Latest / Beyond the White Coat
Beyond the White Coat — Ep. 18 (LIVE at Doubt It Bar, Covington KY)
Returning guest: Michael Mercer
Recorded live at: Doubt It (Covington, KY)
Entrepreneurship is full of “are you sure?” moments—aka the ones people doubt. In this live episode, we sit down with returning guest Michael Mercer to unpack everything it takes to open an eclectic, iconic neighborhood bar: the vision behind Doubt It, the risks he took, design choices that create a vibe, building a team, community partnerships, and how to keep a concept fresh long after opening night.
In this episode:
Why “Doubt It”? Naming, narrative, and brand storytelling
From idea → doors open: funding, permits…
The skinny
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