GTM News Desk: The Difference Between a Partner Program and an Ecosystem with Bryn Jones
As we discussed in our last episode, we are taking a pause from Revenue on the Rocks while Ben is on paternity leave. During this time, we'll be sharing episodes from another podcast I am co-hosting: GTM News Desk with Mark Kilens.
GTM News Desk also talks about buyer-first best practices and interviews marketers who are experts in them in their day-to-day.
Bryn Jones, co-founder of Partnerstack, breaks down how partnerships evolved from channel deals into full ecosystem orchestration, and why the companies winning at it treat every partner like part of the team. He shares the two questions…
The skinny
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