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The DSO PR Push: What’s Really Going On in Dentistry?

DSOs have been a hot-button topic for years—but lately, something feels different. Casey and Jarrod dig into what seems like a coordinated PR push to shine up the reputation of corporate dentistry and quiet down the critics. From influencers to lobbyist-style efforts to suddenly glowing testimonials, they unpack why the messaging around DSOs feels louder, friendlier, and more polished than ever. With their trademark humor (including NyQuil jokes and mall-goth nostalgia), they break down the real pros, the real cons, and the real motivations behind the growing push.

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