Latest / Behavioral Economics with Fexingo: Decision Making, Bias, and How People Really Spend
Why Your Brain Treats a Price Anchor as a Bargain
In this episode of Behavioral Economics with Fexingo, Lucas and Luna explore the anchoring effect — how a single initial price can warp your perception of value for everything that follows. They drill into a famous 1974 study by Daniel Kahneman and Amos Tversky, where participants spun a wheel of fortune and then guessed the percentage of African nations in the UN. The wheel was rigged — but it didn't matter. Higher spins produced higher guesses. The same mechanism works in salary negotiations, real estate listings, and even menu design. Lucas and Luna discuss why a $5,000 watch makes a…
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