
  Like,
• 7:48
  I
• 7:48
  know
• 7:49
  I'm
• 7:49
  going
• 7:49
  to
• 7:49
  be
• 7:49
  able
• 7:49
  to
• 7:49
  like,
• 7:50
  develop
• 7:50
  her
• 7:50
  into
• 7:51
  a
• 7:51
  really
• 7:51
  good
• 7:52
  assistant
• 7:53
  or
• 7:53
  whatever
• 7:53
  she
• 7:54
  wants
• 7:54
  to
• 7:54
  be.
• 7:55
  But
• 7:55
  right
• 7:55
  now
• 7:56
  I
• 7:56
  need
• 7:56
  like,
• 7:56
  somebody
• 7:56
  to
• 7:57
  help
• 7:57
  pull
• 7:57
  me
• 7:58
  out
• 7:58
  of
• 7:58
  like,
• 7:58
  the.
• 7:59
  Which
• 7:59
  I
• 7:59
  think
• 7:59
  that's
• 8:00
  kind
• 8:00
  of
• 8:00
  what
• 8:00
  I'm
• 8:00
  coming
• 8:00
  into
• 8:00
  your
• 8:01
  business
• 8:01
  to
• 8:01
  do
• 8:01
  for
• 8:02
  you
• 8:02
  is
• 8:02
  like,
• 8:03
  you're
• 8:03
  like,
• 8:03
  I
• 8:03
  don't
• 8:03
  even
• 8:04
  have
• 8:04
  time
• 8:04
  to
• 8:04
  create
• 8:05
  the
• 8:05
  systems,
• 8:05
  but
• 8:06
  I
• 8:06
  want
• 8:06
  to
• 8:06
  be
• 8:06
  able
• 8:06
  to
• 8:06
  hire
• 8:06
  a
• 8:07
  VA
• 8:07
  later
• 8:07
  on.
• 8:08
  So
• 8:08
  can
• 8:08
  you
• 8:08
  come
• 8:08
  in
• 8:08
  and
• 8:09
  do
• 8:09
  this
• 8:09
  for
• 8:09
  me?
• 8:10
  Because
• 8:10
  I
• 8:10
  don't
• 8:11
  have
• 8:11
  the
• 8:11
  margin
• 8:12
  and
• 8:12
  then.
• 8:13
  And
• 8:13
  then
• 8:13
  do
• 8:13
  it.
• 8:13
  Yeah.
• 8:13
  And
• 8:14
  I
• 8:14
  think
• 8:14
  like
• 8:14
  a
• 8:15
  really
• 8:15
  powerful
• 8:16
  mindset
• 8:17
  shift
• 8:17
  too
• 8:17
  is
• 8:18
  that
• 8:18
  you're
• 8:18
  not
• 8:18
  like
• 8:18
  just
• 8:18
  dumping
• 8:19
  something
• 8:20
  on
• 8:20
  somebody
• 8:21
  else's
• 8:21
  plate
• 8:21
  and
• 8:22
  being
• 8:22
  like,
• 8:22
  okay,
• 8:22
  it'll
• 8:22
  get
• 8:22
  done
• 8:23
  somehow.
• 8:24
  It
• 8:24
  really
• 8:24
  is
• 8:24
  truly
• 8:25
  saying
• 8:25
  that,
• 8:26
  like,
• 8:26
  hey,
• 8:26
  me,
• 8:27
  as
• 8:27
  either
• 8:28
  the
• 8:28
  email
• 8:28
  strategist
• 8:29
  or
• 8:30
  as
• 8:30
  the
• 8:30
  CEO
• 8:31
  in
• 8:31
  my
• 8:31
  business
• 8:32
  have
• 8:32
  only
• 8:33
  a
• 8:33
  particular
• 8:34
  amount
• 8:34
  of
• 8:34
  capacity
• 8:35
  to
• 8:36
  give
• 8:37
  the
• 8:37
  best
• 8:37
  quality
• 8:38
  work
• 8:39
  and
• 8:39
  thought
• 8:40
  and
• 8:40
  space
• 8:40
  and
• 8:41
  like,
• 8:41
  layer
• 8:42
  that
• 8:42
  in
• 8:42
  with
• 8:42
  my
• 8:43
  own
• 8:43
  time
• 8:43
  constraints
• 8:44
  and
• 8:45
  like,
• 8:45
  all
• 8:45
  of
• 8:46
  that
• 8:46
  stuff.
• 8:46
  Like,
• 8:47
  it
• 8:47
  really
• 8:47
  is
• 8:48
  just
• 8:48
  it.
• 8:49
  It's
• 8:49
  taking
• 8:50
  something
• 8:50
  and
• 8:50
  like
• 8:51
  kind
• 8:51
  of
• 8:51
  like
• 8:51
  shifting
• 8:52
  and
• 8:52
  elevating
• 8:52
  it
• 8:53
  elsewhere
• 8:53
  so
• 8:54
  that
• 8:54
  it
• 8:54
  doesn't
• 8:54
  just
• 8:54
  get
• 8:55
  like
• 8:55
  half
• 8:56
  assed,
• 8:56
  it
• 8:56
  gets
• 8:57
  completed
• 8:57
  in
• 8:57
  a
• 8:58
  proper
• 8:58
  and
• 8:58
  intentional
• 8:59
  way.
• 8:59
  Well,
• 8:59
  and
• 9:00
  I
• 9:00
  mean,
• 9:00
  sometimes
• 9:00
  it
• 9:00
  will
• 9:01
  be
• 9:01
  a
• 9:01
  surprise,
• 9:01
  like
• 9:01
  the,
• 9:02
  the
• 9:02
  team
• 9:02
  member
• 9:03
  that
• 9:03
  I
• 9:03
  have
• 9:03
  that
• 9:03
  does
• 9:03
  my
• 9:04
  design
• 9:04
  for
• 9:04
  our
• 9:05
  landing
• 9:05
  pages
• 9:05
  now
• 9:06
  100
• 9:07
  times
• 9:07
  better
• 9:07
  than,
• 9:08
  than
• 9:08
  me.
• 9:08
  You
• 9:09
  like?
• 9:09
  She
• 9:09
  does
• 9:10
  them.
• 9:10
  They're
• 9:10
  beautiful.
• 9:11
  I
• 9:11
  could
• 9:11
  do
• 9:12
  them.
• 9:12
  She's
• 9:12
  so
• 9:13
  fast
• 9:13
  at
• 9:13
  them.
• 9:14
  Like,
• 9:15
  and
• 9:15
  I
• 9:15
  didn't
• 9:15
  have
• 9:16
  to
• 9:16
  give
• 9:16
  her
• 9:16
  any
• 9:16
  direction.
• 9:17
  Yes,
• 9:17
  she's
• 9:17
  costing
• 9:18
  more
• 9:18
  money.
• 9:18
  She's
• 9:19
  probably
• 9:19
  like
• 9:19
  one
• 9:19
  whole
• 9:20
  retainer.
• 9:20
  But
• 9:21
  my
• 9:21
  clients
• 9:21
  are
• 9:21
  getting
• 9:22
  a
• 9:22
  better
• 9:22
  output,
• 9:22
  which
• 9:23
  means
• 9:23
  they're
• 9:23
  happier,
• 9:24
  which
• 9:24
  means
• 9:24
  they're
• 9:24
  going
• 9:24
  to
• 9:25
  refer
• 9:25
  me
• 9:25
  better.
• 9:25
  My
• 9:26
  work,
• 9:26
  our
• 9:27
  work
• 9:27
  looks
• 9:27
  better.
• 9:27
  Like,
• 9:28
  I
• 9:28
  love
• 9:28
  to
• 9:28
  showcase,
• 9:29
  like,
• 9:29
  what
• 9:29
  she
• 9:29
  does
• 9:30
  and
• 9:30
  she
• 9:30
  does
• 9:30
  it
• 9:30
  so
• 9:31
  much
• 9:31
  better
• 9:31
  than
• 9:31
  me.
• 9:31
  So
• 9:32
  that,
• 9:32
  that
• 9:32
  whole
• 9:33
  thing,
• 9:33
  like,
• 9:34
  it's
• 9:34
  just
• 9:34
  easier
• 9:35
  for
• 9:35
  me
• 9:35
  to
• 9:35
  do
• 9:35
  it.
• 9:35
  I
• 9:36
  can
• 9:36
  do
• 9:36
  it
• 9:36
  better,
• 9:36
  I
• 9:36
  can
• 9:36
  do
• 9:36
  it
• 9:37
  faster.
• 9:37
  It's
• 9:37
  not
• 9:37
  true.
• 9:38
  You
• 9:38
  might
• 9:38
  have
• 9:39
  more,
• 9:40
  but,
• 9:40
  you
• 9:40
  know,
• 9:41
  that's
• 9:41
  the
• 9:41
  cost
• 9:41
  of
• 9:41
  doing
• 9:42
  business.
• 9:42
  All
• 9:42
  right,
• 9:42
  so
• 9:42
  we
• 9:42
  went
• 9:43
  through
• 9:43
  delete,
• 9:43
  we
• 9:43
  went
• 9:44
  through
• 9:44
  delegate.
• 9:44
  Take
• 9:44
  us
• 9:45
  through
• 9:45
  the
• 9:45
  next
• 9:45
  D,
• 9:46
  which
• 9:46
  is
• 9:46
  decide.
• 9:47
  All
• 9:48
  right,
• 9:48
  so
• 9:48
  this
• 9:48
  one
• 9:48
  is
• 9:49
  a
• 9:49
  sneaky
• 9:49
  one
• 9:49
  because
• 9:50
  a
• 9:50
  lot
• 9:50
  of
• 9:50
  times
• 9:51
  when
• 9:51
  you're
• 9:51
  kind
• 9:51
  of
• 9:52
  moving
• 9:52
  your
• 9:53
  tasks
• 9:54
  from
• 9:54
  day
• 9:54
  to
• 9:54
  day,
• 9:54
  so
• 9:54
  I'm
• 9:55
  going
• 9:55
  to
• 9:55
  do
• 9:55
  it
• 9:55
  this
• 9:55
  day,
• 9:55
  and
• 9:56
  then
• 9:56
  you
• 9:56
  get
• 9:56
  there
• 9:56
  and
• 9:56
  you're
• 9:56
  like,
• 9:57
  like,
• 9:57
  you'll
• 9:57
  open
• 9:58
  up
• 9:58
  that
• 9:58
  task
• 9:58
  and
• 9:58
  you're
• 9:58
  like,
• 9:58
  well,
• 9:59
  should
• 9:59
  I
• 9:59
  even
• 10:00
  do
• 10:00
  this?
• 10:00
  Or,
• 10:00
  like,
• 10:01
  what's
• 10:01
  the
• 10:01
  strategy
• 10:01
  behind
• 10:02
  this?
• 10:02
  I
• 10:02
  don't
• 10:03
  know
• 10:03
  why
• 10:03
  I'm
• 10:03
  going
• 10:03
  to
• 10:03
  do
• 10:03
  it.
• 10:04
  So
• 10:04
  a
• 10:04
  lot
• 10:04
  of
• 10:04
  the
• 10:05
  times
• 10:05
  you
• 10:06
  are
• 10:06
  like
• 10:07
  a
• 10:07
  task
• 10:07
  kind
• 10:07
  of
• 10:08
  like
• 10:08
  hanging
• 10:08
  out
• 10:08
  on
• 10:08
  your
• 10:08
  to
• 10:09
  do
• 10:09
  list
• 10:09
  because
• 10:09
  you
• 10:10
  need
• 10:10
  to
• 10:10
  make
• 10:11
  a
• 10:11
  decision,
• 10:12
  think.
• 10:12
  A
• 10:12
  lot
• 10:12
  of
• 10:12
  people
• 10:12
  can
• 10:13
  kind
• 10:13
  of
• 10:13
  get
• 10:13
  stuck
• 10:13
  in,
• 10:14
  like,
• 10:14
  that
• 10:14
  analysis
• 10:15
  paralysis
• 10:15
  kind
• 10:16
  of
• 10:16
  thing.
• 10:16
  Making
• 10:17
  yourself,
• 10:17
  like,
• 10:18
  during
• 10:18
  your
• 10:19
  5D
• 10:19
  session
• 10:20
  is
• 10:20
  just
• 10:20
  decide,
• 10:21
  like,
• 10:21
  I'm
• 10:21
  going
• 10:21
  to
• 10:21
  do
• 10:22
  it,
• 10:22
  I'm
• 10:22
  going
• 10:22
  to
• 10:22
  not
• 10:22
  do
• 10:22
  it,
• 10:23
  or
• 10:23
  this
• 10:23
  is
• 10:23
  the
• 10:24
  way
• 10:24
  that
• 10:24
  I'm
• 10:24
  going
• 10:24
  to
• 10:24
  do
• 10:24
  it,
• 10:24
  and
• 10:24
  then
• 10:25
  just
• 10:25
  do
• 10:25
  it,
• 10:26
  because
• 10:26
  you're
• 10:26
  not
• 10:26
  going
• 10:26
  to
• 10:27
  know
• 10:27
  it
• 10:27
  doesn't
• 10:28
  work
• 10:28
  or
• 10:28
  if
• 10:28
  it's
• 10:28
  going
• 10:28
  to
• 10:29
  work
• 10:29
  until
• 10:29
  you
• 10:29
  do
• 10:29
  it.
• 10:29
  Totally.
• 10:30
  I
• 10:30
  think
• 10:30
  this
• 10:31
  is
• 10:31
  something
• 10:31
  we've
• 10:32
  integrated
• 10:32
  really
• 10:33
  well
• 10:33
  into
• 10:33
  the
• 10:33
  rooted
• 10:34
  in
• 10:34
  reality,
• 10:34
  like,
• 10:35
  planning,
• 10:35
  where
• 10:36
  it's.
• 10:36
  We've
• 10:36
  gotten
• 10:37
  somebody
• 10:37
  all
• 10:37
  the
• 10:38
  way
• 10:38
  up
• 10:38
  through.
• 10:38
  Because,
• 10:39
  like,
• 10:39
  a
• 10:39
  lot
• 10:39
  of
• 10:39
  it
• 10:39
  is
• 10:40
  that,
• 10:40
  like,
• 10:40
  starting
• 10:40
  at
• 10:40
  a
• 10:41
  blank,
• 10:41
  like,
• 10:41
  staring
• 10:42
  at
• 10:42
  a
• 10:42
  blank
• 10:42
  page.
• 10:42
  And
• 10:43
  just
• 10:43
  like,
• 10:43
  step
• 10:43
  one
• 10:44
  kind
• 10:44
  of
• 10:44
  thing.
• 10:45
  If
• 10:45
  you
• 10:46
  don't
• 10:46
  have
• 10:47
  to
• 10:48
  start
• 10:48
  at
• 10:48
  step
• 10:48
  one.
• 10:49
  And
• 10:49
  you
• 10:49
  could
• 10:49
  almost
• 10:50
  get
• 10:50
  to
• 10:50
  the
• 10:50
  point
• 10:50
  where
• 10:51
  you
• 10:51
  can
• 10:52
  say,
• 10:52
  okay,
• 10:52
  these
• 10:53
  are
• 10:53
  actionable
• 10:54
  things
• 10:54
  that
• 10:54
  I
• 10:54
  can
• 10:54
  do
• 10:55
  now,
• 10:55
  which
• 10:55
  is
• 10:56
  essentially
• 10:57
  like,
• 10:57
  if
• 10:57
  you're
• 10:57
  looking
• 10:57
  at
• 10:58
  planning
• 10:58
  and
• 10:58
  you're
• 10:58
  looking
• 10:58
  at
• 10:59
  your
• 10:59
  calendar
• 10:59
  and
• 11:00
  all
• 11:00
  of
• 11:00
  those
• 11:00
  various
• 11:00
  things,
• 11:01
  the
• 11:01
  decision
• 11:02
  fatigue
• 11:02
  to
• 11:03
  get
• 11:03
  you
• 11:03
  to
• 11:03
  15,
• 11:04
  like
• 11:05
  step
• 11:05
  number
• 11:05
  10
• 11:05
  or
• 11:06
  step
• 11:06
  number
• 11:06
  15
• 11:06
  is
• 11:07
  real.
• 11:07
  Like,
• 11:07
  we're
• 11:08
  not
• 11:08
  going
• 11:08
  to
• 11:08
  say
• 11:08
  that.
• 11:08
  That's
• 11:09
  not
• 11:09
  a
• 11:09
  thing.
• 11:10
  But
• 11:10
  if
• 11:10
  you're
• 11:10
  looking
• 11:10
  at
• 11:11
  your
• 11:11
  to
• 11:11
  do
• 11:11
  list
• 11:11
  every
• 11:12
  single
• 11:12
  time
• 11:13
  you
• 11:13
  sit
• 11:13
  down
• 11:14
  and
• 11:14
  you
• 11:14
  have
• 11:15
  decision
• 11:15
  fatigue
• 11:16
  to
• 11:16
  get
• 11:16
  to
• 11:17
  the
• 11:17
  point
• 11:17
  of
• 11:17
  saying,
• 11:18
  I
• 11:18
  need
• 11:18
  to
• 11:18
  execute
• 11:19
  and
• 11:19
  build
• 11:19
  this
• 11:19
  strategy
• 11:20
  and
• 11:20
  do
• 11:20
  all
• 11:20
  of
• 11:20
  this,
• 11:20
  like,
• 11:21
  that
• 11:22
  creates,
• 11:22
  like,
• 11:23
  a
• 11:23
  dooming,
• 11:24
  looming
• 11:24
  feeling
• 11:25
  of,
• 11:25
  like,
• 11:25
  ever
• 11:26
  looking
• 11:26
  at
• 11:26
  your
• 11:26
  to
• 11:27
  do
• 11:27
  list.
• 11:27
  So
• 11:28
  it
• 11:28
  really
• 11:28
  is
• 11:28
  one
• 11:29
  of
• 11:29
  those
• 11:29
  things
• 11:29
  where
• 11:29
  wherever
• 11:30
  you
• 11:30
  can
• 11:31
  proactively
• 11:32
  get
• 11:32
  yourself,
• 11:33
  like
• 11:33
  your
• 11:33
  future
• 11:34
  self
• 11:35
  in
• 11:35
  a
• 11:36
  place
• 11:36
  that
• 11:36
  is
• 11:36
  closer
• 11:37
  to
• 11:37
  a
• 11:37
  few
• 11:38
  steps
• 11:38
  further
• 11:39
  versus
• 11:39
  having
• 11:40
  future,
• 11:40
  you
• 11:41
  open
• 11:42
  that
• 11:42
  list
• 11:42
  up
• 11:42
  and
• 11:43
  be
• 11:43
  like,
• 11:43
  yeah,
• 11:44
  I'm
• 11:44
  not.
• 11:44
  I
• 11:45
  feel
• 11:45
  I
• 11:45
  don't
• 11:45
  have
• 11:46
  the
• 11:46
  energy
• 11:46
  capacity
• 11:46
  to,
• 11:47
  like,
• 11:47
  get
• 11:47
  myself
• 11:48
  to
• 11:48
  that
• 11:48
  point
• 11:48
  right
• 11:48
  now.
• 11:49
  So
• 11:49
  I
• 11:49
  think
• 11:49
  that
• 11:50
  that's
• 11:50
  important
• 11:50
  to
• 11:50
  note
• 11:51
  where
• 11:51
  it's
• 11:51
  just
• 11:52
  all
• 11:52
  those
• 11:52
  big
• 11:52
  looming
• 11:53
  tasks.
• 11:53
  They're
• 11:54
  exhausting
• 11:56
  all
• 11:56
  right,
• 11:56
  so
• 11:56
  moving
• 11:57
  on.
• 11:57
  To
• 11:57
  our
• 11:58
  fourth
• 11:58
  day
• 11:59
  is
• 11:59
  delay.
• 12:00
  And
• 12:00
  before
• 12:01
  you're
• 12:01
  like,
• 12:02
  rolling
• 12:02
  your
• 12:02
  eyes,
• 12:02
  this
• 12:03
  is
• 12:03
  not
• 12:03
  procrastination
• 12:04
  in
• 12:04
  disguise.
• 12:06
  This
• 12:06
  delay
• 12:06
  is
• 12:07
  a
• 12:07
  conscious
• 12:07
  choice
• 12:08
  to
• 12:08
  say,
• 12:08
  this
• 12:09
  matters
• 12:09
  to
• 12:09
  me,
• 12:09
  but
• 12:10
  not
• 12:10
  at
• 12:11
  this
• 12:11
  moment.
• 12:11
  So,
• 12:12
  for
• 12:12
  example,
• 12:13
  I
• 12:13
  have
• 12:13
  a
• 12:14
  task
• 12:14
  that's
• 12:15
  schedule
• 12:15
  a
• 12:16
  photo
• 12:16
  shoot.
• 12:16
  Because
• 12:16
  I
• 12:17
  want
• 12:17
  a
• 12:17
  photo
• 12:17
  shoot
• 12:17
  to
• 12:18
  redo
• 12:18
  my
• 12:18
  website.
• 12:19
  This
• 12:19
  task
• 12:19
  has
• 12:20
  been
• 12:20
  on
• 12:20
  my
• 12:20
  task
• 12:20
  list
• 12:21
  probably
• 12:21
  for
• 12:22
  four
• 12:22
  months
• 12:23
  right
• 12:23
  now.
• 12:24
  But
• 12:24
  I'm.
• 12:25
  I'm
• 12:25
  like,
• 12:26
  okay,
• 12:26
  why
• 12:26
  do
• 12:26
  you
• 12:26
  want
• 12:26
  the
• 12:26
  photo
• 12:26
  shoot?
• 12:27
  Because
• 12:27
  you
• 12:27
  want
• 12:27
  to
• 12:27
  do
• 12:27
  the
• 12:27
  website.
• 12:28
  You
• 12:28
  need
• 12:28
  to
• 12:28
  do
• 12:28
  the
• 12:28
  website,
• 12:29
  but
• 12:29
  you
• 12:29
  gotta
• 12:29
  write
• 12:29
  all
• 12:29
  the
• 12:29
  copy.
• 12:30
  You
• 12:30
  don't
• 12:30
  have
• 12:30
  time
• 12:30
  for
• 12:30
  that
• 12:30
  right
• 12:30
  now.
• 12:31
  So,
• 12:31
  like,
• 12:31
  this
• 12:31
  is
• 12:31
  something
• 12:31
  that's
• 12:32
  important
• 12:32
  to
• 12:32
  me.
• 12:33
  I
• 12:33
  have.
• 12:33
  When
• 12:33
  I'm
• 12:34
  planning,
• 12:34
  like,
• 12:34
  my
• 12:34
  website
• 12:35
  out,
• 12:35
  but
• 12:36
  it
• 12:36
  doesn't
• 12:36
  need
• 12:36
  to
• 12:36
  be
• 12:36
  done
• 12:37
  right
• 12:37
  now.
• 12:37
  So,
• 12:37
  like,
• 12:37
  that
• 12:38
  task
• 12:38
  has
• 12:38
  been
• 12:38
  pushing,
• 12:39
  pushing
• 12:39
  me.
• 12:39
  That's
• 12:40
  a
• 12:40
  good
• 12:40
  delay.
• 12:40
  I'll
• 12:41
  tell
• 12:41
  you
• 12:41
  what
• 12:41
  you
• 12:41
  can
• 12:41
  delay
• 12:42
  in
• 12:42
  a
• 12:42
  bad
• 12:42
  way,
• 12:42
  and
• 12:42
  I'll
• 12:43
  give
• 12:43
  you
• 12:43
  an
• 12:43
  example
• 12:43
  is
• 12:44
  that
• 12:44
  last
• 12:44
  year,
• 12:44
  I
• 12:44
  think
• 12:45
  in
• 12:45
  February,
• 12:46
  Rachel
• 12:47
  gave
• 12:47
  me
• 12:47
  a
• 12:47
  tax
• 12:47
  person
• 12:48
  to
• 12:48
  talk
• 12:49
  about
• 12:50
  taxes.
• 12:51
  And
• 12:52
  it
• 12:52
  was
• 12:52
  on
• 12:52
  my
• 12:53
  task
• 12:53
  list
• 12:53
  until
• 12:54
  October
• 12:54
  when
• 12:54
  I
• 12:55
  did
• 12:55
  finally
• 12:55
  called
• 12:56
  her
• 12:56
  to
• 12:56
  help
• 12:56
  me
• 12:56
  out
• 12:57
  on
• 12:57
  my
• 12:57
  basket.
• 12:58
  And
• 12:59
  that
• 12:59
  cost
• 12:59
  me
• 12:59
  a
• 12:59
  lot
• 12:59
  of
• 12:59
  money.
• 13:00
  So
• 13:00
  don't
• 13:00
  do
• 13:00
  that.
• 13:01
  Consciously
• 13:02
  delay
• 13:02
  things
• 13:02
  that
• 13:03
  just
• 13:03
  are.
• 13:04
  They
• 13:04
  might
• 13:04
  be
• 13:04
  important,
• 13:05
  but
• 13:05
  it's
• 13:05
  just
• 13:05
  not
• 13:06
  a.
• 13:06
  Like
• 13:07
  right
• 13:07
  now.
• 13:08
  And
• 13:08
  if
• 13:08
  you
• 13:08
  are
• 13:08
  using
• 13:09
  a
• 13:10
  project
• 13:10
  management
• 13:11
  system,
• 13:11
  notion
• 13:11
  ClickUp,
• 13:12
  or
• 13:12
  whatever
• 13:12
  the
• 13:12
  case
• 13:13
  may
• 13:13
  be.
• 13:14
  Jess
• 13:14
  has,
• 13:14
  like,
• 13:15
  rooted
• 13:15
  this
• 13:15
  into
• 13:15
  my
• 13:16
  brain
• 13:16
  about
• 13:16
  the
• 13:16
  idea
• 13:17
  parking
• 13:17
  lot.
• 13:17
  And
• 13:18
  then
• 13:18
  it,
• 13:18
  like,
• 13:18
  you're
• 13:19
  not
• 13:19
  delaying
• 13:19
  in
• 13:20
  the
• 13:20
  sense
• 13:20
  that
• 13:20
  it
• 13:20
  just
• 13:21
  like
• 13:21
  disappears
• 13:22
  and
• 13:22
  you
• 13:22
  hope
• 13:22
  you
• 13:22
  remember
• 13:23
  it
• 13:23
  one
• 13:23
  day.
• 13:23
  It's
• 13:24
  being.
• 13:24
  Being
• 13:24
  intentionally
• 13:25
  placed
• 13:25
  someplace
• 13:26
  so
• 13:26
  that
• 13:26
  when
• 13:26
  you're
• 13:27
  ready,
• 13:28
  you
• 13:28
  go
• 13:28
  and
• 13:28
  click
• 13:29
  that
• 13:29
  tab
• 13:29
  or
• 13:30
  that
• 13:30
  filter
• 13:30
  or
• 13:30
  that
• 13:31
  status
• 13:31
  that
• 13:31
  says
• 13:32
  idea
• 13:32
  parking
• 13:32
  lot.
• 13:33
  And
• 13:33
  then
• 13:33
  you
• 13:33
  can
• 13:33
  choose
• 13:34
  from
• 13:34
  your
• 13:34
  things
• 13:35
  that
• 13:35
  are
• 13:35
  ready
• 13:35
  to
• 13:35
  be
• 13:36
  brought
• 13:36
  into
• 13:36
  it
• 13:37
  once
• 13:37
  you
• 13:37
  have
• 13:37
  capacity
• 13:38
  or
• 13:38
  once
• 13:38
  you
• 13:38
  have
• 13:39
  space.
• 13:39
  I
• 13:40
  think
• 13:40
  that's
• 13:40
  something
• 13:41
  that
• 13:41
  I
• 13:41
  use
• 13:42
  pretty
• 13:42
  religiously
• 13:43
  because
• 13:43
  I'm.
• 13:44
  I
• 13:44
  think
• 13:44
  I'm
• 13:44
  constantly
• 13:45
  delaying
• 13:45
  things.
• 13:45
  I'm
• 13:46
  like,
• 13:46
  actually,
• 13:46
  you're.
• 13:46
  I'm
• 13:47
  not
• 13:47
  help.
• 13:47
  I'm
• 13:47
  not
• 13:48
  ready
• 13:48
  for
• 13:48
  that.
• 13:48
  Take
• 13:49
  that.
• 13:50
  I
• 13:50
  mean,
• 13:51
  I
• 13:51
  think
• 13:51
  we
• 13:51
  haven't
• 13:51
  talked
• 13:51
  a
• 13:51
  lot
• 13:52
  about
• 13:52
  quarterly
• 13:52
  planning.
• 13:53
  We've
• 13:53
  talked
• 13:53
  about
• 13:53
  annual
• 13:54
  planning,
• 13:54
  but
• 13:54
  I
• 13:54
  think
• 13:54
  quarterly
• 13:55
  planning
• 13:55
  is
• 13:55
  like,
• 13:55
  a
• 13:55
  good
• 13:56
  time
• 13:56
  to
• 13:56
  go
• 13:57
  through,
• 13:57
  like,
• 13:57
  all
• 13:57
  the
• 13:58
  tasks
• 13:58
  that
• 13:58
  have
• 13:58
  been
• 13:59
  hanging
• 13:59
  in,
• 14:00
  like
• 14:00
  this
• 14:00
  delay
• 14:01
  area
• 14:01
  or
• 14:01
  in
• 14:02
  your
• 14:02
  idea
• 14:03
  parking
• 14:03
  lot
• 14:03
  and
• 14:03
  like,
• 14:03
  asking
• 14:04
  yourself,
• 14:04
  does
• 14:04
  this
• 14:05
  make
• 14:05
  sense
• 14:05
  for
• 14:06
  this
• 14:06
  quarter,
• 14:06
  or
• 14:07
  do
• 14:07
  I
• 14:07
  need
• 14:07
  to
• 14:07
  kind
• 14:07
  of
• 14:07
  push
• 14:08
  this
• 14:08
  back
• 14:08
  to
• 14:09
  the
• 14:09
  Next
• 14:10
  quarter
• 14:10
  delay
• 14:11
  is
• 14:11
  all
• 14:11
  about
• 14:11
  kind
• 14:11
  of
• 14:11
  giving
• 14:12
  yourself
• 14:12
  a
• 14:12
  space
• 14:12
  for
• 14:13
  margin,
• 14:13
  white
• 14:14
  space,
• 14:14
  rest,
• 14:15
  so
• 14:15
  that
• 14:15
  your
• 14:15
  calendar
• 14:16
  is
• 14:16
  not
• 14:16
  100%
• 14:18
  all
• 14:18
  the
• 14:18
  time.
• 14:18
  Definitely.
• 14:19
  Did
• 14:19
  we
• 14:19
  skip
• 14:20
  do
• 14:20
  or
• 14:20
  is
• 14:20
  due
• 14:21
  out
• 14:21
  of
• 14:21
  order
• 14:21
  here?
• 14:22
  Yeah,
• 14:22
  do
• 14:23
  is
• 14:23
  out
• 14:23
  of
• 14:23
  order
• 14:23
  because
• 14:23
  I'm
• 14:24
  like,
• 14:24
  you
• 14:24
  got
• 14:24
  to
• 14:24
  go
• 14:24
  through
• 14:24
  all
• 14:25
  these.
• 14:25
  Because
• 14:26
  once
• 14:26
  you
• 14:26
  go
• 14:26
  through
• 14:27
  all
• 14:27
  these,
• 14:27
  the
• 14:28
  delay,
• 14:28
  decide,
• 14:29
  delegate,
• 14:30
  delete,
• 14:30
  then
• 14:31
  you're
• 14:31
  going
• 14:31
  to
• 14:31
  be
• 14:31
  left
• 14:31
  with
• 14:32
  your
• 14:33
  do
• 14:34
  list
• 14:34
  and
• 14:35
  these
• 14:35
  are
• 14:36
  the
• 14:36
  things
• 14:36
  that
• 14:36
  you
• 14:37
  deemed
• 14:38
  important,
• 14:38
  that
• 14:39
  are
• 14:39
  necessary,
• 14:40
  important,
• 14:41
  and
• 14:41
  urgent.
• 14:42
  Just
• 14:42
  going
• 14:42
  to
• 14:42
  kind
• 14:43
  of
• 14:43
  like
• 14:43
  map
• 14:43
  it
• 14:44
  out
• 14:44
  for
• 14:44
  yourself.
• 14:45
  You
• 14:45
  know,
• 14:46
  give
• 14:46
  yourself
• 14:47
  three
• 14:47
  tasks
• 14:47
  a
• 14:47
  day.
• 14:48
  That's
• 14:48
  kind
• 14:48
  of
• 14:48
  like
• 14:48
  my
• 14:48
  give.
• 14:49
  My
• 14:49
  guideline
• 14:49
  is
• 14:50
  like,
• 14:50
  I'm
• 14:50
  going
• 14:50
  to
• 14:50
  give
• 14:50
  myself
• 14:50
  like
• 14:51
  three
• 14:51
  big
• 14:51
  tasks
• 14:52
  a
• 14:52
  day,
• 14:53
  map
• 14:53
  it
• 14:53
  out,
• 14:54
  put
• 14:54
  it
• 14:54
  on
• 14:54
  the
• 14:54
  calendar,
• 14:55
  and
• 14:56
  it's
• 14:56
  not
• 14:56
  going
• 14:56
  to
• 14:56
  be
• 14:56
  perfect.
• 14:57
  You're
• 14:57
  still
• 14:57
  going
• 14:57
  to
• 14:58
  like
• 14:58
  wiggle
• 14:58
  it
• 14:58
  all
• 14:58
  around.
• 14:59
  But
• 14:59
  hopefully
• 14:59
  by
• 15:00
  now
• 15:00
  you've
• 15:00
  gotten
• 15:00
  down
• 15:01
  to
• 15:01
  a
• 15:01
  list
• 15:01
  that
• 15:02
  is
• 15:03
  not
• 15:03
  super
• 15:04
  overwhelming.
• 15:04
  Yeah,
• 15:05
  I
• 15:05
  feel
• 15:05
  like
• 15:05
  I
• 15:05
  unintentionally
• 15:06
  go
• 15:07
  through
• 15:07
  this
• 15:07
  process.
• 15:08
  Maybe
• 15:09
  I
• 15:09
  didn't
• 15:09
  have
• 15:09
  the
• 15:09
  language
• 15:10
  for
• 15:10
  it,
• 15:10
  the
• 15:10
  do,
• 15:11
  delay,
• 15:11
  to
• 15:11
  do,
• 15:11
  to
• 15:11
  do
• 15:12
  whatever.
• 15:13
  Now
• 15:13
  I
• 15:13
  do.
• 15:14
  And
• 15:14
  I
• 15:14
  still,
• 15:16
  I
• 15:16
  feel
• 15:16
  like
• 15:16
  I
• 15:17
  was
• 15:17
  going
• 15:17
  through
• 15:17
  these
• 15:17
  steps
• 15:18
  and,
• 15:18
  and
• 15:19
  you
• 15:19
  know,
• 15:19
  all
• 15:19
  of
• 15:19
  the
• 15:19
  things
• 15:20
  that
• 15:20
  were
• 15:20
  of
• 15:20
  like,
• 15:21
  urgent,
• 15:22
  like
• 15:22
  urgency
• 15:22
  and
• 15:23
  all
• 15:23
  of
• 15:23
  that
• 15:23
  were
• 15:23
  like
• 15:23
  put
• 15:24
  on
• 15:24
  my
• 15:24
  list.
• 15:24
  But
• 15:25
  now,
• 15:25
  now
• 15:26
  I'm
• 15:26
  like,
• 15:26
  oh,
• 15:26
  I
• 15:26
  was
• 15:27
  actually
• 15:27
  being
• 15:27
  very
• 15:27
  intentional.
• 15:29
  Okay,
• 15:30
  question
• 15:31
  for
• 15:31
  you
• 15:31
  because
• 15:31
  I
• 15:31
  do
• 15:31
  think
• 15:32
  this
• 15:32
  is
• 15:32
  really
• 15:32
  important.
• 15:33
  One,
• 15:33
  for
• 15:34
  me
• 15:34
  as
• 15:34
  like
• 15:34
  a
• 15:35
  Jess
• 15:35
  fan
• 15:36
  over
• 15:36
  here.
• 15:36
  But
• 15:37
  then
• 15:37
  two,
• 15:38
  if
• 15:38
  you
• 15:38
  have
• 15:38
  a
• 15:38
  client
• 15:39
  who
• 15:39
  is
• 15:40
  truly
• 15:40
  not
• 15:41
  utilizing
• 15:41
  this
• 15:42
  process
• 15:42
  and
• 15:42
  is
• 15:42
  probably
• 15:43
  just
• 15:43
  like
• 15:43
  buried
• 15:44
  in
• 15:45
  to
• 15:45
  do's
• 15:46
  on
• 15:46
  a
• 15:46
  constant
• 15:47
  basis,
• 15:47
  like,
• 15:48
  yes,
• 15:48
  you
• 15:48
  could
• 15:49
  easily
• 15:49
  kind
• 15:49
  of
• 15:49
  like
• 15:50
  take
• 15:50
  them
• 15:50
  through
• 15:50
  this
• 15:50
  step.
• 15:51
  But
• 15:51
  like,
• 15:51
  what's
• 15:52
  the
• 15:52
  fast
• 15:52
  track
• 15:53
  to
• 15:53
  get
• 15:53
  them?
• 15:53
  Like,
• 15:54
  like,
• 15:54
  what
• 15:55
  are
• 15:55
  you
• 15:55
  gonna
• 15:55
  do
• 15:55
  with
• 15:55
  me
• 15:56
  when
• 15:56
  you're
• 15:56
  like,
• 15:56
  yeah,
• 15:56
  Rachel,
• 15:57
  we
• 15:57
  need
• 15:57
  to
• 15:57
  put
• 15:57
  you
• 15:57
  in
• 15:58
  like
• 15:58
  some
• 15:58
  proper
• 15:58
  systems
• 15:59
  and
• 15:59
  like
• 15:59
  all
• 16:00
  of
• 16:00
  this,
• 16:00
  like,
• 16:00
  how
• 16:00
  does
• 16:01
  someone
• 16:02
  go
• 16:02
  from
• 16:02
  buried
• 16:03
  in
• 16:03
  their
• 16:03
  to
• 16:03
  do
• 16:04
  list
• 16:04
  to
• 16:04
  like
• 16:05
  a
• 16:06
  fully
• 16:06
  like
• 16:06
  tracking
• 16:07
  system?
• 16:07
  And
• 16:07
  maybe
• 16:08
  not
• 16:08
  fully
• 16:08
  tracking,
• 16:09
  but
• 16:09
  like
• 16:09
  there,
• 16:10
  you
• 16:10
  know.
• 16:11
  Yeah,
• 16:11
  I
• 16:11
  mean,
• 16:11
  I
• 16:11
  think
• 16:11
  for
• 16:12
  me,
• 16:12
  formally
• 16:13
  planning
• 16:13
  with
• 16:13
  my
• 16:14
  clients,
• 16:14
  even
• 16:14
  if
• 16:14
  it's
• 16:15
  not
• 16:15
  like
• 16:15
  a
• 16:15
  big
• 16:15
  formal
• 16:16
  like
• 16:17
  session.
• 16:18
  And
• 16:19
  I
• 16:19
  always
• 16:19
  start
• 16:20
  with
• 16:20
  annual
• 16:20
  planning
• 16:20
  for
• 16:20
  my
• 16:21
  clients
• 16:21
  where
• 16:21
  we're
• 16:21
  at
• 16:21
  least
• 16:21
  mapping
• 16:22
  out
• 16:22
  what
• 16:22
  we
• 16:22
  want
• 16:23
  to
• 16:23
  do
• 16:23
  when
• 16:23
  their
• 16:23
  big
• 16:23
  sales
• 16:24
  promotion
• 16:24
  periods
• 16:25
  are,
• 16:25
  and
• 16:25
  then
• 16:26
  quarterly
• 16:26
  planning,
• 16:26
  being
• 16:27
  really
• 16:27
  realistic
• 16:28
  about
• 16:28
  what
• 16:29
  is
• 16:29
  happening
• 16:30
  right
• 16:30
  now.
• 16:30
  And
• 16:31
  then
• 16:31
  just
• 16:32
  like
• 16:32
  kind
• 16:32
  of
• 16:32
  keeping
• 16:33
  an
• 16:33
  eye.
• 16:33
  Like
• 16:33
  project
• 16:33
  managers
• 16:34
  jobs
• 16:34
  exist
• 16:35
  for
• 16:35
  a
• 16:35
  reason.
• 16:36
  It's
• 16:36
  because
• 16:36
  we
• 16:36
  are
• 16:36
  recognizing
• 16:37
  when
• 16:37
  tasks
• 16:38
  get
• 16:38
  overloaded.
• 16:39
  So
• 16:39
  I
• 16:39
  Actually
• 16:39
  had
• 16:39
  to
• 16:40
  message
• 16:40
  a
• 16:40
  client
• 16:40
  yesterday
• 16:41
  because
• 16:42
  we're
• 16:42
  in
• 16:42
  the
• 16:42
  middle
• 16:42
  of
• 16:42
  a
• 16:42
  launch
• 16:42
  and,
• 16:43
  you
• 16:43
  know,
• 16:43
  a
• 16:43
  lot
• 16:43
  of
• 16:44
  my
• 16:44
  time
• 16:44
  is
• 16:44
  getting
• 16:44
  sucked
• 16:45
  up
• 16:45
  by
• 16:45
  that.
• 16:45
  But
• 16:45
  we
• 16:45
  do
• 16:46
  have
• 16:46
  these,
• 16:46
  like,
• 16:46
  other
• 16:46
  offers
• 16:47
  that
• 16:47
  I'm
• 16:47
  building
• 16:48
  some
• 16:48
  automation
• 16:48
  systems
• 16:49
  for.
• 16:49
  And
• 16:50
  I
• 16:50
  just
• 16:50
  kind
• 16:50
  of
• 16:50
  had
• 16:50
  to
• 16:50
  lay
• 16:50
  it
• 16:50
  out.
• 16:51
  Like,
• 16:51
  she
• 16:51
  had
• 16:52
  to
• 16:52
  lay
• 16:52
  it
• 16:52
  out.
• 16:52
  I
• 16:52
  was
• 16:52
  like,
• 16:52
  I
• 16:52
  just
• 16:52
  want
• 16:53
  to
• 16:53
  make
• 16:53
  sure
• 16:53
  I'm
• 16:53
  communicating.
• 16:53
  Like,
• 16:54
  I
• 16:54
  know
• 16:54
  we
• 16:54
  still
• 16:55
  need
• 16:55
  to
• 16:55
  do
• 16:55
  these
• 16:56
  things,
• 16:56
  but
• 16:57
  right
• 16:57
  now,
• 16:57
  you
• 16:58
  know,
• 16:58
  I'm
• 16:59
  working
• 16:59
  on
• 16:59
  finishing
• 17:00
  our
• 17:00
  webinar.
• 17:00
  Then
• 17:00
  we're
• 17:00
  going
• 17:00
  to
• 17:01
  go
• 17:01
  to
• 17:01
  open
• 17:01
  car
• 17:02
  and
• 17:02
  then
• 17:02
  by
• 17:03
  like
• 17:03
  February
• 17:03
  9th,
• 17:03
  I'll
• 17:04
  be
• 17:04
  able
• 17:04
  to
• 17:04
  like
• 17:04
  bop
• 17:05
  back
• 17:05
  into
• 17:05
  like
• 17:06
  this
• 17:06
  kind
• 17:06
  of
• 17:07
  option
• 17:07
  brain.
• 17:08
  So
• 17:09
  I
• 17:09
  think
• 17:09
  just
• 17:09
  kind
• 17:09
  of
• 17:09
  like
• 17:09
  staying,
• 17:10
  I
• 17:10
  guess,
• 17:11
  aligned
• 17:11
  with
• 17:11
  the
• 17:11
  client
• 17:12
  in
• 17:12
  communication.
• 17:13
  We
• 17:13
  do
• 17:13
  do
• 17:14
  like
• 17:14
  we.
• 17:14
  We
• 17:14
  have
• 17:14
  a
• 17:15
  episode
• 17:15
  a
• 17:16
  long
• 17:16
  time
• 17:16
  ago
• 17:16
  about
• 17:16
  like
• 17:17
  the
• 17:17
  five
• 17:17
  meetings
• 17:17
  you
• 17:18
  should
• 17:18
  have
• 17:18
  with
• 17:18
  yourself
• 17:19
  or
• 17:19
  with
• 17:19
  team
• 17:19
  and
• 17:20
  it's
• 17:20
  the
• 17:20
  annual
• 17:20
  planning,
• 17:21
  quarterly
• 17:21
  planning,
• 17:22
  monthly
• 17:22
  planning,
• 17:23
  and
• 17:23
  weekly
• 17:23
  planning.
• 17:24
  So
• 17:24
  making
• 17:24
  sure
• 17:24
  that
• 17:24
  you're
• 17:25
  going
• 17:25
  through
• 17:25
  all
• 17:25
  those
• 17:25
  things
• 17:26
  because
• 17:26
  that's
• 17:26
  when
• 17:26
  like
• 17:27
  all
• 17:27
  of
• 17:27
  these
• 17:27
  Ds
• 17:28
  come
• 17:28
  into
• 17:28
  play.
• 17:29
  And
• 17:29
  if
• 17:30
  you
• 17:30
  skip
• 17:30
  them,
• 17:31
  which
• 17:31
  you
• 17:31
  inevitably
• 17:32
  will,
• 17:32
  like,
• 17:32
  that's
• 17:33
  when
• 17:33
  your
• 17:33
  to
• 17:33
  do
• 17:33
  list
• 17:33
  is
• 17:34
  going
• 17:34
  to
• 17:34
  get
• 17:34
  really
• 17:34
  long
• 17:35
  and
• 17:35
  then
• 17:35
  you're
• 17:35
  gonna
• 17:35
  have
• 17:35
  to.
• 17:35
  Go
• 17:35
  through
• 17:36
  this
• 17:36
  again.
• 17:36
  Yeah,
• 17:36
  I
• 17:37
  like
• 17:37
  that.
• 17:37
  Yeah,
• 17:38
  no,
• 17:38
  I
• 17:38
  definitely.
• 17:39
  I'm
• 17:40
  excited
• 17:40
  and
• 17:40
  one
• 17:41
  for
• 17:41
  you
• 17:41
  to
• 17:41
  be
• 17:41
  back
• 17:42
  in
• 17:42
  my
• 17:42
  business
• 17:42
  because,
• 17:43
  man,
• 17:43
  when
• 17:43
  I
• 17:44
  came
• 17:44
  back
• 17:44
  from
• 17:44
  maternity
• 17:45
  leave,
• 17:45
  I
• 17:45
  was
• 17:45
  like,
• 17:46
  this
• 17:47
  is
• 17:47
  what
• 17:47
  organized
• 17:48
  feels
• 17:48
  like.
• 17:49
  And
• 17:49
  then
• 17:49
  I
• 17:49
  trashed
• 17:50
  it.
• 17:51
  So
• 17:51
  just,
• 17:52
  I
• 17:52
  have
• 17:52
  not.
• 17:53
  I
• 17:53
  do
• 17:53
  have
• 17:53
  access
• 17:53
  to
• 17:54
  renovation,
• 17:54
  but
• 17:54
  I
• 17:54
  have
• 17:54
  not
• 17:55
  looked
• 17:55
  at
• 17:55
  it
• 17:55
  at
• 17:55
  all.
• 17:56
  It's
• 17:56
  pretty
• 17:57
  empty
• 17:57
  because
• 17:57
  I
• 17:58
  haven't
• 17:58
  been
• 17:58
  putting
• 17:58
  tasks
• 17:59
  in
• 17:59
  there.
• 17:59
  And
• 18:01
  I
• 18:01
  mean,
• 18:01
  I
• 18:02
  mean,
• 18:02
  it's
• 18:02
  definitely
• 18:03
  have
• 18:03
  to
• 18:03
  build
• 18:04
  like,
• 18:04
  even
• 18:04
  as
• 18:04
  an
• 18:04
  ADHD
• 18:05
  person,
• 18:06
  like,
• 18:06
  I
• 18:06
  don't
• 18:06
  know
• 18:07
  why
• 18:07
  I
• 18:07
  know
• 18:08
  when
• 18:08
  things
• 18:08
  work
• 18:08
  for
• 18:08
  me
• 18:09
  because
• 18:09
  it's
• 18:09
  like
• 18:09
  I
• 18:09
  don't
• 18:09
  even
• 18:10
  have
• 18:10
  to
• 18:10
  think
• 18:10
  about
• 18:10
  building
• 18:10
  the
• 18:11
  habit
• 18:11
  around
• 18:11
  for
• 18:11
  like,
• 18:12
  I
• 18:12
  don't
• 18:12
  my
• 18:13
  medicine.
• 18:13
  I
• 18:14
  don't
• 18:14
  really
• 18:14
  have
• 18:14
  to
• 18:14
  think
• 18:14
  about
• 18:14
  opening
• 18:15
  notion.
• 18:15
  Like
• 18:15
  I
• 18:15
  do
• 18:15
  it
• 18:16
  all
• 18:16
  the
• 18:16
  time
• 18:16
  because
• 18:17
  it's
• 18:17
  good
• 18:17
  because
• 18:18
  I
• 18:18
  know
• 18:18
  it's
• 18:18
  good
• 18:18
  for
• 18:18
  me.
• 18:19
  But
• 18:19
  you
• 18:19
  know,
• 18:19
  every
• 18:19
  now
• 18:19
  and
• 18:20
  then
• 18:20
  I'll
• 18:20
  skip
• 18:20
  a
• 18:20
  couple
• 18:20
  of
• 18:20
  days
• 18:21
  and
• 18:21
  just
• 18:21
  have
• 18:21
  to
• 18:21
  kind
• 18:21
  of
• 18:21
  do
• 18:22
  a
• 18:22
  task.
• 18:23
  But
• 18:23
  like,
• 18:23
  the
• 18:24
  benefits
• 18:24
  of
• 18:24
  building
• 18:25
  that
• 18:25
  habit
• 18:25
  is
• 18:26
  just
• 18:26
  so
• 18:26
  much
• 18:27
  less
• 18:27
  mental
• 18:28
  over.
• 18:28
  Yeah,
• 18:28
  definitely.
• 18:29
  So
• 18:30
  I
• 18:30
  mean,
• 18:30
  let's
• 18:30
  do
• 18:31
  a
• 18:31
  quick
• 18:31
  recap
• 18:32
  here
• 18:32
  just
• 18:32
  because
• 18:33
  we.
• 18:33
  I
• 18:33
  feel
• 18:33
  like
• 18:33
  we
• 18:34
  had
• 18:34
  a
• 18:34
  few
• 18:34
  extra
• 18:34
  tangents
• 18:35
  today.
• 18:36
  All
• 18:37
  right.
• 18:37
  So
• 18:38
  the
• 18:38
  five
• 18:39
  Ds
• 18:39
  to
• 18:39
  kind
• 18:39
  of
• 18:40
  empty
• 18:40
  out
• 18:41
  that
• 18:41
  clear
• 18:41
  out
• 18:41
  and
• 18:42
  Make
• 18:42
  a
• 18:42
  more
• 18:42
  intentional
• 18:43
  to
• 18:43
  do
• 18:43
  list
• 18:44
  here.
• 18:45
  So
• 18:45
  removing
• 18:46
  things
• 18:46
  that
• 18:46
  maybe
• 18:47
  are
• 18:47
  just
• 18:47
  not
• 18:47
  pertinent
• 18:48
  right
• 18:48
  now
• 18:48
  maybe
• 18:49
  can,
• 18:49
  like
• 18:49
  things
• 18:50
  won't
• 18:50
  burn.
• 18:51
  I
• 18:51
  would
• 18:51
  call
• 18:51
  these
• 18:51
  more
• 18:51
  what
• 18:52
  your
• 18:52
  paper
• 18:52
  plates
• 18:53
  versus
• 18:53
  your
• 18:53
  glass
• 18:54
  plates.
• 18:54
  Like,
• 18:54
  if
• 18:54
  you
• 18:54
  drop
• 18:55
  one
• 18:55
  of
• 18:55
  these,
• 18:55
  you're
• 18:56
  fine,
• 18:56
  pick
• 18:56
  it
• 18:56
  up
• 18:56
  next
• 18:57
  week
• 18:57
  kind
• 18:57
  of
• 18:57
  thing.
• 18:58
  Delegate
• 18:59
  intentionally.
• 18:59
  This
• 19:00
  is
• 19:00
  you
• 19:00
  kind
• 19:01
  of
• 19:01
  handing
• 19:01
  it
• 19:01
  off
• 19:02
  to
• 19:02
  create
• 19:02
  more
• 19:02
  capacity,
• 19:03
  more
• 19:03
  intention
• 19:04
  in
• 19:04
  the
• 19:04
  actual
• 19:04
  things
• 19:05
  that
• 19:05
  you're
• 19:05
  touching
• 19:06
  in
• 19:06
  your
• 19:06
  to
• 19:06
  do
• 19:06
  list.
• 19:07
  Decide.
• 19:08
  What
• 19:09
  do
• 19:09
  we
• 19:09
  decide?
• 19:09
  What
• 19:10
  was
• 19:10
  decide?
• 19:11
  I
• 19:11
  feel
• 19:11
  like
• 19:11
  you
• 19:11
  said
• 19:11
  this
• 19:12
  was
• 19:12
  a
• 19:12
  sneaky
• 19:12
  one.
• 19:13
  Yeah.
• 19:13
  Cause
• 19:14
  tasks
• 19:14
  are
• 19:14
  decisions
• 19:14
  that
• 19:15
  we
• 19:15
  think
• 19:15
  need
• 19:15
  to
• 19:16
  be
• 19:16
  made.
• 19:16
  Yes.
• 19:17
  So
• 19:18
  I
• 19:18
  mean,
• 19:18
  the
• 19:18
  way
• 19:19
  that
• 19:19
  I
• 19:19
  always
• 19:19
  kind
• 19:19
  of
• 19:19
  interpreted
• 19:20
  this
• 19:20
  one
• 19:20
  was
• 19:20
  like
• 19:21
  kind
• 19:21
  of
• 19:21
  deciding,
• 19:22
  like
• 19:22
  creating
• 19:22
  an
• 19:22
  action
• 19:23
  plan
• 19:23
  for
• 19:23
  your
• 19:23
  task
• 19:24
  so
• 19:24
  you're
• 19:24
  not
• 19:25
  just
• 19:25
  like
• 19:26
  coming
• 19:26
  to
• 19:26
  it
• 19:26
  and
• 19:26
  being
• 19:26
  like,
• 19:27
  you
• 19:27
  know
• 19:27
  what
• 19:27
  I
• 19:27
  mean?
• 19:28
  Or
• 19:28
  no,
• 19:28
  was
• 19:28
  I
• 19:28
  wrong
• 19:28
  there?
• 19:29
  Yeah.
• 19:29
  Like,
• 19:30
  I
• 19:30
  mean,
• 19:30
  I
• 19:30
  think
• 19:30
  a
• 19:30
  lot
• 19:30
  of
• 19:30
  times,
• 19:31
  a
• 19:31
  lot
• 19:31
  of
• 19:31
  times
• 19:31
  we'll
• 19:31
  put
• 19:31
  tasks
• 19:32
  in
• 19:32
  there
• 19:32
  that
• 19:32
  are
• 19:32
  like
• 19:33
  so
• 19:33
  vague.
• 19:33
  Like
• 19:34
  post
• 19:34
  on
• 19:34
  Instagram.
• 19:35
  You're
• 19:35
  like,
• 19:36
  yeah,
• 19:36
  yeah,
• 19:37
  yeah,
• 19:37
  yeah.
• 19:37
  That's
• 19:38
  going
• 19:38
  to.
• 19:38
  Because
• 19:39
  you've
• 19:39
  never
• 19:39
  decided
• 19:40
  what
• 19:40
  the
• 19:41
  actual
• 19:41
  strategy
• 19:42
  behind
• 19:42
  that
• 19:42
  task
• 19:43
  is
• 19:43
  going
• 19:43
  to
• 19:43
  be.
• 19:43
  Totally
• 19:44
  gotcha.
• 19:44
  Okay,
• 19:45
  so
• 19:45
  decide
• 19:47
  delay
• 19:48
  idea,
• 19:49
  parking
• 19:49
  lot.
• 19:50
  Embracing
• 19:50
  that
• 19:51
  area
• 19:51
  in
• 19:51
  your
• 19:51
  project
• 19:52
  management
• 19:52
  system
• 19:53
  and
• 19:53
  then
• 19:53
  doing
• 19:54
  so
• 19:54
  actually
• 19:55
  finding
• 19:55
  what
• 19:56
  that
• 19:56
  truly
• 19:57
  glass
• 19:57
  plate
• 19:58
  to
• 19:58
  do
• 19:59
  list
• 19:59
  tasks
• 20:00
  are
• 20:00
  and
• 20:00
  then
• 20:01
  taking
• 20:02
  those
• 20:02
  on
• 20:02
  and
• 20:02
  doing
• 20:02
  it.
• 20:03
  And
• 20:03
  so
• 20:03
  if
• 20:03
  you
• 20:04
  haven't,
• 20:05
  I
• 20:05
  guess,
• 20:05
  gone
• 20:06
  through
• 20:06
  this
• 20:06
  process
• 20:06
  with
• 20:07
  your
• 20:07
  to
• 20:07
  do
• 20:07
  list,
• 20:07
  I
• 20:08
  having
• 20:09
  a
• 20:09
  little
• 20:09
  light
• 20:09
  bulb
• 20:10
  moment
• 20:10
  here,
• 20:10
  realizing
• 20:11
  I
• 20:11
  do
• 20:11
  do
• 20:11
  the
• 20:12
  most
• 20:12
  of
• 20:12
  this.
• 20:12
  But
• 20:13
  being
• 20:14
  more
• 20:14
  intentional
• 20:15
  now,
• 20:15
  you
• 20:15
  know,
• 20:15
  today's
• 20:16
  what's
• 20:16
  it,
• 20:16
  they're
• 20:17
  going
• 20:17
  to
• 20:17
  get
• 20:17
  this
• 20:17
  on
• 20:17
  a
• 20:17
  Thursday,
• 20:18
  on
• 20:18
  your
• 20:19
  Friday,
• 20:19
  the
• 20:19
  next
• 20:20
  opportunity
• 20:20
  you
• 20:20
  sit
• 20:21
  down
• 20:21
  to
• 20:21
  like
• 20:21
  assess
• 20:22
  the
• 20:22
  week
• 20:22
  ahead
• 20:22
  or
• 20:23
  assess,
• 20:23
  you
• 20:23
  know,
• 20:23
  your
• 20:24
  upcoming
• 20:24
  to
• 20:24
  do
• 20:25
  run
• 20:26
  through
• 20:26
  this.
• 20:26
  I
• 20:26
  think
• 20:26
  it'd
• 20:27
  be
• 20:27
  a
• 20:27
  really
• 20:28
  enlightening
• 20:28
  exercise
• 20:29
  to
• 20:29
  kind
• 20:29
  of
• 20:30
  take
• 20:30
  some
• 20:30
  of
• 20:30
  those
• 20:31
  tasks
• 20:31
  that
• 20:31
  keep
• 20:31
  moving
• 20:32
  from
• 20:32
  week
• 20:32
  to
• 20:32
  week
• 20:33
  and
• 20:33
  like
• 20:33
  haunting
• 20:34
  you,
• 20:34
  those
• 20:34
  haunting
• 20:35
  tasks
• 20:36
  and
• 20:36
  delete
• 20:36
  them.
• 20:37
  Because
• 20:37
  why
• 20:37
  they're
• 20:38
  obviously
• 20:38
  not
• 20:38
  moving
• 20:39
  anything
• 20:39
  if
• 20:39
  they're
• 20:39
  just
• 20:40
  following
• 20:40
  you
• 20:40
  along
• 20:40
  every
• 20:41
  week
• 20:41
  after
• 20:41
  week.
• 20:41
  So
• 20:42
  would
• 20:42
  you
• 20:42
  like
• 20:43
  to
• 20:43
  wrap
• 20:43
  this
• 20:43
  up
• 20:43
  cleaner?
• 20:45
  Yeah.
• 20:45
  No,
• 20:46
  no.
• 20:47
  I
• 20:47
  just
• 20:47
  actually
• 20:47
  love
• 20:47
  the
• 20:48
  suggestion
• 20:48
  of
• 20:49
  doing
• 20:49
  it
• 20:49
  on
• 20:50
  a
• 20:50
  Friday.
• 20:50
  I
• 20:51
  think
• 20:51
  it
• 20:51
  has
• 20:51
  like,
• 20:52
  it'll
• 20:52
  help
• 20:52
  you
• 20:52
  go
• 20:52
  into
• 20:53
  the
• 20:53
  weekend,
• 20:53
  like
• 20:53
  allowing
• 20:54
  you
• 20:54
  to
• 20:54
  actually
• 20:54
  like
• 20:54
  turn
• 20:55
  off.
• 20:56
  And
• 20:56
  then
• 20:56
  when
• 20:56
  Monday
• 20:56
  hits,
• 20:57
  because
• 20:57
  you've
• 20:58
  mapped
• 20:58
  out
• 20:58
  your
• 20:58
  dues
• 20:59
  for
• 20:59
  the
• 20:59
  week,
• 20:59
  you're
• 20:59
  like
• 21:00
  able
• 21:00
  to
• 21:00
  kind
• 21:00
  of
• 21:00
  just
• 21:00
  step
• 21:01
  into
• 21:01
  it
• 21:01
  really
• 21:01
  grounded
• 21:02
  and
• 21:02
  not
• 21:02
  step
• 21:02
  into
• 21:03
  a
• 21:03
  task
• 21:03
  list
• 21:04
  that
• 21:04
  is
• 21:04
  60
• 21:05
  items
• 21:05
  long,
• 21:06
  which
• 21:06
  I
• 21:07
  kind
• 21:07
  of
• 21:07
  do
• 21:07
  that,
• 21:07
  actually.
• 21:07
  When
• 21:07
  we
• 21:08
  turn
• 21:08
  this
• 21:08
  off,
• 21:08
  I
• 21:08
  go
• 21:09
  into
• 21:09
  my
• 21:09
  notion
• 21:09
  and
• 21:09
  I
• 21:10
  clean
• 21:10
  it
• 21:10
  up.
• 21:10
  Any
• 21:10
  things
• 21:11
  that
• 21:11
  I
• 21:11
  didn't
• 21:11
  mark,
• 21:12
  complete
• 21:12
  all
• 21:12
  of
• 21:12
  that,
• 21:13
  move
• 21:13
  everything
• 21:14
  around,
• 21:14
  see
• 21:14
  what's
• 21:15
  going
• 21:15
  on,
• 21:15
  and
• 21:15
  then
• 21:16
  turn
• 21:16
  my
• 21:16
  brain
• 21:17
  off
• 21:17
  for
• 21:17
  the
• 21:17
  week.
• 21:18
  Okay,
• 21:18
  so
• 21:19
  next
• 21:19
  week,
• 21:19
  we
• 21:20
  are
• 21:20
  going
• 21:20
  to
• 21:20
  be
• 21:20
  talking
• 21:21
  about
• 21:22
  content
• 21:23
  overwhelm,
• 21:24
  helping
• 21:24
  you
• 21:25
  detox
• 21:26
  your
• 21:26
  content
• 21:27
  system.
• 21:29
  If
• 21:29
  this
• 21:30
  episode
• 21:30
  helped
• 21:31
  you,
• 21:31
  make
• 21:31
  sure
• 21:31
  that
• 21:32
  you
• 21:32
  send
• 21:33
  it
• 21:33
  to
• 21:33
  a
• 21:34
  business
• 21:34
  bestie
• 21:35
  and
• 21:35
  let
• 21:36
  us
• 21:36
  know.
• 21:36
  Which
• 21:37
  D
• 21:38
  do
• 21:38
  you
• 21:38
  need
• 21:40
  in
• 21:40
  your
• 21:40
  life?
• 21:42
  Where's
• 21:42
  that.
• 21:47
  Man?
• 21:48
  We
• 21:48
  have
• 21:48
  just
• 21:48
  been
• 21:48
  so
• 21:49
  giggly
• 21:49
  today.
• 21:52
  It
• 21:52
  feels
• 21:52
  good,
• 21:53
  though,
• 21:53
  because
• 21:53
  this
• 21:53
  has
• 21:53
  been
• 21:53
  a
• 21:54
  heavy.
• 21:54
  I
• 21:54
  need
• 21:54
  some
• 21:54
  dopamine.
• 21:55
  Get
• 21:55
  more
• 21:56
  dopamine,
• 21:56
  please.
• 22:01
  Until
• 22:02
  next
• 22:02
  week,
• 22:03
  we're
• 22:04
  rooting
• 22:05
  for
• 22:05
  you.