Latest / Elon Musk Podcast / Twitter Down 33 Percent under Elon Musk
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- 0:20Hi everybody and welcome back to the Elon Musk podcast a Twitter.
- 0:24The renowned social media platform once considered the
- 0:27heartbeat of the digital world has experienced its steep down
- 0:30fall in value purchased by Elon Musk the Techno entrepreneur,
- 0:35and CEO Space X and Tesla. The platform is value has
- 0:38plummeted to one third of the acquisition price as revealed by
- 0:43Fidelity's recent markdown of its Equity stake in Twitter.
- 0:47Now, Elon Musk who once saw Twitter as an opportunity to, to
- 0:50push the boundaries of social media has confessed that the
- 0:53acquisition was not as fruitful as he had envisioned.
- 0:57Now purchased for an astronomical forty four billion
- 1:00dollars, including thirty three point, five billion dollars in
- 1:03equity. Twitter's value has halved
- 1:06according to mask the exact methodology by which Fidelity
- 1:09determine the markdown remains undisclosed leaving.
- 1:12Unanswered questions about whether they had access to any
- 1:15non-public information from Twitter.
- 1:18Now, the first signs of decline emerged in November when
- 1:21Fidelity reduced the value of its Twitter steak to 44 percent
- 1:25of the original purchase price and this initiated a series of
- 1:29further markdowns in December and February, marking a
- 1:32troubled, fiscal trajectory for the platform.
- 1:35And since musk took control, Twitter's Financial Health has
- 1:39been precarious saddled with thirteen billion dollars of
- 1:41debt. The company faced a downturn
- 1:43marked by erratic decision-making challenges and
- 1:46content, moderation and compromise.
- 1:48Consequential 50% decline in advertising Revenue as revealed
- 1:53by musk and March and attempt to supplement.
- 1:55This loss with the sales from Twitter, blew subscriptions fell
- 1:58flat as less than 1% of Twitter's, monthly users opted
- 2:02for the service by the end of March.
- 2:04And while Twitter remain silent failing to respond to requests
- 2:07for comment, musk's investment in the platform has dwindled to
- 2:118.8 billion dollars. The financial downturn is not
- 2:16going to noticed with the Bloomberg billionaires.
- 2:18There's index using Fidelity is valuation indicating a dip in
- 2:22musk's 187 billion dollar Fortune by about 850 million.
- 2:27Now despite these Financial tribulations, musk's wealth has
- 2:30grown by more than 48 billion dollars.
- 2:32This year primarily attributed to a 63 percent surge in Tesla's
- 2:37share price. Now, the initial optimism that
- 2:41surrounded, musk's acquisition of Twitter in late October was
- 2:45short-lived and the platform experience to see.
- 2:48A surge in users with app, downloads growing by nearly 10%
- 2:52in November now. However, daily active users.
- 2:55Barely budged showing an increase of less than one
- 2:57percent from the previous month. And despite this must proclaim,
- 3:01the platform's usage to be at an all-time high with the actual
- 3:04figure, only 0.8 percent higher than Twitter's previous daily,
- 3:09user high in, June of twenty twenty-two musk is made, major
- 3:13alterations to Twitter's operations and functionality,
- 3:16while forecasting, the amp to reach one.
- 3:18Billion monthly users by 2024. However, the Grandeur of his
- 3:23prediction contrasts sharply with the reality, and it is per
- 3:26data analysis, from autopia data API and sensor.
- 3:30Tower user engagement on Twitter has shown signs of decline.
- 3:34The once-promising, spikes and app, downloads are now.
- 3:37Flattening and following musk's take over the average time,
- 3:41spent on the app has remained stagnant at 19.1 minutes per
- 3:45day. The same as in April, 20 22,
- 3:48According to epitope Ian and they say there was a pretty nice
- 3:51increase in usage right after he took over but now it's flat to
- 3:55down observes. Tom Grant head of research for
- 3:58apt opium and the platform saw brief periods of increased
- 4:02engagement, particularly around the collapse of Silicon Valley
- 4:05Bank an event that caused a surge among Twitter's power
- 4:08users. However, these instances were
- 4:10not sufficient to reverse the overall trend.
- 4:14Now, comparatively other social media apps like Tick-Tock
- 4:17Instagram and Facebook. Book record, significantly
- 4:20higher daily, usage times users. Spend an average of eighty,
- 4:24seven minutes per day on Tick-Tock 43 minutes on
- 4:27Instagram and 39 minutes on Facebook.
- 4:30Dwarfing Twitter's average of 26 minutes per day as found by
- 4:35sensor tower. Now Twitter barely edged out
- 4:37Snapchat which sees 25 minutes of daily usage in the US.
- 4:41And this stark contrast outlines the gravity of Twitter's
- 4:44challenges and maintaining user engagement notably Both younger
- 4:49and older users divided between Millennials and Gen X and older
- 4:53initially increase their time spent on Twitter according to
- 4:56data around the time of musk's take over however this momentum.
- 5:01Soon dissipated with both demographicsnow spending less
- 5:04time on the platform. According to a copious analysis,
- 5:08a more worrying, sign lies in the weaning engagement of
- 5:10Twitter's power users in March events.
- 5:13Such as the collapse of Silicon Valley Bank led to a peak in
- 5:17platform engagement. Power users logging in for a one
- 5:20hundred and thirty eight point seven minutes a day and by April
- 5:24the figure fell to one hundred and thirty eight minutes,
- 5:26slightly less than the same period a year ago.
- 5:29Globally, Twitter is user rank among all apps has stagnated at
- 5:347th place since January of twenty twenty-two.
- 5:36According to data, that Ai and app.
- 5:38Downloads once a promising metric, also showed signs of
- 5:42stagnation in April, downloads fell to sixteen point two
- 5:46million down from 17. Point.
- 5:48Five million. In April of 2022, slight
- 5:51fluctuations have occurred for instance, in March, Twitter, dip
- 5:54to the eighth place for Global. Download ranks only to recover
- 5:58in April. And despite these statistics,
- 6:01there is a glimmer of hope the introduction of in-app purchases
- 6:05under musk stewardship, is shown promising growth in April, and
- 6:09May of 2022 in F revenue for Twitter total just over 120,000
- 6:13dollars, combined fast forward to the same period in 2023.
- 6:18The Any surged to just over three million dollars.
- 6:22And most of this revenue is driven by users purchasing
- 6:25Twitter, blew subscriptions, which offers users verified
- 6:29status for $11 per month for iOS and eight dollars per month for
- 6:34everyone else. Even though this growth in a
- 6:38revenue shows potential, the bigger picture remains unsettled
- 6:41since musk's take over there, we've been 88.1 million
- 6:46downloads of the app. Lee less than the same period a
- 6:50year ago. When eighty eight point, six
- 6:52million people, downloaded the app.
- 6:54Now this data paints a challenging picture for Twitter
- 6:57under musk's management from Once being a thriving, social
- 7:00media platform, Twitter now, grapples with declining user
- 7:03engagement flattened app downloads and revenue.
- 7:05That despite some signs of life is far from robust in the
- 7:10spotlights. Now, on Elon Musk and he has to
- 7:12demonstrate his knack for Innovation and revitalization to
- 7:16turn around the fortunes. Of this once-vibrant platform.
- 7:20His task is huge and we'll see how this Saga unfolds in the
- 7:25future. I want to say thank you for
- 7:27listening to the Elon Musk podcast today.
- 7:29I appreciate your time, I appreciate you spending it here
- 7:32with me today. If you can take a second and hit
- 7:35the Subscribe or follow button on whatever podcast platform
- 7:38that you're listening on right now.
- 7:40That would be fantastic. I do appreciate you and I hope
- 7:44you have a great day. Please take care of each other
- 7:47and yourselves. And I'll see you next time.